Awesome Resident Recognition Ideas

Recently I was brainstorming ways to recognize my residents of a large apartment community. I want to let them know we value their role in our community and appreciate everything they do.  That’s the human objective. The business objective is to develop more of a sense of community and goodwill which in turn will lower turnover and increase the NOI. 

My criteria:

  • No rent concessions
  • Costs $5 or less per resident
  • Minimal coordination required to pull off

For the brainstorm process, I posted on to get some ideas from other landlords. (view post here).

I got a ton of great responses, some of the highlights:

A community garden

  • While this takes a bit more time to create (breaks one of my rules above) I love the idea because I could buy in bulk from a local flower shop (helps them get more biz), it would make the property look nicer and could lower turnover because residents who garden want to stay. Plus, it strengthens the community since the residents will likely interact with each other more as a result of the garden

Five crispy dollar bills with a note that says “High Five! Thank you for making 123 Elm St. Apartments Your Home. We really do appreciate you.”

A handwritten thank you card

Some other ideas I had:

Portrait of Family Drawn by Artist

  • You could go on and get that for $5. This is more involved as I’d need to get a picture of them. However, I like how it lasts a long time and is something they might treasure

Give everyone a $1 scratch-off lottery ticket with a nice note

Give everyone a cutting board (or something else that helps keep property looking nice)

  • If they have a cutting board they’d be less likely to cut on the counter top therefore our countertops would last longer

Partner with a local restaurant to offer free or discounted food


I’m going to be implementing something in the next couple months and will report back on how it goes.








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100% Occupied? Yawn, That Don’t Matta.

I don’t care what the occupancy rate is.

You heard that right, tell me a property is 100% occupied and you won’t get a fist bump.

Cause occupancy don’t much matta.

You and I could fill up the worst of the worst apartment community so it’s 100% occupied. Doesn’t mean the people in there will pay.

We are in the rent collection business and occupancy might give us an indication but it doesn’t tell us how much moola we’re bringing in.

Want that fist bump?

Then tell me what your economic occupancy is. If it’s 95% economic occupancy you’ll get a bump.

Economic occupancy tells us how many people living in the community are paying. Now, that is a direct correlation to the bottom line.

If it’s greater than 95% economic occupancy then I’ll dress up in a mascot uniform of your choice and we’ll do one of these little numbers…

So, next time you’re reviewing a deal go straight to the good stuff and immediately ask about economic occupancy.

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Joe Fairless