digital marketing analysis

Unique Brand Marketing Strategies for Your Real Estate Investment Business

You couldn’t be prouder of the real estate investment business you’ve built up. And with the access you’ve gained to important resources, like capital and expertise, you have every reason to be. There’s just one problem: Not many people know about you.

Yet.

The reality is, mastering marketing is one of the most difficult aspects of running any business, and a real estate company is no different. At the same time, marketing is one of the most important pieces to the puzzle of growing your firm and reaching new financial heights.

Fortunately, I’ve compiled the best ever guide on how to market your business in the real estate world. Here’s a rundown on the top unique brand marketing strategy options.

Podcasts

If you don’t have a real estate podcast yet, you’re already falling behind the competition, and you’ll soon be left in today’s digital dust. That’s because podcasts are becoming increasingly popular among U.S. consumers.

Back in 2018, about 73 million people listened to podcasts. However, this number is expected to increase to about 132 million in 2022. In addition, more than 25% of people in 2018 said they had listened to podcasts within the past 30 days—a major increase from 9% back in 2008.

Let’s take a look at why podcasting is such a smart real estate brand marketing strategy and how you can take advantage of it.

Why Podcasts?

If you’re trying to figure out how to market your business, you can’t go wrong with podcasts, as these tools are proven to be excellent at generating awareness about a brand. A podcast is also great for sparking thought leadership and engagement.

Podcasts additionally allow you to develop a loyal online community where you and your experienced guests can share your industry insights. From there, you can drive traffic to your website or boost your revenue stream.

As a general rule of thumb, podcasts are a must-have brand marketing strategy if you’d like to form a strong relationship between your audience and your brand. Likewise, a podcast is a smart move if you’d like your real estate company to have its own voice. However, as a podcast host, you must be willing to share information about the real estate industry regularly. An alternative option is to get booked as a guest on other real estate experts’ podcasts.

Getting Started with a Podcast

To begin using the podcast brand marketing strategy, you first need to decide how you’ll approach it. For instance, how frequently will you post a new episode, and for how long? Also, will you be the only host, or will you share the spotlight with another industry expert? What guests will you invite to join you, and what will your core point of view be in your real estate area?

From a practical standpoint, you should invest in a do-it-yourself podcasting setup that includes a microphone and stand, headphones, acoustic panels, and a mixer. You’ll also need to locate a hosting site for your podcast. The right site will let you upload your podcasts yourself, and then, podcatchers can syndicate your episodes through RSS feeds. These podcatchers include the likes of iTunes, Google Play Music, and Spotify.

Once you’ve hosted and uploaded about six shows, you’re in a position to start seeking investments in the form of sponsorships. You can expect your sponsorship and advertising revenue opportunities to grow from there the more you upload episodes and attract regular listeners.

Social Media

Another unique brand marketing strategy that is imperative to use includes social media sites, like Facebook, Pinterest, Flickr, YouTube, LinkedIn, Twitter, and Instagram. However, before you start using these sites randomly, it’s important that you analyze the various kinds of audiences that each site caters to. This will help you to determine how to craft appropriate messages for each platform based on the platform’s voice.

As an example, you can use your Facebook page to share news and local events that are relevant to the real estate industry. Twitter can also be useful for news syndication purposes and for remaining in the audience’s mind. Meanwhile, on Instagram, you may want to focus on sharing stories about recent purchases or sales of your properties that stand out.

YouTube is a great place to showcase videos of your for-sale properties and direct people to your website, and Pinterest and Flickr are excellent for sharing photos of these properties as part of your real estate brand marketing strategy.

Meetups

If you’re wondering how to market your business, hosting a real estate meetup is yet another wise move. With this approach, you can invite local experts to come to speak to your attendees. You can also encourage attendees to bounce ideas off one another and support one another in their entrepreneurial endeavors.

For your meetup brand marketing strategy to work, it is critical that you offer something that attendees value. Your guests need to gain something from participating in your group, including new knowledge and helpful connections. In fact, when you first invite people to join your group on social media and start attracting interest, it wouldn’t hurt to ask interested parties what they would like to get out of your group.

The benefit of hosting a real estate meetup is that it allows people to learn more about your real estate investment business. Through this brand marketing strategy, you may find yourself coming across new potential business partners or even people who would like to buy your properties. You could even find people who want to sell you their properties before they place them on the market, which means less competition for you.

Take Advantage of a Unique Brand Marketing Strategy for Your Real Estate Investment Business Today!

Drawing positive attention to your real estate investment business can no doubt feel like a daunting task. However, with the right knowledge, you can easily implement a winning brand marketing strategy that will help you to attain the results you want.

I can show you firsthand how to market your business effectively. Get in touch with me today to learn how you can take your real estate investing company to the next level.

Marketing Outrageously

An Outrageous Book For Real Estate Investors

You must read Marketing Outrageously by Jon Spoelstra.

This book is a no b.s. guide for increasing revenue on a shoe-string budget. I spent years at NYC ad agencies and this book taught me a lot that can be applied to real estate investing.

It was referred to me by one of my clients after I told him about an idea I was implementing. The idea is to give my residents of a large apt community a $1 scratch off lotto ticket if they pay the rent on time and have a zero balance.

mkt out

He said, “oh, that’s marketing outrageously.” I was like, “yeah, I guess so.”

“No, I mean there’s an actual book on those types of tactics,” he said.

And after reading this book, boy did I get inspired to continue and enhance my current outrageous marketing ideas.

Here are my top 10 takeaways:

  1. In every marketing project, think outrageously.
  2. Earn at least a $4 to $1 ratio  of revenue to ad cost
  3. Go for dominance when placing advertisements – forget reach and frequency
  4. Ask these two questions every day:
    1. What’s it going to take to make this to best company in the industry?
    2. What did I do today to make my company money?
  5. Ask what business are you really in? (ex. NBA teams aren’t in basketball biz, they are in entertainment biz)
  6. How to improve revenue:
    1. Get regular customers to buy more
    2. Steal customers from your existing business
  7. How to structure a biz for success:
    1. Adding more salespeople
    2. Having a nice work environment
    3. Training, training and more training
    4. More tools for sales people
    5. Big-time database marketing
  8. Give away product for free them get them to stay for the long haul (ex. AOL did this with their disks)
  9. Invent new ways to market your product every six months
  10. Make the most important people in your business your employees, then customers then investors/shareholders – this hierarchy will produce the best results for all involved

Go buy the book – you’ll learn so much applicable stuff it’s, well, outrageous.

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