JF1655: Here Are The Best Things I Learned Last Week #FollowAlongFriday with Joe and Theo

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Joe and Theo are back for another round of Follow Along Friday. Today, Joe is sharing his best lessons learned from last week, when he interviewed nine people for the podcast. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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These are four of Joe’s favorite takeaways from Mo Bloorian, Paige Panzarello, Jason Fudin, and Krisstina Wise.


Mo Bloorian Real Estate Background:

  • Founder of Grey Hill Capital
  • 25 year old real estate investor with 100 units in his portfolio
  • Him and his partner have a private equity firm and they syndicate deals
  • Based in Brooklyn, NY
  • Say hi to him at: https://www.greyhillcapitalholdings.com/
  • Best Ever Book: The One Thing by Gary Keller


Paige Panzarello Real Estate Background:

  • Real estate investor and entrepreneur for over 20 years
  • Founded and runs her own non-performing note company
  • Completed over $150 million in real estate transactions to date
  • Based in Simi Valley, CA
  • Say hi to her at https://www.cashflowchick.com/
  • Best Ever Book: Three Feet from Gold


Jason Fudin Real Estate Background:

  • CEO and Co-Founder of WhyHotel
  • WhyHotel is a platform for renting a full size apartment with a 24/7 hotel staff onsite when traveling vs staying in a hotel
  • Based in Washington D.C.
  • Say hi to him at https://whyhotel.com/
  • Best Ever Book: Hiring A Players


Krisstina Wise Real Estate Background:

  • Real estate investor, Millionaire coach, and creator of several multi-million dollar businesses
  • Author of the Amazon Best-Seller Falling for Money
  • Based in Austin, TX
  • Say hi to her at https://wealthywellthy.life/
  • Best Ever Book: Dollars and Sense


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JF1648: Top 4 Lessons Learned From A Week’s Worth Of Interviews #FollowAlongFriday with Joe and Theo

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For Follow Along Friday this week, Joe is sharing some favorite lessons he learned while doing his interviews for the podcast last week. You’ll hear tips from multiple investors, all with a different skill set as it relates to real estate investing. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


Lessons Learned:

Alan Fruitman: Stay in your lane

Jake Stacy: Having proper insurance

Jason Palliser: Executing on deals

David Greene: Cash flow is the defensive mechanism in the single family space


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JF1634: 30 Units Owned & Doing 15 Flips Per Year | Cincinnati Investor Scaling His Business with Eric Kottner

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Today we’ll hear from a Cincinnati investor who is currently doing about 15 flips per year, and growing. Eric will share a lot of his experience with us today, he’ll reveal a lot of great information about the Cincinnati market and the range of deals he likes to tackle. We’ll also learn about his Master Lease Option deal that he is still working with. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Eric Kottner Real Estate Background:

  • Full time investor since 2006
  • Has done 15 of his own flips and owns 30 units
  • Based in Cincinnati, OH
  • Say hi to him at https://cincyturnkey.com/
  • Best Ever Book: The Productivity Graph


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. With us today, Eric Kottner. How are you doing, Eric?

Eric Kottner: I am doing pretty good, Joe. How about you?

Joe Fairless: I am doing well, and looking forward to our conversation. Eric is a full-time investor and has been a full-time investor since 2006. He’s done 16 of his own flips and owns 30 units. Based in Cincinnati, Ohio. With that being said, Eric, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

Eric Kottner: Yeah, sure thing. My current focus right now is fix and flipping. I actually got into real estate investing full-time as a property manager back in 2006, and did that for a few years. I managed about 56 units, got into some ownership of my own rental properties during that time, and over the course of a few years I realized I am horrible at property management, so in 2009 I got my real estate license. Perfect timing for that as well. I realized the headaches and challenges involved being a realtor in 2009. I decided I was gonna start a fix and flip business in 2011, and since 2011 I’ve been focusing primarily on fix and flip properties.

Joe Fairless: So what type of properties do you go after?

Eric Kottner: I like to go for the bread and butter neighborhoods. My ideal ARV areas are between 120k all the way up to 300k, and I really don’t try to go above 300k for the Cincinnati market, because the outskirts of the suburbs that I prefer, Butler and Warren County, once you go above 300k, it becomes a lot more of  a difficult remodel, because you need to have this right type of finishes done too, and the clientele during that time had certain expectations when it comes to the properties along those lines… So it’s a lot more difficult to have simple rehabs when you get above $300,000 in Cincinnati.

Joe Fairless: You’ve got 30 units that you own currently, correct?

Eric Kottner: That is correct. I am in a 50/50 partnership with a 12-unit, I do own an 18-unit that also has some commercial space with it as well, a triplex, and then also two single-family properties.

Joe Fairless: Oh wow, you’ve got a whole smorgasbord of properties. So you’ve got a 12-unit, and 18-unit with commercial… What else do you have, a triplex?

Eric Kottner: Yeah, a triplex, and then I have two single-families.

Joe Fairless: Two single-families, okay. Let’s talk about that a little bit… Which one is the best ROI?

Eric Kottner: Honestly, the best ROI right now is the 12-unit. That one we had some insider knowledge on. Essentially, what happened was – I’m gonna try to make this long story very short… This 12-unit – we had a property manager that we referred to that 12-unit a couple of years ago; they had a pipe burst, that pretty much ruined about seven of the units, and during that time the property manager was trying to report to this company that was in the state, a company down in Florida, to say “Hey, we need to do this, we need to do this, we need to do this”, and the asset management company was very difficult to work with… So what happened was all but one of the units became completely vacant during that time, and they put the insurance claim in for those units that got taken care of, so finally after a long ordeal they finally had all the units remodeled in that scenario, and they started renting them out again.

I think once they got to about ten of them rented, they decided to switch strategies and went with a different property manager. Then a few months after they went with a different property manager they called us and said “We wanna unload this 12-unit property. Do you know what anyone would buy it for?”

This 12-unit was located in Fairfield, and essentially we asked them how much they were looking to sell this property for. What they said was “Well, when we had our appraisal done, it was valued between 170k-180k.”

Keep  in mind, during this time when they told us this, they already had 11 of the 12 units rented out, as opposed to the one unit, and they already had the seven units that were destroyed during the busted pipe completely fixed… But they based it off the appraisal that they just had when they only had one unit filled out.

Joe Fairless: Got it, okay.

Eric Kottner: So essentially we got this $500,000 property under contract for $180,000.

Joe Fairless: [laughs] And who’s “we”?

Eric Kottner: This was my dad. My dad and I went 50/50 partnership on it, because my dad was a W-2 employee, very easy to get a bank loan done on that, so we kind of went into it together for the property.

Joe Fairless: And what have you done since you’ve owned it?

Eric Kottner: I’ve been collecting passive checks of $1,000 a month.

Joe Fairless: Well, that’s fun.

Eric Kottner: Yeah. Once we took back ownership again we put the property manager that I recommended to them the first time back into it, and she’s just been incredible with it.

Joe Fairless: That is the 12-unit, and you mentioned you’ve got an 18-unit with commercial space.

Eric Kottner: Yes.

Joe Fairless: Tell us about that one.

Eric Kottner: This one is actually the worst deal that I have done…

Joe Fairless: [laughs] But don’t you have a single-family home mess up–

Eric Kottner: Oh, I do, but this [unintelligible [00:07:06].13] The 18-unit on there was when I definitely got a little bit more ambitious. When I had ownership back then, I had three eight-unit apartment complexes, so what I wanted to do was I wanted to sell two of them and then upgrade into a bigger complex.

I noticed that two of my eight-units at the time were pretty much only grossing about $3,000, so two of those were only gross about $6,000, and this one, when I first saw the numbers on it, I saw that the potential of this property – I could easily reach up to $14,000/month on a gross. And when I did all my net, it was looking to about $3,500/month…

Joe Fairless: That sounds like a slam dunk.

Eric Kottner: Yeah, it sounds like a slam dunk, and the problem that happened there was I went with two eight-unit apartment-style complexes, I sold them, and then I pretty much bought this 18-unit that were townhome style. The expertise I had that made it so good with the eight-units didn’t transfer very well when it came to townhomes.

Joe Fairless: Why?

Eric Kottner: Well, because instead of A/C units I was now dealing with full HVAC systems, and also during that time, 2014, I think I maybe did four or five flips, so when I got the estimation of what it would take to turn this property around, I estimated probably close to about $90,000, when in retrospect it was probably close to $250,000…

Joe Fairless: Oh, dang…

Eric Kottner: Yeah… So I paid $500,000 for that one, and I think I had about $700,000 of my own money into it. At that point – I would say near the end of 2015, we were really close to getting above that hill; we only had two vacancies left, and then we had two dated properties out of the entire thing. Then just stuff happened and we went two vacancies back to six vacancies; one of the tenants complained about a bed bug issue, and the upstairs unit above where the bed bugs were coming from didn’t wanna do anything about it, so we pretty much had to wait till we got them evicted to take care of that issue, and then it just kind of spiraled back downhill, after being so close to it.

Joe Fairless: Oh…

Eric Kottner: And eventually – I think it was last year – I sold that on a master lease option, so I still technically own it right now, but in the next year or two I probably won’t own that property anymore.

Joe Fairless: For anyone who’s not familiar with master lease with option to purchase, can you just describe that, and then also maybe talk through the terms that you sold it on?

Eric Kottner: Yeah. The master lease option is essentially saying that I am giving this person the option to buy this property, as well as controlling the property until they decide to buy the property. A master lease option – I gave them control to turn over the units at their cost, to lease the units, and then the ability to collect rents, evict people, and all that stuff.

The terms that I had on mine were I sold it for $575,000, $60,000 down, and then anything past the current mortgage at the time, which was 469k, whatever principal they paid down, they got to keep. So when it comes time to sell the property, I should be receiving another $40,000 check back, from the 515k to the 469k portion of it. And essentially, I continue paying the mortgage and the insurance, they are paying for the property taxes, as well as the upkeep of the apartment complex… But they’re also collecting all the rents, while they just pay me one monthly amount.

Joe Fairless: And the commercial space that you mentioned – what is it?

Eric Kottner: I think as of right now it is vacant. When I took it over, it was previously a pharmacy, a CPA, and a barbershop.

Joe Fairless: Dang, was that big?

Eric Kottner: Yeah, this is probably about over 3,000 square feet on the main floor, and another 3,000 square feet on the bottom. Total, this is probably about a 6,000 square foot commercial space.

Joe Fairless: And what happened to those tenants whenever you first bought it?

Eric Kottner: When I first bought it, the pharmacy had just left the premises, so that just remained vacant and they just kind of left everything there, whereas the barbershop and the CPA essentially were still renting it out. Now, those two people were actually never on a lease; they’d been in that spot for over 25-30 years. The barbershop just retired last year, and I’m not quite sure if the CPA is still in there or not.

Joe Fairless: If you were to be presented an 18-unit with 6,000 square feet of commercial space, but a different one, in the area that you typically invest, what questions would you ask prior to doing the transaction on that new deal, that you perhaps didn’t ask or think through on this deal?

Eric Kottner: Well, on the commercial side right now it’s still really rough. The way I originally did that deal was I wanted the apartment complex to be good and cash-flowing based on my numbers, and then anything from that commercial space would have been like whipped cream or the cherry on top.

So the first thing that I would do is I would call up my buddy Osh and get his expertise on the matter of commercial complexes in that scenario, and I would pretty much ask him “How fast can this be rented out? Is it plausible to do a triple net lease to that, where I pretty much have to not worry about any of the maintenance issues?” Because I think that was one of the big hindrances as well – I treated that commercial side as you would a residential tenant, so if there were issues with HVAC, I would be the one taking care of it, and things like that. I think the only thing that I didn’t do was they paid for their own cosmetic fixes and cosmetic repairs, whereas I took over the mechanicals.

Joe Fairless: Okay. So now what’s your primary focus?

Eric Kottner: My primary focus is just continuing building up the residential fix and flips. The reason I like that is because I can use the KISS method of keeping it simple. To me it’s a lot easier to keep simple tactics on the residential side, that I haven’t quite grasped on the commercial side, to be able to take care of it.

Joe Fairless: What are some common mistakes that you see residential fix and flippers make that you’ve got that puppy down and you don’t make those mistakes?

Eric Kottner: One of the things I like to kind of pride myself on is the ability to calculate the numbers and rehab profits. I think what a lot of people get confused on is the fact that when they go and take a look at a property the first time, they wanna use the 75% rule. When you put down those numbers on there, you can calculate the 75% based on the ARV, minus the repairs, with your maximum allowable offer. One of the things that I usually do now is instead of doing a certain percentage, I just put a gross profit into what I wanna make on a property, as opposed to using a percentage. Because that way, when I’m walking through a property, while I’m talking to the seller, I’m just doing basic addition and subtraction in my head, as opposed to trying to do calculations of 5%, 6%, 2%, while talking and trying to calculate the rehab.

Joe Fairless: So you think of the gross profit you wanna make, and then…? Just walk us through your thought process when you’re looking at a property.

Eric Kottner: Okay, so if I get a seller on the phone that wants to sell me a property for $90,000, the property itself is probably worth about $150,000. When I go for $150,000 or lower, the minimum gross profit I wanna make is $40,000, so now I already know in my head 150k minus 40k – I need to be all in on this property for $110,000. So if the seller is telling me $90,000, all I need to do is walk through the property and see if it only needs $20,000, I can give them the $90,000. If it’s worse than that, say it’s $30,000, I then can immediately right away give an offer of $80,000.

Joe Fairless: Very simple and straightforward. You mentioned 40k profit on what price point?

Eric Kottner: 150k.

Joe Fairless: Okay, 40k profit on 150k ARV.

Eric Kottner: And it’s gross profit on there. I always say that it’s on the gross side, because when you’re talking with the seller and stuff like that you wanna just keep your numbers simple, and then once you get the property under contract and you’re ready to go through closing, then you can calculate more on the sale side of it, of what those hits are gonna be… Normally, because I’m a licensed realtor, what I do is kind of the catch-all in percentages on the inside. For people who are just starting out and they are probably gonna pay a retail agent and hit all the worst-case scenarios, I always tell them to calculate about 12% on the closing side.

So if it was a $150,000 house, you would wanna do $15,000 for 10%, and then add in $3,000 for the additional 2%. So 12% – you’d be looking at about $18,000 towards closing costs, where if I base it off the $40,000, I’m now looking at a net of $22,000.

Joe Fairless: And if it’s higher than $150,000 ARV, what’s the gross profit you want on those?

Eric Kottner: It ranges. Obviously, there’s other factors I kind of go in, but if we’re doing just with price point, I usually like to say for every $50,000 I increase it by $15,000. So $150,000 would be 40k, $200,000 would be 55k, and so on. So I would increase it per $50,000, 15k, or per $15,000 5k, and then just kind of range it that way.

Joe Fairless: Is that just something that you’ve seen that the market will bear, or is that something that you just really want in order to justify your time, or a combination…? Where do you get that?

Eric Kottner: For those who like to do the percentages basis, I’m buying properties at about 74% of the market, so I’m at 4% different of the people that use the 70% rule. So for me, I know that it is realistic in the marketplace to where we’re at, and I know if people who are newer wanna use the 70% rule, I know my offer is gonna be relatively higher, unless they see something where they’re only trying to say about $15,000 in repair, which is in reality about $30,000.

Joe Fairless: What’s the last deal you got under contract?

Eric Kottner: The last deal I actually got under contract was a wholesale deal I bought from a friend of mine. This was something I just kind of met over coffee, we talked about it, and he pitched it on one of the groups, and I was lucky enough to be one of the first ones to go through the property. It was a 3-bedroom, 1-bath house in Fairfield. I bought it from the wholesaler for $65,000, I did a joint venture with a general contractor on it, where we’re only in for about $26,000, and we’re actually just about to sell it at the end of February, and we’re selling it for $139,000.

Joe Fairless: You bought it for 65k, so you and the general contractor fronted the money to purchase it?

Eric Kottner: No, I got a private money lender at 11% to fund $60,000 for the purchase price. I put $5,000 of my own money to it, and the terms of the joint venture with my general contractor was he fronts all the money on the rehab side, as well as oversees the project.

Joe Fairless: Okay.

Eric Kottner: So he pays for all the repairs and what we assumed was gonna be the budget for the repair estimation, and then he also managed the projects as well. Now, I will give a caveat to new Best Ever listeners out there – I’ve done four other projects with this general contractor as just a standard general contractor, so I vetted him very thoroughly before I was looking to do a joint venture with him.

Joe Fairless: 50/50?

Eric Kottner: Yeah.

Joe Fairless: Cool. And it’s on the market now?

Eric Kottner: Well, it’s actually pending now. It should sell at the end of this month.

Joe Fairless: We don’t wanna jinx it though, do we?

Eric Kottner: Exactly.

Joe Fairless: [laughs]

Eric Kottner: The good news is we’re past the inspection.

Joe Fairless: Okay…

Eric Kottner: But we still have the appraisal side.

Joe Fairless: Cool. Good stuff. What is your best real estate investing advice ever?

Eric Kottner: My best real estate investing advice ever is, honestly, on the residential side, keep it is as simple as possible, and that goes to all aspects of it – keep it simple with your numbers… I like to do catch-alls as opposed to itemize every little item; whatever you’re more comfortable with, go right ahead.

Joe Fairless: Well, you now have the catch-alls – did you initially itemize every item to make sure that the catch-all incorporated all those items?

Eric Kottner: Yeah. One of my mentors local in the area, that does a lot of fix and flips, he used to be a CPA, so he was very into the itemize every little thing, down to the outlets, and stuff like that. He would itemize every outlet, every square foot of paint, every light switch plate, everything like that, and put it down… I tried doing that and I realized that I got upset very quickly when I learned that “Oh, I went a little over-budget on this side”, not realizing that I was a couple thousand under budget somewhere else… So for me it was just a lot easier just to have that kind of bucket there that’s saying “Okay, I have this bucket for this entire scenario.” That way, I’m not gonna worry if I go a couple hundred dollars over on electrical, or something like that.

Joe Fairless: We’re gonna do a lightning round. Are you ready for the Best Ever Lightning Round?

Eric Kottner: Let’s do it.

Joe Fairless: Alright. First, a quick word from our Best Ever partners.

Break: [[00:19:41].00] to [[00:20:42].04]

Joe Fairless: Best ever book you’ve recently read?

Eric Kottner: I actually like The Productivity Graph. One of the things they pretty much talk about there is finding out where are your areas where you work the most, and where you seem to lag behind. It’s a good time management book too, and it’s just giving you that thought process of where you can do the most productive portions of your day, and then learning where you can take a rest at, that way you can take a 25 to 30-hour workweek and make it feel like you’re working 60 hours a week, just through the productivity of listening to your body and doing proper time management in order to get the most productivity out of you.

Joe Fairless: It’s called what?

Eric Kottner: I think it’s The Productivity Chart or The Productivity Graph. It’s a blue book, that pretty much shows a graph chart with a line going up.

Joe Fairless: Cool. Best ever deal you have done?

Eric Kottner: Best ever deal that I have done… I would have to say that 12-unit.

Joe Fairless: And what’s a mistake you’ve made recently on a transaction?

Eric Kottner: A mistake I made recently on a transaction… The last flip I did – the one I did a joint venture on with the money partner – I agreed to oversee the rehab and also pay for the rehab costs. What looked like a $65,000 project turned into a $90,000 project; I just miscalculated about 500 square feet in the property. I also tried to over-improve the house, and stuff like that.

We still made money on the deal – I think we split $17,000 – but it was one of those scenarios where I caught myself where I have $90,000 of my own money into this project, and it went on for six months or so… And having that much money into one project kind of cramped my marketing budget, and it also really put a hit on my other cashflow needs for running the business.

Joe Fairless: Best ever way you like to give back?

Eric Kottner: I like to do donations to charity. I did recently tear my ACL, so I haven’t been able to go out and volunteer, either at Soup Kitchen, or something like that; I used to do it a few years ago… But I do like to donate monetarily, and as well as I love sitting down with people over a Starbucks coffee, just breaking down deals with them too, or trying to figure out ways that they can simplify their business… Or just listen into other people’s business, and if they want advice, I’m always happy to talk to them about it and see “Here’s what I saw in my expertise”, if I’ve gone through the same scenario, or give them a theory that might help them with a certain property or their business.

Joe Fairless: How can the Best Ever listeners learn more about what you’ve got going on?

Eric Kottner: They could follow my company, Turnkey Renovations, on Facebook. We also have an Instagram page @cincyturnkey, where you can see what our past projects have looked like, and you can see where I went over-budget on a lot of over-improving these houses (but they look amazing). They can also reach me at eric@cincyturnkey.com, or just call or text me at 513-375-5819.

Joe Fairless: Eric, I really enjoyed our conversation about the different types of deals that you’ve done, from the 12-unit to the 18-unit, lessons learned on those, as well as your focus on just keeping it simple, and looking at, as you said, simple tactics on the residential side – calculating the gross profit and just simply backing out from there… And then how you found your recent wholesale deal – someone you had coffee with – and how you structured that deal too, with a general contractor, and the numbers behind that deal.

Thanks again for being on the show. I hope you have a best ever day, and we’ll talk to you soon.

Eric Kottner: My pleasure. Thank you so much, Joe.

JF1627: Listener Questions: How To Obtain My First House Hack? #FollowAlongFriday with Joe and Theo

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For this week’s Follow Along Friday, Joe and Theo are answering another list of questions from a listener. This conversation can resonate with every level of investor because some of the tips and advice they offer are things we should always be working on, even if we consider ourselves real estate professionals. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got Follow Along Friday today, and we’re gonna be answering a Best Ever listener’s question about how to get a property acquired, and the structure that we recommend for doing so… And we’ve got a couple other miscellaneous things. We’ve got Theo Hicks with us, as always on Follow Along Friday. Theo, let’s kick it off.

Theo Hicks: Before I start, people that are listening to this won’t see this, but Joe, you look like an Olympic athlete right now, a U.S.A. Olympic athlete.

Joe Fairless: Colleen hates my tracksuit. She calls it a tracksuit. But I secretly think she loves it, because every time she says she hates it, I wear it more often. [laughs]

Theo Hicks: There you go. I think it was good. So as you mentioned, we’re gonna go over another listener question and offer our advice on what we would do if we were in that particular situation. This week’s question came from Denise, and she has a very long and thoughtful message, so we appreciate that. I’m just gonna summarize it for now.

She gave her background – she’s a single mother, she recently acquired her architectural degree, so congrats on that.

Joe Fairless: Congratulations!

Theo Hicks: She currently lives in Southern California, and she’s had a little bit of issues housing-wise over the past couple of years. She says she got evicted from the place she was renting, and was homeless for about a year… But it was kind of figure things out, and got back into a rental — she didn’t explain what happened, but right now I know that she currently rents a home.

She discovered our podcast and other real estate investors, and was interested in investing, because she never wanted to be in that tricky financial situation ever again, and be forced to not have a place to live. So she said that her goal is to buy some sort of income property – a duplex or a triplex – and implement the house-hacking strategy, so living in one unit, rent out the other unit. But the trouble areas that she had and she wanted our advice on was 1) how to afford the down payment; being in Southern California, the purchase price will probably be around half a million dollars, so how do you afford a down payment on that. And also, because of her background, she in her mind didn’t believe she’ll qualify for a loan, so she wants to know how she would also find a guarantor to help her with the loan.

She asked for any advice on what we think that she should do. I’ll let you take it, Joe, and then I’ll go after you.

Joe Fairless: Okay. Just so I’m clear, she is intending on purchasing a duplex to live in one side and rent out the other?

Theo Hicks: Yeah.

Joe Fairless: Okay. And she does not have money for a down payment, so she’s asking 1) “How do I get the money?” and then 2) since she doesn’t have the money for a down payment, then she won’t be able to qualify for the loan, so the second one is “How do I bring someone in to partner with me on that?” Is that accurate?

Theo Hicks: Yes.

Joe Fairless: Well, it’s kind of a broad question, because basically the first question is “How do I make money, so that I have enough for a down payment?” Well, you can do a Google search on that, and I’m not trivializing your question, but it’s almost too broad for me to wrap my mind around… So how about you go first?

Theo Hicks: It’s interesting, I was looking at this more through the lens of — a lot of newer investors, whether they reach out to me on Bigger Pockets, or that I read on Bigger Pockets forums, or just some people that I know personally who wanna get into real estate, that’s really what the main problem is, that they don’t have the money to buy a property at first… So they always ask “I wanna get started today. I just learned about real estate yesterday and I wanna buy my first property, but I don’t have money, so how do I do it?” As you mentioned, at the end of the day there are, of course, ways to get into real estate without actually having money. So if your goal is to turn this into a business eventually, at least personally I don’t think you should be thinking about it as “What’s the fastest way to do it?”, just because you need to have that foundation first, so you don’t make crazy mistakes and lose all the money [unintelligible [00:06:03].10] and then buying a property, you don’t know what you’re doing and you end up losing all that money… 1) You’re gonna obviously lose that money, but 2) you might not even continue to do it in the future.

So my advice would be to kind of take a big step back and first start working on your education, start going to meetup groups in your area, to meet with other investors, other agents, other real estate professionals to get an idea of the area, to figure out what it is you actually like about real estate, what part of real estate you wanna get into.

One way to make money for this down payment is to try to work with someone that meet at this meetup group within their business, or partner up and maybe wholesale a few deals first, or maybe find someone to fix and flip a deal with. Again, I know this is very vague; it’s not just “You walk into a meetup one day and meet  someone and fix and flip a property”, but I think this entire point is kind of slowing everything down, and realizing that there is no fast solution to raising money to buy a $500,000 duplex. If you can’t think of something right away, then it’s not gonna be something that’s gonna be a quick fix; it’s gonna take some time.

Joe Fairless: On that note, three paths come to mind, just riffing off of what you were saying. One is you earn the money. Two is you partner with someone who has the money. And three is owner-financing. Off the top of my head, those are the three paths for you to get the property.

One, earn the money – Theo mentioned some ways to earn money; wholesaling, or… You’ve just got your degree – congrats on that; you rent for a little while at a very low rent, in an area that you might not enjoy as much, but you do that and then you save up and you have the down payment. And there’s a whole lot of other ways to make money, obviously.

Two is you joint venture with someone. The challenge with the joint venture in this scenario is what value are you bringing to the transaction? If you don’t have money and you’re not signing on the loan or you can’t qualify for the loan, then the value will be you finding the property that’s gonna be off-market… Because if it’s an on market property represented by a broker, it’s unlikely that that’s gonna be enough value for you to make substantial profit. But perhaps you talk to someone and then you partner with them, and you find the property that they’re looking for, but then you’re really a real estate agent.

So in order to do number two, a joint venture, you’re gonna need to find off-market deals, and there’s plenty of resources on our blog… What is it – thebesteverblog.com, right?

Theo Hicks: Yeah.

Joe Fairless: Yeah, thebesteverblog.com – there are ways to find off-market deals there; there’s a little category, I’m sure, for that. And then the third way is owner financing. It is possible for you to acquire property with no money out of pocket. It is not likely, in my opinion, especially given you’re in California, where it’s a hot market. It’s always a hot market in California, so it’s gonna be challenging for you to get owner financing, but it is possible.

So that goes with the second point of finding off-market deals, and perhaps with an off-market deal that you find, so you can do that through direct mail, you can do that through phone calls, just calling the owner up. You could do it through attending the meetup that Theo mentioned; you could do it through having a local meetup that you create, and it’s just a meetup with property owners in the area, and then you start conversations there… I have interviewed plenty of people who have gotten off-market deals in that way. Then you increase your likelihood of getting owner financing, because you’re getting more deal flow.

So those are the three ways that I can think of that you can get into a deal. But touching on what Theo was mentioning, perhaps it’s just taking a step back and just looking at the lay of the land and seeing “Okay, where do I want to spend my time and my focus? Does it make more sense for me to put my head down? …I just got my degree, I got a new job, hopefully in that industry. Do I need to put my head down and focus on that, and earn money and save, or do I want to create a new venture, like a wholesaling business or something else on the side, while I’m entering into my career?” I assume you’re entering into the career, since you just got your degree.

Theo Hicks: Yeah, so while you were talking I went and calculated how much money you actually need for that $500,000 duplex, assuming a 3.5% down house-hack, and it’s around $20,000. So if you work in the architecture field for a year, two years, work on getting your credit up, get that historical W-2 income and just save up a third of your income, then in two years you could house-hack yourself and not have to worry about raising the money or having somebody else sign on the loan. But as Joe mentioned and as I’ve mentioned before, in situations where you wanna get into the industry, but you don’t know how, but you wanna do it quickly, you really have to just put yourself in as many situations as possible that could benefit you real estate-wise. So go to every meetup group in your market for a few months straight and see what happens.

In Joe’s podcast, at the end of every podcast he says “What’s the best way that the Best Ever listeners can get in touch with you?” Reach out to these people, and don’t ask them for something, but offer them something instead. If you wanna go that realtor route, get your real estate license. Maybe you meet someone there you can partner up with.

Just putting yourself in as many situations as possible; instead of just kind of staying at home and always being online, just getting yourself in front of people and just seeing what happens. Maybe nothing happens at all, and you just wait two years and buy a duplex with your money, or maybe in a few months you hit it off with someone who has a lot of money that is just willing to take a chance on someone. You never really know.

We just wrote that Best Ever Influencers article about Alex Holt and Ash Patel. That’s kind of like a perfect example – he just kept putting himself out there and ended up finding a money partner. And sure, in his mind he didn’t know exactly what was going to happen, that he’d find this money partner, do a fix and flip that wouldn’t go very well, but still have that partner afterwards, but he put himself out there and benefitted from it because of that.

I think that’d be my advice for anyone that’s in her situation, that wants to get into real estate but doesn’t exactly know how – just every day put yourself in front of at least one new person, whether it’s in-person or via e-mail. If you do that long enough, eventually something positive is gonna happen.

Joe Fairless: Good stuff.

Theo Hicks: That’s the advice I’ve got on that. Do you have anything else to add, or are we gonna move on?

Joe Fairless: No, I’ve got nothing else.

Theo Hicks: Alright. Do you have any updates that you wanna discuss?

Joe Fairless: Nope.

Theo Hicks: Cool. I just want to mention one thing… As I mentioned last week, we are expanding to multiple markets in Florida; originally it was just Tampa, and now we’re expanding to Tallahassee, Orlando and Jacksonville. The reason why [unintelligible [00:12:51].12] conversation we had on this podcast, so again, I really appreciate that… And I reached out to a lender who was nice enough to send me all this market information on those, so we’re kind of going through that right now.

Now it’s just looking at four times more deals… Actually more than that, because Tampa has been a little dry lately, and I’m just having my underwriters go through those deals, and… I think you’ll think this is funny – I did get lunch with a commercial broker and then the lender for that company…

Joe Fairless: Yeah.

Theo Hicks: And we were kind of just talking, and I mentioned you and Ashcroft, and the guy is like “Ashcroft… That sounds so familiar. I think I just talked to someone from Ashcroft recently.” He pulls out his e-mail, and sure enough, he had talked to your acquisition manager, Scott…

Joe Fairless: Scott, yeah…

Theo Hicks: [laughs] I was like, “Oh, yeah. I know Scott.” [laughs] I thought that was pretty funny. A super-small world.

Joe Fairless: We’re everywhere, Theo. [laughs]

Theo Hicks: I know. You are. I just wanted to mention that; I thought that was interesting. [unintelligible [00:13:43].22] grinding still, looking for that first deal, and definitely increasing our chances by looking at more markets, for sure.

Joe Fairless: What happened to the Jacksonville one?

Theo Hicks: Too big. It was 440 units.

Joe Fairless: Got it. Cool.

Theo Hicks: It was more of a class A property. It was a little bit too nice for us. The price per unit to purchase it, as well as the price per unit to upgrade it was just a little bit above what we’d want to do. I’m looking for more that B, C-ish type of property that we can put under 10k into. We don’t wanna do the nice, luxury, granite stuff just yet, but obviously eventually that’d be great.

Joe Fairless: Yup. Cool.

Theo Hicks: Alright, moving on to the trivia question. I don’t know why, I’m always so excited by the trivia section.

Joe Fairless: They’re fun!

Theo Hicks: I did a ton of research on the question this week; I think it’s kind of interesting. But first, last week’s question. The question that “In 2010 Apple purchased one acre of land from an elderly couple from North Carolina to build a data server. That elderly couple bought their land for 6k 34 years prior (in the 1970’s). How much did Apple pay for that land?” And I said within $100,000, and the answer was 1.7 million dollars. So that’s almost a hundred or a thousand times than what they paid for it originally, so good for them.

Joe Fairless: Yeah, good for them. I’m sure somehow it worked out financially for Apple, too.

Theo Hicks: Seriously. I do [unintelligible [00:15:00].24] and they were buying houses for four or five times as much as they were actually worth, but this is…

Joe Fairless: Who’s “they”?

Theo Hicks: Whoever the developer was, that developed the apartment building.

Joe Fairless: Oh, the apartment developer was doing that, okay.

Theo Hicks: Yeah.

Joe Fairless: I thought you were still talking about Apple.

Theo Hicks: And I think one guy didn’t wanna sell, and eventually the government stepped in and he didn’t make as much money as he would have if he had just sold. That should have been a trivia question, but that’s too specific. But this week’s question is gonna be – in 1929 it was announced that they were increasing the height of the Empire State Building from 1,050 to 1,250 feet, via that needle that’s at the top of the empire state building right now.

Joe Fairless: Sure.

Theo Hicks: So the question is “What was the original purpose of that needle on top of the Empire State Building?”

Joe Fairless: Oh, I don’t think there was a purpose. I just think they did it to be the tallest building, because I’m sure they were trying to beat another building… So they just wanted the needle there to have bragging rights. That’s my guess.

Theo Hicks: Okay. Submit your answer to either info@JoeFairless.com, or you can comment on the YouTube video with your answer, and the winner will receive a copy of the Best Real Estate Investing Advice Ever book that we wrote.

Joe Fairless: Volume 1, right?

Theo Hicks: Yeah. It’s the first person to get the answer correct. But moving on, the recording is on Thursday, this will be live on Friday; a week from when this goes live is the Best Ever Conference. That is in Denver, next week, and I wanted to ask you, Joe, since obviously you’re putting the conference on, you’re gonna be a speaker, do you wanna give us a little sneak peek on what you’re gonna be talking about in your keynote?

Joe Fairless: Yeah, sure. I am actually finalizing it now; it’s on my desktop. I’m gonna be talking about lessons learned after acquiring 500 million dollars worth of apartment communities… And they’re applicable to apartment investors, but then also entrepreneurs and real estate investors and business people. There will be lessons that I have not talked about before, because I recently did an assessment of just the business after we closed on this deal, which we closed a week ago today… Therefore it’s new stuff, it’s all new stuff; some new concepts… It’s gonna be a lot of fun to talk about some things that are recent observations that I’ve come across. So that’s gonna be my keynote. That will be Friday around 11 AM or so.

The agenda is on our website, BestEverConference.com. We’ve got about 40 or so tickets that are left, otherwise we’re all booked up. We’re gonna meet that allotment, for sure, so if you wanna go, come on over, come hang out with us. We’ll be having fun, too. On Thursday night there’s a Bigger Pockets event. We’re not officially affiliated with it, but Thursday night there’s a Bigger Pockets event, and then Friday night we’re renting out a bar, and all hanging out there, and then Saturday night I think it’s whatever you wanna do. But then Sunday there’s an Assisted Living Academy that everyone can attend for free as a result of being a paid attendee at the conference; that’s Sunday.

So we’ve got a lot of miscellaneous stuff going on before and after the conference. Then, obviously, the conference is a lot of good content. I’m looking forward to meeting everyone there, or seeing you there. BestEverConference.com.

Theo Hicks: Alright. And lastly, the review of the week. So make sure you guys and girls pick up a copy of the Best Ever Apartment Syndication Book on Amazon, leave a review and send us a screenshot in order to have the opportunity to be the review of the week, read aloud on the podcast.

This week’s review comes from Arthur, and I really like reviews like this one; it makes me feel good, if I’m being honest. Arthur said:

“Having been in the apartment development and syndication business for the last 15 years, I’ve never found a  book like this one. Very useful information. I’m actually surprised that he shares such detailed trade secrets. Following his book will give you a ten-year headstart.”

Joe Fairless: Thank you for that. It means a lot, especially coming from you, with the background that you have.

Theo Hicks: Exactly.

Joe Fairless: Thanks again. Best Ever listeners, I enjoyed our conversation. I hope you got a lot of value from this, and we’ll talk to you tomorrow.

JF1620: How Important Is A Social Media Presence For Real Estate Investors #FollowAlongFriday with Joe and Theo

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Social media. It consumes a lot of people at all times of the day. Today, Joe and Theo are answering a question sent in from a listener asking about social media and it’s importance for real estate investors, especially just starting out in apartment syndications. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. We don’t like that fluffy stuff; we only like the best advice that helps you out.

Today we’ve got Follow Along Friday. The purpose of Follow Along Friday is to talk about what we’ve learned, or answer questions from you, Best Ever listeners, to help you along with your real estate endeavors… And today we’re gonna do the latter – we’re gonna be answering some questions from a Best Ever listener.

Theo Hicks is with us, as always, on Follow Along Fridays. Theo, what have we got?

Theo Hicks: We had a question submitted from Rebecca, and it’s actually really cool. She’s doing a research project for schooling, and it’s related to real estate, so she kind of asked us if we have any data that we can provide her to help her with her research… And the main research question was “How important is a social media presence in establishing credibility as a real estate investor, in the real estate industry?”

Joe Fairless: Well, I don’t have any data for it, so if she’s looking for data points, then sorry… But I can answer the question. Was she looking for data points?

Theo Hicks: In a sense. Some of her questions were asking for specific data, but some of them were more general. For example, “The two things you really wanna know about how social media marketing in general helps you out, as well as how did writing on Bigger Pockets help you out with your syndication business, particularly when you were first starting out?”

Joe Fairless: Okay. This question will be helpful for anyone who is bringing capital to their deals, or anyone who is entering into real estate investing from some other career path, and they need to get customers or clients or investors and attract them to their business. This could be relevant for real estate agents, this could be relevant for apartment syndicators, this could be relevant for fix and flip people, and it could even be relevant for wholesalers who are looking to attract people on their buyers list and people on their sellers list.

So the question is “How important is social media when you’re starting out?” Well, I imagine most of us – and even Rebecca, I’m sure you’re are, or else you probably wouldn’t be asking the question – realize that it is important to have a presence on social media. The choice that we should make though is what platform should we focus on, and what is our role, and what’s the purpose of us being on the platform? Because some of us – I’ll raise my hand – don’t enjoy being on social media sites as much as others.

So first off, one mandatory in my opinion – but it’s a fact – is if you’re in real estate investing and you are attracting some sort of client or customer, then you’ve got to be on social media. And specifically within social media, you have to pick which platform or platforms that you want to be on. Then, once you pick that – let’s say you pick Facebook, for example – then you’ve got to find out “Okay, within Facebook as the platform that I’ve chosen, now what is my role and what will I be doing within that platform?”

I can tell you that when I was starting out with Facebook, my focus was simply promoting the episodes that I was doing from the podcast. In the early days I was doing everything for the podcast: finding the guests, interviewing the guests, doing the show notes, promoting the episode, letting the guests know that the episode went live, all of that stuff. And the important part of this is you’ve got to identify what you want to accomplish as a result of being on the platform. At a bare minimum, what you need to accomplish is when someone searches for you on a major platform like Facebook, for example, they’re going to see that you have a presence, because they’re going to be skeptical if you do not.

And in fact, I had one investor about a year and a half ago say “I looked you up on Facebook, Joe, and I couldn’t find that you posted anything for the last three years.” I was like, “What? What are you talking about?” What he was looking at – back in my advertising days when we were testing… So I was working on the social media account for Fortune 500 companies like Microsoft, and we were specifically on the Bing search engine, the Bing account – I had to create a test account for my profile to test out certain apps that we were launching; so I had like a dummy test account for Joe Fairless, and this investor was looking up my name and he found that one, and he saw I hadn’t posted in many years… And I said “I think you’re looking at the wrong one.” Then I told him the right one and he was like, “Okay, cool.” But that was a red flag for him, that he thought that I hadn’t been posting. I was kind of secretive about it.

At this point in time in our culture, you’re not allowed to be closed off. It’s just not acceptable… And for better or worse, because the downside to that, I believe, is when something catches fire on social media, whether it’s true or not true, it just takes off, because we’re all so super-connected. So that’s a downside, in my opinion, if it’s not true… But on the plus side, since we are so connected, it allows us to go in with eyes wide open into partnerships, because we have more of a sense of who that individual is and what they’re like; you get a more personal glimpse into their life. And that’s not something that should be surprising to anyone, but what we should focus on as business professionals, and especially in real estate investing, is we have to have a presence and we have to know what the outcome of that presence is.

So if you are not interested in social media, but you know from this conversation you need to have a presence, then simply have a Facebook page, and you can have things auto-populate on your page from your website, or from your blog post, where you’re simply auto-populating your Facebook page with content. And at least every now and then check in on it and make sure that your account is staying active. So it’s really a check-the-box thing.

In terms of how important it was whenever I got started – well, I don’t know how much growth being on social media, and specifically Facebook, because I’m not on Instagram; I think I have an account, but I don’t even have that on my phone… Basically, Facebook. I deleted Twitter, because that’s just a lot of noise; I know it’s very helpful for emergency situations, because you can see exactly what’s happening at every second, but… I only have Facebook on my phone, and I recently took off the notifications from Facebook on my phone, so I don’t get notified whenever I get an alert, because I personally don’t enjoy social media. But I do have a team who posts on the page as the brand page. And I jump in there every now and then, but it’s just not something that I personally enjoy.

So the takeaway is you must be on social media, but pick a platform and have a consistent presence at minimum, and at maximum, you can really grow your business.

I know that we have ads on Facebook that promote our local meetup every month, and we’re getting people from Indianapolis, Tennessee, Cleveland, Detroit, Dayton (it’s pretty close, but…) all over come to the meetup that we have in Cincinnati, and same goes for the annual conference that we have in Denver.

Theo Hicks: That’s some really solid advice. Just to add a few things, going back to what you said in the beginning about picking a platform – again, I don’t have any evidence for this, but it feels like each platform fits better based on what you do as a real estate professional. I know a lot of syndicators on Facebook because of the ability to do Facebook live; you can do Facebook live whenever, more informally, or you can do a formal webinar. That’s a good way to put information across.

It sounds like Snapchat and then Instagram are really good for agents, and fix and flippers, too. Anyone that’s doing these faster projects, that they’re trying to turn around quickly, they can quickly do before and after types of pictures. I know we’ve got a few blog posts under the “Branding and thought leadership” category on our blog that has different agents, wholesalers and fix and flippers talking about their Instagram and Snapchat strategies… But it sounds like Facebook is kind of the go-to one for what we do, just because it kind of has everything on there. You can do image-based stuff, you can do text-based stuff…

Twitter – just like you, I don’t know any investors that use Twitter, so I’m not exactly sure what that strategy would be, but I do know that the hashtag tool is very powerful if you’re trying to grow your brand and grow your thought leadership platform, and you want to find out who is creating or sharing similar content… You can type in #apartmentsynidcation and find the biggest accounts, and then share content that way.

And of course, Bigger Pockets… Do you consider Bigger Pockets social media, or something different?

Joe Fairless: No, I don’t consider it a social media platform. I don’t think it is. It’s a forum. It’s the most valuable forum you can be on as real estate investors, but yeah, it’s a forum.

Theo Hicks: I do remember you saying a while ago that you weren’t a fan of Facebook ads. Is that true, and what changed your mind about that? Because I remember you didn’t like them before.

Joe Fairless: Well, you’re bringing up something that I don’t remember saying, but I trust you, because you’re a lot smarter than I am, and probably have a better memory. I don’t remember saying I don’t like Facebook ads, so I’m not sure why I said it, but if I did, then I’ve changed my mind. I am a fan of Facebook ads because you can determine how much you’re paying, and if you’re not getting a good cost per click, then you maneuver or you reconfigure some things, or you discontinue. So I’m fine with Facebook ads.

Perhaps what I said, if what you’re remembering isn’t entirely accurate – which I’m not sure it is or isn’t – is I’m not a fan of doing Facebook ads when you’re paying cost-per-impression; I’d wanna pay cost-per-click, because cost-per-impression – no real ROI there, but with cost-per-click you’re sending people somewhere. But thank you for mentioning the different platform value propositions. It’s such a very important point, that’s very helpful, because Instagram visual stuff, which — I could have more visual stuff, and perhaps I will, like on the unit renovations we’re doing, and other things like that… Right now I don’t have a team capturing all that on-site, but I just I hired a director of marketing and he lives in Dallas, and most of our properties are in Dallas, so maybe we do some of that stuff in the future… But for me and our company Facebook is the way to go, because not only does it have it all, but I enjoy the conversation and I feel like it’s a deeper level of connection with people, because you’ve got that back and forth; we’re not confined with a certain amount of characters that you can write, and it’s really a platform that is conducive to conversations, versus checking in and checking out and doing a fly-by-night thing.

Twitter is good for content sharing. I’m not a fan of it, but that’s how that is. Snapchat – I have no idea, I’ve never even been on Snapchat, and I don’t ever wanna be on Snapchat.

Theo Hicks: I was gonna say it’s probably generationally — like, people that are a lot younger than us, they’re definitely using Snapchat, because it came out in 2011, I think… It’s just one of those newer social media platforms.

There was one more question I wanted to ask you before we moved on about social media; it’s kind of related, but you were mentioning how in the beginning you had that test accounts that you were using for your previous job, and how it kind of went dormant, and someone looked that up and was like “Oh, you’re never really posting anything on here…” – would you recommend that people create a separate business page for themselves, or should they just post everything on their personal profile?

Joe Fairless: Good question. We could have a debate on this, and there would be excellent arguments for both sides. So the debate for the pro motion, where you have two separate accounts would be you don’t want to inundate people with a bunch of business stuff whenever they added you as a friend, because they were your friend before you had this business, and so now you’re blasting them with all this business stuff, so you’re really wearing out that friendship, which could in turn hurt your business in the long run, because you’re being so loud about it.

But the motion on the flipside would be, well, yeah, but if you’re posting valuable information, like you’re supposed to, and you’re adding value every time you post some content, it’s like “Oh, this is something interesting I learned today. When I do drywall, I’ve got to install it this way, or that way… Otherwise you could run into this problem”, and it’s just a helpful tip for homeowners” – well, okay, I feel you there. Then that just might mean you need a personal page. But I think if you only have a personal page, your individual page, you’re limiting your business growth to just local period, or at least you’re limiting your business, period, because Facebook only allows you to have a certain amount of friends, and you’re not able to scale it.

Think about if Coca-Cola just had a Mrs. Coca-Cola page and it was just one female who was talking about Coca-Cola and they didn’t have a product page. Well, they’d be missing out on a lot of engagement there. So to answer your question directly, my side of the fence, the side I choose to be on on that answer is you should have a business page plus a personal, and focus your business stuff on the business page, that way you can scale your business, and occasionally, if relevant, post business stuff on your personal page, but only when it adds a whole lot of value to the people who are connected to you in a non-real estate way; so homeowners would be a good thing, because while there are less and less homeowners – thankfully, since we’re multifamily investors – there are less and less homeowners, but there’s still a lot of homeowners out there that could find some helpful tips.

Theo Hicks: I was thinking the same thing, and you sold me when you mentioned the friend limit. I forgot about that. I think you can only have like five thousand friends, or a thousand friends, or something.

Joe Fairless: I never want to hit that mark. That sounds like insanity. I don’t accept friendships on Facebook unless I actually know the person off of Facebook, and that’s when I accept that friendship.

Theo Hicks: Yeah, I do the same thing. I got really excited because I got so many friend requests from being on this podcast, and then it kind of got too much, and my page had a bunch of random people on there.

Yeah, so if you’ve got a business page, you can post 10, 20, 30, however many times you want to per day, and then anything that’s relevant to people that are on your personal Facebook page, you could share maybe one thing per day on your personal Facebook page, just to kind of push people who are your personal friends that would be interested in learning more about your business to your page, but people who aren’t don’t have to see it every single day… So I agree with you.

Joe Fairless: Cool.

Theo Hicks: Alright, good stuff. I just had one quick update I wanted to mention before I moved on to the trivia question. Last week I was talking about that deal in Jacksonville, and how Jacksonville is too far away, and all these different reasons why I couldn’t look at that deal… And you challenged me, and I really appreciated that, so I reached out to that broker, I got the information on the deal, my underwriters are underwriting it now… And I talked to my business partner about what you said about investing outside of Tampa, so we’re gonna start targeting Orlando, Tallahassee and Jacksonville.

We’re very grateful — someone reached out to me on Bigger Pockets who’s a lender, who asked me if I needed any help, and I was like “Well, yeah. Do you wanna send me some market information?”, so he sent me these super-detailed market reports on Tampa. I’m gonna do the same thing for Tallahassee, Orlando and Jacksonville, and then we are going to – either my business partner and I, or my wife and I are gonna schedule trips to those locations just for a weekend, because I’ve never been to any of those places before, so I have no idea what they even look like.

Hopefully I’ve got a couple of deals that I can look at as well, and then I’m also gonna be getting lunch with a broker and another on Tuesday who cover all of Florida, just so I can get a better idea of what areas in Tallahassee, Jacksonville and Orlando are good and which I should avoid, as well as to ask them for property management contacts.

So thank you, Joe, for challenging me. I just wanna let everyone know that I’m acting on Joe’s advice. Now I’ll be able to look at four times more deals, because I’ve got ten underwriters now, so I’ve got plenty of people to underwrite deals.

Joe Fairless: Well, I’m glad to hear that, and… As long as these episodes are helpful for you and no one else, that’s what’s most important. We’ll just continue on that. I’m sure all the Best Ever listeners will be totally fine with that, where you and I just have like a little coaching session…

Theo Hicks: Seriously. They probably would…

Joe Fairless: Who cares about everyone else…? [laughter] But I’m glad to hear that, and I’m sure we’re all looking forward to hearing how it progresses.

Theo Hicks: Do you have anything to share?

Joe Fairless: Oh, yeah, well, today we’re closing on a deal. It’s a deal in Richardson, Texas, and that’s gonna put us over the 500 million dollar mark on properties that we have under management, and we’ve got part ownership in on along with our investors… So congratulations to all the investors who are in the deal with us in Richardson.

We’re airing this episode – so there’s no confusion for investors who are listening to this… This episode airs on Friday, but we record it on Thursday, and we’re scheduled to close on Thursday. So if you hear this episode on Friday and you’re saying “Wait a second, we closed yesterday”, well that’s because we recorded a day before. So congrats to everyone, and… I don’t know if there’s any lessons learned on this deal. If there is something that comes up, then I’ll mention it, but I just kind of wanted to celebrate that note, and let’s move on to the trivia stuff.

Theo Hicks: Congratulations to you, half-way to a billion dollars.

Joe Fairless: Yup.

Theo Hicks: That’s awesome. Alright, trivia questions. Last week’s trivia question was “What U.S. city had the largest increase in rent from 2014 to 2017?”, so those past three years data was available for, percentage-wise. The answer was surprising to both of us – Detroit. It actually increased by 9.8%. It was a $340 increase in rents. The person that got that correct will be getting their free signed copy of the Best Real Estate Investing Advice Ever Book.

This week’s question is gonna be a little different than usual, but I think it’s a very interesting and unique question. In 2010 Apple, the iPhone company – and they do more than that, but the iPhone company… I’ve got my iPhone in front of me that made me say that… It purchased one acre of land from an elderly couple in North Carolina in order to build a data server. So this elderly couple bought that land for $6,000 34 years prior. The question is “How much did Apple pay for that land?” And I’m gonna let you be within $100,000.

Joe Fairless: Alright, how much did they buy it for originally?

Theo Hicks: $6,000.

Joe Fairless: They bought it for 6k. And what year did they buy it?

Theo Hicks: 34 years before 2010, so was that ’76?

Joe Fairless: They bought it for how much?

Theo Hicks: $6,000.

Joe Fairless: They bought it for $6,000 in 1976, and how much did they sell it to Apple for… There’s only one acre?

Theo Hicks: One acre.

Joe Fairless: One acre in North Carolina?

Theo Hicks: Mm-hm.

Joe Fairless: What city? Or I guess it was a little outside of a city, I imagine, since it’s a data center…

Theo Hicks: Yeah. I don’t know.

Joe Fairless: Well, that’s hard with not knowing how close it is to civilization. I imagine it’s kind of close… So this is — who knows…? I’m not even gonna guess. I don’t even know.

Theo Hicks: You’ve gotta guess, Joe.

Joe Fairless: I’m gonna say — one acre? I’ll tell you, the nicest area of Cincinnati, or the most expensive area of Cincinnati (Indian Hill is that area), they sell per acre around $200,000, so I’m gonna say $250,000 for one acre.

Theo Hicks: Okay. Well, anyone else who has a guess, make sure that you comment either on the YouTube video, or send us an e-mail at info@joefairless.com, and if you are within $100,000, then you will receive a signed copy of the Best Real Estate Investing Advice Ever book.

Joe Fairless: The first one to respond who’s within 100k.

Theo Hicks: The first one, yes. Correct.

Joe Fairless: Yeah. Sweet.

Theo Hicks: Alright, so what’s the date today? The seventh. So we are very close to the Best Ever Conference 2019 in Denver, Colorado, 22nd of February and 23rd. The last scheduled event right now is going to be The Worst Deal Spotlight and Competition. It looks like it’s going to have a Price is Right game show theme to it… I thought that was interesting, because I used to love that show when I was in college. I’d watch it every single day at my fraternity house.

Joe Fairless: Really?

Theo Hicks: Yeah.

Joe Fairless: On the couch, eating Cheetos?

Theo Hicks: No, we had like a meal plan there, so I’d go there for lunch, and I’d watch Price is Right with everyone, and we’d all scream at the TV…

Joe Fairless: That’s some whacky stuff. Alright, college kids, huh?

Theo Hicks: College kids. So make sure you guys aren’t screaming at anyone during this Price is Right game, but… I think that was kind of a fun activity, but you also kind of learn about some mistakes people made on their worst deals.

Joe Fairless: Yeah, we learn a lot from our successes, and we also learn a lot from our failures, and it’s even better if we learn — well, sometimes it’s better if we learn from other people’s failures, not our own… Because otherwise we’d be failing a whole lot if we had to learn from only our own failures to be where we wanna be.

Cool, good stuff. And review of the week?

Theo Hicks: Yeah, review of the week – guys and girls, make sure you guys pick up a copy of The Best Ever Apartment Syndication Book on Amazon, and leave a review and send a screenshot to info@joefairless.com in order to be the review of the week.

This week’s review is from Charles. Charles said:

“The only bad thing I can say about this book is I wish it was available in hardcover, because the amount of times I’ve referred to this book has made the cover flimsy. Whether you are brand new, or experienced, or in-between, the book has many great tips to follow.”

Joe Fairless: Well, thank you for that, and interesting idea on hardcover. I’m not sure how easy it would be or hard it would be to do that. We might look into that. Most importantly, thank you so much for taking time out of your day to leave a review, and I’m grateful that, most importantly, you got value from the book.

Well, everyone, have a best ever weekend, and I’m looking forward to talking to you tomorrow.

JF1613: Top Apartment Syndication Questions We Get #FollowAlongFriday with Joe & Theo

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Joe received an email with a lot of apartment syndication questions recently. He decided to make an entire episode answering the questions. The questions Joe will be answering are:


I was curious about syndication deal structure. I’m curious what types of deal structures are typical as far as preferred return vs equity split?

For instance, if you offer a 6% preferred return, what kind of equity split is reasonable? How does that split change if you move to an 8% preferred return?

Also, length of investment. What’s your experience with how fast investors are generally looking to get their money back? 3-5 years? 10 years?

Lastly, refinancing. Does Ashcroft capital keep investors in the deal after refinancing and paying back initial capital? If so, does the equity split change at that point?


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JF1606: 5 Biggest Takeaways From 1 Week Of Real Estate Interviews #FollowAlongFriday with Joe and Theo

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For today’s Follow Along Friday, Joe is sharing his biggest lessons learned from doing his podcast interviews last week. From shelf corporations to learning about underground storage tanks and the problems they can cause. We’ll also receive the usual business updates that we as investors can learn from. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got Follow Along Friday today. The purpose of Follow Along Friday is to talk about what we have learned, or certain things that we’ve come across in our real estate endeavors, so that we can share those lessons with you, ultimately to help you on your journey; that’s the whole point of Follow Along Friday.

With us, Theo Hicks, as always. Theo, how should we get going?

Theo Hicks: Well, this week we’re gonna talk about some of the things that you learned from your podcast interviews last week. We’ve got five particular people – these are interviews where you learned something new, basically, and since these interviews are not gonna come up for a while, and since we’re on Follow Along Friday and the purpose of Follow Along Friday is to teach people about things that we’ve learned, we figured we could have a conversation around that today. So I guess we could just go straight through these five interviews, starting with Jerry Detweiler…? Did I pronounce that correctly?

Joe Fairless: Yeah, I think so. I think it’s Detweiler. But for additional context, and thanks for setting the stage – just for a little bit more context… So every Thursday I do interviews for this show; that is the day I do interviews. Most of you Best Ever listeners know this, but I don’t do interviews every single day for this daily podcast, otherwise I’d go bonkers and I wouldn’t be able to be effective with the primary way that I make money, and that is Ashcroft Capital, overseeing that company along with my business partner, Frank.

So the way I slice up my time is on Thursdays I do interview day. Today, for example, I am interviewing nine people, and I’m starting to interview at [11:30] AM, and they’re 30-minute blocks, so I’ve got three interviews from [11:30] all the way to 1 PM. Then I have a call with a potential new investor who reached out to us. That’s usually my break period after the three interviews, but my team booked a new investor call, so I’m speaking to a new investor. Then I’ve got three more interviews. Then there is a break at 3 PM, to [3:30]. Then from [3:30] to 5 PM I have  three more interviews. So I’m doing nine interviews today. It’s a pretty quick day for me, because it’s so active… And then we do this Follow Along Friday on Thursday, so that it can air on Fridays, and the ads, and whatever else can be added in there the day before.

So Thursdays are interview day, and I am inundated with a whole lot of information… And I thought it would be interesting for me to be intentional about the information that I’m learning and coming across last week, so I can really determine what am I taking away from these interviews… And these five things that I’m about to talk about – some of them might seem a little silly, because, like, “Really? That’s the thing you chose to take away from the interview?” and what I was really focused on is something brand new that I hadn’t heard of before from the interviews, or it was just something that was good to reinforce in my mind.

So while I was talking to the individuals who I interviewed last week on the interview day, if there was something that stood out like that, I put it in all caps and I said “Thing I learned”, and then I said “This would be cool to share with the Best Ever listeners next week.” And I believe you can learn something from anyone; it’s your responsibility, should you choose to undertake this, to find out what that something is. Everyone has something that they can teach us; whether or not we discover what that is, that’s up to us. That takes us first wanting to learn from that individual, and then also being able to ask the right questions.

I can interview someone who has no real estate experience – I usually don’t – and I could learn something from them about what they have done so far, and if it’s nothing at all, well, there’s something to be learned there… We would dig into why they haven’t done anything, and we can learn some aspects of their psychology and perhaps apply that or reinforce some things in our own mind. So there is the setup for this.

One thing from Jerry Detweiler that I learned is she mentioned shelf corporations. I’d never heard of a shelf corporation before, had you?

Theo Hicks: No.

Joe Fairless: No?

Theo Hicks: I’ve heard of Shell Corporation, but shelf…

Joe Fairless: Right, this would be shelf corporation… I too have heard of Shell Corporation, but not shelf corporation. Jerry works at Nav.com, and their business model is essentially helping businesses get lines of credit, and they help businesses determine what their credit score is and how to build that credit score, so they can get more and more lines of credit for funding. And we talked about she and her team approach that, and she also talked about some scams that are out there to try and trick people into paying them money so that they can build their credit, but it doesn’t actually work.

One scam she said to look out for – it’s not always a scam, but one thing to look out for and be very eyes wide open about if you choose to pursue it is a shelf corporation. The concept behind the shelf corporation from a line of credit standpoint is the corporation has been established for a long period of time, but they’ve putting it (metaphorically) essentially on a shelf, so it doesn’t have activity, but it’s been building this credit, because it’s been around for so long, so people sell their shelf corporations to individuals who want a business that’s been around a while, so it can be approved for a larger line of credit. Makes sense?

Theo Hicks: It makes sense, yeah.

Joe Fairless: So conceptually it makes sense, but she said “Not necessarily the case most of the time, because there’s a lot of things that go into actually getting approved for a line of credit.” Actually, there’s a couple things, and you will have to listen to the interview with her to learn those things, because I didn’t write that down, and I’m not necessarily looking for  a business line of credit, so… That’s something in my notes, but not on the notes in front of me. But that was one takeaway that I got from the day, is the shelf corporations. It was a new term, I hadn’t heard of it… And just something to look out for, not necessarily to jump on board if you are looking for a line of credit. I thought it would be interesting for the Best Ever listeners.

Theo Hicks: That is interesting. We can kind of apply this to real estate, too… Kind of, not exactly, but… I’m thinking of shelf properties – these are properties that have obviously been rented out for a long time, but the owner themselves have kind of put it on the shelf and haven’t really addressed any of the deferred maintenance or any of the issues, and you need to watch out for those kinds of properties too, because you’ll find a lot of hidden things that you didn’t expect.

I think my fourplexes could probably be considered shelf properties; they’ve been ignored for a while, so… That’s the first thing that came to my mind when you said that.

Joe Fairless: I like that, yeah. Way to bring that full circle. Nice work. The second is a conversation I had with Steve [unintelligible [00:08:55].16] First off, he’s from Detroit; I was born in Flint, Michigan, grew up in Texas, and there’s something about talking to people who are from Detroit and Flint area… I just enjoy blue collar, say-it-how-it-is type of people, and I just really like having the conversations with people like that.

Anyway, he talked about a 20-unit apartment complex, a 1920’s property, all-brick, and what I wrote down as something that I liked during our conversation – and it’s not anything about the deal, but it was how he was describing the deal, because he’s a great storyteller… But in my opinion he wasn’t intending to be a great storyteller, he’s just someone who you like to hear talk about what they’re working on, because it’s really interesting, because he makes it sound really interesting… But he unintentionally makes it sounds interesting, it’s just how he has a conversation. He said “Imagine this… “, and then he talked about the deal. And when he said “Imagine this”, I was like, “Well, I’m imagining exactly what he’s talking about.” And it was that command of “Imagine this…” I wrote it down, I was like, “I like that phrase”, because it immediately made me think of exactly what he was talking about, because he told me to imagine it… And I thought, “Well, that’s an interesting phrase that I can incorporate whenever I’m talking about stuff and I want people to imagine it, and be there with me in the journey as I tell the story”, so I wrote that down.

Clearly, that has  nothing really to do with the real estate deals that he was working on, which are — it’s really interesting to hear his story, so I obviously recommend listening to his podcast when it comes out, in 30-45 days, but the “Imagine this” phrase is what caught my attention.

Theo Hicks: Yeah, seriously. My goal is gonna be to use that phrase at least once on this podcast. I’m gonna drop it out of nowhere, Joe, so… You’re never gonna know when it’s gonna come. [laughter]

Joe Fairless: I have so much anticipation for when that will happen. The next one is Chandler David Smith. He started in sales, knocking on doors… And I wish I wouldn’t have sent you the outline that I was gonna talk about, Theo, because I would have asked you what you think he was selling door-to-door, but… You see the outline in front of you – he was selling pest control products/services. Door-to-door, incredibly hard. Pest control services – I imagine that’s gotta be pretty hard, too… And he ended up being a top salesperson doing door-to-door sales, and clearly that translates into real estate, because you’ve got to be able to sell yourself, sell the deal, sell yourself to team members to attract the right team members, the most qualified team members… And so I asked him “How did you do that?” Because he made $90,000 in a summer, and he signed up 459 accounts during a summer. He signed up 459 accounts for pest control. He said it was like a $300 or $500 service that he was signing people up… And one out of every seven or so that he went to ended up buying the pest control, and I said “Well, how did you do it?” and he said, “Well, I worked harder than others.” I said, “Okay, elaborate on that, please, because we wanna get underneath the surface there.” He said, “Well, it wasn’t that I was working many hours more than other people. What I was doing – I was working at least one hour more; and in that extra hour more I was getting a disproportionate amount of results from working that extra hour.”

So he was doing one hour more a day, and he was getting a disproportionate amount of results because of that. And I told him during the conversation – it reminded me of when Tony Robbins talks about when you do a set of ten reps in a weight room, when you’re doing bench press, a set of ten, what rep leads you to the greatest growth, and it’s rep eleven. It’s the eleventh rep where — okay, you did ten; great, ten was tough… Okay, now do one more. You can do one more. And that eleventh one is the one that leads to the greatest growth. I do that when I’m working out. If I’m gonna do a certain set, I always do one or two extra ones… And those types of things have compounding effects on the business, because when you do that consistently, well, now you’ve got some greater results than if you were just doing exactly what everyone else is doing.

And think about paying off mortgages  – anyone who looks at paying off their mortgage early, whether or not that’s a good thing (that’s debatable), but just the sheer facts of if you do an extra mortgage payment once a year, or a little bit extra each month, then that’s gonna save you a lot of money in interest, and that’s gonna pay it off much faster over a period of time.

Theo Hicks: Yeah, I think there was another athlete – it might have been Mohammad Ali, but I’m not 100% sure, but he also had a similar philosophy, which is he didn’t even count the reps until it started to hurt. It was him, or [unintelligible [00:13:56].12] one of those super-athletes.

I totally agree, because if you think about it, if you work an extra hour every day of the month, each month you’re nearly getting an extra full workweek of time that others aren’t getting in… So that obviously, for sure compounds, because over a 12-month period you’re almost getting 12 extra workweeks worth of time in each year than someone else. If you compound that over time, that kind of puts you way ahead of everyone else.

Joe Fairless: Yeah, I like that. I hadn’t heard of “start counting the reps once you start feeling the burn.” The fourth thing is Steve Pesavento. He’s flipping properties in a couple different cities in the U.S. that he does not live in, and we talked about challenges, and things him and his team have had to overcome as a result of their remote flipping… And one of the things he mentioned is he’s flipping in Raleigh, North Carolina; I asked him about deals that didn’t go well, and he mentioned this one deal where in Raleigh there was an underground oil storage tank, and he hadn’t ever come across that; I personally have not come across that either… And he said it can be common in that area, and he said the cost to have them removed was 15k-20k, which was something that he hadn’t expected… And on a single-family home fix and flip, that can severely hurt your margins/take you to the other direction.

Theo Hicks: I think one of your earliest podcast episodes someone had mentioned that they bought land — they didn’t know it used to be  a gas station, and they had the same issue with the underwater gas tanks, that cost a ton of money to remove.

Joe Fairless: And then lastly, Edwin Kelly – he heads up a self-directed IRA company, and they’ve recently evolved so that they… Apparently, self-directed IRA companies have to have some sort of trust charter connection — and again, I’m getting outside of my comfort zone, because I don’t know a whole lot about this… But I believe a trust charter company or a trust charter has to sponsor a self-directed IRA company. So Edwin’s company, as they’ve grown they went ahead and established a trust charter, so they don’t have to be sponsored by a trust company.

So I learned from this conversation, which is pretty esoteric knowledge, but still, it’s something I learned – the two states in the United States that are most favorable and flexible for trust charters from a regulatory standpoint are New Mexico and South Dakota. So I was writing down things I learned — I don’t think I’ll ever apply that information anywhere, but it’s an interesting trivia question, so I wrote it down.

Theo Hicks: We should have just used that for the trivia question of the week.

Joe Fairless: Well, I know, yeah… Yeah, we should have. So there you go, those are five things, and… Best Ever listeners, if you found this interesting, then let us know and I’ll attempt to do this more often than not, whenever I do the interview marathon days.

Theo Hicks: Awesome. Well, speaking of the trivia question, let’s move into that. Last week, the question was “In 2016 a record number of companies left California. What state did the large portion of those companies move to?” and unfortunately I kind of gave it away when I mentioned that your investors would know…

Joe Fairless: You definitely gave it away.

Theo Hicks: I did give it away. The answer was Texas.

Joe Fairless: That was a weak trivia question. Most people knew that even if you didn’t give it away though.

Theo Hicks: Well, I think this week’s question is a little bit stronger…

Joe Fairless: Okay…

Theo Hicks: So what city – it has to have a population greater than 200,000, so it can’t be a really small city with five people in it – has the largest percentage of the population renting? So what city has the largest percentage of the population renting? Now, the percentage is actually over 70%, keep that in mind… Which was shocking to me, because I think the U.S. average is in the 30% range, I think, around there.

Joe, what city do you think has the largest percent renter population?

Joe Fairless: I’m gonna go with New York City, because it’s expensive to live there, and it’s  a place that a lot of young professionals go out of school, for jobs, and they don’t buy, they just rent; for those two reasons I’m gonna go with New York City.

Theo Hicks: Okay.

Joe Fairless: Although I feel like if it was New York City at 70%, I would have read that somewhere already. I am not confident in my answer, but logically, that’s what I’m saying. I believe  I’m wrong, but that’s my best guess.

Theo Hicks: Okay. Just to make you feel a little bit better, New York is definitely in the top five.

Joe Fairless: Alright, cool.

Theo Hicks: So your logic was definitely sound.

Joe Fairless: Okay, fair enough.

Theo Hicks: So if you guys either reply to the YouTube video that we post, or send us an e-mail at info@joefairless.com, the first person to get the correct answer will receive a signed copy of our first book, Best Real Estate Investing Advice Ever Vol.1… Which we’re actually in the process of revising right now for a second edition. That should be coming out in the next couple months as well.

Joe Fairless: Yeah, we’re just cleaning up grammar and spelling and punctuation stuff. We’re not putting any bells and whistles in it, we’re just doing a better job of what we should have done in the first place, basically.

Theo Hicks: Also, this episode comes out Friday the 25th, which is exactly four weeks before the Best Ever Conference 2019 in Denver, Colorado, so make sure you guys go to BestEverConference.com, and check out the line-up that we have. We’ve got most of the presentations/panels filled out on that schedule; some of them are still to be determined… But also, buy your ticket to make sure you get the best price, because ticket prices go up each week.

And then of course, on the podcast we’re going to mention something that will be discussed at the conference that will definitely add value to your business – there’s going to be a two-person panel that will talk about the intricacies of SEC law. This will be for people who are interested in putting together syndications.

I think this is gonna be a powerful panel because I would probably say one out of ten posts that I see in the multifamily real estate forum on Bigger Pockets is related to SEC law, and asking questions about securities, and how to make sure they’re doing things by the book, and structuring partnerships correctly, and the differences between the different types of syndications… So during that panel, if you attend the Best Ever Conference, you’re gonna get most of the answers to the questions that you need, and if you have any extra questions, what’s great about the Best Ever Conference is that it’s got a networking time, so you can actually talk to them afterwards, or beforehand, or at one of the nightly events, to kind of ask more specific questions based on your current situation.

Joe Fairless: Yeah, and one of the attorneys that’s gonna be there – his name is Roland, and his information is on the BestEverConference.com website… He’s our securities attorney, so I personally can vouch for him as being someone who is gonna add a lot of value to the conversation. And if you have any deals at all that are going to qualify for a security, then why not go to the conference, learn, but then also have a conversation with him? His rate is north of $300/hour, so you talk to him at the conference, at the bar, or something, where we’re all hanging out, and you’re saving — hopefully he doesn’t hear me say this, but you’re saving the money when you’re talking to him at the bar, hanging out, and you’re getting some of the questions answered.

I’m sure there’s a line in the sand that if you’re not a client of his, then he can’t answer until you officially engage him, but still, it could be a really good opportunity and it actually could save you money as a result of attending.

Theo Hicks: Absolutely. So that’s BestEverConference.com. And then lastly, make sure (if you haven’t already) to pick up a copy of the Best Ever Apartment Syndication Book. If you leave a review on Amazon and send us a screenshot, we will send you a package of free apartment syndication resources, as well as you’ll have the opportunity to have your review read aloud on the Follow Along Friday Podcast.

This week’s review of the week comes from Alec Liskov. Alec left a regular Amazon review, but he went above and beyond and actually left a video review which was pretty cool, and I didn’t realize he could even do that on Amazon… I’ll summarize the review that he provided in the video:

“Joe’s book is one of the best resources on apartment syndications I’ve seen out there. There are three reasons why I love this book. Number one, his approach and guidance are designed for anyone to follow, from inexperienced to experienced investors. Two, he doesn’t just provide information, but rather a step-by-step guide of how to actually get started (and he mentions how he went back to the book to go over the different processes and step-by-step systems that we provided in the book). And number three, finally, he sets expectations and tells it like it is. He shares both his success stories, as well as his failures, which is really helpful in setting the right expectation for long-term success.”

Joe Fairless: Well, thank you for leaving that video review. I think it’s only a video review, right? That’s pretty cool. I didn’t realize you could do video reviews either, so thanks for doing that. I really appreciate it and I’m glad you got value from the book.

Theo, I called you yesterday, and your voice mailbox is full, so I didn’t leave you a message because I couldn’t. But I called you because I had a conversation with someone who I met yesterday and he said he bought our syndication book and he read it in one day.

Theo Hicks: Oh, man…

Joe Fairless: He called it a fun read. I was like, “Well, fun? Okay… I’ll go with that.” He’s a software engineer, and he said he loved that we got into the details, but he literally read it in one day. I thought I held the record, because I read it in one day when we were doing the final walkthrough of the book, so I read it from start to finish one last time, in one day… But he tied the world record for quickest read for the book. I thought you’d find that interesting, too.

Theo Hicks: That’s interesting.

Joe Fairless: Well, everyone, thanks for hanging out with us. I hope you got value from the conversation. Have a best ever day and we’ll talk to you tomorrow.

JF1599: How To Become A Top Contributor On BiggerPockets In 10 Days #FollowAlongFriday with Joe and Theo

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We know by now how beneficial BiggerPockets can be for our real estate investing business. Theo is often a top contributor in BiggerPockets and is telling us how he does it. We’ll also touch on why it is important to hit the top contributor status. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got Follow Along Friday today. The purpose of Follow Along Friday is to talk about what we’ve got going on, so that we can help you with whatever you’ve got going on in real estate. Theo Hicks is with us… Theo, let’s kick it off.

Theo Hicks: Let’s do it, Joe. I recently became a top contributor on Bigger Pockets again, and I know we’ve discussed this on the podcast before, but I wanted to just reiterate the strategy and tell you exactly how I did it. Obviously, recently we’ve had the Christmas break, so I wasn’t posting to Bigger Pockets for a few weeks, so I lost my top contributor status… And when I got back on the 2nd…

Joe Fairless: Before you talk about how you did it, with does top contributor status mean?

Theo Hicks: Okay, I’ll get a little bit into that. Essentially, for each of the forums on Bigger Pockets, when you click on Posts, for example, whatever forum that’s under, it’ll have a top contributor list on the right-hand side. It’ll be the top five contributors to that forum, and it’ll have a score. The highest score I’ve gotten is around like a 9 or a 10. I’m not exactly sure what the score means, but I’m pretty sure it’s a combination of number of posts within a certain timeframe, plus the number of interactions you’re getting on that post.

Joe Fairless: You mean votes?

Theo Hicks: Yeah, votes… So it’s a combination of votes and number of posts.

Joe Fairless: Before we go down the path of how do it, let’s take a step back and talk about why we’re on Bigger Pockets first… And this is gonna be really quick, because Best Ever listeners, you know the importance of Bigger Pockets, but one thing I just want to reiterate and just shine a light on a little bit is when you’re partnering up with other people in real estate, especially if you’re bringing on investors, but even other people, whether it’s a business partner who brings a skillset that you don’t have, or even perhaps vendors, and certainly investors in your deals, you need to have trust… And the two types of trust you must have – you have to have both with them – is one, they have to trust you as an individual, and then two, they have to trust you as a business person.

So they have to trust you as a person, number one, and then number two, they have to trust you as a business person who is an expert in whatever your focus is. If you’re a fix and flipper, you must be a trusted individual who they know is an expert at fixing and flipping, or wholesaling, or buying apartments. And what Bigger Pockets allows us to do is to establish the trust as a business person who is an expert within our area of focus… And it’s incredibly scalable, because you post once and it lives forever. I know this because a long time ago I offered to give people a developer template that I came across randomly – I don’t develop deals – and people are still asking me for it… And I’m like, “Oh, man, another one…?!” [laughs] And then I send them to Samantha on my team and she gets them this developer template. Please don’t ask for it, by the way; it’s not that good of a template, I just randomly ran across it… [laughs] But it’s a way that you can accomplish the objective of creating that trust in a scalable way, that shows you’re an expert on the particular area that you’re focused on, and the outcome of that is developing long-term relationships with people, who could be business partners, who could be passive investors, or who could be vendors who are like, “Hey, that guy or gal knows what they are talking about. I wanna work with them…” Perhaps give them some sort of exclusive discount, or some sort of rate or partnership that they don’t offer anywhere else, so that they can ride your coattails as you’re growing.

So trust is the foundation of what we do. Bigger Pockets is one platform that we use to grow our business, in addition to others, like this podcast, and meetup groups, my conference etc. And all those platforms – it’s all about scalable trust that’s relevant. So that’s why we’re talking about how to become a top contributor within ten days on this episode, because regardless of you raising money or doing other stuff in real estate, you need to be attractive to those you’re looking to attract, and Bigger Pockets is a way to do that.

Theo Hicks: Exactly, and you’ve hit on all the benefits of getting this top contributor status. Something else I was thinking about last night – I can’t remember what website I was on, but on most website they have ads, and they’re usually on the right-hand bar, so they’ll have that picture ad or whatever, and obviously you’re paying a ton of money for that, so I’m pretty sure with Bigger Pockets it’s the same thing, they’ve got their ads… So if you think about it, if you follow this strategy and you become a top contributor, you’re essentially getting a free ad on Bigger Pockets, but it’s even better, because you’re not paying for it; you’ve actually earned it through adding value to other people, and people will see that and rather than be like “Oh, he paid for that ad spot” – which obviously is still great, but this is another way to promote yourself, in a sense, without having to pay, but also people will know automatically that you’ve got that credibility, because you didn’t just give money to get that spot, you actually had to put forth effort, frequently, for an extended period of time, in order to earn that spot.

Then one more thing before I actually go on to the strategy, because you might be thinking “It’s different for you guys, because you guys have the podcast, and YouTube channel, and everything like that, so more people will recognize you and therefore vote on your posts”, but it’s not necessarily the case, because I get a ton of messages on Bigger Pockets, but there were a lot of times where I’ve gotten messages on Bigger Pockets where all they said is “Hey, I saw you posting on the forums…”, and whatever else they wanted to say. They didn’t say “Hey, I saw you posting on the forums and I recognized you from Joe’s podcast and I wanted to reach out.” I do get those messages, but I would say the majority of them are just people saying “I saw you posting on the forums a ton. You seem like you know what you’re talking about… I wanted to reach out and ask you some more questions.”

From this, I’m telling you, I keep getting people offering to underwrite my deals. I’m up to seven or eight now, just from Bigger Pockets; they’re all coming from Bigger Pockets. Obviously, they’ve heard me talk about it on this podcast, but that’s how they’re finding me, through Bigger Pockets. “I heard you talking on the podcast about underwriting, and I happen to see you posting a bunch a bunch on the forums, so I decided to reach out.”

Joe Fairless: Awesome.

Theo Hicks: Now on to the strategy, and I know we’ve talked about this before, but this is, again, exactly what I do every single week. I obviously go to BiggerPockets.com, and I’m gonna talk about specifically for the multifamily forum, but this can be applied to any other forum that they have on the website.

So you go to the top, you go to Forums… Typically, when click on Forums, it’ll bring you to the main forum page, where you’ll have every single forum post in chronological order, so usually the ones posted a couple of minutes ago. Now, you wanna make sure that you’re posting in the forum that you want to be a top contributor in. Obviously, for Bigger Pockets there’s notifications that you’ll get, if people vote on your posts, or if they reply to one of your posts, so you definitely wanna do those first.

So go to that top right of your screen, it’s got that little bell – click on that, and it’ll just say Notifications, Keyword Alerts, Inbox. You wanna do Notifications first, and anyone who’s replied to your comment or mentioned you, make sure you upvote their comment and then reply, even if it’s something as simple as “I appreciate the kind words. Feel free to send me a DM if you have any other questions.” As simple as that.

Now you actually move on to keyword alerts. Keyword alerts are not as relevant to this strategy, because what I’ve noticed is I’ve got my keyword alerts for “apartment syndication”, “accredited investors”, things like that, but if you actually click on those keyword alerts, you wanna make sure that that post is within your multifamily category, or your fix and flip category, or whatever your category is… Because again, it’s based on the top contributors per forum category, not for the overall forum.

I’ll reply to those regardless anyways, just because people are still asking questions, and I still have pretty solid answers to those questions… But [unintelligible [00:09:15].14] make sure that it’s actually on that forum, or at least you know that it’s on that forum, so when you’re keeping track of how many posts you’re doing, if you’re posting on a keyword alert that’s not on your multifamily forum, you just keep that in mind and make sure that you do an extra post on the multifamily forum.

After that, once you’ve exhausted the notifications and the keyword alerts, that’s when you wanna go to your forum. So you’ll go to Forums, it’ll be Commercial Real Estate, and then there’s two categories in there – there’s Commercial Real Estate and there’s Multifamily Investing. Click on Multifamily Investing, and if it’s Tuesday, through Friday, I will go to the posts within the last 24 hours. If it’s Monday, I’ll do the posts within the last three days. And I literally just go through every single post and I read the title, and if it’s something that I know I could have an answer to, or I might potentially have an answer to, I just open it up in a new tab. So by the time I’ve gone through the posts, I’ve got 5, 10, 15 tabs open.

Then you just go through, you read the thread, and you reply to it, making sure that you mention the person who asked the question, so that they see it. It’s really as simple as that.

The next day you come back, you’re most likely going to have notifications from the posts from the day before, new keyword alerts, plus 24 hours’ worth of new multifamily posts. I do that again, so I do that for obviously the first five days. For me, I did it for five days, and I did it for a few more days the next week, and then I got that number five spot on the top contributors.

Typically, I’m higher up, and I think I’ll work my way back up that list over the coming weeks, but yesterday was the first time I was back up on that list. The only reason why it might not work is two reasons – number one, if you’re in a forum that has a lot more people involved than in multifamily. Multifamily is probably one of their top forum posts, so it shouldn’t be that big of a problem, but I think they have some that are more general, like literally general real estate investing advice, so I’m sure that would be a little bit more difficult to become a top contributor on.

Also, I’ve been posting for three months prior, every single day, and I took a two or three-week break, so that might have given me a head start… So this might take you a little bit longer than ten days, but regardless, if you just follow this strategy five days a week, you will become a top contributor in your category, at some point with a month, I would bet.

This strategy literally takes me between half an hour or 45 minutes every single day, that’s it. So it’s not like I’m spending hours and hours on there. Once you get your system in place and you get used to clicking through the forum, it shouldn’t take any more than half an hour to 45 minutes, and everyone’s got half an hour to 45 minutes in their day to spend on something like this, especially, as Joe said, with all the benefits.

Heck, I’ve gotten so many people interested in underwriting my deals, I’ve gotten coffee with so many people, I’ve gotten so many kind words, so many people talking about our book, talking about the podcast and how helpful it’s been… Overall, it’s been an amazing experience on there.

Joe Fairless: And you mentioned you’ve been doing it daily for a long period of time, then you took a break for the holidays… But you are consistent with it, and I wanted to ask you a question, Theo – what does the number 6,702 represent?

Theo Hicks: I don’t know.

Joe Fairless: Yeah, it’s an impossible question to answer. [laughter] It represents the number of Bigger Pockets members who have the addict award awarded to them. You know how you get awards on Bigger Pockets for your first post, first vote, 100 votes, 1,000 posts… A bunch of different things. And if you go to BiggerPockets.com/awards, you’ll see all the awards that they give.

There’s no ceremony or anything, but it’s a recognition of what your contributing on Bigger Pockets. They’ve got a Genius award, and some other stuff, where a bunch of people — if you have a certain amount of votes on your posts, you get a Genius award. But 6,702 people have been awarded the Addict award. I am one of those people, and I don’t do it every single day now, because I’m at a different stage in my business. But I go on Bigger Pockets frequently, and — I’m still building myb business, but when my business was in a different stage earlier on, I went on Bigger Pockets every single day. The Addict award is defined by posting every single day for one month. Just posting every single day for one month. 6,702 people – as of yesterday when I looked at it, because they should you how many people have been awarded it on that page I mentioned… 1,200,000 people according to Bigger Pockets are on the website. 1,200,000 people are members of Bigger Pockets. 6,702 people are crazy enough to get that Addict award, where they’re on Bigger Pockets every single day for one month. That is half of a percent of Bigger Pockets members do that.

My theory is that if you do posting every single day for a month and you get that award, and you become in the top half of a percent of Bigger Pockets users who are all-in on it, your income will increase dramatically, assuming that you’re adding value during your posts.

It’s something that I was looking and I was like “Wait a second…”, because my income is top half of a percent for America, my net worth is that, and the top half of a percent of Bigger Pockets members do the Addict thing. So a challenge I have for the Best Ever listeners is to do that and get that award; get that Addict award on Bigger Pockets. You follow Theo’s approach that he mentioned, and you do it consistently, and get that Addict award that I’m mentioning, and  good things are gonna happen for you.

Theo Hicks: Oh yeah, I totally agree. I actually don’t have the Addict award yet, because I don’t post on weekends, but I’m gonna actually start doing one extra post on the weekends, so I can get that award. Clearly, that’d be powerful.

Joe Fairless: There’s power in momentum. People are generally inconsistent, and generally don’t do what they say they’re gonna do – I don’t know why, that’s just how it is – so those of us who are consistent and do what we say we’re gonna do, we’re gonna stand out, and we’re gonna be rewarded for it.

Theo Hicks: Yeah, it really is all about momentum, and if you’re trying to start a new habit, it’s gonna suck, it’ll be hard to do it for first 10, 20, 30 days, but… Just think about anything that you’re doing right now consistently that you have been doing for a long time – maybe you started doing it a couple years ago – think about it’s just everyday nature now, whereas before it was more like, “Oh, this is so difficult.”

Working out is the perfect example – it’s really difficult to start a workout routine, but once you’ve been doing it, you don’t even think about it; you’re just naturally like, “Alright, it’s time to go to the gym.” Your body says “It’s 2 o’clock, it’s gym time.” The same thing for things like this.

Maybe post four days this week, and then next week you do five days, but it was really hard, and you didn’t wanna do it that fifth day, but you did it anyways – it’s gonna be that much easier the next time you try to do it, because you realize “It was half an hour or 45 minutes of just moving my fingers and just thinking a little bit. It’s not that difficult to do.” And as you’ve said, think about all the benefits that you will get from doing it.

So yeah, how to become a top contributor on the multifamily forum – or any forum on Bigger Pockets – in ten days is to essentially post to the forums every day. It’s pretty simple.

Joe Fairless: A little more complicated than that, but yes. [laughter] Everyone’s like, “Man, this episode could have been seven seconds… What the hell, guys?”

Theo Hicks: [laughs]

Joe Fairless: Alright, cool. Let’s move on.

Theo Hicks: Alright, trivia question time… So last week’s trivia question was “What MSA had the largest projected population growth in 2018?”

Joe Fairless: I said Fort Worth, right?

Theo Hicks: You said Fort Worth, which I believe was in the top five, for sure… The answer was actually Cape Coral – Fort Myers, Florida MSA.

Joe Fairless: Oh, get out of here, alright…

Theo Hicks: With like a 3.38% population growth, I believe.

Joe Fairless: Fort Myers, Florida…

Theo Hicks: Yup.

Joe Fairless: Huh.

Theo Hicks: So remember, this is a percentage-based growth, not overall number growth.

Joe Fairless: You’ve got some tricky questions, Theo.

Theo Hicks: Well, this one’s gonna be tricky, too – you know the answer to this one – but trivia is supposed to be pretty tricky. I’m trying to make it more complex this week, but I think this is an interesting statistic…

Joe Fairless: I wonder what’s driving that population growth there. You’re in Florida… Any idea?

Theo Hicks: I wonder if it’s just more snowbirds moving there… Because the majority of people, at least that live here, maybe 50% are from here, but the other 50% have moved here because of the weather. I’m not necessarily sure exactly what’s driving that… Especially that Fort Myers is literally just a vacation town… So it’s most likely that, more people moving here for vacation homes.

Joe Fairless: Yeah. Aging population, people from California — well, people from New York move to Florida, and then everyone else moves to Texas, it seems like.

Theo Hicks: Exactly. So  this week’s question – I know Joe knows the answer to this, and all of his investors know the answer to this, so I guess you guys aren’t necessarily allowed to answer this one…

Joe Fairless: [unintelligible [00:18:23].27] hint then…?

Theo Hicks: It could be.

Joe Fairless: So what’s the question?

Theo Hicks: In 2016 – this is the most recent year’s worth of data – a record number of companies left California. 1,800 to be exact, which is a record high since 2008. What state did the largest proportion of those companies move to?

Joe Fairless: Oh, come on. Alright…

Theo Hicks: What state did the largest proportion of those companies move to? If this is super-easy, then whoever answers the fastest is gonna get the free book this week.

Joe Fairless: Okay, it’s an easy one. Someone’s get the book real quick. By the way, everyone who’s won, sorry for delaying mailing the books out; we messed up on our side, but we will send those out on Wednesday of next week. They’re being mailed out, signed copies, so they’re all coming for everyone who’s won so far.

Theo Hicks: Perfect. Moving on, the Best Ever Conference is very close. Today is the 17th, this will be airing on the 18th, so a little over a month away… Make sure to check out our thread on Bigger Pockets. I’m updating that daily now. I just did a post Friday about the venue; we’re upgrading to the big house this year… The venue looks really sweet. We’re actually in the Opera House this time, so in that actual theater… So it’s gonna be an upgrade from last year, where we were in another room in that venue. So we’re moving up to the Opera House, the Ellie Caulkins Opera House I believe it’s called.

If you go to the BestEverConference.com and you scroll down to the BEC 2019 Line-Up, we’ve got the majority of the panels, the discussions, the presentations – those topics are on that schedule. Last week we told you about one of the first keynotes, which is gonna be a discussion on the state of the commercial real estate market in general… One of the next presentations is going to be a panel about niche asset classes. These are gonna be people who invest in things like marinas… I know all about marinas now, since I live in Florida, because we’ve got a lot of those down here. Those are basically those big buildings that hold people’s boats…

Joe Fairless: Everyone knows what a marina is…

Theo Hicks: As was land banking, which I’m not necessarily sure what land banking means… And then RV parks. So it’s gonna be a panel discussion on those three niche asset classes. Do you know what land banks are?

Joe Fairless: I should… I’ve certainly interviewed someone on it. I’m not gonna pretend — my thought is that it’s just buying raw land and then using that as cashflow to doing a joint venture with someone who leases it from you… Or you do a lease option on the land. That’s my thought, but I could be off.

Theo Hicks: I think it’s when you buy undeveloped land, and then sell it to a developer who is going to develop it for a profit.

Joe Fairless: Okay, yeah, and you do a JV with them where you’re in on the deal, or something like that. Okay, cool. Yeah, so I was 90% accurate.

Theo Hicks: There you go. And then one of the last things is, of course, the Best Ever APartment Syndication Book on Amazon. I think yesterday we were up to 120 reviews. Buy that book, leave a review on Amazon, send us a screenshot to info@joefairless.com and receive a package of free apartment syndication goodies, plus the opportunity to have your review read aloud on the podcast.

This week’s review is from Paul, and… Wow, Paul left an eight-paragraph review, so it was very long. Obviously, I’m not gonna read the whole thing… [laughs]

Joe Fairless: Thank you, Paul, but… We’ll summarize this one, right?

Theo Hicks: I’m just gonna read his last two paragraphs. Paul said:

“There are many tools, sites, reports and spreadsheets that are shared throughout the book. They’re kind of scattered, however, so you many want to mark them down as you find them. I was curious about him, so I visited his website. I think it would be a great value-add (see what I did there?) to have these available in his Resources section.” Paul, if you go to apartmentsyndication.com, some of these documents are there; the other ones – yeah, you do have to receive an e-mail. Continuing:

“Go ahead and pick up this book if you’re still interested. As I said it is DENSE, it will be your first key advisor in your Apartment Syndication journey. Keep your eyes open, your wits about you, and build some great relationships, trust Joe and I’m confident you won’t find a better system.”

Joe Fairless: Paul, thank you my friend for writing that, and Theo, thank you for only reading the last two paragraphs. The Best Ever listeners would be like, “Dude, come on…”

Theo Hicks: I do talk really fast, I’m sure I could have gotten through it pretty quick.

Joe Fairless: Yeah, well… Thank you, Paul, sincerely, for that, and most importantly, I’m glad that it added value to your life. One thing I do wanna mention before we sign off is I wanna honor Linda Liberatore and her life. She passed away, as some of you all might know. She was a guest on episode #1082 and episode #714. She was the founder of Secure Pay One, which was also a sponsor of the show.

Linda was such a warm person, someone who didn’t meet someone who she wouldn’t help out. I’ve met her multiple times in person, at our conference and other places, and just a kind-hearted individual… So I just want to pause for a moment, honor her… We will be donating towards a charity that she supported; I’m not sure which one that is yet, but we’re finding that out. So I just wanna give her a moment of reflection, and then we’ll sign off.

Okay, we’ll talk to you tomorrow, everyone.

JF1592: The Implications of Increasing Rentership in a Booming Economy #FollowAlongFriday with Joe and Theo

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Joe and Theo are back for another episode of Follow-Along Friday to discuss a few fascinating economic metrics and what they mean for apartment investors if/when the next economic correction occurs. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got Follow Along Friday today. I hope you’re having a best ever Friday. Like we normally do on Follow Along Friday, we will be talking about what we’ve learned, as well as some observations – and by “we”, I mean Theo Hicks and I. It’s all about what we can do to help you on your real estate journey.

We’re gonna kick it off… Theo, how do we wanna start it off?

Theo Hicks: Today we wanna have a little conversation about the commercial real estate economy. We’ve got a couple of statistics that we’re gonna go through, and kind if just have a conversation about that and see where it goes. Do you wanna lead that, Joe?

Joe Fairless: Yeah, so I have fairly recently been a subscriber to the Wall Street Journal and I’m really digging it. Lots of good content. I’ve always subscribed to the Dallas Morning News; most of our portfolio is in Dallas-Fort Worth, so I’d better have some intel on DFW through that newspaper… And there were a couple articles and data points that I’ve come across recently that I just wanted to point out… And if for nothing else, it’s important that we take note of them, and whatever we want to do with them, it’s up to us, just like any data or really any piece of information in life – it’s up to us to interpret it how we choose to.

One thing that I read — and this really surprised me… That mortgage defaults in the United States are the lowest they have been in 18 years. This is as of this past November. So over the last 18 years – we’ve now set a record for the fewest or the least amount of people defaulting on their mortgages. And fun fact – I looked at the chart and it looks like San Francisco has the lowest default rate, so props to you, San Francisco people.

What I find interesting is, well, what does that mean? Because a stat is a stat, but what are the implications and why is that the case? We always have to ask that question, why. And one consideration I think that we should take into account is that people are better qualified now for their loans, because the lending requirements did get more strict, as they should have since 2008… But we’re 11 years now past 2008, so surely it’s more than that.

Well, then there’s something else, when we combine this information with another article I came across, and that is that the percent of renters have increased 20% since 2008. That’s probably not as surprising to Best Ever listeners, but what I found surprising is from 2005 to today renters have increased by approximately 2%.

Theo Hicks: 2015.

Joe Fairless: Thank you, 2015 to today. So I think we can all agree that the economy has been humming along quite nicely since 2015. And for the percent of renters to increase — not total number of renters, but percent of total households who rent, has increased since 2015 to today, while the economy has been humming along nicely… Well, that says something about our approach as Americans for renting versus owning. And when you combine how we’re at the lowest amount of defaults for over the last 18 years, with that we’re renting more, that leads me to believe that 1) people who are qualifying for the mortgages are truly qualified, and 2) that we’re continuing to be a nation of renters. And Theo, you and I are in the right business.

Theo Hicks: When you had initially told me that statistic about we hit the lowest point in 18 years in regards to the mortgage defaults, I didn’t really know how to think about that… But once you mentioned that it likely has to do with more qualified people actually renting – that completely makes sense, because obviously we’re talking over an 18-year point, and back in 2008, in that time period, there were probably people that were not as qualified, that were owning a home, and once they experienced 2008, they were like “Okay, now let’s just rent instead.” You have to qualify for rentals, but the qualification is streamlined and simpler than it is to qualify for a loan… So I’d be curious to see — we’re at the lowest point of those mortgage defaults in 18 years, but over those 18 years what was the growth, or I guess reduction in the actual number of mortgages? And if it is indeed going down, that kind of proves your point that less people are getting those mortgages, because they’re likely not qualifying for them; banks aren’t doing those crazy loans anymore, they’re sticking to their strict standards, because they don’t wanna get punched in the face again like in the 2008 recession.

And when you hear the fact that since 2015 – and I guess a little earlier than that – the economy has been doing so well, during that time people are making a ton of money, you’d expect them to go out and buy a house, and some people obviously are, but if renting is going up, that means that home ownership has to be going down, because there’s really only two options. So if renting is going up when the economy is really good, what do you think is gonna happen if something bad happens to the economy?

And it’s been going well for so long, so a lot of people — you see this on Facebook, Bigger Pockets, people doing blog posts with their predictions of when the market is going to take a turn again…

I just saw an article today, all these economists are saying that we’re headed for another recession. For some real estate professionals, that might scare them, but as a multifamily investor in general that shouldn’t scare you, because you know that people are gonna have to rent. But then when you see the fact that since 2015 the stock market has gone up a ton, and renting is increasing, that number is just gonna have to go up even higher if a recession were to happen. Now, the only consideration of why it wouldn’t go up even more is the fact that those mortgage defaults are so low… So it’s gonna continue to increase by that percentage, most likely; this is just my opinion. But it’s probably not gonna be as large of an influx of renters if there were a recession because of the fact that the people that are not renting, that are buying and owning aren’t defaulting on their loans right now.

Joe Fairless: Right, they’re gonna stay put with their ownership, and then the renters are gonna stay put with renting. Yeah, you mentioned the elephant in the room – there is likely a recession coming; I don’t know when… Or at least a correction. But when the times have been very good from an economic standpoint, and the renter percentages are increasing, then it’s highly likely that when the times are worse than they are today from an economic standpoint, that the renters are going to at least remain flat, but probably gonna increase slightly.

As landlords, I wonder — and this is something I don’t know… I wonder for all the other economic cycles in our history, if percent rentership has increased during the good times. I wonder if that’s ever taken place before. That’d be something interesting to look at, if this is the first time when the economy has just been flourishing, and the percent of households had actually increased for renters. Because I would think typically when the economy is flourishing, people historically have been purchasing more homes… But that’s what caught my eye – since 2015 it’s actually increased 2% according to that Wall Street Journal article.

Theo Hicks: Yeah. I’ve gotta note to look that up, because we definitely wanna write a blog post  going into a lot more detail on the conversation we’re talking about today, and kind of just historically seeing “Okay, has this ever happened before, that the economy is doing really well while the rentership is also increasing?”

Joe Fairless: Yeah.

Theo Hicks: Something else too that’s interesting, that I was thinking about as well, is that — obviously, I’m looking for apartments in Tampa, but I’m also still looking to invest personally in Cincinnati, and I’d probably say for the past maybe year, a year and a half, the majority of the deals, or actually all of the deals that I get… And I just do the MLS, so I get those automated e-mails, and then I’m still doing the direct mailing, but even on those deals, and I’m not getting many of those, but still even if ones come through, the price that they’re asking for is just so insanely high… And the MLS – I know those deals are selling close to list price, and from someone who’s looking for cashflow, the deals make no sense whatsoever. These are duplexes and fourplexes; I’m not talking large multifamily.

I’m just curious to see what a strategy is of the people who are buying them, because there’s no way for them to actually cash-flow… So I’m just curious to see what’s going to happen if there were to be a correction, what’s gonna happen with those types of properties specifically. Even if it’s just 5% of them that can no longer hang on to their property, they’re gonna sell them at a reduced price. I’m not saying that I’m looking forward to this happening, but when it does happen, I wanna make sure that I’m ready to buy, because I really like the Cincinnati market, those duplexes and fourplexes. Right now, even in Norwood – if you’re not from Cincinnati you don’t know that area, but it’s probably a C area… It’s got some low-income people, there’s a couple of businesses that move in there every once in a while, it’s technically not even a part of the city of Cincinnati, so the taxes are a little bit higher… And  just a year and a half ago you could buy a duplex for 120k-140k, that rented for $1,400-$1,600, and now the past couple of weeks I see those same types of duplexes going for over $200,000, at the same current rents. Some of them are renting for $550/unit, so they’ve got $1,100 in rent, selling for $200,000. I don’t understand how that could cash-flow, because you’re not gonna be pushing those rents any higher than a couple hundred bucks.

Joe Fairless: That’s the thing, yeah – the only way I can think of is if they have a value-add play, where they’re renovating the interiors and pushing rents. But if you’re saying that’s not feasible…

Theo Hicks: It’s really not in that market, at least for right now. I guess the whole point is I’m curious to see what happens to those types of properties. We know what’s likely gonna happen to single-family and we know what’s likely gonna happen on a larger scale, but kind of the middle of the road… And another thing too is that’s where people who aren’t as experienced — I guess there’s a higher proportion of people that aren’t as experienced pursuing those types of deals, because duplexes and fourplexes are perceived to be easier than 8-unit, 10-unit, 20-unit, and they’re less expensive to get into. So I’m just assuming that some of the people that are buying these properties aren’t as experienced as they would like to be.

Joe Fairless: Yeah. And it’s likely those individuals have full-time jobs, which might get affected during a correction, an economic downturn. So then you’ve got a perfect storm of bad stuff, unfortunately for them, where they could get a hit on their salary or lose their salary with the job that goes away, and they’ve got a  negative cash-flowing property, and now you’ve got some trouble.

Adhere to the three immutable laws of real estate investing. If you don’t know what those are, just google “Joe Fairless three immutable laws of real estate investing” and then you should be alright when a correction takes place.

Theo Hicks: That’s funny, that’s exactly what I was gonna say, too. I was on Bigger Pockets yesterday, and someone was asking all these questions about the economy, and I saw a really good response that was saying [unintelligible [00:13:34].19] millions of factors that go into the economy, so it’s impossible to predict what factor is going to affect something else, that could lead to this, so instead just make sure you’re conservatively underwriting deals… My response was “The three immutable laws of real estate investing.”

Joe Fairless: Yeah, there you go. That came from interviewing thousands of real estate investors and hearing their stories, and I was like “Wait a second… Some common things here. What are some common denominators…?”

The second thing, real quick, separate from that conversation, the second interesting thing that I thought would be of interest to everyone listening – and while it is Dallas-Fort Worth-specific, it is interesting for any investor who is investing in any market. The thing I read, in DFW there are about 700k apartments, and they range from efficiency to four-bedrooms; maybe four-bedrooms… I haven’t come across four-bedrooms, but I’m sure there are. And of the percent rent growth last year for each unit size – so efficiency, one-bedroom, two-bedroom, three-bedroom, and I’ll throw in four, just in case there’s a couple – well, the highest percent rent growth was an efficiency apartment. They had the highest percent increase in rent the last year. But there are only 19,000 of those in all of DFW. So if you do that percentage, it’s about 2.6%, because I round it down… There’s 714,000 apartments in DFW, 19,000 of them are efficiencies, so 2.6%.

What I find interesting is — well, first off, it kind of makes sense, because you have smaller unit sizes, so the lowest amount of rent, so when you’ve got a lot of renters, well, you’re gonna have a significant demand, and if that’s the cheapest option, then a lot of people will want the cheapest option. But what I find interesting about it is when I started in apartment investing, I used to only want one and two-bedroom apartments, and predominantly two-bedroom apartments, because they were easier to rent – or so I thought – because with the two-bedroom when the times get tough you can always rent to someone who’s looking for one, and just fill your two with that person who’s looking for the one-bedroom. The person who’s looking for the one, they’ll rent a two-bedroom, if the price is right, or a concession, or something. It’s fine. Or it’s what they’re looking for. But if you have all one-bedrooms and someone needs a two-bedroom, they’ve got a significant other and  a kid or two – well, they can’t have a one-bedroom; it doesn’t make sense. So there’s less flexibility. So you have more flexibility with two-bedrooms.

But what this article was saying is there’s such a small percent of efficiencies, at least in DFW, but likely other markets, that they go like crazy, and the rent just increases more so than any other unit size. And that’s because of recent college graduates, they need a place to live, and they’re for the most part not moving in with someone. And young professionals too, who are out of college for 3-4 years, they still might be living in an efficiency.

So the takeaway here is when you’re looking at an apartment community and you see just efficiency units, don’t necessarily dismiss that as an opportunity, because it might be an opportunity for you to have greater rent increases relative to if it was all two-bedrooms. Now, you’ll want to make sure you look at what the vacancy rate is for that unit type within your market, so you wanna make sure that there’s demand, and you want to logically know where those renters are coming from. Is there a college close by, or is that an area where young professionals like to reside? Knowing those variables, you could very well come across an opportunity that’s all efficiency, where you initially would have dismissed it,  but now after hearing this perhaps you’ll take a second look at it.

Theo Hicks: Yeah, I’ve been seeing something similar in Florida. There’s not many efficiencies here; I’m not sure what the number is… I haven’t seen that many on the rent rolls. But for the one-bedrooms compared to the two-bedrooms, the rent per square foot is 10, 20, some even 30 cents higher for the one-bedrooms and for the large two-bedrooms… And when doing rent comps across two-bedrooms, it’s more like “two-bedrooms rent for this, no matter what size they are”, because you have a massive two-bedroom renting at $900, and then a smaller two-bedroom renting at $875, and the dollars per square foot are way off, because they’re renting for the exact same. I’ve seen something similar in Florida.

Joe Fairless: So two things to consider, both from an economy standpoint, and also from selecting the assets that you wanna underwrite and perhaps pursue to purchase.

Theo Hicks: Great. I wanna talk about one more thing before we move into the trivia question… That is about a book called Traction by Gino Wickman. My business partner read that over a break. We kind of took a two-week break from having our meetings, and then when we had our meetings, he had our apartment syndication to-do list, a shared Google document… And he began to fill it out with information he learned in the book, because I haven’t read the book yet… But essentially, it kind of falls in the concept of if you’re trying to fill up a jar completely, you put the rocks in first, and then the sand, and then the water… So the rocks are kind of like the priority. So your priority items are called rocks, and you wanna make your one-year rock and then your quarterly rocks… So we’ve got a list of what are the main things we wanna accomplish this quarter.

Based on that, we created a scorecard, which is very similar to the accredited investor engagement tracker that we have in our client program… And I don’t think we’ve given that away for Syndication School yet, but I’m pretty sure we will in future episodes. Essentially, it’s a document where you can track all the different duties that you’re doing that are bringing you closer to attracting passive investors – posting on Bigger Pockets, recording podcasts, things like that. We have a list of all those, and then we have a goal, and then for each week we fill in how many we’ve done. For example, “Theo – Bigger Pockets posts – 50”, so how many have I done this week?

Then we have an overall to-do list, so when we have our meetings we can type in “Okay, by next week we’re gonna have these things completed.” I just wanted to mention that really quick; I know I went over that really quickly, but one of the things that we have at the top of our Rocks sheet is “No deal is better than a bad deal”, just because one of the things that [unintelligible [00:19:59].26] was we’ve been looking at deals for around 4-5 months and haven’t closed on one yet, so we don’t want to push ourselves and be like “Alright, we haven’t done a deal in five months. We have to do the next deal that we get, even though it’s a bad deal; we fudge the numbers and make it make sense.” No. Having no deal at all at the moment is much better than doing a bad deal and completely screwing ourselves forever with those investors.

So if you wanna check out that book Traction, I’m sure it’s a pretty quick read. It’s kind of just turning your business into doing what corporations do. When I worked for [unintelligible [00:20:32].29] this is essentially exactly what we did as well.

Joe Fairless: Yeah, that’s great. I have not read it, so I don’t know if it’s good, but I like the concept that you’re talking about. What is your quarterly goal that you have?

Theo Hicks: I’m filling it out tomorrow, but right now my three goals are to underwrite two deals a week, meet in person with broker relationships, so meet in person with each of them at least once this quarter, and then train five underwriters… Which is funny, because I had three, and then I wrote this down, I went to Bigger Pockets and I had two messages from people who were interested in underwriting. Five, right there.

Joe Fairless: Cool, alright. Nice.

Theo Hicks: I wish I had brought this up last week, on our goal-setting talk, but fair enough. Alrighty, to the trivia question. Last week’s trivia question was “What MSA had the largest population growth in 2017?” I think Joe guessed Dallas-Fort Worth, and that was in the top five for sure. The answer was actually Boise City, Idaho. That was the MSA with the largest population growth percentage-wise… So not overall, percentage-wise.

This week’s question is going to be similar to last week’s question, but it’s going to be “What MSA had the largest projected population growth in 2018?”

Obviously, 2018 data isn’t out yet, but they did their projections, so what MSA had the largest projected population growth in 2018?

Joe Fairless: The question before that was ’17?

Theo Hicks: Yes.

Joe Fairless: Okay, and this is the same question, but for ’18…

Theo Hicks: Yeah. Before it was actual, because they had the data. This was the projections.

Joe Fairless: Okay. And it’s percent increase, not total number increase…

Theo Hicks: Percent increase.

Joe Fairless: Argh! I’m going Fort Worth. I’ll just stick to my guns.

Theo Hicks: Okay. I’m pretty sure Fort Worth was two or three.

Joe Fairless: Arghh!

Theo Hicks: So those who guessed Fort Worth… I think people will get this one. I was surprised, but I think people will get this one, because it’s not a Boise City, Idaho; it’s more of a well-known area. Submit that question to either info@JoeFairless.com, or comment on the YouTube video that we post. If you get the correct answer, we’ll send you a signed copy of the first book.

Joe Fairless: If you’re the first person to get the correct answer, then we’ll send you a signed copy of the Best Real Estate Investing Advice Ever Vol.1. Sweet.

Theo Hicks: The Best Ever Conference, in February 22-23. A little over a month away. This week the featured speaker we’re gonna talk about is John Chang. It’s very relevant to the conversation we had earlier about the economy, because he is going to do a talk on his take on the commercial real estate economic outlook. From what I’ve seen, I think it’s just gonna be him doing it. There’s not gonna be  a panel.

Joe Fairless: What’s his title?

Theo Hicks: John Chang.

Joe Fairless: No, that’s his name. What’s his title? He’s with Marcus & Millichap; I don’t know his title, maybe you can find it, but… I know what he does, and he is responsible for…

Theo Hicks: Senior Vice-President.

Joe Fairless: Senior Vice-President, but his focus is on forecasting where the economy is headed for Marcus & Millichap. He’s phenomenal, and it will be a dynamic talk, with a lot of value. Our whole conference is focused on commercial real estate, and he’s actually gonna kick it off on Friday morning.

Theo Hicks: Tickets go up weekly, so you can secure a ticket now at BestEverConference.com. And then lastly, we’re gonna do our review of the week. If you submit a review on Amazon for the Best Ever Apartment Syndication Book… We’re up to 117 when I checked this morning… And send us a screenshot at info@joefairless.com, we will send you a package of the free content that the people who pre-ordered the book received.

This week’s review is from Paul…

Joe Fairless: Oh, wait, it’s not the exact content people who pre-ordered the book received… We updated it some. And the reason why is because we want to reward the people who pre-ordered the book something extra-special, so it’s a little bit different. But it’s still good stuff.

Theo Hicks: So Paul said “I consider myself a multifamily real estate professional, having financed apartments for 25 years. But moving from a provider of financing to being a sponsor encompassed much more. This book really helps to organize each step necessary to achieve your goals. Along the way, it goes beyond the mechanics and digs into the mindset necessary to achieve each step. When you combine this with the regular interviews contained in the Best Ever podcasts, the amount of useful information is abundant. I have not attended, but have also heard that the Best Ever conferences are also top notch. That’s on my list of things to do. Thanks to Joe and Theo for the excellent work and continued stream of content. I highly recommend this book.”

Joe Fairless: Paul, I hope to see you at the conference in February, and thank you for that review. Most importantly, I’m glad that it is helpful for you as you evolve your focus in commercial real estate.

I enjoyed our conversation, everyone. Theo, great catching up with you again, and we will talk to you tomorrow.

JF1585: 3 Tips to Make Your 2019 Real Estate Business Better Than 2018 #FollowAlongFriday with Joe and Theo

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Happy New Year! Joe and Theo are back for the first Follow-Along Friday of 2019 to talk about how they approach setting goals.We’ll hear three strategies to make your real estate business better in 2019 than it was in 2018. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got Follow Along Friday. Happy new year if you’re listening to this episode when we publish this episode. If you’re listening to it three months later, then hey, it’s always nice to hear “Happy new year” whether or not it actually is or not. It puts a smile on your face, right?

Today we’re doing Follow Along Friday, we’ve got Theo Hicks with us like we normally do. The purpose of Follow Along Friday is to talk about things that we’ve noticed through our entrepreneurial journey in real estate, that can be beneficial for you as the Best Ever listener. That’s the whole point of doing Follow Along Friday.

Today we’re gonna be talking about goal-setting. Isn’t that relevant, with the new year…? And if you’re not listening to this episode around the new year, then that’s fine, you don’t have to wait until the calendar flips over to January to set a goal, right? It’s all about setting it whenever you identify the goal, and then tracking progress and optimizing along the way.

First off, Theo Hicks, happy new year! How are you doing, my friend?

Theo Hicks: Thanks, Joe. Happy new year to you, too. It’s great to be back on the podcast. I think we’ve taken two weeks off from Follow Along Friday, so it’s good to be back, good to see you, and looking forward to talking about goal-setting today.

Joe Fairless: Yup, looking forward to it, and good to see you, too. So here are three things that I’ve identified, that can help you enhance your goal-setting process. The three things that I’ve identified – it’s based on my experience setting goals, so to give you an idea of how I approach my goal setting… I do do it every calendar year, just because it’s convenient to do so, but last year I did a second-half goal-setting session, and I believe I spoke about that on one of our Follow Along Fridays, where I set second-half goals and just updated my status of all the goals that I had… So it was a good check-in.

What I do every year is I create a vision board. It’s a three feet tall by four feet long poster that I put on my wall, in my office, and I also saved that image — I’ve put it in a PowerPoint, that’s where it’s created; I save that as a JPEG, so that I get it printed out at a local spot. It used to be VistaPrint, but the resolution on the images isn’t good enough for VistaPrint; they changed something on their website… So now we get it printed locally.

Anyway, I print out that poster on my wall, I then take that image, I save it as a JPEG, and then I use that image, the vision board, as my desktop background on my laptop, and then I use that same image, I save it as a picture on my phone, and then I use it as a wallpaper for my phone, both on the locked screen, as well as whenever I’m actually accessing apps, or lo and behold calling people on my phone. So it’s constantly in front of my face, is the point. Constantly.

That is one of the suggestions I have – when you’re doing goals, have them all around you, all the time. Immerse yourself in them. That’s number one.

Number two – this comes from when I was doing my vision board, I asked the Best Ever listeners who are part of our Facebook community, which is BestEverCommunity.com… Is that right, Theo?

Theo Hicks: Yeah, BestEverCommunity.com.

Joe Fairless: Yeah, BestEverCommunity.com. So you can go there, it is our Facebook group; you can go join, and join the conversation. I asked everyone on there “What is your mantra for 2019?” My mantra is “What can I do today to be better than yesterday?”

My second thing is “Ask an empowering or a quality question.” Ask a quality question. When you ask a quality question, as Tony Robbins says, you get quality answers… Or you tend to get better answers than if you ask a poor question. “Why can’t I do well in real estate?” Well, then “I’m not smart” or “I don’t have enough xyz” etc. That’s not an empowering question… Versus “What are other people doing who are achieving success, that I can do better?” Well, that makes me think, “Okay, other people are networking more, and building relationships, or they have a thought leadership platform, or they’re underwriting deals better”, or whatever it is.

So my quality question that is printed on my vision board, that constantly will trigger something in my mind to think about how to improve is “What can I do today to be better than yesterday?” That also comes from a Jordan Peterson I attended when he was touring in Cincinnati, where he talks about “Compete with yourself, and focus on improving yourself better than yesterday, versus how someone else is today.” I think that’s such a powerful thing, to continually improve on yourself, and that’s what I’ve noticed with this podcast, too… Daily consistent action, so a daily freakin’ podcast, every day… I don’t know how many – 1,600-1,700 episodes, or wherever we’re at today – that has compounding results on my business, and I’m sure on your business too, Theo.

The more you’ve participated in these episodes, the more you’ve been on stage, so to speak, on this podcast, had Syndication School episodes, you’ve seen some traction from doing so… And then I’m telling you, my friend, and you probably know this – the more you do it, the more traction you’ll receive and the more you’ll benefit. So it’s just that daily action, that daily stuff… So I really wanna focus this year on  what can I do today that will make me better than yesterday, and that covers a variety of things, from my physical body, from  my mind, to personal development, to professional stuff, to relationship stuff, spiritual stuff – all that.

That’s the second thing that I would suggest – to ask quality questions, that will trigger your mind to think of ways to improve yourself on a consistent basis… And if you wanna use the question I have on my vision board, then use that. You don’t have to recreate the wheel.

And then the third thing I’ll say, and then I’d love to get your thoughts on this, Theo, is when you create goals, or a mantra – let’s talk about a mantra… When you create a mantra for yourself — I remember attending a Rich Dad, Poor Dad seminar, and they gave out wristbands, and the wristband said “Never fail, always succeed.” People tend to have a mantra that they follow. My suggestion to you is when you create a mantra, use positive, empowering words; because the words that we surround ourselves with tend to be the emotions that we experience, and the emotions that we experience tend to be the results that we achieve, and quite frankly, the quality of life that we have.

So when you have a mantra such as “Never fail, only succeed”, then the thought immediately goes to fail. Sure, “never” is in front of it, but still the word “fail” is incorporated in a mantra that you’re living by. My suggestion, and based on my experience, is to only include positive, empowering words in a mantra. Why I’m bringing this up is because when I posted in our Facebook group “What’s your motto/phrase you’re keeping top of mind for 2019?”, I saw a lot of people who had negative words in the phrase that they’re keeping in mind in 2019, for example “Never settle.” That was one. Another is “Don’t give up.” “Continue to make progress, however small it may be.” Another that falls into this category is “Continuous progression, not immediate perfection.” I like that one, because you’re focused more on the progression, and “Done is better than perfect” type thing. One good one is “Lead with love.” I love that. Tamar Mar, props to you. I love her motto there.

So what I noticed is there were some that had those negative words. This also ties back to — when I was in advertising, I attended a conference where a woman who worked with many presidents of the past – I don’t remember which ones – she was a PR or a spokesperson for them, and she said one of the rules that she and her team had when addressing questions from the press was to never repeat a negative word. So if they said “Why did the president raise the taxes and hurt these people?” or “Why did the president do something else…?”, she would never repeat “Well, they didn’t raise the taxes and hurt these people…” – she would never say that. She would say, “Oh, well, they did such and such…” and it would be an empowering thing that they did, whether or not that was the right or wrong thing to do in terms of the actual policy move – that’s not the point. The point is they would never repeat a negative word, because the press is also fairly savvy, in that they’re looking for clicks and eyeballs on their stories.

So they know if they can get that word repeated in a response, then that would help get more traction for their stories… And the same thing with what we do when we’re thinking about our goals and our vision board and our mantras – if we remove the negative words in there and we don’t say that we’re not gonna do stuff, but instead we say “We’re going to do things”, then it tends to lead to greater results because of the positive emotions and the positive feelings, as well as more progress, because you’re going towards things that are attracting you to them.

So in summary, one, surrounding yourself with your vision board and your goals; if you don’t have a vision board, get one. Two, ask quality questions that trigger consistent, daily improvement. Three, use positive, empowering words when you’re thinking through your mantras for 2019, and beyond.

Theo Hicks: Yeah, those are three amazing tips. I’ll work backwards on my comments, starting from three, two, to one. So for the positive word in your mantra, and not using negative words – another spin on that, the cartoonist and persuasion expert Scott Adams always talks about that; he’s talking about this in the context of persuasion, but in reality, when you’re setting your goals, you’re essentially persuading yourself to actually do what you’re setting out to do, so kind of the same logic applies. But if you say to don’t do something, like “Don’t smoke cigarettes”, for example, like “I’m gonna stop smoking cigarettes”, you have the smoking cigarettes part. If you repeat to yourself over and over again “Don’t smoke cigarettes”, you’re more likely to actually smoke the cigarettes, as opposed to saying “I’m going to exercise –” kind of what you’re going to do, instead of what you’re not going to do.

Joe Fairless: One thing we don’t do in our household is say “Don’t forget.” We say “Please remember.” It’s just a shift in wording, and that’s low-hanging fruit if you wanna practice this; just say “Please remember” instead of “Don’t forget”, and then that will trigger other things for what I suggest you say versus not say, because of what you’ve just said there.

Theo Hicks: Yeah. Me and you were joking about this before, but I’ve drinking a lot of pop lately, so instead of my goal being to stop drinking pop, my goal will be to drink more water. This will be my goal. I’ll get a vision board with a big glass of water on it, and that’s it.

Joe Fairless: Boy, you have quite the ambitious 2019. [laughter] That ties into how we create habits. If you’ve read the book The Power of Habit — I haven’t read through all of it, because I got the gist after the first couple chapters, because Tony Robbins broke this down for me in seminars and YouTube videos I watched for free way before that book was published… And basically, he says (and the book says) if you have a habit you wanna break, you have to replace it with something else; you can’t just remove it and then there’s a void, you actually have to replace it. So I love how if you’re looking to drink less soda, then you replace it with something else, in this case water, that way you have something that fills that void once there is a void that’s created.

Theo Hicks: Another way is for me personally — I’ve analyzed in the past how I’ve broken bad habits… Doing it for the new year’s is very helpful, because you see a lot of posts right now saying how useless new year’s resolutions are – I completely disagree, and the main reason why is because typically you’ve got your Christmas break, and then you’re off for new year’s, so you’ve got about seven days where you’ve completely halted whatever routine you had for the past 11,5 months technically, because in most people’s routine’s there’s a certain amount of work, so they’ve got their pre-work and their post-work stuff… But when you’re off all day, then your routine completely goes away and you either just don’t do much, or you just get a new routine… But then when you’re put back into work, you’ve got this opportunity to kind of have a blank slate and start a brand new routine from scratch.

And yeah, you could possibly fall back into the old routine, but for me personally, it really helps when I halt an old routine for like a week or two, that way I can start completely fresh and be like “Alright, what exactly do I wanna do over the next month?” and then each week — say I wanna do four new things, so each week I’ll introduce one new thing. Week one, I’ll start drinking more water. Week two, I’ll start working out more before I’ll start doing something else. That’s my main thought around why I actually like new year’s resolutions. Again, I understand why people don’t like them, but it’s just more of a personal opinion, and things that I’ve seen from the past for me.

Joe Fairless: I agree. I think the reason why people say new year’s resolutions are useless – if people do say that – is because generally people who have new year’s resolutions won’t follow through with them… But it has nothing to do with the new year’s resolution and it has everything to do with that individual following or not following through with what they say they’re gonna do on an ongoing basis throughout life. So the new year’s resolutions just gets attached to the poor follow-through of that individual, but it has nothing to do with the resolution, it has everything to do with how that individual accomplishes or does not accomplish what they say they’re gonna do and what they’re committed to doing if they are actually committed.

What I mentioned earlier, those three ways, will be helpful… And I love what you said with the cartoonist. That was from the Tim Ferriss interview, right?

Theo Hicks: I’ve listened to his Periscopes, and he talks about it a lot.

Joe Fairless: Periscope is still around?

Theo Hicks: Yeah, it is.

Joe Fairless: Huh. Okay.

Theo Hicks: I’ve listened to a few of his Periscopes in the past, and some of his tweets, and he’s kind of broken down other people’s tweets and saying how “This is why it’s very powerful persuasion, because they focused on this word, and the only thing to think about when you’re — it’s basically painting a picture in your mind when you’re saying some things.” Saying “Don’t smoke cigarettes”, the first thing you think about is smoking cigarettes.

Joe Fairless: Yup.

Theo Hicks: I have two more comments I wanted to make, some quick ones.

Joe Fairless: Yeah, please.

Theo Hicks: Your second one, about asking quality, empowering questions, so that your question is “What can I do today to be better than yesterday?” – I really like that question, and that you offered that up to other people to use… I think they should, because you’ve got your 12-month goal, your vision for the year, but if your secondary aspect of that is a mantra that is essentially you reviewing each day, figuring out what you did that made you better than the day before, you’ve kind of got both your bases covered, so you’ve got that grand vision for the year, but then also you’ve got it broken down to essentially every single day.

You can kind of even put a twist on the question, saying “What did I do today that got me closer to my annual goal?” And overall, I really like the daily aspect of it.

Joe Fairless: When I married Colleen, at our wedding, I got up and I had a little speech… And the thing I talked about was when she and I are together a week from that time, when all of the guests will have gone, cousins back to Michigan, Texas, California, all the activities have subsided and it’s going to be us, and all the pageantry – which, I didn’t have a fancy wedding at all – of getting married is gone, then what? And my commitment to her at that time (and it still is) is to every day treat it like it’s the beginning and show her that I love her every day. That is tied directly into what we’re talking about today, which is “What can I do today to be better than yesterday?” Because if there’s that focus on just that daily stuff, that daily commitment, then 99% of the time it’s gonna be from powerful freakin’ stuff in your life across all aspects, all categories, whenever you just put your head down and just do simple things every single day.

Theo Hicks: The only hard part about the daily action is at the end of the day you’re not gonna see your massive results. As Joe mentioned, it’s a long-term thing, but it’s exponential. At first it’s nothing for a long-time, and then all of a sudden it just explodes out of nowhere.

Joe Fairless: Yeah, and just asking that question – if you forget about it, and then the next day you’re like “Oh man, what did I learn yesterday?”, just the exercise of thinking about what did you learn yesterday improves you from where you were. Just the exercise of “What did I learn? Let me think about yesterday – what takeaways can I have from yesterday?”, even if you forget about it that day, then you’re much better off than you were before.

Theo Hicks: And then transitioning into the last point, point number one, you won’t forget about it if it’s on your vision board, that you’re surrounded by all the time. I actually just put a really tiny TV up there – I bought a bigger one just for gaming, and so I’m gonna make a vision board, buy an HDMI cord and kind of hook it up to my computer, because I only have a screen here… And I’ll just put it on there, and have my vision board on my TV. I’m in my office all day, so I’ll see it all the time; it’ll be very easy to put it on my phone… But I don’t really look at my phone that much, so it won’t be as relevant, but definitely on the TV — because I was thinking, I don’t really have anywhere in my office to put it, but the TV is perfect.

Joe Fairless: Yeah. So you’re gonna put it as the backdrop on the TV itself, or actually taping it over the screen?

Theo Hicks: No, I’ll figure out a way to make it on the TV. It might mean making my desktop background the vision board, and then plugging in an HDMI cord and putting it up there.

Joe Fairless: Oh, right, right.

Theo Hicks: I feel like there’s gotta be a way to put it on there without having to hook it up to my laptop… So I’ll figure it out.

Joe Fairless: Yeah, good stuff.

Theo Hicks: I always enjoy these conversations around goals and learning new ways to set goals, so  I think those three tips are very powerful, and if you just do those and that’s it, you’ll definitely be way ahead of everyone else in 2019.

Joe Fairless: And most importantly, you’ll be way ahead of where you were from 2018.

Theo Hicks: There you go, exactly.

Joe Fairless: That’s the key. There’s fulfillment in progress, there’s not a lot of fulfillment in maintenance.

Theo Hicks: Great. Moving on to the trivia question… It wasn’t the last week – I guess it was 2-3 weeks ago we had a trivia question, and I think you asked me was the population over 10,000… Is that what it was, for the city?

Joe Fairless: I don’t remember.

Theo Hicks: Well, the answer was yes. So the question was “What is the city with the lowest crime rate?” And I’ve never heard of this one before, but maybe you have, Joe, since you were in New York for a while… It’s called Lewisboro, New York.

Joe Fairless: No, I haven’t heard about it.

Theo Hicks: It has a population of about 12,000 people, and it had zero violent crime, and 0.16/1000 in property crime.

Joe Fairless: Wow. Alright… Well, so New York was the answer.

Theo Hicks: New York was the answer, yeah.

Joe Fairless: Alright. What are we giving away? The book, volume one… Right?

Theo Hicks: Yup, a Best Real Estate Investing Advice Vol. 1 copy.

Joe Fairless: Cool. Congrats to the winner there. New York… Huh. What did I say, do you remember?

Theo Hicks: I don’t remember now.

Joe Fairless: I don’t, either. It wasn’t New York, though. I wouldn’t have guessed it.

Theo Hicks: Ohio.

Joe Fairless: No, I wouldn’t have guessed Ohio.

Theo Hicks: So this week’s question is going to be “What is the MSA (metropolitan statistical area) or city that had the largest population growth percentage-wise in 2017?” Data is not out for 2018 yet. That will probably come out around April or May. For the year 2017, what city had the largest population growth percentage-wise?

Joe Fairless: I’m gonna go with Fort Worth.

Theo Hicks: Okay. So if you reply to this YouTube video, or send an e-mail to info@joefairless.com, the first person to get that city correct will get their free copy of the Best Real Estate Investing Advice Ever Book. I actually don’t remember what the answer was, because I don’t have it in our outline.

Joe Fairless: So then what’s your guess?

Theo Hicks: I’m actually not gonna guess, I remember it right now. The other thing is the Best Ever Conference. It’s next month.

Joe Fairless: Yeah, next month…

Theo Hicks: Next month, 22nd-23rd, Denver, Colorado. In the podcast we’re gonna continue to talk about the speakers that are there… And honestly, this was one of my favorite speakers from the first conference, or at least the speaker that had a lasting impact on me – that was Jeremy Roll, of Roll Investment Group. He’s actually a passive investor, so essentially he just passively invests in apartment syndications and in other real estate investments.

When I was listening to him, number one, he provided a lot of good links and resources to websites that talk about the economy, and real estate, and kind of just the world as a whole, that I really appreciate, and kind of gives me a different point of view than what you read on the CNNs and Forbes and things like that… But also, he, again — it’s crazy how much I’ve changed since that first conference, because I really didn’t know anything about real estate… But I didn’t understand how it is possible for someone who’s not  a massive hedge fund to be strictly a passive investor; just kind of accumulate enough wealth that you’re able to passively invest and live off of the interest. That way you’ve got a ton of time on your hands to pursue other interests. So that was one of the things that I came away with from his talk.  Jeremy Roll, Roll Investment Group. He’s very knowledgeable, so if you do come to the conference and have an opportunity to talk to him one-on-one, I’d highly recommend doing that, because he’s very knowledgeable about a  wide range of real estate investments, just because he spends all day researching those to decide which to passively invest in.

Joe Fairless: Cool. And then there’s a code on the conference website, I believe it’s “TAKE5”, to get an additional 5% off, and ticket prices go up weekly, so if you haven’t got a ticket now, go grab one.

Theo Hicks: And then lastly, to wrap up, we’re going to do the review of the week. If you’ve bought The Best Ever Apartment Syndication Book, and if you leave a review on Amazon and send us a screenshot at info@joefairless.com, we will 1) provide you with a link to a bunch of additional apartment syndication goodies, as well as read your review on the podcast, on Follow Along Friday.

This review of the week came from [unintelligible [00:26:23].05] They said:

“I really appreciate that Joe put this book out. My business partners and I treat this as our real estate investment bible. We really can’t believe that this guy divulged all this information. We absolutely love this book.”

Joe Fairless: Well, I’m glad you love it… And I’ve heard that a lot, how people are astonished at the level of detail that you and I provided in that book. That was the whole point, “Here’s how to do it, and here’s a step-by-step process”, and it was really focused on the how-to part of things. We wanted to get detailed, because there was not anything and still is not anything out there that does this… So apartment syndication people, or even passive investors – it’d be a good book for you to have… Apartment syndication people, and just people looking to raise capital – it’s a necessary book to have.

I enjoyed our conversation, Theo. Happy new year, my friend, happy new year, Best Ever listeners, and we’ll talk to you tomorrow.


JF1564: How to Fund The Earnest Deposit In A Hot Apartment Market #FollowAlongFriday with Joe and Theo

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Joe and Theo are back to discuss the apartment syndication lessons they learned over the past week.

Theo provides an update on two Tampa apartment deals he is analyzing, which includes a tip for how to find new team members when looking into a new deal.

Joe provides strategies on how to fund the earnest deposit for an apartment deal in a hot market.


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. We hate that fluffy stuff, so because of that, today we’re doing Follow Along Friday, where we’re talking about things we’ve learned, or questions that you Best Ever listeners have, and we are addressing those questions and the things we learned; we talked about what we learned, but then how that can be applied to what you’ve got going on… Because most importantly, we wanna make sure that we’re helping you out with whatever you’ve got going on.

Theo Hicks, how do we wanna do today’s call?

Theo Hicks: I’ll hop right into my updates. As I’ve mentioned last week, I am currently looking at two apartments in the Tampa Area. One I’ve already toured and I had underwritten it, and I mentioned last week that NOI that the broker mentioned and that’s on the T-12 were different, and I mentioned that I was going to reach out to a lender to get a quote for debt. Unfortunately, I do not see how I could purchase this property with this specific lender, because the lender said that based off of the NOI that they calculated, which was about $40,000 below what the OM states as the in-place NOI, and they’re only willing to lend up to 3.6 million dollars. So if I wanted to do 80% LTV loan, it’d be 4.25 million… And based on my underwriting, the most I would be willing to pay with these new debt terms would be 4.75 million.

The reason why that’s a problem is because I know that the owner wants 6.5 million. And it’s kind of funny, because when the deal first listed, I looked it up on LoopNet and it said 6.5 million, and then when I went back to look at the price again, it wasn’t there anymore… I asked the broker, I’m like “Was that a mistake, that it was listed? Was that the right price?” He goes, “Yeah, from my understanding I think it was a mistake of them putting it up there. They weren’t supposed to.” But the owner wants 6.5 million for that property. As of now, obviously, if I use the lender that quoted the 3.6 million, it’s gonna be around 55% LTV, and we have to raise 45% in addition to the actual renovation budget.

The broker mentioned that he knows a lender who has some other financing options that I can look at. I’d say right now I’m probably like 10% that we’ll submit an offer on this deal, but I did want to reach out to that mortgage broker and see what options he has… Number one, just to see if maybe he’s got some financing that can make the deal make sense, but also just another relationship to have in the Tampa Bay market, so for future deals, if we hit it off and it seems like he’s a good fit for our business plan, I can continue to reach out to him and get a quote from him, as well as a quote from my broker.

I guess the lesson is that when you’re working on a deal with a broker and you are interested in still continuing to build relationships or have backup team members, just ask them, “Do you know of a mortgage broker? Do you know of a property management company?” and attempt to get something out of the deal… Kind of going back to 50/50 goals – if I don’t end up buying this deal and my goal was just to buy deals, then I would be kind of upset about this process… But I’ve toured this property, I’ve basically formally underwritten the entire deal, with assumptions and renovation costs, I’ve been back and forth with this broker, and now I’ve got a new mortgage broker contact that I’m speaking with this afternoon.

Joe Fairless: What is the alleged reason why the owner is selling?

Theo Hicks: The alleged reason is that they are trying to focus on retail. This is the only apartment that they own.

Joe Fairless: The thriving world of retail, huh? Okay…

Theo Hicks: Yeah…

Joe Fairless: And [unintelligible [00:06:00].02] If it was posted on LoopNet, but then taken down and posted again… It seems like they’re trying to get as many people to be aware of it as possible, right?

Theo Hicks: Yeah.

Joe Fairless: And how long have they been marketing it?

Theo Hicks: For the past three weeks, I’d say.

Joe Fairless: Okay. Well, my guess is — this one, just give it time, and stay in touch with the broker. You know this, but… Stay in touch with the broker, have your price, and then tell them what your price is, and then just let the market show them that the value that they have in their head is not what they’re gonna get. It’s happened multiple times with us, where we have a deal that we’re shown, and in those cases it’s not on the market, and we say “No, thank you. Your price is crazy.” Then they go to the market, and the market knocks the price down, because the initial whisper price was way out of whack.

Theo Hicks: Yeah, that’s how I’m gonna approach it as well. I’ll just stay in touch with the broker, see what’s going on with the deal, [unintelligible [00:07:00].04] and if they sell it for 6.5 million, then maybe I could buy it and make that owner realize that that probably wasn’t the best idea… [laughter] So that’s that deal. I’ll give an update on how that conversation goes with the lender next Follow Along Friday.

The other deal that I mentioned briefly last week – I’ve got a little bit more information on that. It’s a 73-unit in St. Pete. It is the largest apartment building in regards to units on St. Pete Beach. I reached out to do a tour, and the broker responded and said that the owner wants to know if I’m able to pay the price that he wants before touring the property. He wants essentially about 230k-250k per unit for the property.

It’s gonna be a heavy value-add, because in order for the deal to make sense we’d have to probably spend about 10k-12k per unit in interior upgrades. So the plan for that one is I’m gonna underwrite it this weekend to see if we can even get close to 17 million, and then reach back out to the broker if we can be close to that number and tour it next week. If you remember, this is the one that the OM claims you can raise the rent by about $750.

Joe Fairless: Yeah. Well, hey, if you can, then those numbers might work.

Theo Hicks: Seriously, yeah. It’s a really neat property, too. The way that it’s built – I could tell that there’s not a lot of deferred maintenance, and the ongoing maintenance… It just seems like it’s a very solid property, that would be pretty inexpensive to operate. It’s just getting it at the right price, as always.

Those are the two deals I’m looking at, and those will probably be the last two deals that I look at for 2018, unless something else pops up… Because things have been a little slow lately; I haven’t seen a new deal for at least two weeks.

Joe Fairless: And real quick, how’s your Cincinnati portfolio performing? And remind us what you’ve got in Cincinnati.

Theo Hicks: I have 13 units. One is a single-family house that we used to live in, and then we’ve got three fourplexes, and I think we’ve probably turned about 5 or 6 units. On all of them except for one we were able to get higher rents than we were getting before. For one of them, it was vacant for about a month and no one wanted to rent it, and we ended up reducing the rate to below what it was before. But if you include the utility fee that we’re asking for, it’s still technically above what it was before, but the actual rent that’s listed is below what it was before. We’re attributing that to seasonality, because we’re not getting much traffic at all for that unit that was vacant.

And then something else interesting happened a few weeks ago… Do you remember that big ice storm that came through Cincinnati?

Joe Fairless: Big time, yeah.

Theo Hicks: It knocked down one of the trees, and the tree fell on top of the power line, so the power was out a few days at that property. We got a quote from a tree-trimming company to fix the trees at all three properties. Obviously, that was interesting, because I got a bunch of texts from the tenants, asking me what’s going on, so I called my property management company and he talked to every single tenant about it.

Luckily, everything worked out okay. Electricity is back on, he’s working fine… But that was an interesting dilemma, that my property management company solved pretty quickly, so I was pretty happy with how they handled it.

Joe Fairless: Good stuff. As far as my updates – I want to address a question that commonly comes up frequently… And that is “How do I do non-refundable earnest money if I don’t have that money?” This question is really related to how competitive it is in a lot of the markets that you might be looking at to purchase property, and due to that competition, there tends to be non-refundable earnest money day one offers that need to be placed in order to be in the running for a deal, let alone winning a deal.

There are a couple options here, and I’ll tell you how I did it at the beginning, my first deal, which was not non-refundable; it was refundable on my first deal. However, this same approach can be applied to non-refundable earnest money, because either way, refundable/non-refundable, you’ve gotta have the money.

I had spoken to a couple investors who were interested in partnering up with me — and this was before my first syndicated deal, but after I bought four single-family homes… And one of the investors who had expressed interest – I reached out to him and I said, “Well, I’ve got this deal, and it’s $50,000 refundable deposit. I’ve got 30 days before it becomes non-refundable. Will you put that up as the deposit?” He had said he was gonna invest $50,000, so I said then we can just roll that into the deal should we close, and if we don’t close, then he’ll get it right back.

He said, after thinking about it for a little while – and when I say “little while”, maybe a day or so – he said “Yeah, sure, but can you put something down in writing that says if this does become lost, for whatever reason, that you’ll pay me back?” I said, “Absolutely.” Because I’d mentioned I’d pay him back in the conversation… I said, “Yes, absolutely. I’ll put something down in writing.” In that case it was just an e-mail, where I promised to pay him back if I lost the $50,000.

Depending on your relationship with the investor, or how much they want to have it documented, you might need to do a promissory note, or something like that… But I just sent him an e-mail, and that was it. So he put up the 50k, and that allowed me to get the property in due diligence, and then I proceeded.

If it was non-refundable, then it’s the same conversation. You’re simply telling the investor it’s non-refundable day one, so when you put it up, you’ll be investing in the deal that amount. Maybe it’s not the same, but it’s a similar conversation, I should say. If they are wanting to invest in the deal, then that can simply be their investment. If they’re not wanting to invest in the deal and they loan you that money, then it’s basically a  loan, and you’re going to need to have some sort of agreement drafted with them, and then they simply put it up and you pay a certain rate or a certain amount to compensate them.

If you end up closing on the deal, great; you can easily refund that money, plus interest. If you don’t, well then you’re in a tight spot… So borrower, beware here, because it’s non-refundable, you lose the money and you have to pay him back, plus interest, and you don’t have a property. So be careful, and proceed with caution if you do non-refundable day one and you work with someone who you’re borrowing that money from, because you could lose a lot of money… But on the flipside, there are solutions to address this challenge, and that is the solution that I did when I got going.

Theo Hicks: And if they’re going to be an investor in that deal and they put up the earnest money deposit, is there any sort of interest they earn on that, or is it just that rolls over into the deal and they’re like a regular investor?

Joe Fairless: In my case there was not, because I didn’t think of it and he didn’t ask… But if there is a scenario where they ask or you think of it, then yeah, you could pay whatever interest is being generated from the checking or savings account or escrow account that that’s in. We implemented a new policy effective this last deal that we closed, Northern Cross in Fort Worth, where if the investor funded 30 days or earlier than when we’re closing — so if we close on the 30th of January, then if they fund it by December 30th or earlier, then we would pay them interest on their dollars while they’re waiting for those dollars to be put to work in the deal… And it’s just whatever the bank interest is. What was it, 0.4%?

Theo Hicks: 4% annually, yeah.

Joe Fairless: 0.4%, right?

Theo Hicks: Yeah.

Joe Fairless: Yeah, so let’s put that into perspective here – if you invested $100,000, that was $40.

Theo Hicks: Yeah, $33,30 for 30 days.

Joe Fairless: $33,30 for 30 days. We’re not making any money on it really, except for that $33,30 cents, so we’re just passing it along to the investors. And then if any investor funded within that 30-day period where we’re about to close the deal, then we don’t pay interest on that, because ideally we have all the funds in 30 days prior, so we want to reward that for taking place.

Theo Hicks: Another interesting strategy about the earnest deposit that I saw on a Bigger Pockets thread by someone who had just done their first apartment deal – they wanted to make their offer competitive, but they didn’t wanna do the non-refundable earnest deposit from day one… So instead their terms were that it would go non-refundable once the due diligence period was over.

Joe Fairless: That’s pretty typical.

Theo Hicks: Oh, is it really?

Joe Fairless: Yeah.

Theo Hicks: Okay, I didn’t know that. Because I was like, “Well, I don’t wanna do it from day one, so I can just say after due diligence”, but okay, if that’s typical, then I guess it’s not gonna make your offer any more competitive.

Joe Fairless: Maybe… It will make it more competitive than if it wasn’t, but that’s pretty standard, if it’s not non-refundable day one to have it non-refundable after the due diligence period.

Theo Hicks: Okay. Any other updates?

Joe Fairless: Nope.

Theo Hicks: Alrighty. Moving on to the trivia question… The answer to last week’s questions, which — just as a reminder, the question was “What is the city with the highest total share of high-end apartment buildings?” That’s class B+ or higher, and that was per 2017 and the first half of 2018. The answer was Charlotte, North Carolina, with a proportion of 50%.

Joe Fairless: Wow. I would not have guessed that. Well, I knew the answer so I wouldn’t have guessed anyway, because we had it in the Word document, but I wouldn’t have guessed Charlotte.

Theo Hicks: And if you go to our blog and you read “The top 10 US cities with the largest proportion of high-end apartment buildings”, you can see what the top 10 cities are. There’s a link to the actual data and you can see the top 30 or 50 cities, if you’re interested.

This week’s question – and Joe does not have the answer to this one, so he gets to guess – is going to be “What state has the city with the lowest crime rate?” I didn’t wanna do the city, because that’s gonna be impossible to guess…

Joe Fairless: Is it a city of 500,000 or more?

Theo Hicks: No, no, no.

Joe Fairless: Oh, alright… I mean, come on. It’s tough. I’m gonna go with California.

Theo Hicks: Okay. So Joe guessed it’s California. If you comment on the YouTube below or send us an e-mail at info@JoeFairless.com with what state has the city with the lowest crime rate, you will win a signed copy of our first Best Ever book.

Joe Fairless: And let’s see… I’m just trying to determine the definition of a city, versus a town… The population of a city is between 100k and 300k, a large town is a town of 20k to 100k, according to Wikipedia, my quick search… So this city has at least 100,000 people?

Theo Hicks: Yes.

Joe Fairless: Okay, alright. Well, I’ll still say California.

Theo Hicks: Okay. Moving on, obviously the Best Ever Conference is going to happen in February, so we’re a few months away, and each week we’re going to discuss a speaker or a panelist discussion that will happen. This week we are gonna discuss two of your clients, actually, who did their first deals in 2018, their first syndicated deal, Bill Zahller and Kent Piotrkowski. They will be speaking about their first deal on a panel. I’m really looking forward to that one, obviously, because they’re about six months to a year ahead of me… So I’m looking forward to listening to that panel, as well as having a conversation with them after the panel.

Anyone who is interested in becoming an apartment syndicator and wants to know exactly how someone did their first deal, that will be a panel and those are two people you’ll definitely want to hook up with when you’re at the conference.

Go to BestEverConference.com to buy your ticket. Ticket prices go up each week.

Joe Fairless: And then there’s “TAKE5” for a 5% discount whenever you buy your ticket, so make sure to put that in and get your discount.

Theo Hicks: And then lastly, the review of the week for the Best Ever Apartment Syndication Book – if you leave a review on Amazon and send us a screenshot to info@joefairless.com, we will send you the free apartment syndication documents.

This week’s review comes from ReadingFan, and they said:

“So if you bought a house or two as investments or as a flip, and are thinking about upping your game, you NEED to read this book. Chapter 5 will open your eyes as to how much money is on the table, and the rest of the book just takes your hand and walks you step-by-step through the process. I found a lot of material to dog-ear and come back to later (and there’s a picture of that in the review).

Am I confident that I can buy an apartment complex right now? No. I need to get a little more experience under my belt first, but now I feel like I know where I’m going, what I want to do when I get there, and the mysterious path from here to there is now eliminated. That is invaluable.”

Joe Fairless: What a wonderful review. Thank you so much. I’m glad you got the value out of the book and you’re continuing to propel yourself forward to getting a deal done. Thank you for that review. Who was it, what was their name?

Theo Hicks: ReadingFan.

Joe Fairless: Thank you, ReadingFan. Clearly, you’re into self-development based on your name, so I appreciate it. Best Ever listeners, I enjoyed our conversation, good catching up with you. I’m looking forward to talking to you again tomorrow, and between now and then, I hope you have a best ever day.


JF1557: How to Tour An Apartment Community Without Your Property Management Company #FollowAlongFriday with Joe and Theo

Listen to the Episode Below (25:51)
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Joe and Theo are back for another round of business updates in today’s Follow-Along Friday.

Theo outlines the process he followed when touring an apartment without your property management company and what you need to send your management company in order for them to help you with your underwriting assumptions.

Joe had a new investment offering call last night and offers tips he’s learned from doing over 20 calls.


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Today is Friday, we’ve got Follow Along Friday. Joining us is Theo Hicks, like he normally does on Follow Along Friday. The purpose of Follow Along Friday is to talk about what we’ve got going on as real estate entrepreneurs and investors, and how that can be helpful to you as a real estate entrepreneur and investor.

We’ll kick things off with updates, and we’ve got some announcements on some conferences that I recommend, as well as we’ve got a Best Ever Trivia Question, where we’re giving away a copy of the first book that we wrote.

With that being said, Theo, do you wanna kick it off?

Theo Hicks: Yeah, so last week I toured that 80-unit in Tampa that I was talking about… I didn’t give much information on it the last time, because I hadn’t visited it yet, but today I just wanted to talk about the process that I used, and that you can use too, when touring a property and your property management company cannot come. Because we’ve talked about this a lot, that you want your property management company to help you out with your underwriting assumptions, with your rehab assumptions, and to confirm that, because obviously, they’re gonna be the ones that are managing the property.

A challenge I’ve come across in the beginning is obviously lack of credibility, and your property management company is not going to go see every single property you want to see until you’ve actually done a deal. I’m sure for you guys, if you find a deal, your property management company jumps on it because of how many deals you’ve done, whereas for someone who hasn’t done a deal before it’s a little bit different.

So what do you do? Do you just keep them out of the loop completely until the deal is under contract? Well, that’s not what I did. When I toured the property I went with my business partner this time; it’s actually the first deal that he toured with me… And going into it, my plan was to take as many pictures as possible, specifically of anything that I knew we would need to do some sort of rehab to.

For example, during the tour we saw three different units; one of them had just been updated and turned, so someone was actually in there cleaning it. Another unit was already completely rehabbed, and they were renting it at the moment, so… Those units were basically the same. Then there’s a one-unit that was kind of their standard unit.

At this property they’ve got their base unit, and then they’ve done a few minor upgrades to about ten of the units – new appliances, new floors, new cabinet doors… Well, actually they did a lot. The only thing they didn’t do were new lights, and backsplash, and kind of smaller things.

So I obviously needed my management company there to see the conditions and give me an idea of what it would cost to turn around… So I took pictures of the kitchens, the bathrooms, the floors, ceiling fans, ceilings – because they actually have popcorn ceilings… Essentially, everything that I thought that we would need to address, and then the same with the exteriors.

I took a picture of the monument sign, because we plan on doing a new monument sign if we buy this property. I took a picture of the actual stucco, because we if were gonna paint it… There’s an area for a dog park… So essentially anything on the exterior that I also would wanna touch.

And I went home and I uploaded all those pictures to my computer, and then I essentially created a PowerPoint presentation with side-by-side pictures of the kitchens, the before & after, the bathrooms before & after, the floor before & after, and then exactly what I wanted to do to those. For example, the kitchen – I wanted to put in new cabinets, do new counters, new floors, new hardware, things like that… And then below that a list of everything I needed to do, plus a price.

I repeated the same thing for the exteriors as well, and then sent it over to my management company, where they looked at it and said “All this looks good, except maybe this price is a little bit low, and this price looks a little bit high…”

Joe Fairless: What were those items that they were different from you?

Theo Hicks: One of them was the popcorn ceilings, actually. I had no idea how much that would cost to fix. That’s when you’ve got that weird stuff kind of [unintelligible [00:06:10].01] and repaint it… That was one thing that was a lot cheaper than I thought it was gonna be. They said it’d be about $150/unit, and I thought it’d be like $500/unit.

Joe Fairless: One thing I’ve noticed is residents don’t mind the popcorn ceiling, but owners hate it.

Theo Hicks: Good to know. $150 is not that bad, and if we were to remove it, it’s not gonna change our numbers that much… But that’s still good to know. When you’re done sanding it, it looks really nice.

So I think that is for now the best approach to essentially giving your property management company a virtual tour of the property. Of course, it’s way better for them to come, because you’re only taking pictures of things that you see, whereas they’re gonna see things that I wouldn’t have even noticed.

The first property I toured with them they saw that the railings were too low and they were [unintelligible [00:06:57].19] But this property is a little bit different, because it’s really maintained.

Now, going away from — the problem with this property…

Joe Fairless: Real quick before you get into the problem with the property… Is your management team local to Tampa?

Theo Hicks: Yeah.

Joe Fairless: And do they have units that are in this area already, that they manage?

Theo Hicks: Yeah, they know the area very well.

Joe Fairless: My question is how come they are not already familiar with the property? I wouldn’t think that you’d need to take pictures of, say, the monument sign, and the stucco, and even the interiors, because I would think that they would have already been familiar with the property and had been secret-shopping the property just for market rent comps already.

Theo Hicks: I don’t think this property. The last one they looked at, the 292-unit, they knew all about it. This is a little bit smaller, it’s 80 units, and they knew it was for sale… They know what it should sell at, but I don’t think they’ve actually been to this property before. Now, I know that I’m defending them a little bit, but there are a ton of apartments in this area… Like, a TON of apartments. I’ve never seen anything like it before. So I’m sure if I ask them “Hey, have you heard of this property before?” they’d say yeah, but I’m not sure if they’ve actually been there before.

Joe Fairless: Pros and cons of buying a property with a ton of apartments close by, what would you say?

Theo Hicks: Well, it depends on the actual type of apartments. If it was in an area that had a ton of luxury apartments, I’d be a lot more excited about a property of this size… As we’ve mentioned a few Follow Along Fridays back, you can offer that luxury experience without the luxury cost. But in a low-income area it kind of scares me a little bit, because at the end of the day — and this is something I was gonna get into, that I noticed, and again, this could just be a coincidence and a one-time thing… But when I was looking at the comps in this area, there’s so many apartments that it seems like the rents aren’t based on the square footage, they’re just based on a one-bed versus a two-bed… Because I did six comps, and five of them were essentially exactly what our property is gonna be like once it’s done, and the sixth comp is basically like a market leader, so it’s the nicest property in the area… And all the rents were basically the same, the one-beds and the two-beds, even though the really nice one – the units were way bigger.

So when you look at the dollar-per-square-foot, I think the average for the one-bedrooms ended up being $1.30-something, but for this property, the really nice one, since the units were 200 square feet bigger than all the other ones, the dollar-per-square-foot was something along the lines of $1.10, or maybe even lower. I didn’t know what to even think about that, and I still really don’t know what to think about that.

Joe Fairless: Yeah, pros and cons with being in an area that has a lot of apartments in it already, and people go to an area just to shop a lot of different apartments – a pro is you get more drive-by traffic and walk-ins, because they’re shopping other apartment communities that are next door to you, and then they just go shop yours as well… And then the con is the pricing, because you’re competing with a bunch of other apartments in that immediate area, and that could drive your price down because it’s so competitive.

One solution is to offer a look-and-lease special when you have an apartment community in an area that has a lot of other competition. The look-and-lease special works in the following way – you offer a special to someone who comes in and looks at the property and leases it that day. Assuming that you’re able to get their approval done within that period of time, then if they sign the lease or if they sign a commitment to lease at that time whenever they’re there, then you give them some sort of concession, whether it’s half off the first month’s rent, or something else that you and your team come up with… But you really need to be focused — I’m not saying you, Theo, but just as investors in general, we need to be focused on converting the walk-ins to become residents… Because that’s your advantage, so you wanna play up your advantage as much as possible, so really the key is on that conversion, an increase in that conversion rate. Because then, if you’re increasing the conversion rate, then you’re enjoying all the pros of living in that area, or having an apartment community in that area with other large apartment communities, and you’re mitigating the downside of that.

Theo Hicks: Yeah, and that’s something we would definitely have to implement

at this property if we were to buy it, because there are just so many apartments that, as you mentioned, they’re gonna come and they’re gonna look at ten different apartments, and who knows what they’re gonna do to choose one which one they’re gonna pick. That’s great advice.

Now, the problem with this property is that it’s owned by one of those owner-operators, so something–

Joe Fairless: The management fees…

Theo Hicks: A lot of problems… No management fees, very disorganized T-12, they’ve lumped in cap-ex with maintenance and repairs, so it took a while to pull all those out and actually figure out what the actual maintenance and costs were them renovating units… But usually, for apartments there’s not a price set, it’s just dictated by the market, whereas as this is a smaller 80-unit — not necessarily smaller, but in the grand scheme of things, you know, apartments are 150-200 units, and it’s an owner-operator, so they have a number in mind of what they want, and it’s got a list price… And I know cap rates — I’m not basing the purchase price off of the cap rate, but I was just curious to see what the cap rate would be based off of their purchase price and the in-place net operating income, and it’s 4.75%, in a market that’s 6.5% cap rate. So that’s 6.5 million versus 4.75 million dollar purchase price, and for our underwriting the deal makes sense around a 5.25 million… So the last thing I need to do is hear back from our lender, which — they actually called me right before we went live, so I’m going to call him back to see what the debt quote is gonna be, just a ballpark estimate…

Joe Fairless: What mortgage broker are you going with? Mark Belsky?

Theo Hicks: Yeah. And once I get that, I’ll plug that in my cashflow calculator and get the final number, and if they want 6.5 million and we can only pay 5.25 million, we’re gonna offer 5.25 million and see what happens.

Joe Fairless: You’re gonna offer your best and final price at the beginning?

Theo Hicks: Yeah, sorry, I’m gonna probably start at five. 5.25 is the highest we can go.

Joe Fairless: Hopefully they don’t listen to this episode.

Theo Hicks: They won’t.

Joe Fairless: Like, “Wait a second, you offered 5, Theo? I heard on Follow Along Friday that you’re good for 5.25.”

Theo Hicks: The deal still makes sense.

Joe Fairless: Cool.

Theo Hicks: So that’s that deal, and then I quickly wanna talk about another deal we’re looking at, which is the opposite end of the spectrum of this one. It’s similar size, about 70 units, but it’s in an area where it’s the largest apartment in that area. It’s in St. Pete, which is —

Joe Fairless: Sorry, I’m confused. You said it’s 70 units?

Theo Hicks: It’s around 76 units.

Joe Fairless: Okay. But you said it’s the largest apartment? What do you mean by that? Largest building, largest apartment community?

Theo Hicks: Yeah, number of units.

Joe Fairless: Okay, got it. I thought there was some massive apartment unit that you were referring to. Okay.

Theo Hicks: Sorry, the building with the most number of units in St. Pete Beach. This is an area where there’s no construction whatsoever ever. This is obviously [[00:14:17].12] property, but… I’m gonna underwrite it; I haven’t underwritten it yet, I’m gonna do it this weekend, but I wanted to mention it because in the offering memorandum – I’ve never seen this before… They said that the rents can be raised by over $700.

Joe Fairless: Oh, wow… That’s New York City style right there, from a [unintelligible [00:14:33].13] to market rate… Huh.

Theo Hicks: Yes, I’m curious to see where they’re getting that from.

Joe Fairless: Yeah, looking forward to hearing more about that one.

Theo Hicks: I will talk about that one next week.

Joe Fairless: Cool. As far as stuff I’ve got going on, we just had our conference call last night on a deal that we’re buying, and one thing I noticed — so it’s like the 22nd syndicated deal we’ve done, somewhere around there, low twenties… I think I finally figured out the way to prepare for these calls, and I believe this will help everyone listening who also has similar conversations or does similar calls… It might be specific to me, but I’m pretty sure it’ll be helpful for others.

What I did is I have an outline for what I’m gonna talk about, I type it out in detail in a Word document, and then I do research, I find different articles etc, so I’m creating the foundation, and then I think about the flow of the conversation and then I write it down in my notebook, the bullet points, so that I just have talking points, versus me looking at a long Word document that is detailed.

That way, whenever I actually do the presentation during the conference call, it’s more conversational versus robotic. The call went really well last night. I’m looking forward to closing out on that deal. So that’s one thing I thought would be helpful for others who are raising capital for deals, or speaking to investors – just take the approach that I’ve just mentioned.

Theo Hicks: What did you use to do?

Joe Fairless: The part that was missing was writing it down in a notebook, the bullet points. And similar to when I interviewed Tony Hawk – I thought I did a terrible job interviewing Tony Hawk, because I was overly prepared (so I thought), but I think you can be overly prepared as long as you don’t follow all that information to a tee whenever you’re having the presentation or that conversation. I think you can have as much information as you can consume to be prepared, but then go in being focused on the engagement that’s taking place at that moment in time and just trust that you’ve written down the bullet points and you know the things you need to mention… And if you don’t mention it at all, then that’s fine, because it’s more about the engagement and getting out most of the stuff that you need to, versus getting out all of it and being more of in an awkward conversation, or sounding like  a robot.

Theo Hicks: It’s something that people that have never done an investment call before, I bet they don’t understand – it is way different when you’re doing a recording talking to someone like we do right now, as opposed to when you’re just talking to yourself. Obviously, the people are on the phone, but they can’t talk back to you, so you’re talking the entire time… So just the flow is way different. When you’re interviewing someone, they can say something and you can build off of that, or [unintelligible [00:17:36].23] whereas when you’re just talking, you miss something and you don’t really know, because no one can tell you, and if  you’re not making sense you don’t really know, because no one can tell you until later… So that’s good, you make the bullet points and make sure that you’re not doing a script, because people can tell when you’re doing a script. If you just do bullet points and then you speak on that bullet point for a couple of minutes, it’ll flow a lot better and it’ll be a lot more conversational, as opposed to you having a 10,000 word script written out and you read everything out straight from it.

Joe Fairless: Yeah, I believe we have stuff in our Best Ever Apartment Syndication Book about conference calls too, and how to prepare for those conversations.

Theo Hicks: Yeah, we do.

Joe Fairless: Yeah, more information on that… If you wanna dig in there, just look in that section of the book.

Theo Hicks: Good stuff. Moving on, we’re going to mention one of your client’s conferences today on the podcast…

Joe Fairless: Yeah, Dan Handford. He’s got a virtual summit, 40+ speakers; I’m gonna be one of them, I think I’m doing the keynote… It’s a virtual conference, so you can attend from your living room, or your office. There’s also several in-person meetup events surrounding the summit, like watch parties, pre-event meetups, things like that. You can sign up for the virtual summit; it’s Dan Handford’s Multifamily Investor Nation Summit, January 17th and 19th, at apartmentevent.com… Super-easy to remember, apartmentevent.com. But wait to get your discount code, which I’m about to give you, and that is “BESTEVER”. You get $100 off. You can go to apartmentevent.com and sign up for that summit.

Theo Hicks: That’s great that he got that URL, apartmentevent.com.

Joe Fairless: Yeah, smart.

Theo Hicks: Alright, so on to the trivia question. Last week’s question was “What is the cheapest state to live in based off of cost of living factors?” The answer was Mississippi. If you were the first person, you’ll be getting a signed copy of the first book that we wrote.

You’ll also want to answer this week’s question in order to get your book… I’m not sure if we’ll do repeat, but definitely continue to answer these questions in order to receive that signed book.

The question is going to be “What is the city with the highest total share of high-end apartment buildings?” These are B+ and higher apartment buildings, and this covers all of 2017 and all of 2019 through October. So what is the city with the highest total share of high-end luxury, class B+ or higher apartment buildings?

Joe Fairless: So it’s the percent of apartment buildings that are B+? What city has the highest percentage of B+ apartment buildings?

Theo Hicks: Exactly.

Joe Fairless: Is it buildings or units?

Theo Hicks: It was buildings.

Joe Fairless: Buildings, okay. Well, you have the answer again, in this document I have in front of me — I definitely would not have guessed it. Next week we won’t have the answer in here, so I’ll give my guess for future questions. Good luck, Best Ever listeners, on this one… It’s definitely surprising.

For the winners of previous questions – we will be sending those books out in the next week or two. Samantha, my right-hand person on my team – she’ll be mailing them out; we’ve gotta get some copies in our office first. Then I’ll sign them and we’ll get them out to you. So if you won already – it’s coming, we’re on top of it.

And then February 22nd-23rd – you know what’s going on, don’t you, Theo?

Theo Hicks: Best Ever Conference 2019.

Joe Fairless: That’s right, Best Ever Conference 2019. It’s in Denver, Colorado. Go to BestEverConference.com. A speaker that I wanna mention is gonna be there is Julie Lam of GoodEgg Investments. She is going to be on a panel that I will be moderating, about taking the leap from smaller stuff to larger stuff, and how she has done that, with some specific case studies, and some other people on the panel will be speaking about that topic as well.

It was one of the highest-rated panels that we did last year, and we usually don’t repeat panels, but we are going to have the same focus for a panel this year; different people on the panel, but the same focus, because it’s not only inspiring, but it’s a how-to panel for how others got from point A to point B in scaling their business… So it will be beneficial for you to attend and hear that panel, as well as the others that we’ve got going on.

You get a discount of 5% when you enter the code — I forget the code, but when you go to besteverconference.com, right before you click the Buy Now button, there’s a code in that little section there, so you can simply enter that code and you get 5% off your ticket.

Theo Hicks: Yes, I’m looking forward to that panel, because I’m kind of going into the same thing right now. Lastly, if you buy the Best Ever Apartment Syndication Book on Amazon and leave a review, you have the opportunity to be the Review of the Week, read aloud on the podcast. This week’s review is from Chad Eisenhart. It’s a little bit longer, but I really wanted to read it, because he had reached out on Bigger Pockets and was talking about how grateful he was for the book, and I asked him to leave a review on Amazon, and he did, so I’m gonna read his review right now. He said:

“The Best Ever Apartment Syndication Book tells you the exact steps to work on to buy apartments with investor money. As you can see from the attached photos, (he attached a photo of a bunch of post-it notes in his book) I found plenty of actionable steps to implement.

Apartment syndication is a team sport and they do not give you a bunch of fluff telling you it will be easy or quick. They tell you exactly what to do today, and tomorrow, and the next day, and at the sale. I am in the process of reviewing my notes and making my list of what to start on today.

Add this in with their podcast (free) and syndicationschool.com (free) and if I do not hit my apartment syndication goals I laid out for myself, the only person to blame is me. I joined a mentoring program for $5,000 a few months back; not to insult that group, but Joe and Theo’s content deserved my $5,000, not just the $43 I spent on the book.”

Joe Fairless: He posted about that in the Facebook group. Did you see my comment about that?

Theo Hicks: Yeah, “I hope the check is on the way…”

Joe Fairless: Yeah, I mentioned to him in our Facebook group, which is BestEverCommunity.com – free to join and hang out with us and chat… Theo was wanting you to send us the $5,000, but I said “That’s ridiculous, Theo. He already paid $43 for the book, so he can just send us $4,957.”

Theo Hicks: There you go… [laughter]

Joe Fairless: But in all seriousness, thank you so much for taking time to write the review, and I’m glad it’s been helpful. Most importantly, I’m glad it’s been helpful. And that code for the Best Ever Conference is “take5”. That’s also on the website, BestEverConference.com.

Well, good hanging out with you, Theo, as always. Best Ever listeners, nice hanging out with you, too. I hope you got some value from this – I’m confident that you did – and looking forward to talking to you again tomorrow.


JF1550: Best Ever Apartment Syndication Book Q&A #1 FollowAlongFriday with Joe and Theo

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In this episode of Follow-Along Friday, Joe and Theo answer a list of 6 questions submitted by readers of the Best Ever Apartment Syndication Book. 

The questions answered are:

1) Do I need to visit every property from the 200-property analysis?

2) If I want to do a deal in the Bay Area, CA, should my mentor be local?

3) Where can I find the data to evaluate a market?

4) Who should review my underwriting on my first syndication deal?

5) How do I approach a broker to get them to send out direct mailers for me?

6) What’s the difference between a joint venture and a syndication?


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Today is Friday, we’ve got Follow Along Friday. We’re going to be answering questions that you have submitted about the Best Ever Apartment Syndication Book. We’ve got a handful of questions that we have received, that we’ve selected — we’ve got a lot of questions we’ve received, but we’ve selected some and we’re gonna be going through it.

If you are focused on apartment syndication or raising money, or even investing passively in deals, then this will be of interest to you. If not, then stop listening right now and go listen to another episode where we interview someone who isn’t related to that stuff.

Theo Hicks, how do you want to approach it? Do you wanna go ahead and just read the first question?

Theo Hicks: Yeah. So we’re gonna go over six questions. The first question is from David. He said that “In the book, Joe mentions evaluating 200 properties. Does that mean that I need to visit each and every one in person?”

Joe Fairless: Anytime there’s a question about what degree should I do something, I always start out with the ideal scenario, and most of the time, anytime I come across a challenge I always start out with “What’s the ideal scenario?” and then what does reality look like and what’s really practical. What David is referring to is in the book we talk about evaluating 200 properties in the market that you select, that you want to focus on to purchase properties in.

Ideally, you visit all the properties in that market, you go and secret-shop them… So you go in, you pretend you’re renting from them, and you get to know the management process, the customer service, the rents, what’s included in the rent, how they qualify residents, what type of income is required, do they take criminals or not, do they take pets, if so, what are the pet fees…? Ideally, you do all of that in-person for every single property that is a potential purchase for you in that selected market. Not necessarily reality and not necessarily practical, because time is limited, and it would take you a very long time, and it’s not necessarily the best and highest use of your time.

So instead of visiting all the properties in person, although that is ideal, because you definitely would learn the most that way, my suggestion is to visit a sample set of those properties. So if you’re doing 200 properties, then perhaps visit 10%, so 20 or so properties. Visit them in-person, do all the things I just mentioned, and then have a database for you to look at, and hire the web scraper, which we talk about in the book how to do, and look at the numbers and look at the different variables that we’ve outlined in the book, and you’re gonna be able to get good information and good insight based on your personal experience, as well as your secondary research that you put together.

Theo Hicks: The only thing I would add is to — again, the idea is to go and basically in-person evaluate 200 properties… So you’re gonna make your initial list of 200 properties, but keep in mind that once you start reaching out to real estate brokers, for example, one of the ways to win them over is to visit some of their recent sales… So they’ll send you a list of five to ten properties; if you have five to seven brokers, that’s almost 50 properties right there. If you repeat the same exercise with your property management company, that’s another five properties… So you’re already a quarter of the way there with those properties, and as long as you — you know, if you’re gonna do a sample study, then that will be enough, but if you wanna do a combination of both, then you can view 10-20 properties on that list, and then view those properties from your broker and your property management company.

Again, there’s a lot of reasons why you’re doing this, but one of them is for these to be potential deals in the future, that you reach out to the owners… So when you go to these properties, you’re gonna look for something noteworthy, that you can mention when you’re talking to them, and also just kind of give yourself the other benefit of this exercise – it gives you the best understanding of the market you could possibly get, because you’re literally driving around to 200 apartments, as you’re probably hitting a decent amount of the apartments that are actually in that neighborhood. It’s one of the best ways to be an expert.

As Joe mentioned, this could take a while to do, but… In Tampa, I’ve probably looked at at least 75 properties so far, and I spend all day Saturday just looking at properties, basically… Which maybe you can’t do, but it’s kind of just prioritizing your time and figuring out how you can get out there and look at these properties, because… I didn’t know the Tampa market at all, and the whole reason why I know it is because of that exercise that I’ve performed.

Joe Fairless: Yeah. Ultimately, as you said, it’s prioritizing your time. One suggestion would be if you know that your six months away from really getting serious about this stuff – and when I say “this stuff”, apartment syndication, so putting together your own deal… But you’re interested right now; so you’re not serious, but you’re interested – then go do the tours in-person, because you’re able to learn significantly more when you do it in-person, versus just looking at it on a spreadsheet.

So use that time, if you’re not quite ready to do syndication – maybe you don’t have time during the week, but you have time on the weekends, so you need more time to focus on this stuff, maybe you don’t have the money lined up, maybe you don’t have the right team members, or maybe it’s just not a right time for you, then spend the time you do have and go visit these properties, because it will be incredibly valuable for you.

Theo Hicks: That’s a really good point. A lot of people I see on Bigger Pockets, or just in general, when they first become interested in the idea of syndication, they’re not ready to do a deal for at least six months, because they have to work on their education/experience. You can visit 200 properties in six months pretty easily. You’re not gonna be doing much else, besides listening to podcasts, reading books, maybe working with a mentor and working on your business experience… But in the meantime, before things start really picking up, take the time to do this exercise then, rather than waiting until you are actually looking at deals to do that. So yeah, that’s a good point, Joe.

Joe Fairless: Number two.

Theo Hicks: Number two is from Cordell. They say that they’re from California and they want their first deal to be in the Bay Area, so they wanna know if their mentor needs to be located near them, or if they can be remote.

Joe Fairless: Either one. They can be near or remote, and I’m reading this question — Cordell is in Oakland, California… And you want to do a deal in your backyard, basically, in the Bay Area. My suggestion to you is to have a mentor who has purchased in the Bay Area. It’s its own beast; a different type of business model to buy in the Bay Area versus what I do, and most apartment syndicators do buying in the South, South-East, South-West, Mid-West… But not where you’re at; or not the North-East… For the most part. I’m making sweeping generalizations, but for the most part.

And the reason why is because of the type of value-add plays that are available in the areas where most people buy, versus the Bay Area or New York City. So in order for this mentor to be very relevant to you, my suggestion is to have someone who knows the ins and outs of investing in the Bay Area.

Ultimately, before you even approach the mentor, or seek out a mentor, define what you want from the mentor, so that you know what success looks like, and now that you have a plan for what you want out of the relationship, then go seek it out. It will be much easier for you to do it that way, versus not knowing exactly what you want to and have the outcome be with your relationship with the mentor, and you won’t be able to have as good of a relationship or partnership with them.

Theo Hicks: Yeah, but then also just a couple other things about the mentor – make sure that they’re an apartment syndicator, obviously, and that they’re still active, and that they’re successful, which means that they’ve been able to at least meet the return projections on their deals. Then also what to expect from a mentor is that they should be someone who connects you with people that you need for your team, and also should be an ally you can call upon whenever you need help with anything real estate-related or personal-related.

What you should not expect is for them to be your knight in shiny armor who basically does everything for you and you’re magically becoming a multi-million-dollar apartment syndicator in a couple of months. So make sure you set the proper expectations with yourself upfront, too.

Question number three is from John. This will be a quick one that I can answer… He says that “I have a few markets that I’m looking at, and using Joe’s six-step process, which we outlined in chapter 15 of the book for evaluating the market; I am struggling to get to the right areas on the census.gov website, wondering if the site locations have changed since they wrote it. Can you provide actual web links to each of these six areas?”

As of last week – and we are recording this November 29th, 2018 – those links have not changed. I actually did a Syndication School series – series number five, if you go to SyndicationSchoo.com – on that six-step process, I explain how to approach it from a different angle… And one of the free documents you get with that Syndication School episode is the market evaluation template, which also includes the guide  to how to fill it out, and that guide includes a link to each of those six factors.

So if you go to SyndicationSchool.com, scroll down to series number five, one of those free documents will include all the links that you’ll need in order to get that data.

But the census.gov website – it depends on your experience with pulling data. I had a job where I pulled a lot of data from things that were a lot more complicated than census.gov, so I was able to navigate the site pretty easily. If you don’t have that experience, it might be a little bit more difficult. I would just go check out that document, series number five, at SyndicationSchool.com, to download that guide.

Joe Fairless: Number four.

Theo Hicks: Number four is from Scott. He asks “When you underwrite a deal,  do you have a third-party look at it as well? Yourself, a bank and a third-party. On my first deal, I would like someone to verify my underwriting.”

Joe Fairless: Yeah, good thought process, because I completely agree with you, you should have someone verify your underwriting on your first deal. So your question was when you underwrite a deal, do you have a third-party — so you’re asking about me and our process…? I’m gonna answer the question that you asked, which is what do I do, and then I’m gonna answer the question based on what I suggest you do, since it’s your first deal.

What I do now – and we’re on deal 21 or 22 at this point, syndicated deal number 21 or 22 – we have a team of underwriters, and then my business partner Frank, he created our underwriting document from scratch… He is phenomenal at underwriting, but even with the strength that we have on the team, we always share our underwriting with our property management company prior to getting a deal accepted, because we want them to verify that our assumptions are in line with their assumptions… And then you asked about sharing underwriting with the bank – yeah, the lender always sees the underwriting, but not necessarily prior to making an offer on a property… But it depends on your relationship with your mortgage broker, because you do wanna get a good sense of what the debt will look like on the deal, so you want to share that information with them… But it just depends on how your process unfolds, and how detailed and in-depth you get with the lender, and what stage.

So for you, on your first deal, the minimum amount of people that I recommend looking at it would be three: you, your property management company, and then someone else who you know and trust and is in the business, and you talk to about the deal, who has no vested interest in you closing or not closing the deal. That’s important, because it ties back to alignment of interests. You want them to have no interest at all if you do or don’t do the deal, that way they can look at it from an objective standpoint. If you have to compensate them, compensate them. What do you compensate them – I don’t know; ask them. It might be a lunch, it might $1,000, it might be $200, it might be more, it might be less… I’m not sure. But get at least the management company and an objective third-party who doesn’t care if you close on the deal or not, but has the experience to take a look at our underwriting.

Theo Hicks: That’s solid advice. And then once you actually have the deal under contract, as Joe mentioned, kind of depending on how your process is set up, that’s when the mortgage broker will come into play, but… You will also have other third-parties — not necessarily look at your actual model, but they’ll verify the outputs of your model.

If you go to our blog, thebesteverblog.com, and you look at the Ultimate Guide to Performing Due Diligence on an Apartment Building, you’ll see the ten different reports that will be generated, or that you should have generated, and most of those involve verifying the information that you have in your underwriting models… So those are also third-parties that are looking at at least a portion of your underwriting, and will send you back information that can confirm your budget, confirm your rent premiums, things like that.

Number five is from Barry. Barry said “In the book…” – I think this is actually on the podcast, because he said “or maybe I heard it on the podcast… There are agents that send mailers to find potential sellers. Is this understanding true? How would you approach a broker about doing this?” I’ll answer this question, since he’s asking me…

Joe Fairless: Yup.

Theo Hicks: The agents that send mailers — well, I’m assuming that most real estate brokers are sending mailers for themselves, to get deals that they can list… But for them to send mailers for you – yes, this is true, but it’s not something that is gonna happen instantaneously. I knew the agent for at least 2-3 years before I’ve entertained the idea — we had a really solid personal relationships; I had already done a couple deals with her, so… We do have a few blogs about winning over a broker to your side, but at the end of the day, in my opinion, in order for this strategy to work, you’re gonna have to do at least a deal with them first, as well as have a personal connection where you call them on the phone and talk about your day before you ask them to do such a thing, because it’s gonna be expensive for them to do.

Now, I’m sure they would do it if you paid them, and I’m assuming you’re asking how you can get it done for free… So how do  you approach a broker about doing this? Time, and build a personal connection with them, and do a deal with them first.

Joe Fairless: Good stuff.

Theo Hicks: And then lastly, number six is from Richard, and he asks “What is the difference between a joint venture and a syndication?”

Joe Fairless: A security that’s registered with the SEC and a partnership among your business partners, and it is not registered with the SEC. So a syndication is a security, a joint venture is not. A syndication requires a securities attorney, a joint venture does not. A syndication is where you raise money from one investor – I believe it can be even one investor – and there is an expectation that based on your expertise they will make money, and they will not be active in the deal, they will be passive. A joint venture is the opposite of what I’ve just said.

Joe Fairless: Exactly. So if you’re essentially doing a deal where you’re raising money from one or multiple people who that’s all they’re doing, then it’s gonna be a syndication. But if you and someone are teaming up and you’re gonna do half the work, they’re gonna do half the work, and you’re gonna both bring half the money, that’d be a JV.

So those are the six  questions. If you’ve read the book and have any other questions, submit them to info@joefairless.com, and once we have 5-6 we’ll do another podcast like this and answer them.

Let’s move on to the trivia question… Last week’s question was “What is the best city to live in for career-focused single women?” We mentioned that it was a city that we would not expect… The answer is Buffalo, New York.

If you are a career-focused single woman, then Buffalo, New York would be a good place to live. I guess if you’re a career-focused single man too, you’d head over to Buffalo. I think Baltimore was also on that list; I think those are the top two, but Buffalo, New York was the answer.

This week’s trivia question is going to be “What is the cheapest state to live in based off of the cost of living?” I know the answer, but Joe doesn’t know the answer, so Joe, what do you think?

Joe Fairless: I see the answer in our document here…

Theo Hicks: Aww… [laughter]

Joe Fairless: I know, that would have been a fun one to guess…

Theo Hicks: Mistake on my part…

Joe Fairless: I’ve been influenced, so I can’t pretend I don’t know and then try and guess what I was going to guess. I’ll  have to stay mute on this one.

Theo Hicks: If you submit the answer either on the YouTube video, below, or to info@joefairless, the first person to get it right will get a signed copy of the first Best Real Estate Investing Advice Ever Book, vol.1.

Also, we’ve got the Best Ever conference coming up. I think we’re less than three months away now. That’ll be in Denver, Colorado. In order to purchase your ticket, go to BestEverConference.com. Each week those ticket prices go up, so the sooner you secure your ticket, the less expensive it will be.

This week’s featured speaker is going to be Gene Guarino, who is an assisted living facility expert. He’s actually going to be speaking at the conference, but he’s also going to be hosting a workshop that Sunday as well. His talk and his workshop is gonna be all about how to increase your cashflow by converting a single-family home into an assisted living facility.

Joe Fairless: I think as an attendee of the Best Ever Conference you get in free…?

Theo Hicks: Yeah, yeah.

Joe Fairless: Okay. So you get in free to that workshop on Sunday. One thing when you go to besteverconference.com, when you purchase the ticket, put in the code “take5”, and you’ll get 5% off. As Theo mentioned, ticket prices go up weekly, so buy it today and lock in the cheapest price available right now.

Theo Hicks: And then lastly, we’re gonna do our review of the week, so make sure you pick up a copy of the Best Ever Apartment Syndication Book on Amazon. Leave a review, send us a screenshot to info@joefairless.com and we will send you some apartment syndication goodies, as well as read your review live on the podcast. This week’s review comes from Derek W. Peterson. He said “I’m an active multifamily investor and I have a bookcase full of excellent references on investing in real estate. Many of them  are excellent in changing mindset and giving general advice on turning real estate investing into a full-time endeavor, but Joe’s book by far is the most specific in giving detailed instructions. I have read the book in full, and am now following the actionable steps and conducting the market analysis. I love it and highly recommend!”

Joe Fairless: Thank you for that feedback, and everyone, looking forward to continuing the conversation tomorrow. If you have read the Best Ever Apartment Syndication Book, then we’d appreciate a review on Amazon, and we’ll continue to read more reviews from the book.

I hope you have a best ever weekend, and we will talk to you tomorrow.

JF1536: Growing From SFR To Multifamily & Private Lending Live Interview with Kay Battle

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We have a treat for you today with a live interview that took place at our Cincinnati meetup. Kay is a local Cincinnati investor who has been investing in real estate for about 10 years. She started with REO’s and short sales, grew into multifamily, and then became a private lender. Hear more about her story and how she has been able to grow to the level she is at. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Kay Battle Real Estate Background:

  • Successful real estate investor who owns 35 units in Cincinnati
  • As her company and experience grew, she started a commercial lending company, Common Sense Capital Solutions
  • Based in Cincinnati, OH
  • Say hi to her at https://cscapitalsolutions.com/

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Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got a special episode today, doing it live, and we’ve got a bunch of people hanging out with us at our Cincinnati meetup. If you ever want to come to Cincinnati and hang out with us and attend this meetup, go to bestevercincy.com.

We’re gonna be jumping right into it. With us today we’ve got Kay Battle. Kay, how are you doing?

Kay Battle: I’m doing great, how are you doing?

Joe Fairless: I’m doing well, and good evening; I’m looking forward to our conversation.

Kay Battle: Same here.

Joe Fairless: A little bit about Kay – she is a real estate investor who owns 35 units in Cincinnati. As her company and experience grew, she started a commercial lending company called Common Sense Capital Solutions, and she is based in Cincinnati, Ohio.

With that being said, do you wanna give the Best Ever listeners and everyone hanging out with us  a little bit more about your background?

Kay Battle: Sure. First of all, thank you for having me; I really appreciate it and I’m excited to be here, talking to the Best Ever listeners. I started my real estate investing experience in 2008, right after the market crashed; I was actually still in college at the time, but I saw a huge opportunity to jump in feet first and just see what happens. It went really well, so since then I’ve been really focused on acquiring as many properties as I can. When the market was slow, I really focused on REOs and foreclosures.

I started with single-families, and then eventually got into small multi-units, so now the largest property that I have is 9 units. And like you were saying, as my experience grew, I really wanted to branch into some other areas, so I got into commercial lending. Now my company provides financing options for real estate investors and also small businesses nationwide.

Joe Fairless: Why do the shift in focus from being an active investor to lending?

Kay Battle: I’m still an active investor, but I wanted to go into lending because earlier this year I decided to take the leap of faith to become a full-time investor and entrepreneur. So I left my job — by trade I’m an engineer, so I left a really great paycheck to jump into something a little unknown and a little scary; I wanted to have another source of income outside of just the properties that I had. I’m still actively investing, growing and managing my portfolio, and then also doing the commercial lending.

Joe Fairless: In 2008 you got started.

Kay Battle: Yes.

Joe Fairless: It was a challenging time…

Kay Battle: Definitely.

Joe Fairless: You focused on REO…

Kay Battle: Yes.

Joe Fairless: Tell us about the first couple deals.

Kay Battle: The first that I’ve purchased was a single-family; it was not too far from my parents, so I was really comfortable with the area. A standard 3-bedroom/2-bathroom house. I think I paid $43,000 for it. It only needed some minor cosmetic repair work. I probably put $5,000 into the property to get it rent-ready, and the lady that moved in is actually still in the property. She’s been there for almost ten years, and she’s been an excellent tenant. She maintains the property really well.

So it was a great success, and I was lucky to have early success in that time period, because it really propelled me to want to continue to go and continue to grow… Because I know a lot of people hit hurdles or run into issues when they first begin, and then they kind of stay away from real estate… But I’m really passionate about investing and I think it’s a great vehicle for you to get to the point where you can be financially independent.

Joe Fairless: Where did you get the money to buy that first one?

Kay Battle: I got a loan. I had been working and I had a little bit of money saved up, so I was able to have a down payment. The down payment wasn’t very much, it was 10% or so… At the time, banks weren’t lending, so I was looking into some private options, and that’s another reason why I wanted to get into the commercial lending business, because I kind of understand the struggle of not being able to go to the bank and get a loan.

Joe Fairless: So who gave you the loan? Was it a bank, or a private individual?

Kay Battle: It was actually a small local community bank…

Joe Fairless: Which one?

Kay Battle: New Foundation. Are you familiar with it? They’re on Colerain Avenue.

Joe Fairless: Okay.

Kay Battle: They were able to work with me… And like I said, I had a little bit of money saved up, and I was able to get the loan, and then put the tenant in, and it was great. So it cash-flowed really well… I rented the property out for $850. The tenant paid all the utilities, and it was great.

Joe Fairless: Do you have that same loan on the property today?

Kay Battle: Yes.

Joe Fairless: You bought some properties from the bank, early on…

Kay Battle: Yeah.

Joe Fairless: And then what was the next phase of your investing?

Kay Battle: Eventually, as I grew — again, this was when the market was pretty low. I have some properties that I’ve purchased with cash that were free and clear, but they were very low — I think one of my best deals was a property that I purchased for $14,000, and I put about $10,000 into the property. It has three bedrooms, two bathrooms, it rents for $900…

Joe Fairless: Where is it at?

Kay Battle: It’s in Westwood, on a nice, little, quiet street. The tenant pays all the utilities, so it cashflows really well. So I have deals like that that were pretty low in cost and I was able to pay cash for. Then I have other properties that I do have loans on, and mortgages, so… But I ensure when I purchase that the property is gonna cash-flow appropriately and it makes sense.

Joe Fairless: Are you managing them?

Kay Battle: I do. I self-manage with the help of my father, because he loves me… [laughs] We use Buildium as a management software.

Joe Fairless: Some lessons learned on that?

Kay Battle: A lesson that I’ve learned is that it’s super-important for me as a buy and hold investor to properly screen and select tenants. It’s super-important because it can definitely save you some headaches, some turnover costs, and to maximize your profits.

I personally use a point system. Buildium has a service where they do the screening, the actual check – so they’ll do the background check, the credit check and all of that, but then I use a point system as I’m evaluating the actual application to make an objective determination of whether or not the tenant should be in the property.

Joe Fairless: What’s a story of something that has not gone right from the management side?

Kay Battle: Oh, a lot of things… [laughs] One thing that I learned early on is collecting rent can be difficult. Initially, when we were self-managing (myself and my father), we were allowing tenants to mail in checks, or we would go pick up rent, and that just got too hectic; things would get lost in the mail, people were saying they were mailing things and we didn’t get them… So now I only accept electronic payment, and that was something that I learned and that I’ve implemented, and it’s going really well.

Joe Fairless: If someone says they don’t have a bank account, what’s your response?

Kay Battle: If they don’t have a bank account, I require them to deposit their rent into my bank account. I do have tenants that don’t have bank accounts; I try to stay away from that, because I prefer people to pay electronically,  but I have some older tenants who don’t do well with technology, so I have them go to the bank and deposit their rent into my account… So I have an account specifically for that, nothing else is in the account, and they’re able to put their money into the account. The onus is not on me to ensure that I collect their rent.

Joe Fairless: What’s been the most challenging deal that you’ve worked on?

Kay Battle: The most challenging deal that I’ve worked on… I would say that one of the most costly challenges that I’ve had is working with a contractor that I didn’t properly vet. That’s one thing that I’ll always encourage investors, to properly vet your contractors.

Joe Fairless: What happened?

Kay Battle: In this situation I ended up losing about $20,000, so it was super-painful and not a fun experience. I hired a contractor; I was planning to actually hold the property, but it needed kind of a major renovation… And he was suggested to me from another contractor, and since he was suggested, I just didn’t think to really do any search, but he was totally a scam. He half-way did the job, the work that he did was sketchy, and then he ended up running off and I never heard from him again.

Joe Fairless: What did the first contractor say about him whenever you [unintelligible [00:10:56].25]

Kay Battle: You know, it’s funny, because the first contractor was recommended for me from someone who I trusted, and then he was too busy, so he said “I have one of my guys, he can do the job.” So when I came back to the first contractor, he told me that he basically found the guy on Craigslist, and that he had just hired him because he needed someone to help facilitate his jobs that he was doing. So he didn’t even know the guy personally… So that was just a huge learning experience, and now I ensure that I vet contractors, I get references, I search them on Google to make sure they don’t have any judgments against them, I look at reviews and just make sure that they’re totally legit…

And then I also try to work with contractors that don’t require money upfront. I know a lot of contractors aren’t willing to do this, but some are, and that really shows that they’re only interested in getting paid on the work that they’ve already completed, and work that’s up to your standards. So I try to work with contractors that don’t require that, and if I must pay, I only do a third up front.

Joe Fairless: I believe you mentioned earlier – switching gears a little bit – that the largest deal you have is a 9-unit, correct?

Kay Battle: Yes.

Joe Fairless: What are the numbers on that one?

Kay Battle: In terms of…

Joe Fairless: Bought it for, what have you done with the property, when did you buy it…

Kay Battle: So I bought the property in 2016. I paid $215,000 for it. All of the units are one-units. The property was really well maintained. I probably had to put maybe about $10,000 in. I had to update some of the electrical for the insurance company, and then do some other things around the property, but for the most part, it was pretty great.

The tenants are mostly older tenants, which is nice, because it keeps the building quiet, and they usually pay their rent on time; a lot of them have assistants… The units rent for a range of $500 and $575, and it’s going well. The utilities – I pay the water and the heat for the common areas, and then everything else is managed by the tenants.

Joe Fairless: Is there an opportunity to do RUBS on that?

Kay Battle: I’m looking into that. It seems to be something that would definitely help from an expense standpoint, because the water bill can get pretty intensive with a 9-unit…

Joe Fairless: About how much is that?

Kay Battle: I feel like now that they’ve gone to monthly bills, it’s going up pretty significantly… But I usually pay about close to $1,000/month for the water.

Joe Fairless: What’s an expense ratio for a 9-unit whenever you’re looking at a deals’ expense-to-income ratio?

Kay Battle: Typically, I like to keep it about 40%. For this one — like I said, the maintenance on it is pretty low; it’s really just the utilities that are consistently an expense… So it’s not that high.

Joe Fairless: What type of financing do you have on it?

Kay Battle: I just have a 30-year mortgage on it. I put down 25% to purchase is, so the rest has been finance.

Joe Fairless: What’s it worth now, would you guess, two years later?

Kay Battle: Honestly, I don’t know, but I feel like with the market the way it is now, what I paid for it was a steal; I paid 215k for the nine units. I don’t know what it would be worth now, but I’m assuming that it’s probably gone up significantly in value.

Joe Fairless: Is there a plan to do a refinance, or are you keeping it long-term?

Kay Battle: I wanna keep it long-term, but I am in the process of refinancing just to cash out some of the equity in it… But I’m very early in the process. We haven’t done the appraisal yet, but I’m assuming there’s quite a bit of equity.

Joe Fairless: Common Sense Capital Solutions, commercial lending company… How much have you lent so far?

Kay Battle: We’re close to two million. We’re about 1.7.

Joe Fairless: And within that 1.7, who’s been your sweet spot client?

Kay Battle: We do real estate and then we also do business loans, so I have sweet spots in both… But for real estate, it seems to be the fix and flip client that seems to be one of the ones that we do quite often.

Joe Fairless: When you take a look at your portfolio – you’ve got 35 units – what property takes up the most amount of your time, since you self-manage?

Kay Battle: You mean a particular property, or the type of property?

Joe Fairless: A specific property.

Kay Battle: I have a property, it’s a 5-unit, and it takes up the most amount of my time. I think it’s because of the location. Also, the state of the  property… So I purchased the property also in 2016, and I paid I think 115k for it, somewhere around there, and it’s five units, but it had been on the market for almost two years when I bought it…

Joe Fairless: Wow… We’re about to find out…

Kay Battle: Yeah… [laughter] Well, the owner of the property was out of state, and they had a management company managing it, and the management company really wasn’t doing a great job… So the property was kind of ran down, but the owner wasn’t willing to budge on the price at all, so I’m assuming that they got several offers, but they were below what they were asking, because it did have a lot of deferred maintenance… So I ended up paying full price for the property, which I think was still a great deal, but it just needed a lot of maintenance to get it up and going. There were already tenants in it, so… It’s just been a constant “This needs to be fixed, this needs to be fixed.” But we’re getting to a point where it’s pretty stable.

Joe Fairless: And the first thing you said about it was the area… So what about the area is challenging?

Kay Battle: It is off of Westwood Northern Boulevard, and it’s a great rental area, but the caliber of tenant is a little on the lower end. Like I said, I screen my tenants really well, so I get good people in there, but a lot of good tenants don’t wanna live in that area. It’s kind of hard to find good tenants willing to live there.

Joe Fairless: Since we are switching up the Lightning Round for this conversation, we’ll take questions from the audience… I’m gonna ask you a couple questions from the Lightning Round, just because I’m curious… What’s your best ever deal?

Kay Battle: My best ever deal is actually the one that I mentioned previously, the one that I paid $14,000 for. It’s really low maintenance, it cash-flows really well, and it was definitely a steal for what I paid for it.

Joe Fairless: How did you find it?

Kay Battle: MLS. At the time there were just so many REOs and foreclosures and properties on the MLS that you could go to the MLS and find whatever you wanted. It’s much different now. [laughs]

Joe Fairless: How long ago did you purchase the last property?

Kay Battle: 2016?

Joe Fairless: You shut it down…

Kay Battle: Well, let me take that back. So 2016 was the last property that I purchased to hold. In 2017 I did two flips, which I haven’t done a lot of – my primary source is buy and hold, but I did do two flips in 2017. I’ve been trying to find more property, it’s just been really difficult, so I decided to focus on the lending side until the market makes another adjustment and I can kind of jump in again.

Joe Fairless: What’s a mistake you’ve made on a transaction, other than the contractor?

Kay Battle: A mistake that I’ve made on a transaction… I would say improperly evaluating value. One thing that I’ve learned through this process is how to assess the market and see what I believe something should be valued at, but I have made mistakes, particularly when I’ve done a flip that I thought something would sell for X, and really it didn’t warrant that price, so maybe I put too much money into it to get all of my money back.

Joe Fairless: What aspect of the valuation did you look at incorrectly or differently than what you would in the future?

Kay Battle: It’s hard to properly value when you don’t have proper comps. Looking at the comps, I just misjudged what I could get for the property, and I was putting in higher-end finishes than I probably should have for the area that I was in, so… Definitely a learning experience.

Joe Fairless: What’s your best real estate investing advice ever?

Kay Battle: My best real estate investing advice ever – action. I know a lot of people educate, educate, learn, learn, learn, but my philosophy is learn as you go, so you have to take action. Wherever you are in your journey in investing, and whatever goals you have, just work towards your goals, don’t stay stagnant; just take action, just do something.

Joe Fairless: What kind of engineer are you?

Kay Battle: Chemical.

Joe Fairless: How have you applied that to your investing?

Kay Battle: As an engineer I’m very process-oriented, so everything that I do, even in my investing, I try to create some type of system or process to follow, so it makes everything very strategic.

Joe Fairless: For example…

Kay Battle: Even with the tenant screening, how I was saying that I have a point system – the point system is very detailed, and it encompasses a lot of different things, and everything is assigned a point amount. That’s kind of just the system that I go through.

In the property management, everything that I do has a flow to it, and I attribute that to my mind as an engineer.

Joe Fairless: We’re gonna do questions from the audience. First, a quick word from our Best Ever partners.

Break: [[00:20:38].07] to [[00:21:23].00]

Audience Member: You mentioned you make your tenants pay online… Do  you use the Buildium portal, or is there another online payment system?

Joe Fairless: Can you restate the question maybe?

Kay Battle: Okay, so the question was how do I make my tenants pay online – do I make them use the Buildium portal, or is there another vehicle that I use? I use the Buildium portal; that’s part of the package. Each tenant has a separate login where they can access their information, and then they pay online. If they use a credit card, they’re charged the 2.75% fee. If they have it directly deposited from a checking or a savings account, there is no fee. Then like I said, if they don’t have that option, I require that they actually physically take it to the bank.

Audience Member: [unintelligible [00:22:06].12]

Kay Battle: The question was “How do I handle tenants wanting to make partial payments through the Buildium system?” With Buildium there’s a setting that allows you to not accept partial payments, and I believe that’s true for a lot of the other platforms that accept payments as well. So if yo don’t wanna allow tenants to accept partial payments, you can select that within the settings. I typically accept partial payments, but a late fee is associated. So if they don’t pay the entire balance they then have to pay a late fee.

Audience Member: [unintelligible [00:22:54].29]

Joe Fairless: When they’re depositing it in the bank, do you just give them your account number?

Kay Battle: Yeah, so give them my account number for the bank…

Joe Fairless: Yeah, not the Buildium.

Kay Battle: Not the Buildium. And like I said, the account that I use is specifically for that, so they can’t withdraw any money, they can only deposit, and there’s really nothing else in the account; it’s specifically for them to deposit their rent.

Audience Member: [unintelligible [00:23:25].01]

Kay Battle: The question was was it an easy decision for me to leave my career to become a full-time investor and entrepreneur. It was easy in the sense that I always knew that this was what I was gonna do. I always had a plan, even from the beginning when I purchased my first property, that I wanted to get to the point where I could leave my job.

I was working at P&G, and I really loved my job, but I knew that that wasn’t what I wanted to do. I never intended to climb the corporate ladder; I knew that I wanted to be an investor and a full-time entrepreneur… So it was easy in that sense. It was hard because I was leaving a paycheck, so it was scary in that sense. I really tried to prepare myself and set myself up for success. I had a decent amount of money saved up, I had a plan, and once the time came, I was ready to go and there was no looking back.

Joe Fairless: How do you know how much money should be saved up?

Kay Battle: I always encourage people to have an emergency fund of at least six months’ worth of savings, and then anything beyond that is up to your comfort level. I wanted to be comfortable for what I felt like was a decent amount of time, so I needed to have a year to two years saved. So it’s really up to the person, it’s a personal reference, but I suggest at least six months.

Audience Member: Understanding that you bought your rentals in a more investor-friendly market, and that you’re not really desperate to buy them now, if you were going to buy a rental property now, what kind of numbers or what kind of return would you have to get to be willing to buy it?

Joe Fairless: You don’t have to repeat that…

Kay Battle: Okay… [laughter] That’s a great question. I will have to think about that, but one thing that I will say is that I won’t purchase anything less than five units at the moment, and probably moving forward I wanna focus on multi-units, larger… And then in terms of a return – it’s really hard to say, because I don’t wanna be unrealistic  given the market, and I know what I got into the market in, and it’s just so different, it’s just so hard… I have a chip on my shoulder and a different perspective because I’m like, “You want me to pay what for what…?”, and “I could have bought this back then at this amount of money”, so it’s just difficult to wrap my head around what’s to expect.

Joe Fairless: You’re squirreling away cash, waiting for something to happen in the economy, right?

Kay Battle: Yes.

Joe Fairless: Why not just hold on to that cash — so you’re selling at the top of the market, hold on to the cash and then buy at the bottom?

Kay Battle: That’s a good strategy, too. I just feel like at this moment the cashflow that I’m making from the properties is sustaining my living as well. So if I was to sell everything and get a lump sum of money… I’m dwindling this money down, waiting for the market to change again, and who knows that’s gonna be; we think it’s gonna be soon, but at that point I don’t know how much money I’m gonna have left. I’m trying to be strategic about playing this game long-term and what it looks like for me, and at the moment I’m considering doing some refinances, some cash-outs, and then jumping back in once the market shifts again.

Joe Fairless: And we’ll do one more question… Yes, sir.

Audience Member: I guess mine is kind of two-part… Where about is that property you said was on Westwood Northern, that was your biggest time [unintelligible [00:27:02].23]

Kay Battle: It’s on [unintelligible [00:27:04].19]

Audience Member: Okay. So just  kind of in the Westwood area?

Kay Battle: Yes.

Audience Member: Did you purchase that because the numbers just really made a ton of sense at the time, or did you expect there to be kind of like a revitalization, more people investing in that area?

Kay Battle: At the time, the numbers made sense. Typically, when I buy, that’s what I look at, and then anything extra beyond that is icing on the cake. The numbers made sense – I only purchased the property for a little over $100,000 and it was five units… And like I said, at the time all of the units were rented, so it was cash-flowing… It just was kind of ran down a little bit.

Joe Fairless: Okay, thank you so much for talking to us… The first ever time we’ve done this in front of a bunch of people. I enjoyed learning about your career after you left the cushy job, and went on as an entrepreneur, and what you’ve done – the 35 units, the contractor lessons… That’s a question that we’re going to work with some contractors first in things that I’m doing personally, and that’s something I hadn’t thought of to ask… If someone recommended someone that I was working with, “Okay, great. You’re a friend of so-and-so.” But the next question is “How do you know that person again?” and still qualify them like they came from a Google search, even though they came from a trusted source.

Kay Battle: Yes, exactly.

Joe Fairless: Thanks for being on this show, hanging out with us, and we’ll talk to you soon.

Kay Battle: Thank you very much.

Joe Fairless and Ash Patel

JF1531: Why Commercial Real Estate Investing Is More Lucrative For Him with Ash Patel

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Ash is a returning guest and a friend of Joe’s. He has a ton of experience and real estate knowledge, especially on the commercial side of the business. Hear why he laid low for a while when the market was hot and how to have more fun with real estate investing. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Ash Patel Real Estate Background:

  • First property was a mixed use property and saw both residential and commercial real estate pros/cons
  • Previously had a 15 year career in IT but left to pursue startups and IT consulting
  • Total value of properties he owns is $6,000,000 and owns 7 properties
  • Listen to his previous episode: JF477: You Should Have Bought This Mixed-Use Property!
  • Based in Cincinnati, Ohio
  • Say hi to him at ashbpatel@gmail.com

Get more real estate investing tips every week by subscribing for our newsletter at BestEverNewsLetter.com

Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. With us today, Ash Patel. If you recognize Ash’s name, that’s because you’re a loyal listener and you’ve been listening since episode 477 at least; that’s where I interviewed him. The episode is titled “You should have bought this mixed-use property.”

Ash is a good friend of mine. I got to know him actually by — I believe I reached out to you on Bigger Pockets to interview you, and that’s how we initially got connected. Ash is a successful commercial real estate investor. His first property was a mixed-use property, so he’s seen both residential and commercial. He is adamantly for commercial real estate versus residential.

He previously was in IT for 15 years, and now he’s a full-time commercial real estate investor. He owns property with a total value of over six million dollars, and he has seven commercial properties that that comprises of. Based in Cincinnati, Ohio. With that being said, Ash, do you wanna give the Best Ever listeners a little bit more about your background, just to catch everyone up? It’s been a little over a thousand days since we’ve talked on the show… And then also, that will lead into our topic today.

Ash Patel: So it’s been a thousand podcasts since we last spoke?

Joe Fairless: That’s right, yeah. A little over a thousand.

Ash Patel: I’m from New Jersey originally. I went to school in Indiana. I got an IT job in Cincinnati after college. I had a 15 or so year career in IT. I got into real estate because I thought there were some good tax benefits. I didn’t really know what I was doing, I got into it, I fell in love with it… The first building, like you said, was a mixed-use building, and I was able to see the residential side and the commercial side of real estate.

I fell even more in love with the commercial side, and since then, I focused on becoming a commercial real estate investor. So it’s been about six years now since I’ve been doing that.

Joe Fairless: And real quick, why did you gravitate towards commercial, versus residential?

Ash Patel: My first property was an apartment building over a grocery store, and I was able to see issues and benefits of residential and commercial. Residential tenants require a lot more effort; toilets clogging in the middle of the night… Just normal residential issues. The commercial tenant I would never hear from, and even when there were issues, they would resolve them on their own. They would call in their own plumber, they’d call in their own HVAC guys, and it was just a lot more effortless in managing commercial tenants. Subsequently, I acquired additional residential and commercial properties, but in the end I gravitated towards probably 90% commercial.

Joe Fairless: On that first deal, were the residential rents that you were receiving more than the commercial rent to make up for the extra time that it took you to manage?

Ash Patel: They were not. It was all market rents, but the commercial rents were a lot higher. The commercial side of it was just more profitable.

Joe Fairless: Got it. And with our conversation today – you’re one of my good friends, so we obviously talk a lot outside of the interview, and one of the things that you’ve mentioned to me a couple years ago is that you saw the market being really hot, so you kind of went on the sidelines a little bit. Can you talk a little bit more about that?

Ash Patel: Yes. My first deal was in 2012. It was when the economy was still rebounding. From 2012 through 2016 it was relatively easy compared to today to find deals. In 2016, things were getting a little bit more competitive, so I assumed we were near a market peak, and I started selling a number of properties and putting the profits into multifamily syndications through a company called Ashcroft. I’m sure you know them.

Joe Fairless: I know them, yes. I’m familiar with Ashcroft Capital. [laughs]

Ash Patel: So I assumed the economy was somewhere near a peak, and really I was just making excuses, because it became harder  to find deals, and I wasn’t putting in more effort compared to ’12 through ’16. I just figured I’d lay back, go passive, and wait for the next downturn in the economy before I got back in the game. Then things were kind of on autopilot, and I realized it’s not as much fun just maintaining properties as it is chasing deals, buying some properties, acquiring tenants, and just hustling and getting out there.

So I started marketing myself a little bit, letting people know what I do; I started networking a lot more than other real estate professionals, and not surprisingly, the deals started flowing again. And it was all just letting people know what I do, Facebook posts, lunches with other people… And today, just a year after I started marketing, I’ve got a handful of investors that wanna partner on deal, I’ve got other real estate professionals bringing deals to me, or wanting to joint venture on deals. I’ve got a couple great brokers that see me being active and start throwing me a lot more deals, and the result is I’m closing and buying more properties.

So I got back in the game, stopped making excuses when things got difficult; just got out there, hustled, and got back after it.

Joe Fairless: So 2012 to 2016 – it was more challenging to find deals… I guess when you look at new deals now, compared to 2012, 2013, 2014 and 2015 when you were finding deals more regularly or easier, are the deals similar to what you were finding then?

Ash Patel: They are not. ’12 through ’16 – I often acquired property that was either vacant or partially vacant, so there was a lot of value-add upside in stabilizing the properties. Today I’m finding mostly fully-rented spaces. Maybe the rents are below market. Or I’m still finding a few partially vacant buildings where you can still add value, but the returns are not as high; the upside is not as high, but the returns are still adequate to keep doing this.

Joe Fairless: And what type of returns do you look for?

Ash Patel: In the past I wouldn’t have done anything without at least being a 20% cash-on-cash annualized return, and today 16%-18% with no capital appreciation, so just pure cashflow; 16%-18% cash-on-cash returns.

Joe Fairless: And does that include when you sell the property, annualizing it, or after stabilization, or…?

Ash Patel: It does not. After stabilization yes.

Joe Fairless: Okay.

Ash Patel: Sometimes stabilization may be getting rents closer to market, or filling vacant spots, but it does not take into account the sale, or any property appreciation.

Joe Fairless: Since you had this new concerted effort in 2016, you’ve closed on one deal and you’ve got another closing tomorrow, right?

Ash Patel: As far as commercial properties, yes. I’ve done a few joint ventures with residential folks, but yes, commercial – I had a broker… This was an interesting story; one of the things that I put out there on Facebook was willing to mentor people that want to transition from residential to commercial, willing to mentor people that just wanna learn more about what I do, or willing to talk to somebody who wants to partner on a deal… Anything. Just get out there and network. If you have any interest in doing something or learning something, I’ll sit with you; we’ll figure out if there’s something we can do together.

I had a very successful residential flipper who had been doing residential flips for over ten years reach out to me because he wanted to learn more about commercial real estate. When I have these meetings, I’m often more interested in what they’re doing than sharing what I’m doing. So most of our lunch was spent learning about his business, and in the end we touched on some commercial. But it turns out he was looking for investors to continue flipping. I’ve gotten in on one of his deals, which — he should be listing it soon. When that sells, we’ll do another one and we’ll keep going.

That same person introduced me to a commercial broker, who was relatively new and hungry to find buyers, sellers, deals. Him and I got together… He presented a deal, and it ended up being a great property. We closed on it two months ago. The person I had lunch with got a nice finder’s fee for the introduction, and this broker subsequently has brought me several more deals, one of which we’re closing on tomorrow.

Joe Fairless: Wow. The deal that you closed on – what is it, what was the purchase price, business plan, that sort of thing?

Ash Patel: Sure. The first deal was a building that had been vacant for two years. It’s a bar on the first floor that’s empty. It was a salon that’s been rented for a number of years, and the second floor is vacant. It’s connected to the bar. The broker also had a friend of his who operated a coffee shop/bookstore, and they were looking to expand. So not only did he present the building to me, he presented a potential tenant, and before the closing we were able to sign the tenant to a lease. They’re going to convert the bar and the second floor to a coffee shop/bookstore/craft cocktails. So it should be a really neat concept… They’ve signed a 10-year lease, so a total win/win.

Interesting also about this deal was — just before the due diligence period was up, I was triple-checking my numbers and I realized the property taxes went from $7,000/year to $16,000/year, and I couldn’t figure why that happened, but that was gonna throw this deal out. There was no way to make these numbers work.

I did some more research, I found out that there was a tax abatement that was expiring. I called the broker and I said “Listen, there’s no way these numbers are gonna work.” He came back and said “Listen, we’ve gotta find a way to make this deal work” so we both got back in the trenches, brainstormed, arranged a meeting with the city council and told them where our dilemma was, and that this deal was not gonna happen… And they came back and offered a partial rebate on taxes.

We called the bank and told them the same thing – “Listen, the numbers don’t work on this.” The bank, who I’ve been exclusively banking with since my very first deal, they came back and modified the loan significantly to make this deal work, and finally all the pieces came together. We got a tax abatement, a tax rebate, and my loan is heavy-handed on the back-end, interest-only for the first year…

Joe Fairless: Okay. Is that what they did that they didn’t have before, interest-only?

Ash Patel: They did. Interest-only for the first year. I think they extended the amortization period. 20% down, instead of the typical 30%. Everything fell into place and we got it to work.

Joe Fairless: And what are the high-level numbers on the deal?

Ash Patel: Sorry, $550,000 was the purchase price, and this was attractive because this was the same price that the building sold for in 2013 to the previous owner. The lease numbers – I think the total revenue will be around $5,500; both commercial leases. So roughly a  16%-17% cash-on-cash return, but the tenant who’s gonna operate the coffee shop has an option to purchase the building in year three or in year five. So if he ends up executing either of those options, the annualized cash-on-cash return goes up to 25%.

Joe Fairless: Would you be able to 1031 if that happens?

Ash Patel: I would. It’d be a fair market sale, so to speak.

Joe Fairless: Okay. And would you plan on doing that?

Ash Patel: Depending on the market. I see a lot of people out there that get in 1031’s and they end up settling for properties just to avoid the taxes… And I think I’m still young enough in my career where I can afford to pay some taxes now, and maybe the next ten years the 1031 will be more important to can down the road… But as of now, rather than jumping into a mediocre deal, I’d rather pay the taxes.

Joe Fairless: You mentioned the tenant is doing a coffee shop/bookstore; you said earlier the second floor was vacant… Who pays for the bookstore and the coffee shop, to get it up and ready?

Ash Patel: Part of the deal was I would give them a $50,000 tenant improvement allowance, and the bank will essentially [unintelligible [00:16:40].04] So I’m putting in $50,000 to building improvements, and the tenant is putting in $80,000 of his own money into operating costs and further improvements. So it’s another win… There’s roughly $100,000 of improvements going into this building.

Joe Fairless: And then the deal that you are closing on tomorrow – how did you find that one?

Ash Patel: The same broker presented a deal; it didn’t look all that appealing on paper. We went to the location… It’s a small strip center, just three retail businesses operating out of there, and the place was just immaculate. It’s a block away from the other building that I bought. This is in a downtown suburb that’s got a lot of positive momentum. There’s some great businesses coming into this area.

The numbers on this one were a 6,8% cash-on-cash return as it is now. The leases are all expiring at the end of this year, so if we bring them up closer to market, the cash-on-cash return will be around 17%.

Joe Fairless: And is this deal a buy and hold long-term? Because the last one you gave the tenants an option to buy it.

Ash Patel: I gave the tenant the option to buy on that building just to make it more attractive for him. It’s one of those things where if he’s gonna put a bunch of money into this building and it’s somebody else’s building, you don’t get a great feeling about sinking a bunch of your own money into someone else’s property… So if he has that option to purchase, he would feel better about making improvements to the building, knowing he could potentially buy in the future.

Now, the purchase price is set with a nice return for me. He will definitely be purchasing it above market value. But he now has a building that he no longer pays rent on, and collects rent from the neighboring business that’s also in the building. So the exit would be a win/win on that.

To your question on this property – yeah, the tenants have been there for a number of years, they all plan on staying, so this is a simple, low-maintenance, low-overhead deal where I just resigned the tenants to slightly higher leases, and there’s very little landlord responsibility.

Joe Fairless: What’s the biggest challenge when managing a commercial building like a small strip center?

Ash Patel: Vacancies. If a tenant leaves and the space was specifically set up for them, you either have to find a tenant that can move into a space and take it as is, or you’re paying for tenant improvements, which will eat into your profits for a couple years.

I had a strip mall on the West side of Cincinnati where it was the corporate headquarters of a local eye care company, and it was very specific to them; there was retail in the front, and 80% of the space was office cubicles. Well, if they had left, it would be very difficult to find somebody to take over that footprint… So you wanna make sure that they’re stable, they’re happy, they’re willing to sign a long-term lease… So the turnover is the biggest challenge.

Joe Fairless: Do you have a property from your portfolio – or maybe it used to be in your portfolio – where the tenant left and it just wiped out all the profits if you were to do the tenant improvement, so you just decided to sell and you didn’t make nearly as much as what you thought you would because of that vacancy?

Ash Patel: No. And I think one of the ways that I avoid that is I’m a very hands-on landlord.

Joe Fairless: Yes, you are. I can attest to that.

Ash Patel: A tenant, whether it’s commercial or residential, has my cell phone number. I’m their first point of contact if there’s ever any issues. I’m on site quite often, just to see how everything’s going. I host happy hours, either at my house, or out somewhere, for all of my commercial tenants. It’s a meet-and-greet, networking, and kind of a business improvement type event, where I try to get our commercial tenants together and see if we can share ideas in improving businesses, share marketing ideas, gain economies of scale by sharing vendors… So they’re productive meetings, but they’re also very social, fun events.

I think every interaction that you have is an opportunity to make a positive impression. If your tenants know that you’re always there for them, willing to go the extra mile, take care of all their requests, they’re more likely to renew their lease.

Joe Fairless: What’s an example of when you did all of that, but then the relationship went sour? And maybe it hasn’t happened. You don’t have to get into specifics of who did this, but just as much detail as you can, if that happened, why did that happen? Because I know you are very hands-on.

Ash Patel: Yes. So on the East side of Cincinnati I had a 12,000 square foot single-tenant retail building. I had a tenant that signed a five-year lease. I believe in year three of his lease started slow-paying rent, and gave me the typical sob story – “I promise next month I’ll have it, next month I’ll have it”, and finally I show up one day to pick up rent that he told me he was gonna have, and the entire 12,000 square foot store was empty. My jaw just dropped.

He thought he was doing me a favor by clearing out all his inventory and giving me the building back in spotless condition. So when I asked him what happened, he said “Listen, you’ve been very good to me. I wanted to make sure that I gave you this place back better than you gave it to me.” In hindsight, that was a huge disservice, because now I had to market an empty 12,000 square foot building for lease or sale.

Had he stayed there and just told me his business wasn’t working, “I can’t make it work. I can’t pay you rent”, I would have let him stay there for free, as long as he lets me market it to another tenant or market it for sale. An empty building just is not very appealing.

Joe Fairless: It makes that big of  a difference if he’s got his stuff in this box, versus just being the box?

Ash Patel: It makes a huge difference, yeah.

Joe Fairless: Why?

Ash Patel: If you walk into an empty space, especially a 12,000 square foot box, it’s hard to envision what the space could be… But when he had isles and isles of merchandise, and clothes, and racks, and things mounted on the walls, signs everywhere, people in there, a good energy in the building, people can see what that building could be. They can envision their own business in that spot. But a vast empty space is just not very appealing.

Joe Fairless: Ash, how can the Best Ever listeners learn more about what you’ve got going on?

Ash Patel: Facebook, Ash Patel Cincinnati, Bigger Pockets, Ash Patel.

Joe Fairless: Ash, thanks so much for telling me these stories, and many others outside of this conversation, because I learn a whole lot from you… And then I also wanted to jump on this call and have this interview so that the Best Ever listeners can learn more about the commercial real estate strategies and just the overall approach that we talked about at the very beginning of the conversation, where there were deals that were easier to find… But then your mindset shifted and now you’re closing on deals, but marketing yourself more to get those deals and seeing results.

Thanks for being on the show. I hope you have a best ever day, and we’ll talk to you soon.

Ash Patel: Thanks, Joe. This was fun.

Theo Hicks and Joe Fairless banner

JF1515: Lessons Learned From Visiting a 292-Unit Apartment & The Power of Learning Something New Daily #FollowAlongFriday with Joe and Theo

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Joe and Theo are back for another Follow-Along Friday, where they provide updates from their businesses with the purpose of offering real world lessons to aspiring real estate and apartment investors. First, Theo discusses the lessons he learned from visiting a 292-unit apartment community, and its comps, in Tampa, FL. Next, Joe explains a new personal development strategy he is implementing – writing down something that he has learned at the end of each day.


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless and Theo Hicks

JF1508: Getting Better Everyday & Tips For Your Next Comp Visit #FollowAlongFriday with Joe and Theo

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Joe and Theo are back to give another update on their apartment syndication businesses. First, Theo provided three lessons he learned when visiting apartment rental comparables last weekend, and he talks about a report he discovered that offers the market rates for multifamily income and operating expenses. Next, Joe outlines his new vision for personal development and how he is striving to be better today than he was yesterday. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!

Best Ever Tweet:

Get more real estate investing tips every week by subscribing for our newsletter at BestEverNewsLetter.com

Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best ever real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

It’s Follow Along Friday, and with Follow Along Friday, as you probably already know, because you’re a loyal Best Ever listener, we talk about what we’ve got going on so that we can apply those lessons we’ve learned to help you out; that’s the whole name of the game, helping you out in whatever you’re doing as a real estate entrepreneur.

We’ve got with us Theo Hicks, like we always do on Fridays… How are you doing, my friend?

Theo Hicks: I’m doing good, Joe. How are you doing?

Joe Fairless: I’m doing well, and looking forward to our talk, our catch-up, and ultimately helping out the listeners… Do you wanna give some updates?

Theo Hicks: Yup. Last week I underwrote my first apartment syndication deal…

Joe Fairless: Really? Your first? I thought you’ve been underwriting deals…

Theo Hicks: For my particular business… I’ve underwritten other deals before–

Joe Fairless: What about that one you were talking about before, when you’ve visited it, and it was local, it was uglier than you thought it was…

Theo Hicks: Yeah, you’re right. This is the second one then.

Joe Fairless: So you officially just lied to everyone.

Theo Hicks: I officially misremembered everyone, yeah.

Joe Fairless: [laughs] Okay.

Theo Hicks: So this is the second deal I fully underwrote… And what I mean by fully underwrite, I mean I actually do the financial model and then I actually visit the properties in person, and I visit all of the comps, too. So it was a property — it wasn’t actually in Tampa, technically; it was in St. Petersburg, which is an island off of Tampa… And I just wanted to go over a couple takeaways that I had when I visited the comps, because again, I was really excited about this property, because the pictures looked great, and the property looked really nice, the numbers made sense based off of the comps that they’ve used, but I actually had to confirm that they were actually comps… In my opinion I don’t think they were, and I’ll go over why I think that, and you can let me know if you think otherwise, but… I’m pretty sure you’ll be in agreement.

The three categories that I broke it down to was the surrounding area – that was number one. Number two would be the actual demographic on site, walking within and around the community, because I went on a Saturday, so everyone’s home, everyone’s walking around, and the streets surrounding the property are busy… Then also the property type — I’ll go over all of those in a second.

The areas were different. We drove to all the comps first, just because that’s kind of how our trip took us…

Joe Fairless: Who’s “we”?

Theo Hicks: Me and my wife.

Joe Fairless: Okay, got it.

Theo Hicks: And we drove to the first comp; it’s got this really nice, brand new office building surrounding it, and multiple low-rise apartment communities that are a similar level to this comp. Then we drive into it and it really looked like a resort. I felt like I was at Disney. And that’s kind of the similar experience I’ve had for all of the — I think we went to four or five comps in total, and they all had that same feel to it. They were all 5-6 stories tall, built in the 2000’s, the surrounding area had a lot of new retail… So not even just the existence of retail, but newer buildings with retail in it, so an area that was developed… Actually, two of them had a dog racing track in front of it, so Marcella didn’t really like that that much.

Then we go to the subject property, and it’s right off the highway, which is good, but then we drove in the back and you can literally see the highway from the back of the property, and it was really, really loud… So that kind of needed to be addressed. But it was surrounded by hotels, and the only retail I could find within a mile radius was a Cracker Barrel. So that was a little different than I expected.

In my opinion, the areas were not similar enough for those comps that we looked at to be comps. The area was too dissimilar. There wasn’t enough retail and businesses in place for the residents to go surrounding the area.

Joe Fairless: How close were they to the subject property?

Theo Hicks: 4-5 miles.

Joe Fairless: Okay.

Theo Hicks: There were no apartments of this size. It was between [unintelligible [00:06:35].19] There was no apartment of that size within a four-mile radius of this property, which is why we went out that far.

So the area was like “Okay, these areas are a little bit different.” The demographics, similarly; the people that were walking around the comp properties looked more like young professionals that just graduated college… Not really any families. It looked like people our age. It was maybe white-collar, whereas at the other property the demographic was blue-collar… Which I’m sure if you actually update the units you could attract that, but I was just concerned about the actual demographic of the area, and are there enough of the white collar workers for that property to attract? So that’s something I needed to look into.

The third category is why I disqualified them, because all the comps were low-rise, five or six-story apartment buildings, and then they subject property was a garden style, so it was just a regular two-story apartment building. So the expenses are gonna be different, the type of tenant you attract is gonna be different… They’re just two completely different property types.

So I guess the lessons that I learned was number one, those were some things to look out for when you’re driving to the comps… Just to reiterate, don’t just trust the broker’s comps; actually go to the properties, or at least as Joe mentioned in last week’s episode, look at them on Google Maps just to at least give you an idea… But then also they need to be the same property type, which is something I could have noticed when I was actually looking at the comp pictures, but I didn’t really investigate it that much because I wanted to drive the market anyways… So I realized that if you’re looking at a garden style apartment, which is the one, two, or three-story buildings, you should probably be comping other garden-style apartments, and not the low-rise or high-rise buildings.

Joe Fairless: And when you’re looking at comps, you’re looking at it from a rent standpoint, how much rent you can command relative to other comps, is that correct?

Theo Hicks: Yeah.

Joe Fairless: So why does it matter if it’s garden-style versus low-rise or mid-rise buildings?

Theo Hicks: Well, the reason why I even discovered that distinction is because I was trying to figure out a way to have a better understanding of what the expenses would be for the Tampa area… And I was kind of doing some investigations, and they actually have this report – this is another update I was gonna give, but I’ll go over it now; it’s called IRET, and they basically survey apartment owners, property management companies and all the major MSAs (they do like 140 MSAs), and they ask them essentially what their income and expenses are, line item by line item – what’s your rental income? What’s the vacancy loss to lease concessions? All those line items. Then for operating expenses, what’s your maintenance and repairs taxes, insurance, contract services, things like that… And then at the end of that, they break it apart by the low rise, and the garden style, and then I think the other one was high rise.

All the numbers were different for those three, so that’s why I was thinking, maybe that’s because there’s a different demand for the low-rise versus garden style… I understand the expenses part, but I was confused or taken aback by the rental income, because I assumed the same thing as you, but when I was comparing the incomes on that report, they were different, which made me assume that the rents were different; [unintelligible [00:09:51].10] dollar per square foot basis, and then all the other things were a percentage of the gross potential income… But aside from my comp thing, that was the update I wanted to give – if you’re looking to figure out what the market rates are for the high and the low and the median range for your market, that’s a good report to download. It’s not free, it’s like $500, but I think it’s gonna be very helpful.

Joe Fairless: What do you google for that?

Theo Hicks: I googled “IRET income and expense reports”, but the website is IREM.org.

Joe Fairless: Cool.

Theo Hicks: So it’s actually IREM, not IRET. So IREM.org, and you’ll find those income and expense for all the different commercial types – office, retail, everything. That’s why I figured there’d be a difference, but I wanted to bring it up on Follow Along Friday to see if you had a different opinion, and if you thought what does it matter if it’s a low-rise, high-rise… It just matters what amenities are offered and what the [unintelligible [00:10:44].03] look like… In the area, of course.

Joe Fairless: Yeah, I haven’t bought anything other than garden style, so I don’t know, so I’m glad that you talked about this… As Ashcroft Capital continues to evolve, we might start buying some low-rise, mid-rise buildings.

I think it depends on the area, too. Dallas-Fort Worth there’s not a whole lot of those, relative to garden style… But I feel like in the coastal cities there are. So if we expand to more coastal cities, then we might come across more of those.

Theo Hicks: Yeah. So those are a few of the things I looked at. I’m gonna do the same thing this week. I’m actually underwriting three deals right now. I need to pick two to visit, one of Saturday, one on Sunday. Maybe we’ll hit two on Saturday, I’m not sure… One of the, again, is in St. Petersburg, and then another one is in Northern Tampa; another is by that property I talked about last week, that I misremembered… So that’ll be good, because I’ll get to double-hit that area again.

One of the main things I’m trying to do is get a better feel for the markets… Just driving around, and on the way there, while you’re kind of driving around the area, you get a really good understanding of the vibe and the feel of it that you can’t get otherwise… And it’s kind of just good to [unintelligible [00:11:56].02]

Joe Fairless: And you already have a head start with one of the properties, because it’s near the property that you already looked at, so you’ve got a sense of that area. Cool.

Theo Hicks: One other thing too that I just learned yesterday… As I mentioned maybe a couple episodes ago, me and my business partner kind of separated our duties a lot more. I’m focusing on finding the deals, underwriting the deals and I’ll be doing the asset management, whereas he’s focusing fully on raising capital, so building a brand, talking to investors… His goal is to talk to a handful of investors every day.

Yesterday he talked to an investor who had a net worth above 50 million dollars, and the ability to raise  five million dollars in capital for deals… I did a follow up and said “Did he say that he’s willing to do that, or is that what he’s able to do?” Because those are two different things… But regardless, that was some good news, because the types of properties we’re looking at are the 100 units or more, so it’s gonna be a five million dollars or more equity raise… So that was really good news.

Now it feels a lot different underwriting these deals, because now it’s real, whereas before I’m just like “Well, I’m practicing on these bigger ones until we either get the capital, so that in the future when we have the capital, I can be prepared.” But now it’s looking like we’re gonna be able to take down a deal over 100 units, so that’s really exciting.

Joe Fairless: You’re growing into your vision, that’s the key. You had the vision, and you were taking action on it, and lo and behold, now you all are speaking to people who can help you realize that vision. But if you didn’t have that vision to begin with, then you likely wouldn’t have put yourself in that position to have those relationships and conversations about what you’re doing.

It brings up an interesting point, because I know some people who have a very small portfolio, but they talk about partnering with hedge funds and family offices, and people with 500 million dollars net worth, on 50 million dollar deals… And I believe sometimes the vision, if it’s (quite frankly) unrealistic, or not likely, it can be a hindrance to your progression, because people can be so focused on getting the one big deal, and fast-forwarding from a very small portfolio to a 50-60 million-dollar project… There’s usually a couple steps in between at minimum, and sometimes having that big, big vision, with that big, big vision, if you just focus on that, you’re missing out on the steps in between, that can get you there, and then you don’t end up doing anything.

So I believe with your vision it is a very realistic vision. Hey, we’ve got a small portfolio – or large portfolio, depending on how you think about it… How many units you’ve got? 12, 13?

Theo Hicks: I’ve got 13, yeah.

Joe Fairless: 13, okay. So you have a 13-unit portfolio, I’ll just call it that, and now I want to get into larger stuff, and I will get into larger stuff, with a 250-unit property, one property. That’s doable, and that’s a good segue from a 13-unit portfolio, versus if you said “Hey, I wanna go find a 50-60 million dollar property”, which by the way, a 250-unit could be a 60 million dollar property, but that’s not what you’re looking for.

It’s a good way to think about things, and I do know people who have the grander vision… It’s good to have the grander vision, but at the same time, it can make you miss out on opportunities that can actually get you there faster if you did take those smaller opportunities.

Theo Hicks: Yeah, actually I was talking about this — I recorded the Syndication School episodes airing next week, so if you’re listening to this now, they’re not out yet; they’ll be coming out next week. But if was kind of about that – it was about having that grand vision, but you can’t just have that. At the same time, you just can’t have a one-year goal and that’s it. You need to bring those together, have your grand vision and be like, “Alright, what can I do this year to get me one step closer to that grand vision?” Not “What can I do this year to get that grand vision?” it’s “What can I do to get myself closer to that grand vision?”, to put it really succinctly.

Of course, I’ve got a vision of owning a ton of apartments, but I realize that I’m not gonna have 2,000 units within six months; it starts with one deal first, so I’m focusing on that one deal, but at the same time making sure that I’m also creating skills and learning things that will help me get to that grand vision, so making sure that I’m covering both at once… But I totally agree – if I was focusing on buying only a 50-60 million dollar 400-unit property, then I’d probably be underwriting deals for a while… Whereas now, if I find a 100-unit property that meets my criteria, I’ll take it down for sure.

Joe Fairless: Yeah. Also, one way that it manifests itself with having a much larger vision than that where it becomes actually a hindrance is thinking about that 12-month goal that you mentioned – how much you wanna make within those 12 months. A lot of times when I talk to people, they list out an amount that they wanna make within 12 months when they’re getting started in syndication as the same amount or greater than what they’re making currently in their full-time job… And it’s a little unfair to apartment syndication to have that goal. It’s possible, by the way, but it’s also a little unfair to apartment syndication to have the goal that in one year you’re gonna replace the income of your full-time job, because how many years in your life have you spent honing skills to earn the salary that you’re currently making in the full-time job? Probably longer than a year is my guess; probably five years, ten years, maybe even longer. And when we have goals that “Okay, I wanna replace the income in 12 months” – I love the ambition, but perhaps that ambition will be a negative, or perhaps the grand vision will be a negative, because if you don’t achieve the replacement of the income, then perhaps you won’t have the motivation and inspiration to continue… And I can tell you, if you do continue, you do consistent action, you do things, like you talk about in Syndication School and on this podcast, and in our book, and all that other stuff, you’re gonna replace your income in multiples.

About five, five and a half years ago I was leaving my full-time job in advertising… And I don’t know how many times, I haven’t even done the math, but a whole lot more in multiples than what I was making at my full-time job, but it didn’t happen in 12 months. And it usually doesn’t happen when you want it to happen, in the timeframe you want it to happen… So it’s just important — the take away is have  a vision, but know that it needs to be as realistic as possible so that you don’t get discouraged when you don’t achieve it and you don’t miss out on opportunities that can incrementally get you there actually faster if you take those opportunities than if you pass on those opportunities, waiting for the golden goose.

Theo Hicks: And I think using the example of quitting the job is perfect, because I bet the most common post on Bigger Pockets is someone who’s just starting out in real estate and they wanna replace their income at their  full-time job, and [unintelligible [00:19:28].09] it’s totally possible, and if you put your mind to it it’s gonna happen, but it’s not gonna happen as fast as you want it to happen. And if you’re already discontent in your full-time job, understand that you’re gonna be there for at least 12 months before you’re even able to entertain the idea of leaving… So just kind of understand that.

I don’t say that to sap people’s motivation, but to hopefully inspire them and have them think longer-term, and think in terms of decades, as we say, instead of a couple of a months. So yeah, those are all great points, Joe.

Joe Fairless: It is possible to do it within 12 months, but if that’s what you’re banking, then it can be a letdown… And that goes back to 50/50 goals that we’ve talked about before – 50% of the goal is achieving the goal, and then 50% is actually understanding the skills that you acquired during that period of time where you’ve been attempting to achieve the goal, and regardless if you did or didn’t, at least you have those new skills that you’ve honed and/or acquired, so you can apply that to future stuff.

Theo Hicks: Yeah, exactly. Alright, so those are my updates… What about you, Joe?

Joe Fairless: I’ve been focused on personal development, and some specific tings I’m doing, real quick… One, Colleen (my wife) and I went to a CPR class, so if you start choking, I can do the Heimlich, and if you have some sort of cardiac arrest, I can do CPR… So that’s important, especially since we’re gonna have a kid in about — I don’t know, between today and 2-3 weeks from now… So I know baby CPR, too; basically, the same thing, but you use two little fingers instead of your whole hand… Plus, you cover their nose and mouth with your mouth whenever you’re giving the two breaths. Certainly, if you’re interested in CPR, go Google it, don’t just do exactly what I’ve just said.

So one, we did CPR, learned that. And this was all this past week, by the way. Two, I finally solved the riddle that is waking up with inspirational speeches. I couldn’t figure out how to do it through Sons until I looked at Spotify, which is connected to my Sono speakers, and Spotify has Jim Rohn tracks… So now I simply set the alarm to wake up to Jim Rohn, and there’s probably others, too… But one cool thing about what I’ve found on Spotify when I searched Jim Rohn is that some people have mixed his speeches with music, so it’s waking up to like a jazzy Jim Rohn speech, which is pretty interesting… And Colleen approves, which is important, too. So we can wake up to that, and did this morning. That’s two.

Three – to date, I’ve completed 12 books for the year, which is kind of weak sauce, so I’m gonna put a more concerted effort into reading. I completed a book this past week; it was a fun book, “Leverage in Death” by J.D. Robb. It’s like a spy thriller, so not necessarily work-related… But Tim Ferriss would say it is actually more beneficial to read fiction books than non-fiction from a business standpoint, because it expands your mind, helps you think about different things, gets your creative juices flowing, that sort of stuff. So nonetheless, I finished that book.

Now I’m reading a book that I won’t tell you about yet, because I’m going to actually apply the principles in the book for at least a month – I’ve already started – and then we’ll talk in a month or two about the results of that book.

Theo Hicks: Before we move on, what part of the day do you read? I’m just curious.

Joe Fairless: It varies. If I wish I wanted something, I would just schedule it and I’d figure it out, so I guess I shouldn’t say “I wish I did it…”, but it would be more ideal if I did it in the morning every time… But sometimes in the morning, and usually at night I read something before going to bed. That’s a pretty good solution or thing for helping me fall immediately asleep if I open up a book, so… Reading at night.

And then lastly, I took that Playstation 3 Civilization and put it in the trash, and instead of actually doing that in some of my spare time, I am committed to being more connected with Colleen and just being more present. It wasn’t a problem, I wasn’t playing too much, but the time I was playing there was no interaction with anyone… So instead, last night we played a board game. I love board games, I love games, and she does, too. We played a board game called Qwixx, and it’s just a fun game. And lastly, I’m working out more.

I mentioned last week that I was doing the cash value insurance. I don’t have a specific update on that, because I’m still doing the paperwork and things, but I did take a physical for it earlier this week, and I don’t remember what my blood pressure was, but it was very good, and my pulse was 54, so it all checked out good… I bring that up just because I’ve been working out more, been mixing in weights and running… Yesterday I ran a mile, and then did sprints, and then did another mile after that.

One suggestion I have is if you have a lot of calls, then find a way where you can exercise during the calls. It’s kind of unusual to do at first, but what I do mostly now is when I have a call, I’ll do it on my treadmill, and I’ll have just a piece of wood that I put over my treadmill, and then I can prop my laptop on top of that, so I can walk while I’m doing my calls. I did that yesterday… I had six, seven hours’ worth of calls on different things yesterday, back to back to back, and I would be afterwards very upset and just cranky if I was sitting down doing all the calls, because I’m not getting exercise… But from that, I actually have more energy on the calls and afterwards. It was pretty good. So finding a way to incorporate exercise into the day-to-day stuff is helpful.

I mentioned all this, again, not to say “Hey, this is all the cool stuff I’m doing”, it’s just little changes that I’m making that will make incremental differences initially, and then over time will make larger differences. Some of these are forever skills, like CPR, so I acquired a forever skill, and some of these are more temporary, and you’d better keep it up, buddy, and that’s working out and other things.

Theo Hicks: A couple things to add… If you want a good board game recommendation, I recommend Settlers of Catan.

Joe Fairless: I don’t think she’d dig that, but I would.

Theo Hicks: [laughs] Me and Marcella play Settlers of Catan all the time. And then yeah, incorporating the working out into your daily work life… It’s simple – whenever I’m on the phone, I just put on my headphones and just kind of pace around the house, and that’s how I’d get my walking in. I actually got so bad at working out that I just put a gym in my garage. I’ve got no excuse. Because we were getting up so early in the morning  to go to the gym; I think we were going at 5 AM, and that was just too intense for me. Now I just go in my garage and pump some iron whenever I want. So it’s kind of figuring out your weak points and then finding a solution to them.

Joe Fairless: Awesome. Yeah, that’s a way to do it. We all have weak points or areas that we can hone, so it’s just identifying where they are and keeping on improving. That’s the key incremental improvement. Alright, let’s wrap it up.

Theo Hicks: Alright, so we’ve got the Best Ever Conference 2019 – it’s officially live.

Joe Fairless: Oh, that’s right.

Theo Hicks: You guys can buy your ticket at besteverconference.com.

Joe Fairless: It has been live for quite some time, but we are starting to put in the guests who are speaking at the conference, and at besteverconference.com the tickets today will be a lot cheaper than they are at the end of the year. I think they’re $799 now, but at the end of the year they’re gonna go to $1,000/ticket. So if you’re planning on going to Denver, and hanging out and attending the two-day conference late February, then I suggest you get your tickets between now and the end of the year.

Theo Hicks: Exactly. That’s besteverconference.com. And lastly, we’re going to do the book review of the week. If you’ve purchased the Best Ever Apartment Syndication Book, make sure you leave a review on Amazon, take a screenshot and send it to info@JoeFairless.com, and we will send you a whole bunch of free apartment syndication goodies.

This week’s review is from DallasInvestor. They said:

“Admittedly, I have not finished the book. I am through with chapter three. However, it is more than enough sample size to draw conclusions. First of all, I can’t wait to finish it. That is the most powerful endorsement that I can provide. It is very well written. Fairless and Hicks pack a tremendous amount of knowledge into each chapter and page, and present it in a very simple, intuitive and easy to digest format. If you are a beginning investor, it is not only highly recommended, but it should be considered a must-read.”

Joe Fairless: Thank you so much for that feedback and taking the time to do the review. I really appreciate it. Best Ever listeners, thanks for hanging out with us. I hope you got a lot of value from today’s conversation. I hope you have a best ever day, and we’ll talk to you tomorrow.

Joe Fairless and Theo Hicks 1014X487

JF1501: 4 Syndication Lessons Learned From Visiting A Broker’s Recent Sales #FollowAlongFriday with Joe and Theo

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Theo recently went to a broker’s recent apartment sales, comparing the actual property to the OM. He found some very surprising and sneaky tactics the broker had done to make the property seem better than it actually was. Hear what lessons there are to earn from his experience. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless and John Lenhart

JF1498: Build & Scale A Huge Cash-Flowing Portfolio While Working Full Time with John Lenhart

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As a lawyer, entrepreneur, and active investor, John knows a lot about scaling his portfolio while working as a lawyer, and his other businesses. He’s done a lot of unique and interesting upgrades to properties and is continuing his growth still. Tune in to hear how he’s gotten to where he is, and how he will continue to grow. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!  


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John Lenhart Real Estate Background:

Get more real estate investing tips every week by subscribing for our newsletter at BestEverNewsLetter.com

Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

With us today, John Lenhart. How are you doing, John?

John Lenhart: Pretty good. Doing well, Joe.

Joe Fairless: I’m glad to hear that. A little bit about John – he is an attorney, an entrepreneur and an active real estate investor. He specializes in multifamily and self-storage in the Cincinnati market. I actually met John at a meetup a couple weeks ago, and we talked for about 20 minutes, or 30 minutes, or I don’t know how long it was… But I just really enjoyed learning from John about what he was doing.

He has a portfolio of over 15 million dollars and growing. He specializes in multifamily and self-storage, like I mentioned. Based in Cincinnati. With that being said, John, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

John Lenhart: Sure thing. As you mentioned, we’re actively involved in the apartment, as well as self-storage markets. We do have a few other small one-off properties as well in our portfolio, but primarily we tend to focus on the apartment and self-storage.

We are local market investors, so we are focusing on the Cincinnati region, mostly because we manage our own property and we know the area ourselves, so it allows us the opportunity to see the properties ourselves. We have not reached out to take private money yet, but that’s something that we’re exploring in the future. But that’s primarily why we’ve stuck to our own local market.

As mentioned, I am a lawyer by training. I no longer actively practice legal work. I have a few other small businesses, as well as my real estate business. As you’ve mentioned, we’ve been doing this for about ten years now and really enjoy what we’re doing on the real estate side… So that’s kind of where my interest just lies, and where the growth has been.

We got into apartments about ten years ago, and have grown that into an apartment and storage portfolio.

Joe Fairless: Okay, so you started out with apartments ten years, and then you went from apartments and also storage units?

John Lenhart: Correct. We started back in 2008, just kind of dipping our toes in the water with a couple of four-families in the local Cincinnati area. You know the Cincinnati market, Joe, so as you know, there’s a lot of older, 60-70 year old two and four-family properties around the area, and that’s how we got in. The market was down at that time, I should say, and there were a few decent deals out there that we were able to find… And what we did is we got going as we built our portfolio up slowly, just rolling over all the cashflow that we got from each property.

Every year we’ve rolled over, being able to acquire another property or two, depending on how much cash we had and the price we were able to find the property for. After about four years we had acquired eight four-families, so about 33 units total, and an opportunity in self-storage came to us in the market… And we’d been studying this for a little time at this point, so we knew a little bit about it. I’d even gone to the Scott Meyers training, if anyone knows who he is… He’s kind of the guru/expert on self-storage training… And the opportunity came up and we jumped on it. It was a very good opportunity for us.

Since then, we were able to find other opportunities, or hidden gems in the area. These were all value-add opportunities that we found, and have since worked on growing those. That’s been kind of our evolution.

Joe Fairless: You mentioned you haven’t taken private investors, but you say “we” when you’re talking about the business. Who’s “we”?

John Lenhart: Well, I have a partner in the business. This started ten years ago. I was in my late twenties at the time, and I work with my father on this. He more or less came to me and [unintelligible [00:06:42].16] interest in real estate at the time, and said “Hey, the economy is down, the market is down. I’m worried about my retirement. Let’s possibly get a few four-families together.” I would contribute to the money, he would contribute to the money… So we went into it as a fairly equal partnership, and that’s kind of how we started building it up.

As the years have gone by, we’ve just continued to let everything build up.

Joe Fairless: And how did you come across a self-storage opportunity?

John Lenhart: Well, the first one we came across was found on LoopNet, of all places… And I’ve actually found two deals on LoopNet – not just storage, but even apartment deals. I know everyone says LoopNet is where deals go to die, and that’s true for many cases, if you can run the numbers right and negotiate, you can find some of those diamonds in the rough and get something that’ll work for you.

So I found it on LoopNet; I’d already been to Scott Meyers and studied Scott Meyers’ training materials, so I knew a little bit about what to find on the self-storage. This was something that was owned by a mom and pop. It was about ten years old, they were looking to retire down in Florida… And when we got in there, we realized that the systems they were running were very archaic, to put it nicely here.

They were keeping the ledger for everyone that paid around the side of the lease, so that every time a person pays, they write on the lease they paid for June, or July, or August. So they had no computer systems in place, they had no property management system in place. The rents were bargain basement low, they’d never raised rents in their history, and they were leaving a ton of money on the table, and there was a ton of opportunity to build this up into a more modern system and really increase the revenue and the value of the property… And it was a great property to start with, for that reason.

We came in there, we originally brought a professional property management where — we brought a system in, and we computerized everything. We made a web page, so people could actually go out and rent units online, which was becoming a thing. Instead of having to spend $2,000 for a Yellow Page ad, which was common at the time, but dying at the time, we realized that we could save a lot of money there, and also increase the revenues. So we did things like that.

We brought in U-Haul trucks as another way to get referrals, as well as to increase revenue through U-Haul commissions. We started selling locks and boxes, which previously hadn’t been done at that location, and it was just another source of auxiliary revenue… And other sources such as storage insurance, things like that.

Then one of the other things that we started doing which was becoming common in the industry at that time was charging what I call is an administration fee or a renting fee, similar to going to the gym where they charge you a fee just to sign up for the privilege of signing up to join a gym – it’s the same concept with storage. A lot of times they charge $10-$20 just for the privilege to rent a unit. That’s very common in the industry, and we initially did that, and just a number of sources of different revenue for the property.

Joe Fairless: The admin fee, the insurance, the locks and boxes, the U-Haul trucks… Which one has the highest impact on the P&L?

John Lenhart: Well, if I were gonna say of anything, probably the U-Haul trucks, and the reason being it’s not so much the revenue that that brings in; the admin fees, the locks, the boxes, the U-Haul trucks – they’re all [unintelligible [00:10:17].11] in the big picture. You’re not going to have an independent business based on renting U-Haul trucks, or even selling storage insurance… But what it does and what it allowed us to do is it maybe accounts for 8%-10% of our monthly revenue… But what the U-Haul especially was doing was it gave us access to their system. We don’t just have our own web page, but we’re on their web page, and when someone rents a truck from us, they’re more likely to need storage, and we happen to be there as they bring the truck back and [unintelligible [00:10:50].27] So it rents us more units. It also puts us on their platform and gets us more views on their web page to rent more units as well.

So that’s why I’d say the U-Haul had probably the biggest impact, but not necessarily from the specific revenue it brings in, but from the additional storage customers that it generates.

Joe Fairless: How many more storage facilities have you purchased since then?

John Lenhart: We have three additional facilities in and around the area. After eight months of running this, we realized it’s actually a pretty good thing, and we really started looking for another one. We found another facility about three miles away. We purchased that about a year into it. That was something we bought out of a foreclosure from the bank.

The way that worked out was the price was great — I mean, you have to be a fool to turn that down…

Joe Fairless: How much was it?

John Lenhart: Well, it was about double the size of our first facility, for roughly the same price. I believe we paid about $650,000 for it at the time.

Joe Fairless: Wow.

John Lenhart: Yes, but it’s had its own set of challenges, that as we got into it we got to kind of see the differences between for example the storage market and the apartment market, and the fact that demographics and location –  how that plays into the storage market.

The market that we bought our first facility in – it was a good market, a fairly middle-class market in the area; it was growing. The market that we got our second facility, even though it was only a few miles away, was on the downturn a little bit, and it was also over-built, so there was a lot more storage in the area than possibly needed to be… So it kept rates down, we had a higher delinquency rate that naturally occurred there… Rates were down because there was a lot more competition in the area… So those were additional, different challenges than the first one.

What we learned from that is when we’re buying facilities, to spend a little bit more time looking at key demographics, almost like a retail establishment would, because that’s gonna be a core driver for your storage rent business.

Joe Fairless: Do you still have that second one?

John Lenhart: Yes, we do. It’s performing really well, and it does very well for us, but it just has to be managed slightly differently than, for example, one that’s in [unintelligible [00:13:13].19] Your unit size is gonna be different, your delinquency is gonna be different, how they rent is gonna be different. It’s just a matter of how you manage it; it’s not quite the same level or same thought process and management that you’d have from one to the other.

Joe Fairless: I would love to learn more about some specifics of how you manage it differently, because if someone who’s listening finds themselves in a situation where their area is overbuilt, but hey, they already bought the place and the demographics aren’t as good, here’s how you make it work – how do you do that?

John Lenhart: Our second one, as I mentioned, it’s in an area called Middletown, Ohio. For those who don’t know the area, Middletown isn’t the fastest-growing area in town; it’s more of an older factory town, and it’s seen better days, and it’s still struggling. Now, this particular property that we purchased – I guess it was a good deal for us, but it had a high delinquency rate and needed a lot more management on-site to manage things.

The manager has the ability to cut deals with people; we’re doing more storage auctions at this location than we would do at some of our other locations, which don’t have the same type of default rate… But we’re taking a lot more active approach in managing it. We’re working with the tenants, saying “Okay,  we might be willing to take a partial payment or two for someone who’s getting behind here”, or put them on a payment plan to get caught up, as opposed to just [unintelligible [00:14:38].29] That’s the nature of the market that we’re in.

The prices that you can charge per unit or per square foot are gonna be lower at this location versus other locations that we might have. It’s all in the nature of the market and how much competition is there, and the nature of the income levels of the market as well. That doesn’t mean that it’s a bad location or a bad property; it’s a great property and it performs very well for us, it’s just there’s different market conditions and how we’ve gotta adjust our management style.

Joe Fairless: As an owner, when you’re looking at the operations and the profit & loss statement for that property, and you’re doing the balancing act of having the on-site person cut deals for maybe partial payment, or maybe a payment plan, what metrics do you look at to make sure that they’re at the right spot, so that you’re not doing too much of the partial payments or payment plans, and you’re holding occupancy, or the delinquency is decreasing…? How do you look at that?

John Lenhart: Well, I guess the first thing we’re looking at is our delinquency rates. Ideally, all of our properties – we like to keep our self-storage delinquency rates at or below 5%… In that 5%-10% range — it runs more at about 8% in those times. So that’s the first thing we’re starting to look at, is “Okay, where is your delinquency rate at the end of the month? Where is that falling?”

There’s always gonna be a delinquency there. Those places are gonna have some type of delinquency. People fall behind, people have to pick and choose what type of deal is most important to them, and I get it, sometimes you’ve just gotta let your stuff go in a storage unit. But the great thing about storage is you don’t have to go to court to get people out. You can just cut their lock, and have an auction, and that cleans it out, and then you rent it to somebody else… But we’re monitoring that.

Typically, when we’re working with a customer, we’re cognizant to say “Okay, you’re 2,5 months behind… We’re not gonna take a $30/month payment or a $30/week payment until you get caught up. You’ve gotta make a significant chunk. We understand you’re not gonna pay off three months and late fees at the same time, but if you pay off, say, a month-and-a-half now, then we’ll work with you to allow you to make another chunk payment in 2-3 weeks.”

Our goal is to first and foremost collect the amount that they’ve owed for storage, and then late fees are secondary at that point.

Joe Fairless: When you have a customer who is delinquent and you might have to do an auction, is there some formula that you look at, where it’s like, “Okay, if they’re past $200 in delinquency fees, and I know on average I’m going to generate $250 in income, then I’ve got a $50 spread, so I’d better do the auction now versus next month, because then it’s at $300, and I’m gonna make $250, so I’m down $50.” Is there some type of formula you look at for that?

John Lenhart: Not necessarily. It’s just us, again… We’re probably more of a smaller group than some of the big REITs out there, who I’m sure may have a set formula in place, when they’re also managing tens of thousands of units as well. What we typically look at is our lien status is extra 60 days, and then the auction – anytime between 90-110 days is typically when we’re holding our auctions. We hold them quarterly at our facilities, or at least the ones that need it. So we have quarterly auctions for those.

Typically, what we see is when the notice of auction comes out, that’s when people get excited and anxious and they wanna make a payment. I often tell [unintelligible [00:18:20].18] that spurs people to action, and typically the week of the auction, that’s where we are getting our big collections coming in from those. We let people pay to get their stuff back up until auction… That’s how we typically do it. Because most of the time, the auctions are not gonna generate what you owe in rent anyway… So we typically let them have until that time.

As far as the specific metrics go, we might schedule the auctions typically in the winter time. If the weather — if we know it’s a colder month, we might hold off a couple weeks here or there. If it’s January, we might hold off till February or March, because people start filing their taxes in February or March, so they get their tax refunds and a lot of times they’re able to have a big chunk of money to pay off their storage bill at that time. So those are some things we take into consideration.

Joe Fairless: Your storage facility portfolio versus your apartment portfolio – which one do you make more money on? I’ll start with that question.

John Lenhart: Well, they’re both very profitable. The biggest difference, I’d say, between the two of them is with storage you’re going to get more cash. Storage is a very cash-cow business. You’re going to be able to generate more cash with a storage portfolio than apartments. But with apartments, if you’re looking to grow value of the property and then cash out in 3-5 years, you can get a bigger value probably when you go to sell the apartments, just because more buyers out there [unintelligible [00:19:55].10] slightly better cap rates than storage. That’s the big difference, I think – you’re gonna get better cashflow on the storage.

Joe Fairless: And what’s the largest apartments size building or community that you’ve got, in terms of units?

John Lenhart: Right now, our largest is a 50-unit complex.

Joe Fairless: And then self-storage – what’s the largest?

John Lenhart: As far as number of units?

Joe Fairless: Units, yeah.

John Lenhart: About 450 units [unintelligible [00:20:20].01] square feet, it’s about 65,000-70,000 square feet.

Joe Fairless: So comparing the 50-unit apartment complex to the 450 rental spaces/storage unit, which one takes up more of your time?

John Lenhart: Oh, the apartments, by a long shot. We are always having to go to apartments, and not always having to go — I mean, I had a staff that takes care of most of the stuff for me, but we’re always getting maintenance calls about clogged toilets, or leaky roof, or any number of issues. Or we’re turning in apartments, and we have to do renovations, or there’s always maintenance issues to handle at an apartment that are always coming up. Then you have the constant issues as well for people running late, and assessing late fees, and tenants can’t seem to get along… That’s pretty much common at any apartment building. But at storage you don’t have any of that. It’s still a collection business, where you’re sending notices to people as well, and you have to have somebody who most likely works at the office, depending on the size of your facility and what services you offer there. But outside of that, you could have a call center that answers the calls and takes payments after hours.

Our facilities are set up where people can go online and make their payment if they want. Or a lot of them are set up for automatic payments, so at [12:01] AM, 60% of all our revenues come in for the month, and we’re already cashflow-positive… So that’s some of the great things with storage. You don’t have to worry about getting that call in the middle of the night saying that a pipe has burst and is being flooded. That’s not something you have to worry about with storage. You don’t have to worry about someone having a meth lab in your storage facility, because there’s no water source. Those are all things that make the management of that a lot easier.

Joe Fairless: The last one you purchased, how long ago did you buy it and how did you find that one? The storage unit.

John Lenhart: We’re typically relying on a network of brokers that we’ve developed; we work closely with them, as well as vendors that we work with for other things, who go out and are bird dogs for us and try and find us property. I’m not someone who goes out — I don’t have the time to do letter writing and send out letters to various owners and try and solicit properties; I rely on the brokers for that.

This particular property – the last one we closed on – the closing date was in early February this past year, and we looked at it back in August of last year. So we got it under contract in September/October timeframe; it was about a three-month close.

Joe Fairless: From a broker?

John Lenhart: It was from a broker, yeah.

Joe Fairless: Okay. And when you have a bird dog, like a vendor or someone who finds a deal, how much are they compensated?

John Lenhart: Well, we’ve looked at properties from them; we haven’t found a property from them yet.

Joe Fairless: How much would you compensate them?

John Lenhart: I don’t know, I hadn’t thought about that. Obviously, something that’s fair and reasonable to everyone. I’d probably give them — it depends on what a reasonable broker commission would be. At least 1% or 2% of the deal is what I think, but I hadn’t really thought too much about that.

What [unintelligible [00:23:26].01] I’m using my U-Haul guys to say “Hey, find me a facility”, because for them – it looks good for their numbers too, because I’m gonna bring U-Haul to that facility if there’s not there; and if there is, they know that I’m gonna keep it there, so it helps them in their business, as well. That’s one good thing.

The other thing… My fence guys – same thing; the guys who repair my fences, my plumbers – people like that, that might know of something becoming available. It just means it’s gonna be more business for them down the line too, in their main business. So that’s kind of a strategy I use, too.

Like I said, we haven’t found anything that we’ve purchased from them, but we’ve certainly looked at quite a few properties they’ve sent our way and underwrote them.

Joe Fairless: What’s your best real estate investing advice ever?

John Lenhart: Well, as a local market investor, it’s relying on my network, whether it’s the brokers or out outside vendors, to help find properties for us that are kind of under the radar. Some of the best properties we have found, especially lately, are the ones that are owned by the out of town investors that don’t understand the area and are missing out on a lot of upside that the property has, that they don’t know because they are out-of-towners.

They don’t know the local trends, or some of the local developments coming through the pipeline, or they’re not in tune with the local business community to see where the growth is going as well as a local is. That’s part of the reason why we really focus a lot on our local market.

Joe Fairless: We’re gonna do a lightning round. Are you ready for the Best Ever Lightning Round?

John Lenhart: Absolutely.

Joe Fairless: Alright, then absolutely let’s do it! First, a quick word from our Best Ever partners.

Break: [[00:25:06].12] to [[00:25:52].19]

Joe Fairless: What’s the best ever book you’ve recently read?

John Lenhart: Recently read, or in general, the best book I have read that I recommend is The Millionaire Mind by Thomas Stanley. Early on in my career it kind of set my focus a lot, and I thought it was a very good growth on business.

As far as recent books, I’m in the middle of Matt Faircloth’s “Raising Private Capital” book right now. That’s a pretty good book, too. I enjoyed that book a lot, too.

Joe Fairless: Best ever deal you’ve done?

John Lenhart: Well, I’d say back in 2014 we did a storage facility, and the great thing about it – it was owned by a developer who was having some issues, struggling… He didn’t exactly know what he had, and we got the thing for a very good price. There was a little bit of uncertainty there, because there were a lot of units we couldn’t touch, and when we finally took over, we realized about half the units were deemed vacant, but it had people’s belongings in it. We quickly auctioned that off and got the place rented up fully. We’ve doubled the revenue on the facility by the three-year term, so… Great deal for us.

Joe Fairless: What’s a mistake you’ve made on a transaction that we have not talked about already?

John Lenhart: Probably I’d say my first real estate deal. It was a two-family house I’d purchased back in 2006, even before I really started actively investing. If you remember back that long, that was the height of the old real estate cycle, where everything was just crazy-priced. I bought in an up-and-coming market that was way too much. I still have the property today, and it’s performing well for me, but for the first couple years it was cashflow-negative, and just not a great investment at first, but we were able to turn it around.

Joe Fairless: Best ever way you like to give back?

John Lenhart: Well, having some younger kids right now, I spend a lot of time volunteering with their activities and their events… But my wife, she’s big with the Ronald McDonald House; she does a lot of stuff on their board, and I got to know them through the years… If you don’t know anything about the Ronald McDonald House, they are a phenomenal charity to work with, and they do a great job for families of children who are in the hospital, with long-term care needs.

Joe Fairless: What’s the best way the Best Ever listeners can learn more about what you’ve got going on?

John Lenhart: The best way they can learn more about what I have going on – I am active on Bigger Pockets, and I am a commentator there. Anyone is welcome to reach out to me on that, I’m always happy to talk real estate… Or see me at some various local networking events as well. I’m always happy to chat with them there.

I love the business, I love what we’re doing, and it’s definitely my passion, so I’m happy to strike up a conversation with anyone who’s interested. I appreciate you inviting me on the show, and I appreciate the Best Ever listeners for listening to me here today.

Joe Fairless: Oh, absolutely. I’m very grateful that you were on the show, learning about how you turned around the storage facilities, some specific ways that you did that… The U-Haul inclusion, where you’re not only getting the fee from referrals, but also you’re included in their network, so you get new leads, so it’s a partner that continues to pay dividends in the future… As well as the more challenging storage facility, the second on that you bought, and what you did in order to make that work, and all the other miscellaneous tips along the way.

Thanks again for being on the show. I hope you have a best ever day, and we’ll talk to you soon.

John Lenhart: Sounds good. I look forward to seeing you around, Joe. Thank you.

JF1494: Secret to Qualifying Apartment Syndication Team Members & A Simple Mindset Shift to Make Millions #FollowAlongFriday with Joe and Theo

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Joe and Theo are back for another edition of Follow Along Friday, this time talking about team building and mindset. They’ll tell us what to look for in a good team member, as well as how to define roles within your team. Then Joe will tell us about a mindset shift he has realized lately and how it can help us make more money. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


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JF1487: How to Analyze an Out-of-State Deal & How to Effectively Communicate w/ Passive Investors #FollowAlongFriday

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Today’s Follow Along Friday is all about analyzing an out of state deal, and the best methods for keeping investors happy with great communication. We’ll hear exactly what Theo is doing as he evaluates a deal that is out of state for him. Then Joe tells us how he keeps all of his investors up to date and happy. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Get more real estate investing tips every week by subscribing for our newsletter at BestEverNewsLetter.com

Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. We’re doing Follow Along Friday today. Theo Hicks, how are you doing, my friend?

Theo Hicks: Doing great, Joe. How are you doing?

Joe Fairless: I am doing well, and Follow Along Friday, as you all know, is all about lessons we’ve learned and how that can be applied to what you’re doing, Best Ever listeners, on your real estate endeavors and adventures. Today we’ve got a smorgasbord of topics to address, and it’s basically what we’ve been up to and what we’ve got going on right now, and things that we’ve noticed, and some helpful tips for you. Do you wanna kick it off, Theo?

Theo Hicks: Yeah, so – updates for me… It’s funny, because the Best Ever listeners know that I bought those three fourplexes about a year ago (last August) and it was kind of like, we just had all the money to buy properties, and we were going to start looking, and then all of  a sudden they just kind of appeared within a couple of days, through a mutual contact that I met through actually getting my real estate license, which I never really pursued further than just classes.

Joe Fairless: Are you still active with your license?

Theo Hicks: No, it’s [unintelligible [00:04:10].03] in the graveyard. I was just paying all those fees, and it just wasn’t worth it.

Joe Fairless: How much is it a year?

Theo Hicks: About $1,000.

Joe Fairless: Oh. I didn’t think it’d be that expensive. Okay.

Theo Hicks: I was constantly getting e-mails asking for more money, so I was like “I’m done paying for this.”

Joe Fairless: Yeah… If it was one payment of $999 a year, would you have approached it differently?

Theo Hicks: Probably. So we [unintelligible [00:04:30].16] about those properties, and then they came on the market, and we went and saw them and then bought them… And then we really haven’t had the cash to buy properties again until last week, when Marcella went to our bank accounts and was like “Oh, we can buy another property.” I’m like, “Oh, perfect. I’ll reach out to our agent and ask her to do another direct mailing campaign.”

Then on Monday I got an e-mail from actually the same agent that was representing the three properties that I had bought before, and they’re listing a four-unit in Pleasant Ridge for sale, which is literally exactly the market and the type of property that I want. And what’s even funnier about it is if you remember when I was talking — maybe it was a couple months ago… One of the properties we got back through our direct mailing campaign was in Pleasant Ridge; it was a fourplex… The guy wanted 179k, and I went and looked at it and I didn’t buy it because it was just too distressed, and we were only looking for properties that we could buy now, hold on to them and then make updates as people move out… Whereas this one – I think there were two units that were vacant, and there was knob-and-tube, and a couple other issues that just didn’t make it worth it.

Joe Fairless: For people who don’t know what’s knob-and-tube…

Theo Hicks: Knob-and-tube is the electrical… I’m not exactly sure what years it would be, but it’s old. Electrical that is difficult to get insurance on. It’s possible, but you’ll talk to some insurance brokers and they won’t even ensure the property with knob-and-tube. A lot of properties in Cincinnati that are older will have that.

This property must have been built in the ’30s or the ’40s, so it still had the knob-and-tube… So I sent the deal to my friend, who ended up buying it for 20k below what they were asking, and ended up putting a lot of money into it because of all the issues… But this property that came up yesterday is literally right next door, which I thought was totally funny.

Joe Fairless: Oh. Are you using the word “literally”, like actually the next door neighbor?

Theo Hicks: Yeah.

Joe Fairless: Okay… [laughs]

Theo Hicks: Obviously, I’m in Tampa, so I just wanted to mention my approach to how I’m going to review this property…

Joe Fairless: So this property is in Cincinnati, and you’re in Tampa, Florida.

Theo Hicks: Exactly. Today I’ve got my real estate agent and a representative from my property management company is going to visit the property. I sent them a list of questions to essentially provide me with the answers to. What’s the state of the mechanicals, is there knob-and-tube…? They’re only allowing us to see one unit, so I’m asking them what’s the actual rent of that unit, because the rents for this property are all over the place… I think they range from like $525 to $650.

Joe Fairless: Okay. Is that market?

Theo Hicks: $650 is closer to market. The other ones are below. I’ve got six one-units in Pleasant Ridge already that are renting for between $625 and $685, and these units are actually better… Not in better condition – they’re the same condition – but it’s the layout… It’s a lot more open. The kitchens are bigger, and the living rooms are larger, and the kitchen area is bigger. So I think $650 to $700 is gonna be a good target.

As far as I know, they don’t need any updates, but that’s one of the things I wanna know, because when you view these properties, they only let you see one unit… But we’re gonna at least ask the broker “How does this unit compare to the other units?”, also “What is the rent on this units?”, so we know if it’s the highest rent, or the lowest, the middle, so we can kind of figure out “Oh, are they just under-rented because the landlord hasn’t been keeping up with the rents, or are they under-rented because the unit qualities are different?”

Joe Fairless: What’s the asking price.

Theo Hicks: They’re asking 204k.

Joe Fairless: 204k, okay. And at $650/unit, that’s $2,600. So let’s just say $200,000 – easy math. That’s 1,3%.

Theo Hicks: The actual rents are $2,350 right now.

Joe Fairless: Okay.

Theo Hicks: I bought my fourplexes for 220k, in the same area. I can basically use my properties as comps. Now, the properties that I have now do have two-bedroom units, so the rents are gonna be higher, but what I like about this property is, number one, there’s no boilers… And everyone listening to this podcast knows about how much money I spent on those boilers. They have individual furnaces and individual water heaters…

Joe Fairless: How much did you spend on boilers?

Theo Hicks: Over 20k.

Joe Fairless: Dang…

Theo Hicks: Yeah. I’d say about 20k.

Joe Fairless: Across the three fourplexes, or for one?

Theo Hicks: Across the three fourplexes.

Joe Fairless: Okay.

Theo Hicks: And the majority of the expense came from having to actually replace the inside of the radiators in the rooms. So it wasn’t actually the boiler in the basement, it was the corrosion on the radiators… So as a tip, if you have boilers, you have to inspect every single radiator, like literally take off the cover and look at the valve, and make sure the valve is not corroded. Because if the valve is corroded, it’s going to cost you $3,500 to replace the entire unit.

So yeah, we’re gonna take a look at the property today. I don’t know what the [unintelligible [00:09:19].11] conditions are. They claim there’s newer roofs and newer furnaces, and things like that… They call it a value-add, because you have to call everything value-add these days…

Joe Fairless: Of course.

Theo Hicks: …whereas in reality the value-add is just raising the rents to market rate.

Joe Fairless: Well, that’s the best value-add if you don’t have to do anything, right?

Theo Hicks: Exactly. One thing that is nice is that I do know that right now this neighborhood is not gonna demand any type of upgrades, so it’s not gonna make sense for me to go in there and place nice countertops, nicer kitchens, redo the bathrooms, because that’s what my friend did next door, and he didn’t demand a much higher rental rate than I’m getting for my one-beds that aren’t updated at all.

Joe Fairless: What did he get, versus you get on the one-bed?

Theo Hicks: I’m pretty sure our highest is $685, the average is probably $650… I think he’s getting maybe $700.

Joe Fairless: Okay.

Theo Hicks: The thing is he did it himself, so the costs were a lot less. I would be able to do it myself, so the costs would be a lot more. So for him, it actually kind of makes sense, since he did all the updates himself, so he’s not paying two or three times as much for the upgrades. But for now, based off of the rents that he demanded, it’s not gonna make sense for me to drop 5k-6k to update a unit. I’m not gonna make that back. This is not worth it now. It’ll probably make more sense to do it in a few years from now, because I know Pleasant Ridge is doing pretty well, they’re adding a lot of retail, and restaurants, and bars, and stuff…

Joe Fairless: Yeah, it’s up and coming, that’s for sure. Why are you looking at four-units, instead 5+?

Theo Hicks: Just because of the residential loans. We wanna stick with the fixed interest rate, 30-year loans, and get as many of those as we possibly can. And then once we can no longer get those types of loans, we’ll probably start looking at the commercial loans, and then looking at the larger properties. And then also, the down payment as far as the second one – it’d be more. And then third, fourplexes – there’s just so many of them, and it’s a lot easier to find. Five units and six units plus – they’re there, of course, but these four-units are easier to find. And also, the management company I’m using – that’s what they have expertise in, is these four-units. But if I came across a 5+ unit that I could afford, then I’d be interested. So that’s on the new deal front.

Then something else too, which was kind of an interesting way to fill your vacancies, and is unique – and obviously, you don’t wanna apply that to everyone; it depends on your relationships in the market… But I have a vacancy at one of my buildings – it’s a two-bedroom – and then we’ve got someone else, one of the original tenants that I inherited is moving out on the 1st of October, another two-bedroom… So obviously, we’re losing money on the one that’s not rented, and it’ll take maybe about a week to clean up, per unit. I remember I’ve had to do some repairs in that unit that the person is moving out of, and it won’t be that expensive to fix it up…

But anyway, so my friend who owns the property right next to the one I’m looking at owns another fourplex in Pleasant Ridge and had one vacancy, and they had an open house, and they had a ton of qualified applicants, but only one of them could actually live there… So we got the names of the people that couldn’t live there yesterday, and my property management company is going to reach out to them and schedule a showing of the vacant unit, and then obviously once that person moves out of the other unit, hopefully (fingers crossed) they just rent the unit… Because we know they’re looking.

The rent is gonna be lower on ours, because the ones that they were looking at were a little bit nicer… But with mine they’re gonna get a garage instead of street parking, and the area is a little bit better, because it’s a little bit closer to the downtown Pleasant Ridge area… So if you know people in your market who have a similar property as you and you have a vacancy, it doesn’t hurt to reach out to them and ask them if they have any vacancies that they’re showing, and if they have extra applicants that they weren’t able to have sign leases because they didn’t have enough rooms available. So I just thought that was a unique tip…

Joe Fairless: Yeah, that is a great tip. If you attend a meetup locally, then that’s a conversation topic that you can have. A similar concept took place with one of our apartment communities – we were approached by a broker this past summer, and it’s a broker we have a really good relationship with, we bought a lot of properties from him… And he said “Hey, I listed a property in your area, it sold, and we have a couple back-up buyers who wanna buy a property in the area where this particular property is that you own. They’re a cash buyer, and they’re willing to purchase your property at X price.” We said, “Okay. Let’s do it.”

The back-up offer, the group that missed out on the first property, the broker was smart enough to say “Hey, you missed out on this one, but I know another group, and if you offer this price, then they’ll be interested.” And we were interested, and we ended up selling that deal (the deal in Carlton) last May, and it worked out for everyone.

So when you’ve got a lot of supply from something, think about how you can leverage that for either helping others, or a future business for what you’re doing already.

Theo Hicks: Exactly. And luckily, in my situation, I guess they owed me a favor since I was able to send in that deal and I didn’t ask for anything; I was like, “Here, you can just have it, because I’m not gonna buy it.” So in return, I got hopefully a list of qualified residents to live on my property.

Joe Fairless: That’s cool, yeah.

Theo Hicks: So those are my two main updates. What about you, Joe?

Joe Fairless: Okay, let’s see… Miscellaneous things – it’s a busy week. Tomorrow we are likely selling a property, and tomorrow we are likely purchasing a property. Nothing’s final until our attorney e-mails us and says “We officially closed”, but we’ve got a big day tomorrow, a big Friday… Investors who are in the deal that we’re closing – you know which deal it is, and same with the investors who are in the deal we’re selling. So a day of celebration on both fronts.

Theo Hicks: But that property you’re selling – I know that your business plan is to hold on to them for five years… How long did you own this property before?

Joe Fairless: About two and a half, and it makes sense to sell when you hit your number. If you can get a purchase price that is similar to what you’re projecting in future years today, and then do a 1031 exchange for those investors who want to do that, into another deal, which we are doing, then we’ll do that all day long.

The property that we’re purchasing is in Duncanville, where we already own property, and I am very optimistic about that area. But we don’t underwrite based on optimism, we underwrite based on the here and now. However, if the values do continue to increase, then that’s the icing on the cake. I think there are some strong fundamentals for that area to continue to increase in value.

I’ve owned a house there since 2009, and I have my three homes – one of them is the one in Duncanville – for sale, through my sister, who is just putting out some feelers… And that house has doubled in value.

Theo Hicks: Wow.

Joe Fairless: But now again, it’s nine years, so that’s a long time… But the house is worth — actually, it’s more than doubled in value. It’s about one and a half times what it was. So anyway…

Theo Hicks: Before we move on, when you’re talking about Duncanville as a strong market, and even though there’s some projected rental growths and value growths, you’re always underwriting based off of the here and now… And based off of the last couple weeks when we’ve been talking about underwriting tips, one thing that I did wanna mention is that when you are underwriting these deals which you just mentioned, and let’s say you’re investing in a market that has had a 9% rental growth each year, and you’re projecting another 8% each year thereafter, if you underwrite that into your deal, you’re gonna have explosive, crazy returns, but what happens if you buy the deal and that doesn’t actually happen? Which is why when you are inputting your annual revenue growth, which is just not you forcing appreciation, but just natural rental growth, you always want to assume a 2%-3%, which is what the historical averages over a vast period of time, and not input the 10% that’s only projected through the research… Because that may be what happens, and if it does happen – great, fantastic. But if it doesn’t happen and you project that it’s going to happen, you’re going to be in trouble. I just wanted to mention that really quick, since we were on that topic.

Joe Fairless: That’s a very important note. Separately, as I mentioned, I’m selling my three single-family homes, and I have residents in each of those three homes, and their lease — they’re staggered, but pretty much through this next summer, and we’re not anywhere close to this next summer, so that limits our options for who our buyer is; it’s gonna have to be investors… Therefore, as I said, we’re kind of just sharing it with some people, but I personally wouldn’t buy them as an investor unless I really believed in the areas, and I didn’t care as much about cashflow at the price I’m gonna sell them for… So it’s likely — but every investor has their own approach… But I’m guessing that we’re not gonna sell the properties to an investor, and instead we’ll just wait until the leases expire, and then sell them to an owner-occupant.

Theo Hicks: Are you allowed to do any sort of buyout? Have you thought about that?

Joe Fairless: That’s a good question. I have not thought about that. I’m not in a rush, so I don’t care if they sell or they don’t sell over the next nine months. I’d rather just not rock the boat. For me, it’s more about the time I spend on it, and that would require more time, more conversations, and I don’t wanna spend any time or have any conversations about them. I just want them to either be sold, or just business as usual, and then whenever the leases are up for renewal, we just don’t renew them and we sell them on a one-off basis.

And let’s see – here’s an interesting thing that came up yesterday… I’ve never heard of this before. Frank, my business partner calls me, and he said he just got done having a nice lunch with a potential investor, who was discussing investing a significant amount of equity in our deals, and he said “Joe, guess how he heard about us?” I said, “I don’t know…” He’s like, “You’ll never guess!” I was like, “Alright, quit teasing… How did he hear about us?” He said, “He was following the SEC website for new registrations of securities”, because Ashcroft – we register every single deal through the SEC, like we’re supposed to… And he’s following that, and he saw that we had registered a new deal, so he reached out to us to see what other deals we have in the pipeline.

Theo Hicks: Wow.

Joe Fairless: Yeah. I didn’t even know you could track that to get alerts for when companies register deals, and Frank didn’t know either. I haven’t looked into it, and I don’t even know what I can do with that information, but I just thought it was interesting that an investor found us because we had properly registered an opportunity that we had just closed on, through the website, and they were tracking that somehow… So Frank had a lunch with this investor, and who knows, we’ll see what happens, but it was just interesting. I had never heard of that before.

Theo Hicks: That’s unique. It sounds like that’s an added benefit of — not the main benefit, but another benefit of creating a new LLC for every deal, rather than just not doing it for every deal.

Joe Fairless: Well, if it’s a security, it’s gotta be registered on the SEC. Creating anything aside, if you’re offering a security, you must properly register it with the SEC. So all of your entities are searchable on SEC.gov for each property, but that was really interesting.

Then the last thing I’ll mention is a reminder to communicate consistently with your investors, and have a consistent frequency of communication in addition to — go ahead and send out e-mails for important milestones, where you think people are curious about what’s going on.

For example, we do monthly e-mails for our investors by the 14th of the month, giving them the update on what’s going on with the property. In addition, if there’s a milestone like today, for example – we’re sending out distributions for the first time to our investor, and we wanted to communicate that to our investors on a particular property. So we’re sending out distributions for the first time on a particular property that we’ve just closed on about a month ago, and we wanted to notify them… So we crafted an e-mail… “We crafted.” That sounds– we wrote an e-mail… It sounds a little bit sexier than it actually is.

Theo Hicks: It was a very artistic e-mail.

Joe Fairless: [laughs] Yeah, a very artistic e-mail. We had some [unintelligible [00:22:56].16] and all sorts of stuff. We wrote an e-mail, and it simply said “Property name”, and it said “Distribution goes out today and tomorrow. We’re sending out first distributions for our *property name* today and tomorrow. ACH direct deposits will be sent out today, and checks will be sent out via mail tomorrow. For direct deposits, it should show up in your account within 2-3 business days, depending on your bank. Since we closed on *whatever date that is* your first distribution will cover the entire month of August (for example)”, and then we gave a $100,000 example, and we gave our approach for how we evaluate progress and how the future distributions will be handled. And we sent that out.

I got an e-mail back from an investor immediately after, and he said “Thanks, Joe. Your team rocks, as usual. My other partnerships could learn something from your communication style.” So other partnerships who are listening right now, I would suggest learn from this style, communicate consistently with your investors… It’s such a missed opportunity, because you could be nailing your projections, but if you’re not communicating to your investors and they’re in the dark on important things like when you get your first distribution, then you’re gonna get nearly the credit that you should for delivering on the business plan, which is the most important thing, in my opinion… But you’re not gonna get the return investors and the organic growth that you could by simply communicating consistently with them.

Theo Hicks: I’ve been going on Bigger Pockets a lot lately, just posting content and reading multifamily forums, and whenever I come across a forum where someone asked about a specific syndication group or crowdfunding group, or they are just asking “Hey, I’m interested in becoming a passive investor. What should I do as the next steps?”, and you read through it, every single time they mention a name, one of the things that they will say is about the communication style.

I have seen your name come up a lot, and [unintelligible [00:25:06].17] is how you communicate about the deal constantly. And I’ve read a couple, not about you, but other groups, where they said that the communication is not as great, or just nothing about communication was on there at all. But yeah, it doesn’t take that long to do; it just takes 10-15 minutes to write this e-mail for the update. It doesn’t take that long, but it’s so important to keep top of mind with your investors, let them know…

I know since I’ve met you you’ve had tons of e-mails and tons of responses about your communication style and how important that is to people and how much they appreciate it.

Joe Fairless: I love that you’re looking at it from the perspective of analyzing what investors are saying on Bigger Pockets and other forums and then applying that to this, because it’s true — just like I did research, and I believe you did research on Amazon Reviews for books prior to use writing the Best Ever Apartment Syndication Book, that way we know areas to address… And just if that didn’t convince an apartment syndicator to do it, then let me try one other angle and then we’ll move on.

The other angle is simply be selfish… Because by proactively communicating consistently with your investors, you’re gonna decrease the amount of one-off e-mails you have to reply to. So you’re gonna increase the amount of time that you have to spend on other things. If organic growth and having good things being said about you everywhere, about your communication, is not a driver for you, then just look internally and be selfish and do this, because then you’ll proactively address the questions, and then you’ll increase the amount of time you can spend doing other things that you wanna do.

Theo Hicks: Exactly. And another point before we move on – this is what I wanted to say about when I was going through Bigger Pockets, for syndicators or just investors in general… You will learn a lot by going on those forums – I’ve just kind of been doing it again recently, and I’m realizing how much value it adds, because you’ll see people that are either your potential customers… For example, if you’re a syndicator, you’ll see people who are interested in passively investing on there, and if you read what they say and the questions they’re asking, you can kind of figure out ways to add value, ways to attract them to your business that you might not have thought of otherwise.

For example, I was reading a thread where the person was asking questions about distributions, for example, and what factors are used to calculate those distributions. When I read that, I’m just like “Okay, I need to make sure that when I am going to present deals to investors, I need to make sure that I explain distributions in a simple form”, and actually explain them, because in my mind, since we do this every single day, we kind of forget that not every single person out there knows exactly what cash-on-cash return means, or how the internal rate of return is calculated… So figuring out a way to communicate that to your investors. And then also, selfishly, you’re not gonna have to have a bunch of one-off e-mails asking “What does COC mean?” or “What does IRR mean?”

This is one specific example, but  going on there and reading posts from either people that do what you do, that are trying to get into the business, or people that are kind of your customers, a.k.a. passive investors, and seeing the type of questions they’re asking so that you know to proactively address them and how to answer them when you’re having conversations with investors, or potential clients, or other people you wanna partner with.

Joe Fairless: Love it.

Theo Hicks: Good updates, Joe.

Joe Fairless: You too, Theo.

Theo Hicks: Thanks. So just to wrap up, make sure you guys and girls pick up a copy of the Best Ever Apartment Syndication book on Amazon. If you leave a review and take a screenshot and send that screenshot to us at info@joefairless.com, we will send you an e-mail with some apartment syndication goodies, some extra content and Excel spreadsheets that will help you start your business.

This week’s review comes from Christa. She said:

“I’m only halfway through this book and completely blown away by how much information there is… And it’s well-presented and enjoyable to read. I particularly like how Joe and Theo wrote this in a way to relate to all phases of investing. One helpful hint is this – grab a highlighter or some post-it tabs. As I’m reading, I know I probably should pause and actually do the exercises, and mark the items that I will want to remember, but I just wanna keep reading, ha-ha! Can’t wait to start the mentorship program next.”

Joe Fairless: Christa, thank you for that review, and I’m glad that you’re getting a lot of value from the book. Everyone, I hope you are as well. I think that’s all we’ve got. I enjoyed this conversation, Theo…

Theo Hicks: Me too.

Joe Fairless: …and everyone, thanks for hanging out with us. I hope you have a best ever day, and we’ll talk to you tomorrow.

Joe Fairless and Dave Spooner

JF1483: Tenant Management For Small To Medium Sized Landlords with Dave Spooner

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Dave and his company have a free software they offer for landlords to help manage their properties and tenants. They really have what sounds like  a great software and program for struggling landlords, or even just a landlord that could use a little extra help as they are growing. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

With us today, Dave Spooner. How are you doing, Dave?

Dave Spooner: I’m good. How are you doing, Joe?

Joe Fairless: I’m doing great, nice to have you on the show. A little bit about Dave – he is the co-founder of Innago, which provides simple, effective and intuitive tenant management software for small to medium size landlords. Based in Cincinnati, Ohio. The company’s website is in the show notes, so feel free to click that and go check it out. With that being said, Dave, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

Dave Spooner: Absolutely. I founded another startup before Innago. It was focused on student housing, and primarily in connecting students to landlords, looking for a place to live. It was entirely successful, we’ve learned quite a lot from it, and one of the challenges that we ran into was that student occupancy — occupancy rates in student housing are sky high; they’re 98%-99% plus. Some campuses, some landlords have 100% most of the year, not all of the year.

There wasn’t a ton of need on the landlord side for any sort of service that would better connect them to students, but we’ve learned a lot from those landlords, and a lot of student housing landlords are independent, and that’s where we got connected to these small to mid-size independent folks, and that’s kind of what started the early germination of the idea for Innago. So that’s kind of the background that brought us here today.

Joe Fairless: What happened to the first startup?

Dave Spooner: We just dissolved it. We made a lot of good connections there, we learned a lot from it, but we ended up just shutting the doors on it, as we were not able to find quite a perfect market fit there.

Joe Fairless: And do you keep some of the team when you start a new one, or is it just “learned some stuff, starting fresh, and now we’re gonna launch Innago”?

Dave Spooner: It’s a little of both. My partner and I – we were working on the other one together. That’s where we actually met. He’s kind of the key piece that came out of that with me, and then he and I started fresh, and from the ground-up built Innago after that.

Joe Fairless: I believe it’s a relatively crowded space with what you do, but perhaps I’m just way too close to it, so I’m more exposed to it than most. One, would you agree with that, and then two, regardless of if you agree with that or not, how do you differentiate your company?

Dave Spooner: That’s a great question and a great point. I think it is crowded, however it’s not crowded throughout the whole spectrum. What I mean by that is there are a lot of property management software packages out there that are specifically tailored to what we call large-cap landlords; folks that have hundreds, thousands, tens of thousands of properties. You’re talking about AppFolio, Yardi, Entrata, different softwares like that.

There’s not nearly as many that are tailored specifically to this small to mid-size crowd, and those that have existed in the past are typically really outdated. There’s not a lot of modern software that makes it easier to manage and communicate back and forth with the tenant. There are a few others there, but not a ton.

The way we’ve kind of differentiated ourselves beyond just obviously targeting this market is in the way in which we’ve targeted it. What you find often times is there are some top list solutions, as I’ve mentioned, that are designed for smaller landlords… But most of those solutions are designed for landlords that have one, two, three, four, five units. Once you get beyond that, it becomes fairly clunky, fairly cumbersome… They’re just not built for expansion and for growth.

On the other side of the spectrum you have property management softwares built for hundreds of units, as I said. So there’s not a lot in-between, and there’s not a lot that really follows the journey of the landlord. You don’t get into real estate to buy a single-family home and say “Okay, I’m done. I got my property. I’m all set with my investment.” You get into real estate to buy multiple properties.

Innago – we call it software that grows with you. When you start off with just a single unit and you grow your portfolio all the way up to 100, Innago is gonna work great that entire time. It’s gonna be effective, it’s gonna be simple, it’s gonna be easy to use, and perhaps most importantly, it’s gonna be free.

Joe Fairless: And what are some specific ways that you deliver on the “grows with you” value proposition?

Dave Spooner: I think it’s all about an attention to detail and the way in which the software is structured. When you approach some of these challenges from a technical standpoint, depending on how you’re approaching it, it’s a lot easier to solve those problems. So if we say “Okay, we know our landlords are just gonna have 4-5 units”, it totally changes the way that we build out our user interface, the way that we build out the technical aspects of it, the way that the platform itself can grow.

But if we approach it with the idea in mind that this is gonna work with landlords at varying levels, varying sizes, it totally changes that equation. That attention to detail has been really critical, and beyond that we also have a number of features that I think work great for a landlord of any size. They include running background checks, tenant screening reports etc, running online leases, accepting payments online, automating rents, automating rents, automating late fees, communication, maintenance ticketing etc.

Joe Fairless: And you said it’s free, so you make money from the different services that the landlord offers to the resident, and the (prospective) resident pays a fee and you get a cut of that fee?

Dave Spooner: Sort of. Actually, the software itself is free to use. Everything that I’ve listed there is included at no charge to the landlord. The only piece that we do charge for is when the tenants pay rent online. Then we take a very small cut of that. It depends a little bit on the unit size, but we do take a transaction fee on each [unintelligible [00:08:31].17] card payment.

Joe Fairless: What’s the percent range?

Dave Spooner: Our standard flat rate is gonna be 1% capped at a maximum of $5 for an entire unit. So we’re never taking more than $5 on the entire unit, for both eChecks and credit card payments. And that’s for your first 25 units. Every unit after that is just a dollar, and the key point there is that it’s for the entire unit, so it’s not per tenant or per transaction, and it’s also only when they pay online. If they don’t take advantage of online payment services, then you don’t pay a dime for it.

Joe Fairless: PayPal is 3%, so… Much cheaper than PayPal, that’s for sure.

Dave Spooner: Exactly, yeah.

Joe Fairless: The challenge that you have building the business, my guess, is getting landlords on board, because if you get landlords, then you’ll get tenants, because landlords are your recruiters to bring more people in… So first off, is that your primary audience, landlords?

Dave Spooner: Yeah, absolutely.

Joe Fairless: How are you identifying ways to reach out to them and bring them onto the platform?

Dave Spooner: Really the best way to attract landlords these days is just to put out really great content online. Our blog is really active; we put out white papers, we put out information online, and we try to just provide resources to landlords… Landlords that need help with advice on managing their tenants in certain ways, communicating with their tenants, what should their late fee policy be… Are online leases safe? If so, how do you structure your lease? What clauses are important, etc.

So we’re constantly putting out what we believe to be really high-quality content, and in doing so we attract landlords that are curious and that are looking for answers to these types of questions. And as I mentioned, we’re mostly looking for growth landlords. As you’re growing as a landlord, you often times encounter new challenges, new questions, and having a really dynamic and engaging blog that answers to those questions is a great way to find those landlords.

Joe Fairless: Do you have a dedicated in-house person who does your blogging?

Dave Spooner: Yeah, we have a couple, and also the team itself kind of takes turns on occasion writing posts, depending on expertise. If we have somebody that has a lot of expertise in leasing, then they might put the post together. Of course, we have a single editor on the team that kind of makes sure everything is grammatically correct, is spelled correctly… But we all kind of take turns, and then  we have a couple of people that really spearhead most of the operation.

Joe Fairless: How many blogs do you put out a week?

Dave Spooner: We typically put out one per week…

Joe Fairless: That’s it?

Dave Spooner: …sometimes more than one.

Joe Fairless: That surprises me.

Dave Spooner: Yeah, one really good, high-quality blog post is really all you need. It’s not just like a 300-word post, like “Hey, here’s what you should be doing for blah-blah-blah.” It’s more like an in-depth analysis on whatever topic was taken on that day/week.

Joe Fairless: Okay. So the number one way to attract landlords, your audience, is to blog, and you’ve determined that doing one blog post of high quality per week is the best way to optimize that, versus doing multiple blog posts during the week.

Dave Spooner: Well, the thing about — I don’t wanna get too nitty-gritty into the…

Joe Fairless: Please do. No, that’s what I wanna do…

Dave Spooner: [laughs] Okay, cool. The thing about content is content continues to feed on itself. So we can put out a blog post today, that is gonna continue to attract readers 3-4 years into the future. As long as the content is good, high-quality and relevant. So it’s more about building on that quality content than it is throwing out a large quantity of lower quality content.

We build in this once-a-week sort of mentality, so that we ensure for ourselves that we are taking the right time and attention to detail to make sure that the information that we’re providing is really substantive and really useful. We’ve been posting on this blog for almost two years now, so there’s a lot of posts in there. There’s a lot to dig through, there’s a lot of really good information, and we wanna continue to add value to that, rather than just kind of throw out posts right and left.

Joe Fairless: The reason why I’m asking about this is because a lot of the Best Ever listeners have a target audience of landlords too, because we want to buy off-market deals… And that’s why I was asking you about this, because what you’ve learned certainly could be helpful for listeners who are attracting or attempting to attract landlords to acquire off-market deals.

Dave Spooner: Yeah, I think that makes a lot of sense. The key piece there you’ve gotta understand your audience and you’ve gotta understand the types of people you’re attempting to attract. So for landlords that are trying to attract off-market deals, depending on the area you live in, you might find that social media is the best avenue to go with.

What we always do is whenever we’re taking on a blog topic, we typically cluster them up… So we say “Alright, we’re gonna spend some time on leasing for the next month, month and a half.” When we do that, we identify online all the relevant forums, all the relevant Facebook groups, LinkedIn groups etc. that attract people that are having conversations about that topic. And that’s really what you wanna do from the start, and then you kind of word your content around that, to make sure you’re hitting all the right notes, and then you’re gonna put out information that’s gonna resonate with those communities that are already active online.

Joe Fairless: You work with landlords… Are you a landlord?

Dave Spooner: I am not.

Joe Fairless: How come?

Dave Spooner: That’s a great question. I’ve actually kind of been looking for taking my first dip into the pool here. We’ve spent a lot of time and a lot of money, of course, or getting Innago launched, so it’s been in part cashflow and timeflow issue… But that’s starting to settle down, so I would like to join in and possibly get my first rental property here in the not too distant future.

Joe Fairless: What are the reasons why landlords don’t sign up for your service after they’re made aware of it?

Dave Spooner: Good question. I like to think that they all sign up… [laughter] But of course, that’s not true. I would say that some of the things that we hear when landlords choose not to go with our service include — even though our service is free to use, inherently there are some costs associated with online transactions, and they’ll say “No, I’ll keep accepting my paper checks. I don’t wanna pay any money.” And what they don’t necessarily realize is that the time that they’re saving through a platform like Innago is well worth the very small fee that’s associated with that.

I think that’s probably the most common complaint. I think other complaints we hear – it’s really just about time. Landlords, as you know, are extremely busy. Often times they’re working a full-time job, and then they own properties on the side, or the properties just take up a lot of their time, and they may say “I don’t have enough time to learn this system and to get this all set up.” So what we’ve really tried to work hard to do is produce a product, produce a service that does not require a lot of learning, but communicating that to landlords can obviously be a challenge and a bit of a hurdle.

Joe Fairless: What are some things that you’ve done to optimize Innago based on the lessons you’ve learned about either the features that landlords do or don’t want, or just the overall user experience?

Dave Spooner: That’s a great question. So I would say a couple things. First of all, we always talk to our landlords directly. One of the big value-adds of Innago is that we have full support, both phone and e-mail. You actually get a dedicated account rep, so they kind of know the challenges that you run into, they get familiar with you, they know your voice, they know your phone number; anytime you have a question, they kind of handle it personally.

What that allows us to do is have a real ear to the ground as far as what landlords need and what they’re looking for. So whenever we’re wanna come out with a new feature, or whenever we’re kind of taking another look at a feature that we’ve had for a long time, we always get direct feedback and direct input from our active landlords, from our active partners.

That being said, we also really emphasize the attention to detail. I always say with the various teams at Innago, it’s death by a thousand cuts. It’s not about making big mistakes and big errors, it’s about making a ton of little ones that you don’t foresee at the beginning.

So whenever we wanna release a new feature, whenever we wanna release a new platform, we always really try to think the whole thing through, understand it from all perspectives, think about how different types of landlords would interact with it. A commercial landlord is gonna be different than a residential landlord, it’s gonna be different from a student housing landlord… And then there’s a ton of variance in between all those.

We just try to approach every single challenge from a broad perspective, and then have a really tight attention to detail and make sure that those features are not only useful, not only effective, but also simple and easy.

Joe Fairless: Based on your experience working with landlords, what’s your best advice ever that you’ve learned from landlords that perhaps could be helpful for landlords listening to this?

Dave Spooner: I think the number one thing I always stress with landlords whenever they ask my advice is it’s all about communication. As far as tenant management is concerned, it’s all about communication. If you don’t have a solid formal communication process in place, then you’re gonna end up with some gaps, especially when rougher tenants come through or when you have a problem tenant. If you haven’t communicated effectively, if you haven’t established ground rules and information sharing, then you’re gonna run into some challenges.

That goes from communicating late fees, communicating when somebody is actually late, when there’s a change in the rental rate, when maintenance ticketing comes through etc. Having that tight communication is really critical to having a good relationship with your tenant and having the tenant appreciate you as a landlord, and also pay on time and be a good resident for you.

Joe Fairless: And I imagine those features are all built into your platform.

Dave Spooner: Yeah, of course… [laughs] It’d be pretty strange if we [unintelligible [00:17:55].22] and we didn’t. I think there’s always room for improvement, and that’s the key – we’re always thinking about how can we improve that communication with tenants and between landlord and tenant. But yeah, a lot of those features are, of course, built in and automatically services through Innago.

Joe Fairless: We’re gonna do a lightning round. Are you ready for the Best Ever Lightning Round?

Dave Spooner: Yeah, let’s do it.

Joe Fairless: Alright. First, a quick word from our Best Ever partners.

Break: [[00:18:21].10] to [[00:19:08].07]

Joe Fairless: Best ever book you’ve recently read?

Dave Spooner: I would say on real estate it is “What Every Real Estate Investor Needs to Know About Cashflow”, which is by Frank Gallinelli, I believe. It’s a really solid book. Outside of real estate, I always love and will always go back to Hitchhiker’s Guide to the Galaxy. [unintelligible [00:19:23].09] for that book.

Joe Fairless: Best ever advice you have to a Best Ever listener who wants to start a tech real estate company?

Dave Spooner: A tech real estate company, okay… I would say first know and define your customer and talk to your customer as much as you possibly can. You’re gonna learn so much from your customer that you cannot possibly figure out on your own, and also try to get a lot of wide perspectives – try to find customers from all different ends of the spectrum, and also folks that maybe you wouldn’t think would be a great customer, but are kind of tangential or tertiary to the space that you’re trying to operate in; talk to them too, because they’re going to have great advice, they’re going to understand the market in different ways that you might not expect.

Joe Fairless: What’s something that you’ve done during this startup that if you made a different decision, then it’d be a completely different result? I know that’s a broad question, but feel free to take that in whichever direction.

Dave Spooner: Something that we’ve done that if we had done differently the results would have been totally different?

Joe Fairless: Yeah, like maybe you made a decision on having a certain feature, and as a result you got a lot more business, or maybe made a decision to remove something from your platform, and as a result it focused you in a direction that you didn’t even know you were gonna take?

Dave Spooner: Hm… Yeah, that’s a really good question.

Joe Fairless: It might be a really bad question, actually… I don’t know. I just made it up. [laughter] We can skip it if you don’t have anything top of mind.

Dave Spooner: Let me try to come back to it. I don’t know if that’s how lightning rounds work, but…

Joe Fairless: Yeah, that’s fine; I think it’s actually a really bad question, but I appreciate the flattery initially… Best ever way you like to give back?

Dave Spooner: I volunteered for a bunch of years as a swim coach locally, here in Cincinnati. I have not been able to do that the past year, because of just the tax on my time… But I try to do whatever I can, whenever I can. I find it really relaxing, and obviously it feels great to give back any way you can… So if it’s taking part in Give Back Cincinnati events, or Paint the Town or anything like that, I try to do it whenever I can.

Joe Fairless: What’s a mistake you’ve made when creating this company?

Dave Spooner: A mistake we’ve made… I would say – not to beat a dead horse here, but anytime we kind of lose sight within a feature or within a set of features of ultimately what the landlord is looking for. And what I mean by that is if we stray away our attention to hearing out our customers and hearing out our landlords, and getting all the different perspectives.

If we zero in on “Okay, this is what a student housing landlord — this is how they would functionally want to use this feature” and we’re not thinking about other landlords and other types, then we end up putting out a feature that really causes a lot more problems and challenges for landlords than it’s necessary. Anytime we do that, that’s always a big mistake and a big learning opportunity for us.

Joe Fairless: How can the Best Ever listeners learn more about your company and what you’ve got going on?

Dave Spooner: Well, they can always go to Innago.com. As I said, we have really personalized and open support and service, so they can also just shoot me an e-mail directly. My e-mail is really simple, it’s dave@innago.com. I’d be happy to have a conversation with them, show them how Innago can help them out, and learn a little bit more about what they’re looking for.

Joe Fairless: You’re looking to attract landlords, we’re looking to attract landlords, and that’s why it was really interesting hearing how you’re doing that – you’re focused on quality content online. Best Ever listeners, I recommend checking out their blog. Nicely formatted, that’s for sure, and very clean. I love the picture of the dog; I think it’s a dog with some sunglasses — no, a dog just squinting. [laughter] I imagine the dog with sunglasses, for some reason. But a dog squinting… A very cool blog, number one.

Number two is – one takeaway I got from the very beginning of the conversation is student housing, be a landlord in student housing, because you had a startup directed at landlords, to connect landlords and students for housing, but occupancy is sky high, so landlords didn’t need help, because there’s so much demand… So if you’ve got some units that you can split up, make them into beds and house some students – do it; make more money. I’ve talked to many landlords who do student housing…

And then also, congrats on your launch of Innago, and best of luck to you. I’m grateful that you were on the show, and looking forward to continuing to hear how it goes, and thanks for being on the show again, and talk to you again soon.

Dave Spooner: Thanks so much, Joe. It was great being on here, and a pleasure talking with you.

Best Ever Show Real Estate Advice

JF1480: Top 10 Tips for Underwriting a Value-Add Apartment Community (Part 2 of 2) #FollowAlongFriday with Joe and Theo

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Continuing a conversation they started about a month ago, Joe and Theo are giving away more of their top tips for underwriting value-add apartment communities. We also have a new segment of the podcast announced towards the end of this episode. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Today we’re doing Follow Along Friday. It’s part two of a two-part series on underwriting a value-add apartment community. Part one is episode… What episode is that, Theo?

Theo Hicks: 1445.

Joe Fairless: 1445 is part one. 1145… That’s a bunch of episodes. Part one was 1445, so you’ll probably wanna listen to that one if you haven’t yet. This will make a lot more sense, because this is part two of ten tips for underwriting a value-add apartment community.

Normally, we interview guests on this show, but Follow Along Friday – we break from that pattern and we talk about what we’ve got going on, and/or talk about some specific lessons that we think will be helpful for you in your real estate endeavors.

So where do we wanna pick up, my friend?

Theo Hicks: I just wanted to quickly mention the podcast episode, 1445; I wanted to quickly just mention what the first five tips were, and then if you wanna know the answer to these questions, go and listen to that episode, 1445.

The five tips that we went over were how to calculate an offer price, we talked about why you shouldn’t trust a broker’s offering memorandum, we talked about how to calculate the rental premiums for after you take over the property, we talked about what to watch out for when you’re performing a rental comp analysis, and we also talked about why it’s important to confirm your underwriting assumptions with your property management company.

So most of it had to do with how to calculate the rents after you take over the property, as well as your stabilized expense assumptions, and why must confirm it with your property management company. Those are the first five. These next five will also help you with your underwriting.

Before I go into it, I was going through Bigger Pockets, and trying to add value to people, and I could tell that there’s a lot of confusion on underwriting for larger apartment communities compared to the smaller properties, so I’m really glad that we’re doing this episode; that just confirms the need for this type of information out there.

Joe Fairless: What’s the most common thing that’s causing confusion?

Theo Hicks: Well, actually it’s the first one that I wanna go over…

Joe Fairless: Good segue. You smooth operator.

Theo Hicks: …which is technically number six, but it has to do with the actual rents. For example, when you’re doing a regular smaller deal, you typically look at what their actual rent is, and then you’ll do your rent comp analysis, or talk to the property management company and figure out what the rents could be after you take over… But for apartments it’s a little bit different, because if you’re at such a large scale, a 2% decrease in rents across one-units is gonna have a much larger impact on your revenue, because there’s 100 or 200 units. So when you’re underwriting a deal, you don’t wanna just input the actual rent that’s being collected, you wanna input the market rent.

I think a lot of trouble with this is distinguishing between the actual rents and the market rents. The actual rent is the rent that’s being collected on the actual lease. If someone’s on the lease for $600/month, that’s how much they’re paying. The market rent is how much the unit should be rented for if it was rented to market standards. Now, sometimes those might be the exact same, but if they’re not, the difference between those two is called loss to lease. I see a lot of people are confused by what this loss to lease means. The loss to lease is the amount of rent lost due to the actual rent being below the market rents.

The reason this is important, number one, is because if you rent out a unit to someone 12 months ago, at market rent, you’re not gonna be increasing the rent each month, so 12 months later, assuming the market went up, their unit is gonna be below market rent. That difference is called loss to lease; it’s money that you’re leaving on the table because that unit is not up to market rate.

Now, typically, a good percentage you wanna see is between 2% and 3%, because you are assuming that the rent is going to increase 2%-3%. For example, I was looking at an apartment deal yesterday where the loss to lease was $100… And if you just input the actual rents, then you won’t have an understanding of the historical loss to lease of that property, which is really important, because you wanna know what the loss to lease will be after you acquire the property, because you wanna know how much money you’re leaving on the table. So that’s one big thing – the difference between the market rents and the actual rents.

Something else you need to take into account is the vacancy, of course… But again, something else that’s different between how you typically underwrite a smaller deal and how you underwrite an apartment deal is you don’t wanna use the percent of vacant units; you wanna use the vacancies loss, so the rent that’s lost due to the vacant units.

For example, if you have ten vacant units and they’re all one-beds, the amount of money you’re losing is a lot different if they’re all two-bedroom units.

This comes down to the distinction between the economic and the physical occupancy rate, which we’ve talked about a lot on this podcast. The physical vacancy rate is not as important as the economic occupancy, because you wanna know how much money you’re actually collecting, and the physical occupancy does not take that into account. So you’re gonna have a 90% physical occupancy rate, but maybe 10% of those units aren’t paying the rent on time, or aren’t paying rent in general, or are paying only a portion of the rent. Your economic occupancy rate is gonna be 80%, and that’s actually what’s going to be used to calculate the calculate the cashflow, not the physical occupancy rate.

So a combination of all those things, which had to do with the actual revenue line items, knowing the difference between the actual rents and the market rents, and also the difference between the physical and the economic occupancy rate; I think understanding that will help you a lot when you’re underwriting this type of deals.

Joe Fairless: And this information is so valuable… I was not resourceful enough when I got started to find the source that educated me on this, and I’m so glad that we’re talking to the Best Ever listeners about this, because it’s necessary to know. If you’re wondering how to double-check economic versus physical occupancy, well you double-check that in three ways. One is the profit and loss statement that’s provided to you; they might fudge the numbers a little bit, or a lot. Two is the actual leases to verify that those leases add up to the rent that is allegedly being collected, and then three would be the bank statements – looking at the bank statements for that entity and determining how much income is coming in to the property.

A lot easier to do on larger deals than smaller deals, because it’s been my experience talking to people, because I haven’t bought a property — I went from single-family homes to 150+ units, so I haven’t done the middle range… But I’ve talked to people who have, and one common challenge that they come across checking the bank statements is the owner mixes the income with all their other income sources, so it’s really hard to parse that out.

A solution to that is hire a firm that will help you with that, assuming that you can get those bank statements from the owner.

Theo Hicks: Exactly. And something else I wanna focus on before going to the next step is — if  you listened to the last episode, we talked all about how to calculate the rental premiums, and what to look for in the offering memorandum… When you’re looking at a deal, they’re most likely gonna tell you what the market rent is, but always make sure you’re double-checking that it’s accurate, and always make sure that they’re basing that off of rental comps that are similar.

I was just looking at a deal yesterday, where they told me the property had $100 loss to lease, the units as is were $100 under-rented, and here’s the comps to prove it… And then I looked up all the comps, and what they had that the property didn’t have were pools, fitness centers, clubhouses, ponds with fountains, much nicer interiors… And that’s not a rental comp. Those aren’t the same property, so how am I supposed to determine the market rent of my unit if I’m looking at properties that are not even close or the same as mine. So always keep that in mind, and make sure that you’re not just taking their market rent at face value. Make sure you do some investigation on your end first. As I said, that’s the big one that I’ve seen.

These other ones are also very important. Number one is taxes. When you are underwriting an apartment deal, it was likely purchased by someone a couple years ago, at a purchase price that’s much lower than what you’re gonna buy it at, and the taxes on their profit and loss statement are gonna be based off of essentially how much money they paid for the property.

So once you buy the property for them, at the new purchase price, the taxes are not gonna be the exact same; so you can’t assume that you’re gonna pay the exact same amount of taxes as they are. This is something else that you might find in an offering memorandum – their proforma will have the exact same taxes that the current owners have, but they mentioned how they’ve done all these improvements to the property, and you look it up on that auditor site and discover that they’re selling it for two million dollars more than what they bought it for. What you need to do is you need to base your stabilized tax assumption on the actual purchase price. So exactly what you do is you’ll wanna go to the local auditor or appraisal site and find out what their tax rate is; it’s gonna be some percentage – 2,35% or whatever. So you’re gonna go on their site and find the exact one for the city or the county that that property is located in, and then you’re going to take that, multiply it by 80% of the purchase price, which is what you usually do. In California I know it’s 100% of the purchase price, but wherever you find this tax rate, it should show you exactly how they calculate the tax rate. It’s gonna be 80% or 100% the purchase price, times the tax rate. And that’s gonna be the tax rate that you use.

The reason it’s important is because you’re gonna look at deals sometimes where the taxes – which is one of the largest expenses – is gonna double, and that’s gonna have a huge impact on the amount of returns you can make at a specific purchase price…. So make sure that you’re using the correct tax number when you’re calculating your purchase price.

Joe Fairless: And it’s common practice to protest the taxes and negotiate with the county, and I highly recommend that you have someone on your team to do that for your asset. One way you could attempt to not have taxes increase is by purchasing the entity instead of the property; that way it doesn’t show a sale on record… But it’s not bulletproof. The mortgage that you’re getting is gonna be recorded, and for Cincinnati in particular, they have lawyers on staff, full-time — the Cincinnati public schools have lawyers on staff full-time who are just looking for transactions to increase the taxes, because you know, the school needs their money.

There’s no bulletproof way of avoiding the increase in taxes, so I would just anticipate it happening… But there are ways that you can attempt to not have it happen, or not have it happen as much.

Theo Hicks: Exactly. Number two of part two is taxes – make sure that you use the correct tax rate and the correct tax expense for the base of the purchase price.

Joe Fairless: By the way, if you purchase the entity, buyer beware, because you’re also purchasing all the issues that they might have incurred as a result of their ownership. For example, if there might be liens on the entity, there might be someone who comes seven years later or however long later and says “Hey, this bill was due” and you have no clue what they’re talking about, because it was the previous owner… A good attorney could find out most of that stuff prior to you purchasing the entity, but there’s no guarantees that you’ll find everything.

Theo Hicks: Exactly. The third tip is gonna be about renovations. Now, I know we focused on this in the past, but I’m just gonna reiterate it again. For the interior renovations – this is talking about a value-add community, so you’re buying a property that the current owner has already started a value-add program, he just hasn’t finished it yet, or  you’re going to do a value-add program to 100% of the units. So these are four questions you need to ask yourself, the broker, the owner, to help you determine what the interior renovation costs are gonna be.

Number one, you’ll wanna know how many units were actually renovated by the current owner. If you read through the offering memorandum or you ask the owner or you look at the rent roll, you should be able to determine how many units are renovated versus how many aren’t.

The next question you wanna ask, assuming that they’ve renovated units, is what were the actual unit upgrades, and once you know those, are you going to be replicating those, or are you going to be doing more than that, or less? You probably won’t be doing less, but are you gonna be doing the exact same, or are you gonna be doing more?

The third question you wanna ask is what period of time were those units renovated. If you remember back to two Follow Along Fridays ago, when we were talking about the underwriting part of the Best Ever apartment syndication book, we talked about what you need to look for when you’re looking at the rental comps on the offering memorandum, and you wanna know that if they’re being used as a comp, were those units renovated within a timeline that’s similar to how quickly you’re gonna be renovating the units.

The same thing here – you wanna know how long it took them to renovate those units, because the next question is gonna be what premium was achieved, and if they renovated over a long period of time, then that premium is not gonna be as accurate as if they renovated in the last couple of months.

The reason you wanna ask all these questions – you wanna know exactly how many units you’re gonna be renovating, and you wanna know to what level you’re gonna have to renovate those units. Say for example that the current owners have already renovated 50% of the units to, let’s just say, basic upgrades. Your goal is going to be to do premium upgrades, for all the units. You’re going to go in there and spend a certain amount of money for the original 50% that were already updated, but not as much as you would spend for the ones that had not been renovated at all… Whereas if you didn’t ask this question, you would assume that it’s gonna cost twice as much as it actually would.

Then you also need to know how much money you’re gonna make based off of those upgrades, determining if they make sense from a return standpoint. So those are the four questions you wanna ask in regards to specifically the interiors.

Next, of course, is the exterior upgrades, and really the only way you can figure this out is you or someone has to visit the property in person. If it is an on-market deal, they’re gonna have an offering memorandum that tells you that you need to replace the roofs, and the parking lot, and that’s it… But unless you actually go to the property and look at the roofs, look at the exteriors, look at the landscaping, there’s no other way to know exactly what you need to do, without, again, seeing it in person… Preferably with someone who has construction experience. If your business partner has construction experience, they should come with you, or if you have  a contractor…

Of course, if you’re not in the market, you need to plan a trip, or if you have a trusted team member or a property management company, or a real estate broker that’s willing to go there and do it for you, take pictures, take notes – that could help, too. But in order to determine the exterior budget, you have to go visit the property in person.

And then lastly, once you determine exactly how much money it’s gonna cost for the interiors and exteriors, you always wanna have the contingency for the unexpected. Because again, you’re just looking at it with your eyes before you’re submitting an offer, so it’s gonna be an assumption how much it’s actually going to cost… So you always wanna add in a little extra, just in case you uncover some things during due diligence that you didn’t expect, or if you uncover things after you’re buying the property that you didn’t expect.

A good rule of thumb here is 10%-15% of the entire budget. You wanna take the interior cost, plus the exterior cost, and add an additional 10%-15%, and that’ll be your total renovation cap-ex budget. That’s number three.

Joe Fairless: Or… Eight.

Theo Hicks: Eight. Great. Number nine is actually one of the three immutable laws of real estate investing, and that is always have operating reserves when you’re buying a property. When you’re underwriting a value-add apartment deal, and you have an idea what the purchase price is going to be, you wanna add in an additional 1% to 5% of the purchase price as an operating account fund. Obviously, the higher range is if there’s a lot more deferred maintenance on the property, and the lower end of the range is when deferred maintenance was already addressed.

Now, this is to cover unexpected dips in occupancy, this is to cover unexpected cap-ex projects… Essentially, to cover things that you can’t pay for with the amount of revenue you’ve made so far within the first couple of years. Of course, you’re keeping an ongoing lender  reserves and you’re gonna have cashflow coming in, but if something happens in the first couples of years and you haven’t created a fund for that yet, how are you gonna pay for it? You’re gonna have to do a capital call, pay for it out of pocket… I don’t know how you’re gonna do it, but you’re not gonna have to worry about it because you’re gonna have an operating account fund.

Now, a specific example of where this would have come in handy for me, if you’re a loyal Best Ever listener, when I talked about all the boiler issues I went through… If I would have had an operating account fund, I would have been able to — I guess I would have been technically out of pocket regardless, because it was my money either way… But I wouldn’t have been as surprised, and I would have just been able to take it out of a fund that I already have, as opposed to having it come out of my personal expenses.

Another example of when this would come into handy is let’s say you are underwriting a value-add deal, and it meets your return projections overall during the hold period, but let’s say year one, the cash-on-cash return is lower than the preferred return you’re offering to your investors. An operating account fund is a way that you can pay that difference upfront for the first year, and then of course, the cashflow from the property will cover the rest… Or you can just have that accumulate, but this is just another option for getting your investors their returns, starting from day one. That’s number nine.

And then lastly, number ten has to do with the sales disposition, or the sales assumptions. When you’re underwriting a value-add apartment deal — well, let’s just take a step back. Something else that I noticed is that when people are underwriting these smaller deals… And I mentioned this in part one – they just input one set of numbers, and then the returns based off of those numbers is kind of how they figure out, “Okay, if it’s 15% cash-on-cash returns I’ll buy it.” And of course, that’s not gonna be the case. You wanna have a proforma budget that is going to be a yearly breakdown for whatever you plan on holding the property.

The last step of that is to actually include the sales. Let’s say for example you plan on holding on to the property for five years; you’ll have your year one through five budget, and then the cashflow from that is gonna be taken into account for your cash-on-cash return. At the same time, if you’re gonna sell the property after five years, you’ll have to also include the profit from the sale in your returns… Whereas if you plan on holding on to the property forever and that’s how you’re underwriting the deal, you’re missing on maybe the largest profit that you’re going to make.

One thing that I wanted to talk about for disposition is how do you determine the cap rate at sale? So you need to know your NOI based off of your budget, and your rent increases, and the likes… But how do you figure out what the — the other part to the value is the cap rate. So what we do – and this is gonna be very conservative – is we actually assume the market is gonna be worse at sale than it was at purchase.  How you do this is you set a cap rate that is 0,2% to 0,5% higher than the in-place cap rate. So you buy the property at your purchase price, and based off of the in-place NOI you get a cap rate – let’s say 6%, and if we’re gonna sell the property five years later, we’re gonna assume an exit cap rate of something between 6,2% an 6,5%. That’s what will be used to calculate the sales price… So we would take the exit NOI, this new cap rate to figure out what the sales price is, we’ll subtract out closing costs, broker’s fees, things like that, as well as the remaining debt that you owe on the loan, to calculate how much money you’re going to actually make at sale.

That’s really important, because if you’re making multiples of millions of dollars at sale and you have to take that into account when you do your returns, you’re leaving a lot of money on the table and you’re leaving a lot of return percentages off the table, that your investors aren’t going to see when they are initially looking at the deal.

Always make sure you’re including these sales profits in your return projections. What we actually do is we have two separate returns – we’ve got the cash-on-cash return from just the cashflow from the property, and then we have a cash-on-cash return that includes the proceeds from the sale.

Joe Fairless: And these ten tips – Theo went over five in a previous episode (episode 1445), and then six through ten, these are the tips for underwriting a value-add community.

The important thing to think about after you’ve applied these tips is that you’re likely going to have a management partner, and if they’re not aligned with you on how you’re underwriting, then you might as well just throw it out the window and then hand your wallet over and tell them to take it… Because if the executors are not aligned with what you’re projecting in your spreadsheet, then you’re gonna fail, or at a minimum there’s a higher likelihood of failure on the project. And I’m defining failure as not meeting whatever you have in your projections.

This is a common mistake, so please don’t do this… The common mistake is doing the underwriting, closing on the deal, handing the budget over to the property management company and saying “Let’s go, team!” Instead, you should be aligned with your property management company; what I mean specifically is give them your budget prior to you getting awarded the deal and solidifying the terms with the seller. Make sure that your property management company has signed off on it… Because so many times I talk to investors and they say they did not share the budget with the property management company, the team that’s actually executing on the deal, and things went haywire right out of the gate.

Or you shared it with them, and the management company comes back afterwards with a revised budget, and nothing gets solidified, and then investor thinks “Oh, we’ll make it work.” It’s possible you can make it work, maybe with another management company, depending on whatever variables they’re changing, but that’s something that we’ve got to always keep in mind, because the main way we can lose money on deals is lack of execution. If you’re buying a large apartment community, 150+ units, or even 50+ units – think about a 50-unit, you’re dealing with 50 families, and dealing with 50 individualized dwellings; they’re connected, but they’re individualized, and there’s a lot that can go wrong on the execution, so make sure that you talk to your management company and they sign off on the budget. And even better, you see a template of what the budget reporting will be from them prior to closing… Because there have been times where I’ve talked to investors that say “Joe, I sent it to them. They said yes, that’s good, but then two months into it I finally get the finances back from the management company and they’ve got this whacky budget; I don’t know where that came from! They said we’re on track with the budget, but it’s not the budget I had…”

So a way to decrease the chances of that happening is by receiving a report – the template – with your numbers plugged in, that just shows “This is the budget we’re gonna be going off of.”

Theo Hicks: Those are all great points. Just one thing to add to that – make sure that when you’re interviewing property management companies (taking it even further back), you ask them “Will you review my proforma? Will you review my budget before we’ll probably be under contract?” The answer you wanna hear is yes, that they will review it, and of course, in combination with them having experience repositioning properties, so that you can trust that they actually know what they’re talking about. Those two things combined when you’re interviewing property management companies are key, because when the time comes, if you ever ask them, you say “Hey, can you review this?” and they say no, what are you gonna do? You’re gonna have to start the search for a new property management company all over again.

Joe Fairless: Yeah, very true.

Theo Hicks: So those are the top ten tips for underwriting… And again, there’s a lot of difference between value-add apartment community underwriting and the smaller deals, so I think all of these tips are going to push you in the correct direction when you are starting to look at these larger types of deals.

Joe Fairless: Just to clarify – when you say there’s a lot of difference between value-add apartment communities and the smaller deals… Will you define those?

Theo Hicks: Yeah, sorry. I would define that as four units or less. Most people who underwrite four units or less as if it’s a single-family house, and they’ll use the percentages for expenses…

Joe Fairless: Right. But for a ten-unit value-add, this applies.

Theo Hicks: Yes.

Joe Fairless: Or a five-unit value-add, this applies.

Theo Hicks: Exactly.

Joe Fairless: Cool.

Theo Hicks: And heck, you could even apply this stuff to the smaller deals too, to have more accurate underwriting. I guess what I was saying is that there’s a lot of differences between what I see people actually do and what I used to do compared to what’s the correct way to have the best assumptions possible and account for as many things as possible.

Joe Fairless: Cool. It makes sense.

Theo Hicks: Alright, so let’s move on to updates and observations. Joe, do you wanna give us an update on that property you were looking at in Cincinnati?

Joe Fairless: Yeah, the six-unit, flood zone, flood insurance too high… Not buying it. So… There’s that. No diversification for me in smaller stuff, which is fine. And again, for anyone who didn’t hear the episode where we talked about it, I was not gonna be active on that; I was gonna be the money man, and we were gonna do 50% ownership on the deal. My friend/real estate investor locally was gonna do the management, and [unintelligible [00:29:32].15] about $30,000. So the first $30,000 out of the entity that owns the property would go to me, because that’d be repayment, and then everything after that would be split 50/50. But nonetheless, it didn’t work out. The flood insurance is too high in the flood zone. Some things are too good to be true. It was killing that 2% rule, too.

Theo Hicks: It was.

Joe Fairless: I was seeing hundred dollar bills in my dreams… [laughs] And the other update I have is Colleen (my wife) and I went to a Jordan Peterson conference – or seminar, I guess, is more accurate – two nights ago in Cincinnati; he’s doing a tour, and it’s something I recommend. He’s doing a tour all over the country. I sent it to my siblings who live in Dallas, Fort Worth, because he’s gonna be there October 11th.

If you’re not familiar with Jordan Peterson – he’s a psychologist; he used to be a Harvard professor. He just talks about different philosophies and how to live life… And one thing I wanted to mention that really resonated with me – I am going to write a blog post about all the lessons I learned from this seminar; I have already written down my notes in a Word document, so I’ve got the outline, and I just need to bring it to life… But one of them I wanted to mention now is something that really stuck with me; he said “Compare yourself to who you were yesterday, not to what someone else is today.” It’s really powerful, for me at least, because what that makes me focus on is incremental improvement on a daily basis, and that’s what he talks about. Am I better today than I was yesterday? Or, better yet, how can I be improved today, so that I’m better off today than I was yesterday, I’m a better version of myself today than I was yesterday?

He talks about the Matthew principle. Essentially, it states that with every success that we have, that increases the probability of a future success. And the inverse is true – with every failure that we have, that increases the probability of the next failure taking place. So what do we do with that information? Well, what I do with that information, and what he talks about, is if there’s something that we are working on and we want to make the large goal happen — or a small goal; let’s do a small goal. For me, it’s not eat as many sweets. So if I instead just have one less sweet, one less bite of ice cream a day, or — I don’t eat ice cream every day, by the way… [laughs] But if I do something one less time, and not totally remove it, then that’s incremental progress, and there’s compounding returns on that.

And same with the podcast. The podcast is a great example. We have a daily podcast; it’s been daily for the last 1,500 days; holy cow, there have been compound returns on this podcast. It’s made me a multi-millionaire, that’s for sure… In an indirect way it’s made me a multi-millionaire. So when we do daily things — and another example is Bigger Pockets. I champion the thought of going on Bigger Pockets and being incredibly active, but some people I talk to say “Oh, I just can’t make enough time to do it!” Well, then do one post a day. “Oh, I can’t do that.” Okay, do one post a week. “Oh, I don’t know about that…” Really? You can’t do one post a week? Do one post a week. “I don’t know…” Do one post every two weeks. “Fine, I’ll do that.” So when you do one post every two weeks, you feel some sense of accomplishment – that’s pretty weak, by the way, but you feel some sense of accomplishment to do one post every two weeks… And then you’ll get some momentum. That increases the probability of you having future success, and increasing the amount of posting that you do on Bigger Pockets, there will be a direct cause and effect for increased activity on Bigger Pockets – it generates an increase in success in your business, I’m pretty confident about that.

That’s  one takeaway from the Jordan Peterson seminar. Check out his tour. If he’s coming to your city, it’s worth the investment. I don’t recommend getting VIP. I did get VIP with Colleen; all it is is a picture with him, which – cool. I don’t really care about that so much. So I wouldn’t recommend the VIP thing, but I recommend going to check out his seminar.

Theo Hicks: That Matthew principle, the concept of momentum in the positive direction and in the negative direction – it really applies to everything; it’s just a truism for everything. If you have a goal that’s not gonna happen tomorrow, it’s baby steps, and then nothing will happen for a long time, and then all of a sudden everything will start happening. Not all at once, but it will have that compounding effect, and it’s kind of the same thing in the negative direction too, but we’ll focus more on the positive direction for this episode.

I didn’t realize you were a Jordan Peterson fan. My friend Joey was actually there, too. I’m surprised you didn’t run into him.

Joe Fairless: Oh, cool. Cool. Well, I hadn’t read his book, and one of my good friends who I respect greatly, and who has a brilliant mind – someone I worked with in advertising, he’s a strategist; GCP, shout-out to you, buddy! – he told me about Jordan Peterson… So when he tells me about someone, I listen, and that’s why I went there.

Theo Hicks: I’m glad you went, and got a lot out of it. I’m looking forward to reading that blog post. Alrighty. Well, just to wrap up…

Joe Fairless: Oh, wait… We’ve got one more thing, something exciting – Syndication School. Sorry, I should have mentioned this. Syndication School, my friends, we’ve got that coming up… What is Syndication School? It is a series focused on teaching you an aspect of apartment syndication. Theo is gonna lead the charge on that. You are going to learn the how-to of apartment syndication; and it’s just gonna be on this podcast, so you’re not paying for it or anything… We’re just giving it to you, and it’s gonna be valuable.

The reason why we’re doing this is because we’ve gotten so much feedback on the Best Ever Apartment Syndication Book that we wrote, and the how-to nature of the book… Not just theory-based stuff, but exactly “Here’s how to do things”, getting into the details. So starting next month, in October, we’re going to have a weekly series on apartment syndication. It’s gonna be a two-part series, so two days out of the week will be Theo doing a lesson on some specific aspect of apartment syndication… So how to find off-market deals — and again, it’s not theory-based, it’s actual examples of how to do it, getting into the details. How to get capital on your first apartment syndication, how to get the experience, how to attract the right team members, but again, being very specific.

So it’s gonna be a two-part series, there are gonna be some corresponding documents that you’ll get on most of the episodes, so we’ll give you a link to get the free documents… All of it is free, and it’s gonna be a great way to add value to you if you are an apartment investor, or you’re someone who wants to bring more capital to your deals via partners – passive or active partners – or someone who’s looking to scale your business. If you’re in none of those categories, then just skip these two episodes whenever they come up each week, but if you are in either one of those three or all or some of those three categories, then this is going to be very valuable for you.

Theo Hicks: Yeah… And I would say listen to them anyways. I’ll listen to podcasts with a wholesaler, and he’ll say some success habit, or he’ll say something that has to do with his business that I’m like, “Oh, I didn’t even think about that. How can I apply that to my business?” So even if you’re a wholesaler or a fix and flipper, I think listening to the syndication school will still add value to your business, and maybe give you some future ideas of how to (as Joe mentioned) scale your business, as well. I’m excited for that.

And speaking of the book, make sure you guys pick up a copy on Amazon and leave a review…

Joe Fairless: Guys and girls, Theo…

Theo Hicks: Guys and girls, guys and girls… If you leave a review and take a screenshot and send it to us at info@JoeFairless.com, we will send you some free apartment syndication content. This week’s review is from John…

Joe Fairless: Who’s not my wife.

Theo Hicks: Yeah, who’s not Colleen… [laughs] John said “I received the book yesterday and plowed through it during a long flight and airport layover.” That’s impressive. “The book is crammed full of practical advice based on Joe’s experience actually building a large portfolio of apartment communities over the past five years. Notable aspects of the book are:

  1. a) it’s highly detailed and contains best practices to achieve success in critical areas, like finding deals, underwriting, raising debt and equity capital;
  2. b) a number of options are presented in the book, which leaves readers with choices of how to best apply methods to grow their apartment syndication business.”

Joe Fairless: Thank you so much for that comment, and taking the time out of your layover to write it, assuming that you wrote it during your layover… That is quite a long layover. I went through the book myself, right before we published it, just to do one final pass-through, and I read the whole thing and it took me approximately 24 hours, but I did sleep in between the two, and I wasn’t reading the whole time… So that’s very impressive, that you read 450 pages during a layover / I’m sorry that you had a layover that long… But nonetheless, thank you, John.

Again, if you leave a review on the book on Amazon and e-mail us a screenshot at info@JoeFairless.com, we’ll get you some good stuff that will help you on your apartment investing journey.

Thanks again for hanging out with us. I hope you have  a best ever day, and we’ll talk to you tomorrow.


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JF1473: Best Ever Apartment Syndication Book Part 4 | Execution #FollowAlongFriday with Joe and Theo

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Joe and Theo are back for the final installment of our four part series about the recently released, Best Ever Apartment Syndication Book. This part is all about securing the funds and executing on your business plan. Hear how they execute their business plans for their investments. I’m positive they will mention at least one strategy you have not heard before. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


Mentioned In This Episode:

The First Three Parts of This Conversation:

JF1452: Best Ever Apartment Syndication Book: Part 1 – The Experience #FollowAlongFriday with Joe and Theo

JF1459: Raising Private Money | Best Ever Apartment Syndication Book (Part 2 of 4) #FollowAlongFriday with Joe and Theo

JF1466: Finding and Underwriting Apartment Deals | Best Ever Apartment Syndication Book (Part 3 of 4) #FollowAlongFriday with Joe and Theo


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Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help. See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Today is Follow Along Friday. We’re gonna be talking about the fourth part of doing an apartment syndication, and if you are just joining us, well, we’ve got three other conversations that I recommend you listen to. The first one was about the experience, how you get the experience you need in order to do a syndication; the second part is money, how you attract private money; the third is deal – how do you attract deals constantly to you, and then how do you run the numbers on those deals… And now the fourth – you’ve successfully done the first three, so you’ve got the experience, you’ve got the money, you’ve got the deals, now how do you actually execute?

Before you can actually execute, you’ve got to actually secure the money, and there are two main components of that. One is debt, and the other is equity. Theo and I are gonna be talking about some ways to secure the debt and the equity, and some things you should think about.

Yesterday I got our book in the mail, and Theo, I’m so proud of this thing. Is this showing up on camera, Theo?

Theo Hicks: Yeah, I can see it.

Joe Fairless: There we go. For everyone listening on the podcast… We’ve got a YouTube channel and you can see it, but it’s something that will be very helpful for a lot of people who — well, I don’t know about a lot of people, because apartment syndication is a very narrowly-focused business model, but for everyone who is doing apartment syndication, I’m confident that it will be very helpful for you.

We’ll kick it off today, and start talking about getting the money.

Theo Hicks: Exactly. As Joe mentioned, at this point in the process you have the deal under contract, and before you close on the deal you need to do two things. Number one, you’re gonna perform due diligence, which we’re not gonna talk about on this episode, because we’ve actually dedicated two podcasts to going over the due diligence… It’s episode 1116 and 1130. In the first one we go over what due diligence documents you need to get, and in the second one we talk about how much it costs… Which is important, of course.

Joe Fairless: Nice work having those episodes handy, Theo. I appreciate that.

Theo Hicks: Thank you. I’ve learned from the best, Joe. And then secondly, why you’re doing that [unintelligible [00:05:24].02] financing for this actual deal. Typically, when you think of real estate, you’ll get that loan from the bank, and then you yourself will fund the down payment. Well, since you’re syndicating this deal, part of the money will still come from the bank, and the other part will come from your passive investors.

In regards to [unintelligible [00:05:42].29] from the bank, there’s a couple of things you need to do in order to accomplish that. This is when you are reaching out to the lender and asking them what type of loan program you can qualify for, and whether or not you or the deal will qualify for financing.

There are four things you need to do. The first thing is you put together a biography; this is a biography for yourself and for everyone else that’s involved in the deal – your management company, if you have a mentor… Anyone who’s involved in the deal, a sponsor – they wanna know who these people are, what their relationship is to you, what their background is, and how all those three together relates to the deal in question.

One of the things that the lender will look at is the actual person they’re loaning to, and they wanna know that this person is gonna be able to execute the business plan, so they can make their money back. They wanna know who’s involved in the deal, so that they can make that decision. So that’s number one, you need bios.

Number two – they’re going to ask you for the financial statements for the actual property. It varies from lender to lender, but generally you’re gonna have to send them the historical profit & loss for the last 12 months to three years (usually 12 months). Then they’re also gonna want a current rent roll for the property.

Sometimes the lender might look at the trailing three months for some things, or the trailing one month for other things, but in general, they’re gonna ask you for those two documents, and then they’re going to essentially underwrite the deal themselves to make sure that going in, the debt service coverage ratio is above a certain threshold, so that they know that you can cover the mortgage payments with the current income.

Joe Fairless: And what are the thresholds that are typical?

Theo Hicks: For agency debt is usually 1,25. Essentially, what that means is that the NOI is 125% of the debt service, so they know that they’re confident in your ability to pay back the debt service, because we’ve got that 25% buffer between the NOI and the debt service. Then for bridge loans, sometimes it’s the same, sometimes it’s 1,1… It kind of just depends on the lender. So these are all things that you wanna ask your mortgage broker or your lender, because it varies… But for agency debt it’s usually 1,25.

Joe Fairless: And what’s agency debt?

Theo Hicks: We’re actually gonna go into it in the second part. So that’s number two. You’re gonna need a profit & loss statement and a rent roll. Number three is they’re also going to want your budget and your business plan. They know how the property is currently operating, but they wanna know how it’s going to be operating after you take over the property, and also what you plan on doing to the property. As a value-add investor, what you’re gonna wanna do is you’re gonna wanna send them your stabilized expenses, you’re gonna send them your stabilized rents and revenue line items, and you’re also gonna wanna send them your capital expenditure budget, so they can review all of that and make sure that, again, once all those are done, [unintelligible [00:08:35].24] accurate, number one, and number two, will you still be able to pay the debt service once the property is stabilized. So that’s number three.

And then finally, they’re also gonna want the personal financial statements from essentially everyone who’s signing on the loan. I actually went through this process a couple of weeks ago, talking to mortgage brokers, and sometimes they’ll want you to send it to them before you have a deal, just to expedite the process, and it’s one less thing you have to do when you actually find a deal.

One of the benefits of doing it beforehand is you can see how much debt you qualified for, based off of your net worth and your liquidity. If you can qualify for a one million dollar loan, but your plan is to buy a ten million dollar property, then you’re gonna have to bring a loan guarantor. A loan guarantor is someone who meets those liquidity and net worth requirements. Usually, their net worth is equal to 100% of the loan balance, and your liquidity is 10% of the loan balance at close. You’ll find that person and they’ll sign the loan, hopefully qualify for the loan, and in return you’ll compensate them either a one-time fee at closing, or a percentage of the general partnership, depending on the type of debt that’s being secured.

Joe Fairless: And/or. It could be both.

Theo Hicks: Yeah.

Joe Fairless: And one thing to mention on the financial statements that are being submitted – not only for a loan guarantor, but anyone who has 20% or more ownership in the deal. So that’s why as general partners, when we send the opportunity out to our private investors, we cap the amount that any one investor can invest at 19% of whatever the equity is.

For example, we’ve got a deal, the equity raise is 21,5 million – we capped it at a little over four million dollars, so that they stayed under the 20% trigger. What it does is it triggers the Know Your Customer Clause with the lender, and then they’re underwritten, and passive investors (at least our passive investors) don’t wanna go through that process, because it defeats the purpose of being passive.

Theo Hicks: Exactly. So for those four things that I mentioned – the biographies, the financial statements for the actual deal, you and/or your loan guarantor financial statements, and then the budget and the business plan… These are all things that you want to at least discuss with your mortgage broker before you actually find the deal. You don’t wanna just do this after you find the deal, send them all the bios, send them all the financial statements…

Also, for your business plan and actual deal financial statements – you can send those to the mortgage broker beforehand as well, so they can tell you ballpark the type of debt you can qualify for. Most of the mortgage brokers I’ve spoken with have had no issue with me sending them all of these things, as long as I don’t do it for every single deal and never close on a deal… You’ve gotta keep that in mind, too.

Joe Fairless: And in addition to financial statements, you’ll want to have your real estate owned schedule complete; that basically shows how much real estate you currently own, and it shows the debt that you have on it, when you bought it, if it’s an apartment building what’s the NOI, who is the loan with, when is the loan due, what percent ownership do you have in the deal, and ultimately what your equity is worth in that deal. You’re gonna be asked that, so you might wanna have that prepared now, than just add t it and update it whenever you do get a deal.

Also, from a liquidity standpoint, they’re gonna wanna see a bank statement within the last 60 days that shows whatever your liquidity is. So if you know you’re gonna be buying a property in the next 4-5 months, just keep that in mind, that you’re gonna need to provide a bank statement for the last 30-6- days of whatever you have, and that’s what you’re gonna be showing them whenever you close… So if you need to be more cash-heavy during that period of time, then approach accordingly.

Theo Hicks: Exactly. So that’s the first part of the financing – the debt from a lender. The second portion is gonna be the money you raise from your passive investors. The rule of thumb for how much money you’re likely going to need to raise – it’ll be approximately 30%-35% of the total project costs. You’re gonna have your LTV and you might have to put 20% down for the actual loan, but you might have to raise additional money for the acquisition fee, for the operating account fund, for closing costs, financing fees, if you pay for renovations out of pocket you need to raise money for that… So a good rule of thumb is 30%-35% of the total project costs.

Now, there are actually two main types of equity that you can raise. I guess these are two different ways you can structure with your investors. Number one is the equity, which is the most common… And that is when you raise capital from passive investors, you offer them a preferred return, and they will participate in the upside of the deal. So there will be some sort of profit split where they will make a percentage of the sales proceeds. That’s number one.

Number two – there’s also a different kind, that is similar to actual debt. In this situation, you’ll raise money from passive investors, but they won’t participate in the upside of the deal, just like a lender isn’t paid in the upside of the deal. Instead, they will receive a higher ongoing return. I’ve actually learned that it’s called a coupon rate. Essentially, they’ll get an interest rate on their money for a specific period of time, whatever you agree to. Then once that period of time is over, you will return the capital to them, whether it’s through a refinance or a supplemental loan. Then you as a syndicator own the deal free and clear.

Now, from my understanding talking to a few mortgage brokers, you can either do one or the other. So you need to have all equity or all debt. Usually, the debt works better if you only have a handful of investors that are investing a lot of money, as opposed to someone who’s investing 50k. But you can also do a combination of the two. You could have the majority of the capital come from a debt investor, let’s say 80%-90%, and then the remaining 10%-20% can be equity investors where you raise 50k here, 100k here from people to fill up the remaining equity.

Basically, what I’m saying is there’s unlimited ways that you can structure these types of deals, so make sure that you are having a conversation with your investor, so you know what types of returns they want and what type of structure they want, and then also have a conversation with your attorney who’s gonna be creating this operating agreement between you and your investors… Because if they are an apartment syndicator specialist, which they should be, they will have experience creating all types of operating agreements, and they can give you an understanding of how to approach it.

I actually had a conversation with a couple of real estate attorneys this past week, and they recommended that we start simple and just start doing the equity, where you offer a preferred return, and then upside in the sale… But as we grow, we could create more and more complicated deal structures based off if we have one big investor, or we find a certain type of deal, things like that. I just wanted to mention that before we get into actually how to secure capital and the process for doing so.

The process for securing capital – we have a four-step process for doing so. The first step after you have the deal under contract is to create an investment summary.

Joe Fairless: Oh, you paused because that was my cue to start talking, wasn’t it? [laughs]

Theo Hicks: Yeah, I did…

Joe Fairless: Alright, I’ll talk about this… But you said you were gonna mention agency debt and bridge debt, and you didn’t talk about those; can you quickly define those two and talk about it?

Theo Hicks: Yeah. Agency debt is essentially permanent long-term financing. This is debt from Fannie Mae or Freddie Mac, and the terms can be 5, 7, 10 or 12 years. This is a set it and forget it debt. So you’ll get your debt, you’ll have preferably a fixed interest rate – sometimes it might be floating – you’ll have a specified LTV and debt service coverage ratio, you’ll get your loan; you won’t pay the same payment for the length of the term, unless of course you get interest-only, which means you’ll be paying a bit less upfront.

The point is that this is  a loan that’s longer-term in nature, so based off of how long you’re planning to hold on the property, you’re going to make sure that your loan term is longer than that… So if you plan on holding for five years, you want a loan that’s five or more years; seven years – seven or more years.

A bridge loan, on the other hand, is shorter-term in nature. They can be as low as six months and up to three years, and then you’ll usually have an option to buy extensions of six months to one-year extensions… So it’s possible to extend it out up to five years, but essentially you’re gonna get a bridge loan when the deal doesn’t qualify for permanent financing.

If you remember what I mentioned earlier, it means to have a debt service coverage ratio of 1,25, and it needs to have a — I can’t remember exactly what it is, but it needs to have a certain occupancy rate. I can’t remember exactly what it is. It might have been 80%-85%… But it needs to be above a certain economic occupancy rate, or it won’t qualify for permanent financing. If that’s the case, your other option is a bridge loan, which is shorter-term in nature; it’ll allow you to cover the renovation costs, so instead of it being an LTV (loan-to-value) loan, it will actually be a loan-to-cost loan… So you’ll figure out what the purchase price is, plus all the capital expenditures, and then they’ll fund a percentage of that, and then they’ll provide you with draws for renovations along the way.

But essentially, the main difference is the length, so the agency debt is longer-term in nature… And then number two is the types of deals that qualify for this financing.

If the deal is essentially stabilized, you can qualify for agency debt. If not, a bridge loan is your other option.

Joe Fairless: Yeah, and interest rates will be higher for bridge loans. Your leverage can be lower for bridge loans, so if you were reckless and you wanted to juice your returns, so increase your returns as much as possible for every single deal, you’d just do interest-only bridge loans, and you’d look to exit out in two years, and then you just keep doing that… But the problem is they’re riskier, and you really should do them just for value-add deals.

The one way they’re riskier is let’s say you are doing renovations and your renovations are not going as planned – well, there are certain loan covenants with any loan, things you have to adhere to during the course of ownership in order to continue to be in good standing with the lender… And with a bridge loan, as Theo mentioned, you are not receiving the cap-ex funds at the beginning, but rather you’re receiving them in draw periods, just like a fix and flipper would receive it from a private money lender. They show that they did the works, and pictures, and they show reports, and proof of the work being done, and then you get reimbursed.

Well, on an apartment community, if things aren’t going as planned or you have a downturn in the economy or whatever takes place – any number of circumstances can take place – and your occupancy dips below a certain level, or your debt service coverage ratio dips below whatever level, or collections dips below a certain level (whatever the covenants are in place with the lender), well guess what? They’re not gonna send you the money to reimburse you for the work that you’ve done, and that’s a huge problem for you. You’re gonna have to either front the money, or you’re gonna have to do a capital call, or you’re gonna let the project sink. So there’s more risk involved with a bridge loan, significantly more risk. So while you can get higher returns, there’s significantly more risk involved, so you’ll wanna be very judicious with how you pick your loan options.

Theo Hicks: Exactly. And you are able to get some capital expenditures covered in agency debt. Essentially, what they do is they’ll (again) provide you a loan as low as 1,25 debt service coverage ratio… So if at the current purchase price without including renovations it’s above that, then you can increase the size of your loan until it hits that 1,25, and then whatever extra you have on top above the purchase price can go towards renovations. That’s how you can get around funding at least a portion of your renovations with agency debt… Whereas for the bridge loan they’ll just do it based off of the loan to cost. There is a debt service coverage ratio requirement – I think it’s 1,1, so it’s much lower, because they understand the deal is distressed and the NOI is going to increase over time. That’s why it’s important that you have a solid business plan to show them. But it is possible to have renovations covered with agency debt, too.

Joe Fairless: Cool. And now on the equity side, real quick – equity side, the process for securing the capital… Because Theo just talked about debt, and now there’s equity to secure with your private investors, the four-step process for securing the capital. This assumes by the way, that you’ve already done the legwork to cultivate your network, your position as a thought leader, you have the team in place to have the credibility and the experience to execute the business plan… So this assumes all those other things that are in place.

Now you’ve got the deal, and what do you do? Well, you create an investment summary. There are many things you can include in the investment summary. There are the legal documents, which are the private placement memorandum, the operating agreement, the subscription agreement and a couple other things. They will have all the details and then some. It’s gonna be probably over 100 pages whenever the attorneys are done. Sources and uses, the distribution priority spelled out in detail etc. So you don’t have to replicate those legal documents, but instead just put in the relevant things, which is basically the deal, the market and the team – the good things, and any ways you are mitigating risk for each of those three. So just think about it that way – the deal, the market, the team; what are the relevant things I need to know? At the very beginning of an investment summary have a snapshot of the opportunity with the projected returns, and what the offer is to them, so what are they investing in, and then go into deal, market, team.

So number on is create that investment summary. Number two is notify investors of the new deal in a conference call. Number three is host a conference call and send the recording to the investors afterwards. I use FreeConferenceCall.com. The reason why I do a conference call instead of a webinar is multiple reasons – one, I want it to be more of a conversation, not a presentation. I want investors to be able to have the information they need in advance. That’s why I send the investment summary prior to the call, and then it should be more of a “Okay, you’ve got the information, now let us just talk about the deal and the opportunity.” I don’t wanna present something to anyone, I just wanna have a conversation about it, number one. Number two is with a conference call I can be in my office in a T-shirt, versus I’ve gotta dress up. I don’t like dressing up, so that’s another reason why I do a conference call versus something like a webinar.

So one, investment summary. Two, notify investors of a new deal and of the conference call. Three is host the call – I do FreeConferenceCall.com. You can record it, and make sure you record it and send out a link to the recording afterwards. Do a Q&A sessions at the end of the call too with the investors; that way, you answer all their questions and others can hear the questions that are being asked and the responses.

Number four is secure commitments. Obviously, you’ve gotta secure the commitments, and how you do that is you just tell them “First come, first serve.” At the beginning of Ashcroft, I had to follow up with the investors, because we didn’t have as many investors… So what I did is I asked them at the very beginning, I said “Hey, here’s the deal we’re doing. Reply to this e-mail if you’d like the investment package.” That way once they e-mailed me asking for the investment package, I knew who I had to follow up with if I didn’t hear back from them about investing.

Now I don’t need to do that because we have so much demand. I can just send out the investment package in the initial e-mail, and then whoever invests, invests, and whoever doesn’t, doesn’t, and I don’t have to follow-up with anyone.

So at the beginning you might have to be a little bit more in tune with who you’re following up with, but as your business grows and as you perform, most importantly, then you won’t have to do that. So that’s the four-step process.

Theo Hicks: Perfect. So once we’ve got the capital secured, the financing secured, and the due diligence performed, we close on the property. At that point is when you implement your business plan. So for those remaining steps, to learn more about those, purchase the book – Best Ever Apartment Syndication Book, or go to apartmentsyndication.com and we’ve got blog posts on everything we’ve talked about today, as well as blog posts on the closing and the asset management duties, and how to sell the property at the end of your business plan.

Joe Fairless: And this week still – it’s the first week of launch, so when you buy it, e-mail your receipt at info@joefairless.com and we’ll get you a bunch of free goodies, which include a couple eBooks; one is from Gene Trowbridge, who wrote a book on syndication from a securities attorney’s standpoint… And a bunch of templates and things like that that we send over to you.

Theo Hicks: Absolutely. Besides the book being launched – it’s definitely a huge accomplishment and I’m very excited about this… It’s been a very fun week.

Joe Fairless: One year. It’s been one year, too.

Theo Hicks: Yeah, it has been.

Joe Fairless: We’ve been working on this puppy for one year.

Theo Hicks: Yeah. Do you have any other updates?

Joe Fairless: Yeah. We’ve got a couple deals that we’re working on. Closing on one at the end of this month, closing on another in mid-November. Then separate from that, I play softball; I’ve been on the same team for three years… And the captain of the team, his girlfriend is a real estate agent, and she asked me if I had any insurance broker contracts for a challenging deal that she’s working on, and I gave her the person I work with. She contacted him, and because apparently she’s working on a deal – just a six-unit deal – that had some insurance challenges, and the seller ended up backing out… Well, it’s a deal that is $130,000, and I said “Send me the deal and I’ll forward it to someone I know, and I’d be happy to help you out”, that’s it.

Well, she sent it over to me… $130,000 is the purchase price, good condition, and the rents in total are $2,665. I was like, “What?! The 2% rule…” That’s incredible. I was like, “Wait a second… This is a really, really good deal.” So I sent it over to my friend who represented Colleen and I on a transaction locally… He comes at my meetup every month, and we play poker with our investor group every month, so I’ve gotten to know him really well… And I said, “Hey, here’s the deal. If you want it, great. If you wanna partner up on it, I’d be open to partnering up.” And I know I’ve said in the past that I’m not looking to do smaller stuff, so we ended up moving forward. The way I structured it with him is I am only funding the deal; that is my responsibility. So it took me about $30,000 out of pocket, I’m gonna put in the deal, and he’s gonna work on getting the loan; obviously, I’m gonna have to spend some financials for the loan and that’s gonna be a little bit of a hassle, but other than that I’m passive, and he is gonna manage it.

How we structured it is it’s gonna be 50/50, and the first $30,000 or whatever my final total ends up being that comes out of the property, goes to me. Then after I get all my money back, then the profits are split 50/50. I thought that’s a good way of structuring it, so I’m still passive and I’m not focused on it, because that’s my most important thing – I don’t want to have focus shift from what I’m doing with apartments to something else… But if I can invest some money into a smokin’ deal and I can still remain passive…

And by the way, he says it’s worth $200,000 right now… So we’ve got 70k in equity at closing. Now, I don’t know — plus or minus 10k or so, I’m sure, but… That’s a way that I’m still keeping my focus on apartment syndication and Ashcroft Capital, but then also on the side doing a deal… And how I structured it I wanted to share, because perhaps other listeners who are in a similar position where they wanna remain passive but wanna still build a portfolio, and you come across something, or someone you know comes across something smaller, structure it that way… Essentially, it’s a 0% interest loan that I’m giving to the LLC that we’re buying the property with, and then the first money out of it goes to me.

Theo Hicks: Where in Cincinnati is it located?

Joe Fairless: New Richmond, which is in flood territory, which is the challenge with the insurance… So we’re still determining if the insurance is gonna be a deal breaker or not; so we’re not sure if we’re moving forward yet, but it is under contract, and then we’ll see if things work out. He’s working on all of that stuff, I’m not focused on any of that.

Theo Hicks: That’s a solid deal. I’m sure the insurance is a little bit higher, but the gross rents are as much as the gross rents were at my fourplex which I bought for 220k, so…

Joe Fairless: Yeah… My eyes went like saucers whenever I saw that. I was like, “Alright, maybe it’s worth a couple conversations.”

Theo Hicks: Well, congrats on that, Joe.

Joe Fairless: We’ll see what happens, but I thought it was interesting to share how we structured it, so that it’s a win/win for both.

Theo Hicks: Perfect. Alright. Well, to wrap up, we usually do the Best Ever Podcast review of the week, but since it’s launch week for the book, I figured we’d be apt to do a book review of the week. So make sure you guys and girls pick up a copy of the book on Amazon – it is Best Ever Apartment Syndication Book. If you like the book and it’s valuable, please leave a review for your opportunity to be the review of the week that we read aloud on the podcast.

The first ever book review of the week is from CemSmiley1, who said “A must-read for anyone interested in syndication.” Their review was:

“This book truly goes step by step through the entire process of apartment syndication. There’s a lot of information, but the material is put into layman’s terms as best as can be done, and the material included within each chapter is clearly outlined, which I think will be extremely helpful for referencing.

It’s not necessarily an easy read due to so much info, but a must-have book on your shelf if you’re truly interested in getting into multifamily syndication.”

Joe Fairless: Well, that’s my wife, so we can’t use that review… [laughs]

Theo Hicks: Oh, is it really?

Joe Fairless: Yeah, that’s Colleen… So Colleen, thank you for the props on that. It is an authentic review, so I’m okay telling you that’s my wife, but we’ll use another one… Because she did read every single word in that book and she helped us during the editing process.

Let’s read another one… Let’s read Ellie – “Great book, valuable content!” Verified purchase. This is an Amazon review. She says:

“I cannot recommend this book enough. I read Joe’s previous books and enjoyed them a lot. This is one is, by far, THE BEST. Filled with valuable advice from people who made it in real estate, including the author, Joe. The step-by-step method to start an apartment syndication is well laid out. The book will teach you how to build your brand, team and network. Very well-written and fun to read. Already looking forward to the next one.”

The next one?! Well, I don’t know about a next one on this… [laughs] This was a year-long process, and then some. Ellie, thank you so much for that thoughtful review. I really appreciate it. And Colleen, thank you so much for your thoughtful review; I really appreciate that. And everyone, thanks for hanging out with us. Talk to you tomorrow.

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JF1466: Finding and Underwriting Apartment Deals | Best Ever Apartment Syndication Book (Part 3 of 4) #FollowAlongFriday with Joe and Theo

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After hearing about parts one and two of the Best Ever Apartment Syndication Book, today we’ll learn some more about part three: finding and underwriting deals. To hear what to do in competitive offer situations and more great tips from Joe and Theo, tune in today! If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help.

See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Today we’re doing Follow Along Friday, and more relevant to you, we are going to give you the five factors that you should be aware of when you’re in a competitive bid situation, when you’re bidding on a deal; you have essentially five categories that you should keep in mind, and we’ll give you some tips for those categories, for how to win the deal without breaking your budget. That’s one conversation that we’ll have.

Then another conversation that we’ll have is three things to look out for whenever you’re reviewing the broker’s comps on a deal. You should always do your own comp analysis when you’re looking at a deal, but then there are three things in particular that you might not be looking at, that you definitely want to be looking at… So we’re gonna talk about that, too.

All of this is coming from the book that is going to be published on Tuesday of next week – Best Ever Apartment Syndication Book. It is 450 — did it make 50? I’m trying to think… 436, right? How many pages was that?

Theo Hicks: I think overall, including the introduction material, it’s 456 pages.

Joe Fairless:  456… It’s a monstrosity. It is the how-to book for raising money and buying apartment communities. If you haven’t pre-ordered it yet, then go pre-order it by going to apartmentsyndicationbook.com. That way, you get some free goodies that we’re giving away along with the book whenever you purchase it. Those are available when you pre-order, or during the first week of purchase. ApartmentSyndicationBook.com.

The previous two Fridays we have discussed 1) experience – how to get experience, knowledge, how to align yourself with experienced people and how to acquire the knowledge, and what knowledge you need to have, and also the importance of brand building and thought leadership.

That was experience, two Fridays ago, and then last Friday we talked about money – you need money to do these deals, so you can go listen to last Friday’s episode if you wanna learn about how to build a roster full of private investors who you attract into your deals. And then today we’re gonna be talking about what I mentioned earlier, which is related to the actual deal itself.

Oh, and Theo Hicks, how are you doing?

Theo Hicks: I’m doing great, Joe. How are you doing?

Joe Fairless: I’m so excited about that I just jumped right in. I didn’t even say hi to you… Although I said hi to you when we talked before we started recording. But officially, hello. How do you wanna approach this?

Theo Hicks: As you mentioned, we’re gonna have part three today of the book, which is all about finding, underwriting and sending offers on your deals. After you’ve got the experience and the private/passive money lined up, next up is start looking for deals. So in this particular episode we’re gonna focus on finding the deals and the underwriting.

For finding the deals, one of the things that you’re gonna do after you find them is underwrite them and submit an offer. Sometimes, especially in today’s market, you’re likely gonna be in a competitive offer situation, so you want to approach your offer accordingly. Most people who haven’t done a deal before probably think that the only fact that matters is the price, but in reality that’s just one of the five factors that a seller is gonna take into account when reviewing the offers and selecting the best one.

Of course, one of them is going to be price. So if you have the lowest price, all things equal, it’s not gonna look as the highest price. So when you’re submitting an offer, especially in these competitive offer situations, you wanna make sure that you’re submitting the highest price that you can for the deal to make sense from a return perspective.

Now, that doesn’t mean that just because you’re offering the highest price you’re going to win, because these other four factors are gonna be taken into account, but the price is obviously gonna be one thing the seller is gonna look at.

Joe Fairless: I know first-hand for a fact that a deal we have under contract right now, we offered $400,000 less than the other group, and we got awarded the deal. So we were not highest on the price; we were almost half a million dollars below what the highest offer was on the price, but we got awarded the deal. And we got awarded the deal because of our track record and some of these other factors that we’ll go into. And this gives hope for single-family investors who are wondering about the learning curve and the type of experiences they’ve had in single-family and how that translates into multifamily.

Well, in single-family you do get awarded deals if you show strength from a closing standpoint. If you go in with a lower offer, but the seller really needs to get out of their property, then it’s possible that you’ll get awarded the offer, versus someone who has not as proven of a track record as you. And for all the single-family home investors who have 10+ deals under their belt – I know you know what I’m talking about – you get awarded deals based on other things than price. Price is certainly a determining factor, and it depends on the seller how much of a determining factor that is… But it’s not the only factor.

Theo Hicks: Exactly. And that naturally transitions to number two, which are the terms. At the end of the day, you have to know what the seller wants – do they want to exit as quickly as possible? Do they want a non-refundable deposit? Is that something that would sway them to a direction? All-cash offers, so if they wanna close faster, then you submit an all-cash offer; they don’t have to wait for you to go through all the financing process, and they don’t have to worry about the deal not being qualified by the lender. They’ll know that “Okay, I don’t have to worry about the financing aspect, because this person is paying all cash.”

Also, something else that you can do for the terms – if they wanna close quickly, if you can waive certain due diligence items. I’m not saying you should do this, but they’re just all options that you can do. You always wanna inspect the property, but… Let’s say your team member or your partner is a commercial real estate contractor, he’s been doing this for 20+ years; instead of having a professional inspector going in there, if you’re doing an all-cash offer, you can just have your contractor look at it instead.

Of course, if  you’re doing financing, you’re going to need to get an inspection and do certain due diligence items in order to qualify for the loan, but essentially, you wanna just take a look at your purchase and sale agreement, go through all the terms and see what you can do to make it more competitive, whether it be a non-refundable deposit, deposit a higher earnest deposit, shortening the closing period, all-cash offer… Things like that. Because again, if the seller wants to close faster, or have more confidence in your ability to close, you can tweak the terms to fulfill that need for them.

Joe Fairless: One thing you could also do – to build on what you said; it’s not in addition to, but it’s just a bullet point underneath – with a non-refundable earnest money deposit is instead of having that be held with the title company, if you were to be so bold, you could have that released directly (or immediately) to the seller. That way, they know that they have that money in their bank account. Because what typically happens, even if it’s non-refundable, it’s gonna be with the title company, and before the title company releases it, they’re gonna need to have the okay from both sides.

And if your non-refundable money is with the title company and then something were to come up – maybe the seller was dishonest about something, or the environmental didn’t come back clean, or the title didn’t come back clean – something that would trigger an issue that they weren’t being honest about whatever that deal point was, then what typically happens is you go to court if you can’t agree that “Hey, you weren’t being honest with me… So yeah, it was non-refundable, but you misrepresented XYZ.” And then the seller will get whatever gets agreed upon through litigation. And the seller doesn’t wanna do that, clearly, so a display of strength would be to have that money released from the title company to the seller maybe after a week, or something… Just adding in that extra talking point or that contract point, and that will definitely give your non-refundable deposit some extra credibility, compared to someone else who’s doing non-refundable for the same amount of money. So you do have your offer stand out.

Now, I’m not suggesting anyone do this, by the way. I’m simply saying what is possible, and you decide if that is the right approach for the particular deal that you’re doing. We have had buyers release their non-refundable earnest money to us on transactions, to show “Hey, we’re gonna be closing on the deal that we’re buying from you guys, and here’s our non-refundable earnest money. Now it’s in your bank account, versus it’s with a third-party.”

Theo Hicks: Yeah, absolutely. I can imagine them having cash in hand being much stronger than them having to wait to get that money until the close.

For those first two, the price and the terms – these are things you need to think about when you’re submitting your actual letter of intent. So your first offer to the seller is usually gonna be a letter of intent (LOI), which is like a non-binding agreement, just setting up expectations for the price and terms. So you’re gonna be able to put your price and your terms on there. All those things we’ve just talked about, you wanna make sure you’re thinking about those when you’re underwriting the deal, or I guess after you’ve decided that you’re gonna submit an offer after underwriting; make sure you’re doing this upfront, and not doing it best and final, or kind of waiting until the end and holding all of your cards to your chest… Especially in a competitive situation, of course.

Number three is going to be relationships. Everyone knows how important relationships are in real estate. We might have talked about this last week, but when you’re looking for real estate brokers, you shouldn’t expect them to send you their best off-market deals after knowing them for a week. Once you know them for a while and you’ve proven that you’re able to close on deals, you’ll just start getting better and better deals from them.

The same thing works for when you’re actually submitting offers. If you know the listing broker, if you know the owner, you’re gonna have an advantage over someone that they don’t know, because as Joe mentioned in the intro, a track record is gonna be very important, and if they know you and they know your track record, you’re gonna have an advantage over someone that they don’t know at all, they’ve just met, if your offer is the exact same.

Joe Fairless: So the question you might be asking is “Okay, what if I just am going in cold? It’s a deal I’ve found on LoopNet, or it’s a deal that I am making an offer on because it’s just an on-market deal…” One tip for you in that case is to ask the listing broker if he/she has any preferred mortgage brokers for this transaction… Because at least then, you’re aligning yourself with someone who the listing broker knows well, and maybe has some sort of agreement, side agreement, or who knows what they’re doing behind the scenes. But at least you’re going into it with a familiar ally of the listing broker.

Theo Hicks: Exactly.

Joe Fairless: And anyone can do that. All you have to do is ask. Now, you don’t necessarily have to go with that mortgage broker, but if you’re open to seeing different terms, and if the mortgage broker who the listing broker is recommending is similar or better than the other options you’ve got, then it’s a no-brainer; you go with that and it will likely help you get awarded the deal, if all the other things are equal.

Theo Hicks: Exactly. On that same note, back to building relationships – it’s not as good as what you’ve just said, it’s kind of a tier below, but if you’re wanting to build a relationship with a specific real estate broker and you find an off-market deal or whatever, and obviously, they’re not gonna be involved in the process, you can use their mortgage broker or their property management company if they have all that included in their company,  just to kind of push that relationship in a positive direction.

Number four – this is one that you might not even have thought about, but your team structure. Some owners, for example, won’t sell to a general partner that doesn’t have their own in-house property management company, for example. So if you have a third-party property management company, they might not sell to you or they might not be as competitive as if you’ve had your own in-house company. It might be true, but it also might be false, but the perception is that your company is not as integrated.

Remember, at the end of the day they wanna know that you are credible and that you are able to close on a deal. So if you have an integrated company, it kind of proves that you have that track record.

I remember a long time ago we talked about when you should bring on an in-house management company, and it’s once you have a large enough portfolio for it to make financial sense. So it’s perceived that you’re big enough that you have your in-house property management company.

Another example – and I believe we talked about this last week, with the alignment of interests – is also what other roles are your team members playing in the deal. Do you just have a property management company managing the property and that’s it? Or are they investors in the deal? Do they have equity in the deal? Have they brought on their own investors? Are they a loan guarantor? Who is your loan guarantor? Is it some other local owner who has experience, or are you just doing all this yourself? All those things are gonna come up during the best and final seller call if you get to that point; they’re gonna ask you about your team structure – who’s your property management company, are they third-party or in-house, who’s your lender? If you have a consultant, or some sort of mentor, or you’re partnered with a local owner, you wanna mention that.

So your entire team structure is something that could be a huge selling point for the deal, especially when you’re just starting off fresh and don’t have any experience.

Joe Fairless: We’ve lost out on a deal because we have a third-party management company. The seller went with another group that had similar terms (it sounded like; I don’t know for certain). They said that since we did not have an in-house management company, that they felt more comfortable with the company that did. That is not typical, but it did happen, and that’s why we included this in these factors.

Also, thinking about team structure, where you’re getting your equity – they’re team members, too. So the seller is certainly gonna be qualifying you and your equity partner or partners, asking you “Okay, have your equity partners reviewed the deal? Have they visited the property? Do they need to visit the property? If they don’t work out, where are you gonna get the equity? Have you ever partnered with those equity partners on previous deals? If so, how many?” Those are all the questions that you should be prepared to answer, and then some.

In the book we have all the questions — well, not all; I guess we’d never technically be able to have all, because people come up with random stuff… But most of the questions you should be prepared to answer during the conversation with the broker, and then also on the best and final call with the seller.

Theo Hicks: Number five, the last factor  is your underwriting. Essentially, are you able to identify extra value-add opportunities, which are things that will either increase the revenue or decrease the expenses – so are you able to identify extra value-add opportunities that other people that are submitting offers are not finding? Because at the end of the day, if you can have a higher NOI, which means you have a lower expense or a higher income, then you can submit a higher offer.

This kind of ties back into the price, but the better you’ll get at underwriting, the better you’ll get at identifying value-add opportunities on properties, and the better team members you have that can do that as well, then the higher offers you’re gonna be able to submit.

And again, since price is one of the factors, if you become an underwriting wizard, and a wizard at identifying these opportunities, then you’re gonna be able to essentially win it. If you’re good enough at this, you could win almost every deal, because you’re gonna be able to submit a price that’s so much higher than everyone else’s, because you know you’re gonna recapture all that after you’ve implemented your business plan.

Joe Fairless: So what’s an example, Theo?

Theo Hicks: Instead of doing coin-operating laundry in the laundry facility, you put laundry into the actual units and raise the rents on each individual unit. We actually have a list of (I think it’s) 27 ways to add value to apartment communities. If you just google “Joe Fairless 27 ways to add value”, you’ll find that blog post, and those two things that I’ve mentioned, the washer and dryer, and the carports are on there, but it’s also a list of 25 other ways to add value. Essentially, you just wanna be creative with it.

Another example – I can’t remember who you interviewed, but they would increase their advertising budget a little bit, because they would host these resident appreciation parties constantly, with raffles, and just very engaging… So because of that, they were at like 99% occupancy. So instead of underwriting a 5%-8% vacancy rate, they could underwrite a 1% vacancy rate. I’m not saying you should do this, because you have to prove that you can do this first, but they’ve proven that they can maintain essentially a 100% economic occupancy by bumping up their advertising budget. So when that happens, when you underwrite and you’re 4%-6% extra revenue each month, you can submit a much higher offer.

These are all things to keep in mind, and as you’re listening to the podcasts — you could even listen to a podcast by someone who’s not an apartment investor and find an idea of a value-add opportunity… Just being creative, and of course, it takes time as well.

Joe Fairless: When I was getting started, I read a book by Dolf de Roos called Commercial Real Estate Investing – he talks about all sorts of different ways to add value, not just to apartment buildings, but to commercial real estate in general.

Theo Hicks: So before we move on, just to summarize – the five factors that will win, or result in you winning or losing a deal in a competitive offer situation is the price, the terms, your relationships with the seller and/or listing broker, how you structured your team and you communicate that, as well as your underwriting skills. So those are the five factors to keep in mind when you’re submitting an offer in competitive offer situations.

The second thing you wanted to talk about has to do with the actual underwriting process. When you’re underwriting your deals – let’s say it’s an on-market apartment deal – there will be an offering memorandum, which is the listing broker’s sales package; I’m sure everyone who has looked at apartment deals before has seen one of these… It essentially summarizes the offering and talks about the property description, and the market… But then it also has a proforma section where they talk about their expected projections for the property from a financial perspective. And also they’ll have their rental comps, which is what they use to calculate the new rents once the renovations are completed [unintelligible [00:23:10].02] raise the market rents. So here are three things to look for when you’re reviewing the rental comps from the listing broker.

As Joe mentioned before, you wanna do your own comps, but you can technically use theirs as long as you address these three questions first, and make sure that the answer is correct and they’re not trying to pull a fast one out of you. Question number one you wanna ask yourself is how far are these comps from the subject property? The mileage is important, because if they’re 40 miles away and it’s in a massive market, then it’s probably not gonna be a good comp. But more importantly, you wanna make sure that the subject property and the comp property are located in like areas.

If you like anywhere near downtown area, you know that one street could be an A and two blocks over could be a D area. So technically, when you look at the comp map and you might be like “Oh, these properties are one mile apart, so I don’t need to investigate further”, but if you end up investigating further, you’ll realize that one property is right next to a college, and the other property has a really high crime rate. So yeah, they’re close, but they’re not actually comps, because those neighborhoods are completely different, which means that the demographic is gonna be completely different.

So that’s one question, looking at the distance between the two properties and making sure the actual neighborhoods line up.

Number two – and I know Joe has mentioned this before, but this is a big one – is when was the property renovated? If you’re doing a value-add deal and you are going to base your rent premiums on the proven rents they’ve received by doing similar updates to the interiors, you wanna make sure that those were 1) done recently (within the past year), and 2) make sure that they’ve actually done enough, and done it at a rate similar to how quickly you’re gonna renovate them.

For example, a comp that has renovated five units in the past two years is a lot different than a comp that’s renovated five units in the past two months. So if they’ve renovated five units in the past two months, then you can expect to receive similar rental premiums, but if it’s been two years ago, who knows what the actual rent premiums are going to be, and you can’t necessarily rely on that data, because it didn’t happen fast enough… Unless of course you plan on renovating five in two years.

Joe Fairless: And these two points came from a deal that we were looking at. The deal was in Anderson, which is a suburb of Cincinnati, and they showed rent comps that were in areas called Norwood, which is not Anderson, and it’s completely different, and far away relatively speaking… And then the renovations looked good, but they’d been doing them over a  two-year timeframe, and that’s not the timeframe that we do renovations; we want all the renovations done within 12 to 16-18 months. We want all of them done. They’d only done 10% within two years… But we want all of them done, definitely, within two years.

As a result, that doesn’t really give proof of what the market can command, because it’s just over too much of a timeframe. There’s all sorts of different variables that could have happened; they could have offered concessions, and now the concessions are burned off… They could have just been turned down by 75 people, and then the 78th person said “Yeah, I’ll buy it” because they had some weird circumstance, or they had to move in quickly and they had the ability to pay a little bit more. So you wanna see more of a pattern. That’s where the two came from, from an actual deal.

Theo Hicks: And then the third one is you want to ask yourself “Do the property operations match?” What I mean by property operations, one example would be the utilities – who pays for water, who pays for electric, who pays for gas? If the owner of the subject property, the owner pays for just water, and you plan on just paying for water as well, and the residents pay for their own electric and/or gas, and then you go look at the rental comps and you have a rental comp where the owner pays for everything, then those rents are gonna be completely different… Because if you’re including the utilities in the rent, it’s gonna be higher.

So if you’re listing a unit for rent and saying “All utilities included”, not only is someone going to rent that  unit faster, but you’re gonna be able to demand a higher rate, because of the cost savings associated with saving $50-$100/month on utilities.

Another example from a property operations perspective is move-in specials. When you’re doing a rental comp analysis and you’re calling up or visiting these properties in person, you want to ask what type of concessions they’re offering; because if their rents are $50 higher than all the other rental comps in the area, and you call them up and they say “Yeah, we’re offering first month rent-free”, then in reality it’s not actually $50 higher, it’s actually lower, because they’re giving away free rent… So you’re gonna be able to demand a higher rent if you’re giving away first month’s rent free, reduced security deposit, referral fees, things like that.

So make sure that the types of concessions that are offered are similar at both properties. They don’t have to be exact, but just use common sense, and if one property has some crazy rent special and yours doesn’t, then you probably should pass on that rental comp and find another one.

Joe Fairless: But use that information as something you want to dig into more, because if someone’s doing major concessions in your submarket, then that could be a red flag.

Theo Hicks: Exactly.

Joe Fairless: One other thing – I have noticed on the 30 to 100 units that brokers will be more inclined to put all-bills-paid properties into the rent comps when comparing if their property is not all bills paid… Whereas 100+ units – you might have a more sophisticated buyer. I haven’t seen any brokers put all-bills-paid properties in the rent comps if their subject property was not all bills paid. But I have seen it multiple times with 30 to 100 units.

So if you’re buying in the 30 to 100 or 20 to 100 units, then be on the lookout for that, and just make sure you’re comparing apples to apples, because as Theo said, all-bills-paid properties, rent per square foot and overall rent will be through the roof compared to a non-all-bills-paid property.

Theo Hicks: In the book, when we go over the rental comps, we go over a lot more than this. We tell you exactly how to do rental comp investigation online, how to do it over the phone, and how to do it in person, to kind of cover all bases.

So just to summarize quickly, the three things to look out for when you’re reviewing the broker’s rental comps is 1) look at the distance between the subject property and the rental comp, and make sure that they’re in alike areas/neighborhoods. 2) Looking at the renovation timeline and making sure that the renovation timeline that they’ve used is comparable to how quickly you’re gonna do your renovations. And then finally, making sure the property operations are similar, as well.

That wraps up part three of the deal. Next week we’re gonna talk about the execution. Once you’ve submitted the offer on a deal, now it’s time to actually start executing your business plan, which starts with due diligence, and then closing, and then your asset management responsibilities. So we’ll be talking about a couple of topics as it relates to those.

I’m really excited for this book to be coming out next Tuesday.

Joe Fairless: Yeah, I am, too. I’m excited for how helpful it will  be, and quite frankly, for us just to be done with it. [laughs] This has been a year in the making, and it’s been a labor of love for both of us, but now it’s time to give birth and kind of let the baby do its thing. Nothing else in the marketplace is out there that addresses the how-to guide for apartment syndication… So go to apartmentsyndicationbook.com and make sure you get the free goodies too, because we’ve got a bunch of good stuff that will be helpful for you when you pre-order, or order during the first week. The first week – that deadline is September 18th. By September 18th you’ll be eligible for all the free goodies if you go to apartmentsyndicationbook.com. And you’ve gotta e-mail the receipt to info@joefairless.com.

Theo Hicks: Alright. Well, to wrap up, make sure you go to the Best Ever Community on Facebook – that’s BestEverCommunity.com. Each week we post a question of the week, and we use your responses to create a blog post.

This week’s question is “What is your greatest strength and how has it helped you as a real estate investor?” So what are you really good at and how has it been beneficial to your real estate investing career?

Joe Fairless: What’s yours?

Theo Hicks: Well, I was thinking about that, and I would say now — I’m not sure what the word would be, but I’ll just say my biggest strength is I don’t panic anymore. So if anything goes wrong, instead of having that moment of like “Oh my god, the world’s ending!”, I’ll just be like “Alright, it is what it is” and then with a clear mind I’ll come up with a solution quickly, rather than thinking about it constantly and letting it affect other aspects of my life. So kind of just — I guess a better term would be compartmentalize, so I can not think about it, and then once something comes up and I need to do it, I can turn everything else off, focus on that and do it. Once it’s done, I can turn that back off and go back to doing whatever else I’m doing, without letting it stress me out.

I wanna say that this is a newer ability. I did not have this when I first started off at all. I was the exact opposite. I’d be having a minor stroke for a year straight.

Joe Fairless: It is quite the skillset to be able to compartmentalize so that you are focusing on one thing and then knocking that out, because there is incredible power and focus, that’s for sure… And it’s something more and more people lack because of social media and just the way we operate with our smartphones, and being pulled in a lot of different directions; it’s the lack of focus. But when we do have focus towards something, it’s very powerful.

I would say mine is resourcefulness. I believe that whatever comes across my way, I’ll find a solution. Sometimes it’s not the solution that is most desirable, but I’m incredibly resourceful, and that has served me well as an entrepreneur; I make things happen, and it’s just something I’ve always had, and applying it to what we do has been very beneficial.

Theo Hicks: I would agree, you are very resourceful. And then lastly, make sure you subscribe to the podcast on iTunes and leave a review for the opportunity to be the review of the week. This week’s review is from LegacyDriven. The title of the review is “Be a sponge.” The content of the review is “I say ‘Be a sponge’, because I’ve listened to this podcast for about six months, and the knowledge I have gained is hard to believe. Since listening, I’ve rented my home that I was going to sell, and getting positive cashflow, too. I’m excited about acquiring more units and acquiring more knowledge with Joe along the way.”

Joe Fairless: That’s great. Congrats on renting that house out and getting some cashflow. What a huge difference that will be… That will have a ripple effect. Throw a stone in a pond and see the ripples; those ripples are all the positive actions that will take place as a result of you renting your place out and cash-flowing, versus buying a place and “upgrading” into a bigger and better place… Instead you did the right thing, in my opinion, based on me not knowing you — but generally speaking, you did the right thing to cash-flow, and then congrats on your future goals and looking forward to hearing more about how you do.

Thank you, everyone, for hanging out with us. I am confident that this was valuable if you’re raising money, buying apartments, or just an investor in general who’s looking to enter into any of these areas. And if not, then why are you still listening right now? [laughs] You should have turned it off a long time ago.

I sincerely appreciate the review by LegacyDriven. Powerful name, I like it! LegacyDriven, thank you for that review, and everyone else, please leave a review in iTunes to help us continue to have a high quality for you and everyone else. We’ll talk to you tomorrow.

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JF1459: Raising Private Money | Best Ever Apartment Syndication Book (Part 2 of 4) #FollowAlongFriday with Joe and Theo

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Follow Along Friday is back and we’re talkin’ the latest book release again. Joe and Theo are going to tell us about part 2 of the Best Ever Apartment Syndication Book, which is all about raising money. Get an insight to the value this book will bring you by listening in on this episode. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help.

See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got an episode today that will help you attract private capital by aligning yourself with the right team members, especially if you have little experience and little credibility in the industry. Last week we talked about the experience component and how important that is, so this week we’re talking about the ways to attract private capital, as well as to attract the right team members who then help you attract private capital.

It’s a four-part series, and this episode is inspired by the book; it’s not out yet, but it’s available to pre-order. So you can go to ApartmentSyndicationBook.com, pre-order it… You’ve got a bunch of goodies when you pre-order it. Just e-mail the receipt to info@JoeFairless.com and you’ll get all those goodies.

Last week we talked about experience, this week we’re talking about credibility and attracting private money. Let’s get rockin’.

Theo Hicks: As Joe mentioned, last week, the first part, we talked about making sure you have the experience requirements before becoming a syndicator… So it’s having preferably both – past business experience and past real estate experience, but if you’re attempting to do your first apartment syndication, you’ve never done one before, you’re still gonna face a credibility problem in the face of potential passive investors, because if you’ve never done apartment syndication before, they’re gonna want to be confident that you’re gonna be able to return their capital.

So before you even find private money investors, you’re gonna need to address that credibility problem, and that’s where finding experienced team members comes in. That’s why one of the parts of the money part of the book is building your actual team. There’s a lot of different team members you need – you need a property management company, a real estate broker, you need attorneys, a mortgage broker, accountants…

In this episode we’re gonna focus particularly on the real estate broker, and we’re gonna go over some ways to win them over.

Joe Fairless: That is the challenge at the beginning; I know I had it at the beginning whenever I had broker conversations… I thought I was riding on my high horse with four single-family homes that I had at the time, and I thought for sure they would all just fall over and fight to talk to me, since I had these four single-family homes. Not at all… At all, at all, at all. [laughs] They were not very interested in talking to me, because I had four single-family homes, since I did not have experience with apartment communities.

So I personally came across this challenge. I wish I had this episode to listen to whenever I was going through this challenge, because it would have made it a much more seamless transition, and I would have been able to attract brokers quicker, I would have been able to grow faster, in a more effective way… But I didn’t. However, you do, so here are four tactics you can use to attract the best brokers in the market that you selected.

Theo Hicks: Yes. And the idea behind these four tactics is to put yourself in the mind of the broker and ask yourself “What do they want?” and based off what they want, how can you show them that you can get them what they want? At the end of the day, they wanna make their commission; in order to make their commission, they have to be confident that once they find a deal, the person they send it to has the ability to close. So since you’ve never closed on a deal before, you can’t leverage your past experience; instead, you can do these four things to prove to the broker that you are going to be able to close on a deal.

The first one, kind of obvious, but just pay them a consulting fee. So instead of waiting to pay them after closing on a deal, offer to pay them a couple hundred dollars an hour for their time. So if you are visiting properties with them, if you’re having conversations on the phone with them, log that time and offer to pay them a consulting fee.

Joe Fairless: I actually don’t think that’s obvious at all. I didn’t know of anyone who had offered that, and I forget the guest – maybe you remember the guest who mentioned this. He’s in the Carolinas, I believe.

Theo Hicks: Yeah, his name was T.

Joe Fairless: T, yes. He’s a broker. When he mentioned that, I’d never heard of it, and I’ve mentioned in a couple presentations when I’ve spoken at some conferences, and I hadn’t heard of anyone who had heard of it whenever I spoke about it… So I think that’s great, and it’s such a quality investment of a thousand dollars. A thousand dollars is a lot of money, but so is the rapport that you build with a top broker in the market, because you’re likely going to be making more than the thousand dollars; you’re likely gonna be making a hundred times more than that, or ten times more than that, or whatever size your deal is. So it’s a really good investment, in my opinion.

Theo Hicks: Number two is when you’re having a conversation with a broker, one thing you wanna do is ask them “How many properties have you sold in the past year?” and when they tell you that number, ask them for the actual addresses of these properties, go visit them in person, and take a look at the condition of the property, the location, the size… Anything that can let the broker know whether that specific property aligns with your business plan.

So you’ll visit the property and then you’ll follow up with your broker – either a phone call or an e-mail – and say “Hey, I went and visited your property at ABC Street. Really good deal. Here’s what I liked about it, here’s what I didn’t like about it.” Number one, it’s showing them that you’re proactively going out there and looking at deals, but two, it also gives them a better idea of the type of deal you’re looking for… Because some brokers might specialize in a specific type of deal, where other brokers might just look at any deal that comes in, no matter what the size or the asset class. So it’ll give a better understanding of the type of deals you’re looking for.

On a similar note, kind of a hybrid of this, is to do the same thing, but when they send you deals. So when they send you deals and you underwrite it, instead of just disqualifying the deal because it doesn’t meet your return goals, instead of just saying nothing, e-mail the broker and tell them what you liked about the deal and what you didn’t like about the deal, and why it was disqualified.

Essentially, look at the deals they’re sending you or the deals they previously sold, and tell them what you did and didn’t like about those deals as it relates to your business plan.

Number three is to provide them with information on how you’re going to fund the deal. Once you find your mortgage broker and you’ve had a conversation with them, reach out to your broker and say “Hey, I talked to ABC mortgage broker.” Once you fill out the personal financial statement or once they’ve told you you qualify for a deal, tell your broker that “We qualified for financing.”

Also let them know how you’re gonna actually pay for the down payment, so explain to them how you’re having conversations with passive investors, tell them how much money in verbal commitment you’ve had… Then also, since you’re probably not gonna be able to qualify for the loan yourself, let them know that you’re having a conversation with people who are verbally interested in signing on the loan and being a loan guarantor.

Essentially, anything that has to do with how you’re going to fund the deal or how you’re gonna qualify for financing, follow up with the broker and let them know and keep them updated.

Joe Fairless: And I would push this into number 1, or 1.b, because if they don’t have the confidence that you’re gonna close, none of this stuff matters unless you’re paying them the consulting fee, or by the hour.

My suggestion is to proactively address how you have access to capital or how you have capital yourself. That way it addresses the 10,000 pound gorilla in the room… Or elephant! I almost said monkey, and I was like “That’s a really heavy monkey…” Because they’re gonna be thinking about it the whole time you’re talking, “Can this person close? This is a great conversation, they’re nice, but can they close? Can they close? Can they close?” So just proactively address that one.

Theo Hicks: Exactly. I’m actually in the process of having real estate broker conversations. We actually talked to a guy yesterday, and that’s exactly what we do. When we give them our background, we mention exactly what we’ve done – not only our real estate background and our business background, but what exactly we’ve done in regards to syndications… So do we have a financing lined up? Do we have private capital lined up? Who do we have on our team so far? And just mention all that stuff up front, and then follow up with updates as you go.

As Joe mentioned, if you don’t address that from the beginning, they’re not gonna take you seriously at all, because they’re not gonna know if you have any of those things lined up.

So that’s kind of leading into number four, which is constantly follow up with your broker. You’ve got two ways – number one, drive to their properties and let them know what you liked about the properties, and number two, provide them with information on how you’re funding the deal… And any other update that you can provide to them that will show you you’re getting closer and closer to being able to close on a deal, you want to send that to them.

Every week or every two weeks make sure you’re constantly in contact with these brokers, letting them know that you’re taking action.

Joe Fairless: And there’s certainly a fine line there, with being a nuisance to being someone who’s proactively following up… And my suggestion is it’s what Theo mentioned at the beginning of our conversation – put yourself in their shoes; would you want someone e-mailing you weekly, saying “Hey, got a deal? Got a deal? Got a deal? Got a deal? Got a deal?” No, you don’t want that.

But would you want someone who you’ve told that you’ll follow up with them when you have a deal, and you also introduced them to some team members – would you want someone to follow up with you and say “By the way, thanks a lot for the recommendation, for introducing me to so-and-so. I spoke to her, and I’m likely gonna be bringing her on my team as well. Do you happen to have any recommendations for XYZ?” Maybe it’s a title company, maybe it’s something else. And the answer is yes, the broker would be usually totally good with that, because the broker knows that this is a relationship business, so when he/she is referring other team members of theirs out to potential clients, then they look good too to the title companies, to the attorneys etc. And it’s good to know their contacts are being actually contacted by the person…

So add value when you follow up. It’s important. Otherwise, it’s gonna have the opposite effect of what you’re intending.

Theo Hicks: Exactly. So these are four ways to win over the real estate broker that we’re gonna talk about today. In the book we follow a similar process and provide a similar explanation for the other team members, so how you win over the property management company, how do you find the correct accountant, and how do you talk to mortgage brokers – all that is also covered in the book. On this episode we’re touching on the real estate broker aspect.

Joe Fairless: Cool. And in ten seconds or less, what are the four things again?

Theo Hicks: Consulting fee, number one; so pay then. Number two is drive to their recent sales and tell them what you do and don’t like about that property. Number three is provide some information on how you’re going to fund the deal, and number four is constantly follow-up with new information and added value.

Joe Fairless: Cool.

Theo Hicks: So once you have the team lined up, and you have the credibility that comes from the team, now it’s time to find private capital.

Joe Fairless: Yup. And the challenge with private capital initially is your track record (or lack thereof). I’ve mentioned this multiple times, but the disclaimer one more time is I’m not suggesting that everyone should raise private capital. I am assuming at this point that you have the experience and the knowledge in order to safely navigate a deal to as what would be expected for the industry.

So if you’re just starting out, I don’t recommend raising private capital. But assuming that you’ve got some sort of knowledge, then this will help you gain that alignment of interest with team members so that you can attract the private capital.

Whenever I was starting out, that was a big challenge that I had, too; four single-family homes doesn’t amount to much from an experience standpoint, so instead, on the first deal, what I did is I had the brokers put in their commission into the deal, and they were part owners with us in the deal. What that allowed me to do is to speak to my private investors and say “Yeah, I don’t have the experience, but the brokers have four decades, five decades (or whatever it was) of experience, and they’re partnering with us on the deal because they like it so much. That went a really long way.

Essentially, what you’ll need to do is you’ll need to find some people who can address that experience challenge that you’re ultimately gonna come across when you’re starting out, and you will give up a portion of the deal – that’s just how it is – or a whole chunk of the deal, but who cares, because you’re getting that track record. So it’s important to have that mindset of “Yeah, I’m gonna give up a decent amount of the deal, but it’s gonna get me in the door.” This is a temporary challenge, and once this is addressed, after a couple deals or maybe even one deal, then I won’t have to do that, or I won’t have to do it as much as I used to.

Theo Hicks: These are all things that you can leverage when having the conversation with your passive investors, and saying “Hey, you’re investing money in the deal, I’m investing my own money in the deal, and I’ve got alignment of interest with my team members” based off of the five things that I’m going to explain right now, of how you can have alignment of interest with your team members.

These start from the lowest to the highest level of alignment of interests, and you can do this with different team members. The first level or the lowest level of alignment of interest is just bringing on the qualified team members. As you’ve mentioned before, bringing on a qualified real estate broker, bringing on a sponsor or a mentor, or bringing on a qualified property management company on your team.

Joe Fairless: Or all of them.

Theo Hicks: Of course, you need all those people… So that’s number one – bringing on a qualified team member. But that’s the lowest, because they don’t really have any skin in the game whatsoever; they’re just helping you manage the deal.

Number two is you bring on this qualified team member and then you give them a percentage of the general partnership. So you bring them on and you offer them a percentage of the general partnership; this is number two. The reason why it’s not higher is because they still actually don’t have skin in the game. Yeah, the amount of money they’ll make is based off of the success of the deal, but they’re not gonna lose any money… Which is why the next tier up, number three, is bringing on a qualified team member, giving them a percentage of the general partnership because of their investment of money in the deal. So just giving it away to them, and now they’re gonna invest their money in the deal for that chunk of the general partnership, so now they actually have skin in the game.

Joe Fairless: But the money is treated as limited partnership money… But as part of the negotiation, you say “Yeah, if you also invest in the deal, then you can be in the GP because of your track record.”

Theo Hicks: Exactly. So now they have skin in the game. The fourth level is the previous three levels, but they’re also having other people that they know bring money into the deal. So they’re having their own investors invest in the deal.

Actually, when you’re having initial conversations with your real estate broker or your property management company, that’s a question that you can ask. You can ask them “Do you have investors who would be interested in investing in apartment deals?” I’ve asked every property management company and real estate broker I’ve talked to that question, and much to my surprise, they all said they do have people who are willing to invest in these types of deals. I was actually surprised when they said that, because I didn’t know. I figured that maybe it’d be 50/50, but all of them have said it so far.

Joe Fairless: Wow, it’s interesting…

Theo Hicks: So again, number four is bring on the team member, having them invest and having someone on their team or someone that they know invest as well. And the fifth is having them actually sign on the loan, so having them be a loan guarantor. That way, they’ve got a lot of skin in the game – they’ve got their money in the game, they’ve got their personal finances in the game…

So if you tell your investors that “I’m investing in the deal. I’ve got qualified team members who are investing in the deal, they’re bringing on people to invest in the deal, and they’re signing on the loan”, that’s pretty impressive.

Joe Fairless: You just locked it up, yeah. You just locked it up, the credibility, absolutely, when you do that.

Theo Hicks: So for these five levels, as I’ve mentioned, they’re going from lowest to highest alignment of interest, but there are three team members that can do any of these five. You’ve got your real estate broker, a sponsor or a mentor, a consultant, and your property management company.

For those three, the property management company would result in the highest level of alignment of interests, because there’s not only alignment of interest through bringing on money, bringing on other people’s money, signing the loan, but they’re also involved in the day-to-day operations of the deal.

The next would be a sponsor, because they’re not gonna be involved in the day-to-day operations of the deal, but they do have experience, so you can leverage that and tell your passive investors “Hey, I’ve got this sponsor who’s got 1,500 units in this area. They’re investing in the deal and they’re gonna allow me to ask them questions if anything were to come up.”

And then the one that is the lowest is the real estate broker, just because they’re obviously signing off on the deal up front, but once they get their commission, they’re not necessarily involved in the deal any longer, besides making the money based off of which tier of alignment of interest they’ve decided to pursue.

Joe Fairless: And a bonus one, number six, would be to give the property management company a little bit less than what they were wanting on a monthly basis, but then back-load that once you achieve your metrics that are in the proforma, and give them a bonus that is twice as much as what they would have made with that whatever you lowered it by.

Let’s say you lower it by $100,000, because they were gonna make a certain percentage, but now they’re gonna make 100k less over five years as a result of the fees; however, when they help you achieve the metrics by effectively managing the property, they receive a bonus of 200k in five years, or in two years when you do a refinance, or a supplemental loan.

That will show alignment of interests with the deal, because the property management company gets a bonus, and it also does not give them any equity in it; you just have to have some sort of contract drafted up that shows those terms.

Theo Hicks: Exactly. And then also, it’s essentially a value-add opportunity, because when you underwrite the deal, if you’re lowering that property management expense, your expenses are going down, so the ongoing cash-on-cash return is going to be higher, and then instead of paying that off each year, you’re just paying off that big chunk of equity you make at the end.

Joe Fairless: Yeah. It can actually help you on the acquisition front too, because you can underwrite it a little bit differently than what other people are underwriting, because your expenses are lower than what other people’s expenses are. You just don’t have as much upside on the back-end, because you’re giving them a bonus… So as long as the numbers work on the back-end, that could be a way to get a deal that perhaps you wouldn’t have gotten otherwise, because you were underwriting it differently.

Theo Hicks: Exactly. So that’s the approach you wanna go with how to have that conversation with the property management company up front during the interview process. To quickly summarize, the six different ways to create alignment of interest with your team members, going from lowest to highest, is number one, bring on a qualified team member with a property management company resulting in the highest, followed by a sponsor or a mentor, followed by the real estate broker.

Number two is to give them a percentage of the GP. Number three is to have them invest as limited partner in the deal. Number four is to have them bring on other people to invest as limited partners in the deal. Number four, have them sign the loan, and number six, reduce their ongoing payment and double or triple it at sale.

Joe Fairless: Or some sort of capital event, if you do a refinance or supplemental loan. Great stuff. Got any updates this week?

Theo Hicks: I don’t. What about you?

Joe Fairless: I decided to sell the three homes, but there’s a wrinkle in the plan, and that is I looked at the leases. They expire this coming summer, so we’re basically 12 months away… Therefore what we’re doing is we are sharing the deals with our property management company, who said they might have investors who are interested… So there you go.

If you look at the 1% or 2% rule, they’re 0.7% across the board… So it wouldn’t be as much cashflow. I’m not sure if an investor would want it… Who knows, we’ll see. I really don’t care. If not, then I’ll just sit on them for 8, 9 months and then sell them retail next summer.

Theo Hicks: Yeah, that’s an advantage of having the single-family rentals, unless of course the lease isn’t expiring for a while.. But you can sell it to live there as a regular homeowner, or you can sell it to an investor, so you kind of have a larger market.

Joe Fairless: Yeah. The only reason I’m doing it I’ve got 349k trapped in those homes in equity, and I make like $250/month maybe, in total from those three homes, because if there’s repairs, or a tree falls on a car or something like that… And plus the liability of having those homes… It’s time to take those and put that money into our deals.

Theo Hicks: Are you allowed to 1031 into a passive investment?

Joe Fairless: Technically, yes, you are… For our group, we don’t accept 1031’s unless it’s 3 million or more, because we’ve gotta restructure the whole kit and caboodle, and it’s just not worth all that brain power from attorneys and us, and coordination, logistics… So if one of our investors asks us if they can 1031 into our deals, the answer is if it’s 3 million or more.

However, we do 1031’s from one deal to another, and we have, but we just don’t accept outside 1031’s that are not our deals. So I could not 1031 my proceeds from these homes into one of our deals, because it’s missing one zero at the end.

Theo Hicks: It makes sense. Okay, I hope you sell those puppies and get to invest that money into the next deal. If not, then I guess [unintelligible [00:26:27].03] opportunity to sell them in the next year.

Joe Fairless: Yup.

Theo Hicks: Alright, so before I conclude, make sure everyone listening, guys and girls, goes to the Best Ever Show community on Facebook. That’s BestEverCommunity.com. We’ve got over 1,000 active real estate investors asking questions, posting content and responding to our Best Ever Community questions of the week, where we will take your answers and create blog posts.

This week’s question is what year do you think the next downturn/recession/market correction will happen, and why? I’m looking forward to reading your responses and your predictions on when the next correction/recession/whatever terminology you prefer to use, is going to happen. We will take all the responses and create a blog post next week.

Joe Fairless: My favorite so far has been — I can’t remember who it was, but he said something like “I don’t know, it’s just speculation. No one knows.”

Theo Hicks: Yeah… It’s all speculation.

Joe Fairless: Yeah, and then someone said “Amen!” and I liked that, because… Who knows? More importantly, make sure that our investments, your investments are set up to handle a market correction. That’s more important. Why try to time it? It’s fun to talk about it, I guess, but why not just set it up so you’re gonna mitigate risk as much as possible along the way?

Theo Hicks: It was Julia, and she said “No one knows, and it’s a futile exercise.”

Joe Fairless: There you go, Julia… [laughs] I love Julia, she’s a character. Yup.

Theo Hicks: Everyone knows every single year, every single month, every single day there’s someone writing an article saying the crash is coming tomorrow, it’s gonna be the biggest crash of all time. People have been saying that ever since there was a market to crash, so… As she said, probably a futile exercise; make sure you’re set up for success no matter what the market is.

Joe Fairless: It’s a good conversation, and perhaps that’s why we posted it, but I agree with Julia, who knows…? But just set yourself up the right way so you mitigate risk, and we’ve talked about that – you just google “three immutable laws of real estate investing joe fairless” and that’s how you do it.

Theo Hicks: Exactly. Alright, and then lastly, everyone, guys and girls, please subscribe to the podcast on iTunes and leave a review for the opportunity to be the review of the week. This week’s review comes from Shae Carr, with the title “I’m a fan.” Their comment was:

“Informative, short and to the point. This podcast is enjoyable and truthful. Thanks for sharing your tips with the world.”

Joe Fairless: Well, thank you, Shae. I appreciate you spending some time and investing that into writing the review, and thank you for listening, and I’m glad you’re getting a lot of value from it. Please everyone leave a review; that will help us get high-quality content, and help you out ultimately.

Thanks for listening, thanks for hanging out, and we’ll talk to you tomorrow.

Best Ever Show Real Estate Advice

JF1452: Best Ever Apartment Syndication Book: Part 1 – The Experience #FollowAlongFriday with Joe and Theo

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Today’s Follow Along Friday is based on the new book Joe and Theo wrote, Best Ever Apartment Syndication Book.  The book is broken down into four parts, today they discuss part one, the experience. Hear what you can do to gain experience or find someone who has the experience to partner with for your first apartment syndication. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

We’ve got some information that I think is gonna be pretty helpful for you if you are looking to raise money and buy apartment communities, or even separate those two – if you’re looking to raise money and do something else real estate-related… Or you’re just looking to buy apartment communities with your own money, this is gonna be relevant. We’re gonna be talking about what you need prior to raising the money. This is inspired by the book that Theo and I wrote, and is being published September 10th, but it is available right now for pre-order. You can go to ApartmentSyndicationBook.com, and when you pre-order the book, you will receive a free eBook from Gene Trowbridge. His book is called “It’s a Whole New Business: The How-To Book of Syndicated Investment Real Estate.” That’s the eBook that you’ll get when you pre-order our book, and you’ll also get some other goodies, too. Seth Williams is providing an eBook, and you’ll get some different calculators and things that we use in our business. So go to ApartmentSyndicationBook.com.

The book is in four parts, that’s how we’ve structured it. Part one is the experience, so what do you need to know and put in place prior to raising money. Part two is finding the money or attracting the money. Three is the deal, and four is the execution. So today we’re gonna be talking about the experience.

Certainly, in the short period of time that we have, we won’t be able to go through everything that’s in the book, but we’ll touch on some important aspects, and it’s not to promote the book — well, it kind of is to promote the book, but the objective of our conversation right now is to provide you with actionable information, so regardless of if you buy the book, this conversation will still be helpful for you… So what’s the best way to approach this, Theo?

Theo Hicks: As Joe has mentioned, the book is broken into four different parts, and the idea is to show you not only what to do, but how to actually do it, as well. So there’s exercises that you’ll actually do throughout the book that will add value and will bring you one step closer to actually doing a deal… But each of the four parts are kind of broken into subparts, and they’re in order of  essentially how you go from where you are right now, to by the end doing your first deal.

In regards to the experience, that’s actually broken into four parts. It’s broken into knowledge, goals, brand building, and then market evaluation. I think the best way to approach the conversation is to kind of go through those four, the first one being knowledge. A good place to start and one of the things that we do talk about are what are the requirements you need before you even start this process? Because unfortunately, not just anyone could just automatically start up the process of learning, and then once they know what they’re doing, raise money. There’s a couple of other requirements that you’ll need beforehand… So I think that will be a good starting point.

Joe Fairless: Yeah, I agree, because we’ll see books that say “You can do deals and partner with other people without any experience and without any money, and it is possible to do that”, but there’s a caveat, and that is you’ll need knowledge. If you don’t have experience and you don’t have money, you need knowledge in order to make sure 1) that you’re structuring the deal for yourself properly, but most importantly, you’re structuring the deal with others properly.

So the two requirements to become an apartment syndicator — it’s actually an and/or… That is either real estate experience and/or business experience. I should say that it’s more than just experience with business. It should be a track record of accomplishments, because if you’re just starting out, then maybe you don’t have that real estate experience… But if you are a successful salesperson in an organization, who has been promoted 3-4 times within 3, 4, 5, 6 years, then that says something about how you’re savvy in business and how you know how to hone a craft… And that’s a requirement for what we do, and that’s a requirement for being successful in any business.

So look at your experience and give yourself an honest assessment of “Have you excelled within your current professional career?” and if so, what does that look like? What milestones have you achieved that perhaps are not typical for others in your industry who have been in that industry for that same period of time? And if you haven’t, and you also don’t have any real estate experience, it’s my opinion that apartment syndication is not for you at this moment. However, if you can start learning the process, learning the fundamentals, learning the lingo, and then get experience by interning for someone, and then build your track record that way while offering to do things for free for others, then you’ll be able to build a track record and ultimately you’ll check the box for what you need prior to becoming an apartment syndicator, and that is some sort of real estate background and/or a professional business background where you have accomplished things that are not typical for others in your professional industry.

Theo Hicks: And something else that’s important… At the end of the book, this assessment that Joe’s talking about — we actually walk you through an assessment where you analyze your real estate and business background and give yourself a rating, and then based off of where you fall on that scale, we kind of give you some advice on how to move forward. Obviously, if you have a very strong rating, then you can move forward; if not, as Joe mentioned, you’ll need to actually work on gaining experience in real estate or business. It doesn’t have to be something in apartments, or you don’t have to be a CEO of a company; the idea is you need to have some sort of background that when you’re going to people and asking them for money, they are gonna ask you “Why would I give you money? What’s your background?” and you have to be able to tell them something.

And part two, the money – another part of that, because your private investors are gonna be kind of on your team. Once you analyze and figure out what your background is and what your strengths are, you’ll wanna kind of complement those with other team members. That’s gonna be what we talk about in part two, building your core real estate team… But just as an example, if you have a really strong business background, you’ve got a lot of business contacts of high net worth individuals, that’s really good because you’ll have that money aspect covered, but… They don’t really know how to asset manage or how to operate a deal or how to underwrite a deal, so if that’s the case, then you can complement that by finding a really strong property management company, which you wanna do regardless… Maybe bring on a partner or a sponsor. And of course, vice-versa, if you have a really strong real estate background, you might not necessarily have a lot of relationships with people that have high net worths, or people in the business world that would invest with you passively… So from that standpoint, you might need to bring on a partner who raises money, and you just do all the operations.

Joe Fairless: Yeah, and everyone’s got some assets that they’re working with, and I talk about that at the beginning of the book, and I talk about it in a way that perhaps you might not have thought of before in terms of the assets that we all have… And as an exercise or preparing to launch a book and put any finishing touches on this book, I was up last night — one, I could really sleep, but then two, I was just reading reviews of other people’s books in the real estate category, and I was reading the negative reviews. A lot of the negative reviews on other people’s books – they could be grouped in certain ways, and one of the groupings was “Yeah, this works for so-and-so person, but my market’s different”, or “This person invested at the right time in 2008, but now deals are hard to come by.”

There’s always gonna be an advantage for when you jump in and do this, and there’s always gonna be disadvantages. There’s always gonna be advantages for what you can bring to the table initially, and there’s also gonna be areas that you’ve gotta shore up. And the sad thing about reviews like that, where people say “Hey, they started at the right time in 2008, or 2009, or their market is better than mine” is that the reviewer doesn’t realize that they do have assets, they’re just different assets from perhaps the author, or other investors.

For example, we all live in either a deal market, or a money market. We all live in a market that either has deals, or we live in a market that has a bunch of rich people… And it’s important to recognize if you’re in a deal market or a money market, and then approach accordingly, because you can leverage that. If you’re in a deal market, then great – you build a platform, which we talk about in the Experience section, where you attract investors… And if you live in a money market, then great, you leverage those connections that you have and you go partner up, or you go do some research and you find a market that makes sense that cash-flows.

So there’s always gonna be some challenges, but there’s also always a solution. That’s a core belief I’ve always had – there’s always a solution. We might not like the solution, but there’s always a way to work things out. I whole-heartedly believe that, and I really am proud of my resourcefulness because of that belief, and my resourcefulness comes because I believe that.

And then one thing that you mentioned, Theo, I just wanna touch on… You said find investors and ask them for money, and I just want to tweak that a little bit, and I wanna say we wanna attract investors, and we wanna offer them opportunities. I never ever, even at the beginning, have asked people for money, ever; instead — actually, I take that back. On my first deal I didn’t have the $50,000 for the earnest money, so I did ask one of the investors to put it up first, and then I wrote him a personal guarantee. But besides that, in terms of the opportunities and the deals, we have an opportunity where we offer it to other people; we don’t ask them for money. I’m not harping on you, I’m just making note of this thought process, because this is an important thought process… And it’s really for section two, but we were talking about it now, so I figured I’d bring it up.

We attract investors, we attract other team members… And in the book, we talk about how do you become attractive in order to attract those attractive partners? Because ultimately, in order to attract attractive partners, we have to be attractive, too. And when we think about raising money and our different opportunities, if an investor who reaches out through my website and he/she asks me on an introductory call “Okay, tell me why I should invest with you”, I take a step back and I say “Have you seen information on Ashcroft Capital that I sent you prior to our conversation?” Then they’d say “Yes”, and I’d say “Well, do you have any specific questions about that?” because ultimately, that would be the best approach for our conversation, versus me trying to talk about things that I’m not sure that you have or haven’t already looked at…

Theo Hicks: Exactly.

Joe Fairless: And I never will force-feed investors or anyone information about our company, but rather I will attract them into the business, and then as a result of that, the conversation is so much smoother, and that is the importance of having a thought leadership platform. This happens rarely, but yesterday I had three investor calls, and one of the three — this is the part that happens rarely, three new investor calls; they all sent submissions to the website… I have a couple at least a day.

One of them, he said “Are you affiliated with Ashferd?” I’m like “Ashferd…?” I said, “Ashcroft?” He’s like “Yeah. I came across your info I think on the internet, or something…” So he wasn’t familiar with me, didn’t know my background… And that conversation was much longer than what’s typical — which is fine; I’m just commenting on the differences between an investor who doesn’t have knowledge about your thought leadership platform and who you are, versus an investor who does, who maybe listens to this podcast or attends our conference in Denver, or any number of things; reads books, or listened to other people’s podcast and just heard me interviewed. That conversation is so much smoother, because I’ve already established some sort of track record and credibility with them prior to the conversation… And building the brand is part of part one in our book, and there are ways you can do that outside of just having a podcast, but having that conversation with someone and they already know a little bit about you is so much smoother, especially in our business… Because we’re in the business of capital preservation, and then hopefully we grow it, which we’re in real state, and if you do the  fundamentals of real estate, then you probably will.

Theo Hicks: Yes, that’s a lot of good information. From the small number of conversations I’ve had with potential investors, I could agree with exactly what you’re saying. I know we’re gonna talk about this a lot more in part two, but most of the time, it’s something that they kind of bring up, and they’re really passionate and excited about… Like, “Wait, I can do that…?” They don’t even realize that it’s something that’s possible for them to do; they just think that they can invest in stocks, or their 401k, and that’s it.

So you mentioned the brand building, and that’s another part of part one… In reality, you can start building your brand right away. If you don’t have that experience we’ve talked about earlier, this could be one of the ways that you could work towards gaining that experience and credibility. The brand allows you to meet potential team members, or as Joe said, attract potential team members, and the amount of opportunities that would come from that are really countless, and some of them you wouldn’t even think about.

We have a large section in the book talking about exactly how you go about building your brand, and as Joe mentioned, it’s not just creating a podcast… It could be a YouTube channel, a meetup group, a newsletter, conferences… You can kind of go through all of it.

Something else that’s important for this foundation before you go into raising money is, number one, you have to understand how you actually make money, so that you can set a goal. One of the things that we talk about is the importance of focusing on the cash-on-cash return and the internal rate of return for apartment syndications.

If you haven’t invested in apartments before, you might not know what the internal rate of return is. Basically, it’s a return that’s based off of time. Of course, a dollar today is gonna be worth more than a dollar five years from now, and the internal rate of return takes time into account when it’s calculating the returns… So that’s what your investors are gonna be looking at, or what your investors will likely look at when they’re analyzing your deals, so you’re gonna let them know how that number is calculated and what it means.

You also wanna know about the cash-on-cash return, because that’s another thing your investors are gonna look at… But also for yourself, because at the end of the day you’re doing this to likely reach some sort of goal, and a part of that goal is gonna be a financial goal. So once you understand how you make money, which we go over in the book, something that you wanna do is set a 12-month or 24-month or a 5-year goal, that’s gonna be a specific number. And instead of just saying “I wanna make a million dollars this year”, and stopping there, we go through a process of figuring out exactly what you need to do to hit that goal, and the fact that we use is the amount of money that you need to raise.

So once you understand how the returns work and how you make money, you can kind of back-track and calculate exactly how much money you need to raise in order to hit your goal. That will help you lead into part two, when you start reaching out for commitments, and you’ll know how many commitments you need to have before you start actually looking for deals.

Joe Fairless: The mistake a lot of people make who are starting in the apartment syndication business is they say “I wanna make X amount passively a month.” You’re not making anything passively a month, because you’re the general partner; however, the ways you can make ongoing cashflow as an active investor in a business would be investing as a limited partner in your deals, number one. Your money is treated the same as all your other investor’s money. Two is asset management fees. However, as you grow your company, those fees will likely need to be allocated towards you building out your staff and your team to support the amount of properties that you have.

I guess the cashflow from the general partnership, too. The reason why I didn’t mention that is because we tend to keep our returns, the GP returns, from a cashflow standpoint, in a bank account, just to be conservative, and then when we do some sort of capital event – a supplemental, or a refinance, or when we exit – then we would catch up… But we like to just provide the limited partners their returns, and usually we’ll keep our cashflow from the GP split in the deal, just to be a little bit more conservative.

So because of that, the way to look at it is looking at the acquisition fee, and then reverse-engineering from there. That’s how we arrive at the number. And I suggest doing a 12-month goal over the 24-month, and holding yourself accountable to the 12-month… And then also having a vision for five to ten years later. But that’s gonna change. Assuming that you have a solid, quantifiable 12-month goal, once you get that first deal or a couple deals done to achieve that 12-month goal, things are gonna snowball, and it’s likely that that 5-year goal or the 10-year goal will need to be updated, because you’re getting a lot farther, faster than you thought you would.

Theo Hicks: Exactly. Something else – and if you’re a loyal Best Ever listeners of course you know this, but you wanna have your specific, quantifiable 12-month goal, as Joe mentioned; that’s like kind of your number, but you also wanna at least have an idea of kind of why you want to achieve that goal.

We have in the book an exercise that will walk you through how to create a long-term vision. We ask you questions about what gets you excited about real estate, how will you benefit by achieving this goal…? So kind of the positives. At the same time, we’re also driven by things that we’re afraid of, that disgust us; we also go into questions about “What happens if you don’t achieve this goal? What’s your life gonna be like?” or “How would you feel if you didn’t achieve this goal?” or “How do you currently feel about not achieving this goal and what are some consequences you faced?”

Essentially, we’re creating a vision that we can go towards, but at the same time something that we’re also running away from, and something that we don’t wanna [unintelligible [00:20:50].06] So you’ve got those two things working for you, in a combination with your actual monetary goal, and combined, that will give you the inspiration to push through when things get tough.

Joe Fairless: When I became an entrepreneur, a full-time real estate investor, I put a document together with my goals, and I was working with Tony Robbins’ coach Trevor McGregor, who I still work with today, and I wrote down what will happen when I achieve my goals – I think it was to buy an apartment community; I think that was my goal – and I said “I’ll be able to have some more financial flexibility, and I’ll be able to finally launch a business that is mine, and I won’t be relying on an employer to send me a paycheck every two weeks”, but then I also put what will happen if I don’t achieve my goal… And I wrote “I will be thoroughly embarrassed, because I’ll have to go back to my job, tail between my legs, work back in an industry (advertising) that I didn’t like anymore. I’ll be humiliated, because I told everyone, including family and friends, that I’m gone, I’m not doing this anymore and I’m now focused on real estate.” And both the pain and the pleasure of associating that to your goals is incredibly important, and I still do that today… So here’s what I want to achieve and here’s what I’ll receive and others will receive as a result of me achieving it. Here’s how their life will be better, here’s the ripple effect…

But then here are the negative consequences to not achieving it. And it’s great, because when you do goal-setting, you’re usually incredibly inspired, and rah-rah, and high fives to everyone, “I’m gonna conquer this world”, but then four, five, six months later, twelve months later or whenever, you go through a lull, and it’s important to be able to pick that up and be inspired, but perhaps you also need to be disgusted by what would happen if you don’t achieve it. We need to have both those forces working in tandem to inspire us and keep us going.

Theo Hicks: Yes, and something that’s interesting in what you said there is when you were talking about when you left your job, that one of the things that would have disgusted you is the feeling of embarrassment of having to go back… Now, what I’m going to say is not advising people to just quit their jobs right now, with no plan whatsoever, but I think there is something to the concept of burning bridges… Because if you have your full-time job while you’re trying to be a real estate investor, you might be more timid, and be like “Well, I could pursue this really hard, but I still have this paycheck coming in”, so you might not pursue it as hard… But if you don’t have a job, and the only way you’re gonna make money and put food on the table is by doing a deal, or by getting your act together and working 40-60 hours/week – I think there’s something behind that.

For me personally, when I left my full-time job, I had a plan, and of course, I had done things in the years leading up to kind of prepare myself for it, but there’s never gonna be the perfect time to leave; you kind of just have to have faith and just do it, and then trust that you have the ability to be resourceful enough to get the job done… But again, it’s important to do the assessment we talked about earlier, and make sure that you actually can, and be realistic with yourself… Kind of look in your past and be like, “Alright, so when I left something before, without a full picture, was I able to be resourceful enough to figure it out?” Because at the end of the day, you’re gonna have your plan to quit your job and to do real estate full-time, and think you know exactly what’s gonna happen 100%, but this is not how it’s gonna work out…

So again, as long as you have some sort of idea, and you’ve done an assessment and truly believe and truly know that you are resourceful enough to figure it out, and you’ve got multiple backup plans in place, then my personal philosophy is just go for it, if I’m being honest… With all those caveats, of course.

Joe Fairless: Yeah, and that’s a whole other conversation… But yeah, there’s different approaches there. You put your back against the wall, fight or flight; some people fight and they work through it, and some people fly away and bad things happen to their family and their business, and all that… So pros and cons, and that’s a whole other conversation.

Theo Hicks: Yeah. So the last part before you start to go out and raise money is to figure out where you’re actually going to invest. As Joe mentioned earlier, you’re either in a deal market or a money market. If you’re in a deal market, then that market that you live in could be your target investment market. But if it’s not, you need to know that before you start going out and raising money and looking for deals. So the last part before you actually go out and start raising money and looking for deals is to figure out what market you’re gonna target.

Another section we have in the book focuses on what to look for in a market and exactly how we evaluate potential investment markets. Then something else that Joe mentioned in the beginning was how one of the objections that he came across when looking at reviews was people saying “Oh, well this person started after 2008. The market that he was in was great. Right now the market is not as great, so I can’t find good deals”, or things like that… So we also go over the three immutable laws of real estate investing, which if you’re a Best Ever listener, you’ve heard us talk about that before. Essentially, those are the laws that apply to any market. If you follow those laws, you’ll be able to not only survive, but potentially even thrive, and in any type of real estate market, whether it’s at is peak or at its low.

Joe Fairless: And just for clarification, because you mentioned market to identify the city, but then you said market to identify the real estate cycle… So those are two separate things that we go over. One is identify the city that you’re investing in, and then separately (but related) is the real estate cycle that you’re in. If you’ve listened to this podcast, you’ve heard me interview economists before, and one of them – I asked her after she talked about what we should do (buy, sell etc.), I said “Well, what if we just buy for cashflow, have long-term debt, and have adequate cash reserves?” She’s like, “Well, yeah, then you can hold on to it. Don’t sell. You’re set up well.” So doing those three things is what we talk about, regardless of the real estate cycle.

Certainly, you’re gonna buy more during the down, and you will sell more during the high, but you can continue to buy during all parts of the real estate cycle, as long as you buy for cashflow, have long-term debt, and have adequate cash reserves.

Theo Hicks: Exactly. So just to review, we talked about part one of the four-part process/system for completing your first apartment syndication deal. Within part one there’s four subsections, and the first one is the knowledge – so we talked about the experience you need before you even start this process. Then once you have that experience, you’re gonna wanna learn more about apartment syndications; that’s understanding the lingo so you can communicate, as well as what you’re supposed to focus on.

Once you have the knowledge aspect covered, the next two parts are to set your goals, so that’s setting your 12-month financial goal, but also a long-term vision, which is something that is going to inspire you, but also something to run away from, something disgusts you at the same time, so you have both those forces working for you… As well as building your brand, and we’ve talked about how the purpose of the brand is to attract these team members, attract passive capital, and also to build up your credibility, because that’s gonna be very helpful when you’re having these conversations, if people know who you are versus not knowing who you are.

And then finally, before you start going out to raise actual capital, you wanna figure out what real estate market or what city you’re going to invest it, or what one or two cities you’re going to invest in, and also make sure that you are aware of the three immutable laws of real estate investing that Joe mentioned, which is buy for cashflow, long-term debt, and have adequate cash reserves, so that you’re able to survive and likely thrive in any part of the real estate cycle.

Joe Fairless: Awesome. Cool. And go to ApartmentSyndicationBook.com to pre-order, and you can get a bunch of free goodies, too.

Theo Hicks: So on that topic – I know something you wanted to talk about was a couple e-mails that you’ve received…

Joe Fairless: You know what, I’m gonna have a separate episode on that.

Theo Hicks: Perfect. Something else that you wanted to talk about was your single-family portfolio that you have…

Joe Fairless: Yes, I had an epiphany last night while I was up late, looking at online reviews for other people’s books to make sure we had everything covered for ours, and I realized that my three homes are worth about 170k each, and $222,000 is what I bought them for, and they’re worth, I believe, about $510,000 now. Those are the three homes.

I have $161,000 in debt on those loans – total mortgage balance for those three. So $510,000 value, $161,000 in mortgages, so that’s in equity about $349,000. Guess how much I’m making a month on these three homes?

Theo Hicks: $400.

Joe Fairless: Like, nothing. Zero. A tree just fell down and hit the tenant’s car… So I don’t even know what we’re gonna do with the insurance; I have to talk to the insurance company about that, and also to the property management company… But in terms of the tree, it was $870 to get removed. There goes all the profits for all three homes, because it’s about $250/month that I make, but that’s on a best-case month.

So I’m looking at this and I’m like “I have about 350k worth of equity in these homes and I’m making nothing every month…” I know they have sentimental value, but holy cow… I started looking at if I were to sell, and let’s just say after the dust settles I get like 250k, factoring in taxes and other stuff; this is a really, really rough math. Fees, commissions, all that. 250k, at 8%, which when I invested in our deals, which is what I would do, I would just put more into our deals, at 8%, because we do an 8% preferred return, that’s $20,000/year, divided by 12, that’s $1,666. I’d change that number just so it doesn’t have three sixes in it, so I’d figure something out… But that’s $1,600/month, and 20k a year that I could be making if I were to invest in one of my own deals this money.

Now, I already invest in our deals, but I’ve got these three homes, so I’m considering it… I haven’t decided yet. My sister is a real estate agent in Dallas, Fort Worth, so I’ve got a call with her tomorrow and we’re gonna talk about it. I might sell individually, I might sell as a portfolio… They’d cash-flow for another investor if everything goes perfectly, but I’m not a fan of single-family homes. I haven’t bought any since 2012 or 2011.

I also see this as my largest vulnerability for being sued… Because I have these residents who live there, and if I get sued — I’m covered with insurance and I’m fine with that, but I just wanna remove that variable of vulnerability from a legal standpoint, too. I get that I could put the properties in an LLC and there might be a due on sale clause that’s triggered, so… I’ve just gotta kind of work through that, but I think I might be doing something with these three homes.

Theo Hicks: Yeah, because if you have $250,000 in equity you could buy —

Joe Fairless: 349k, but then with just rough math, I’m knocking out a hundred for taxes and such…

Theo Hicks: So technically, you could also buy a 1.2 million dollar apartment…

Joe Fairless: I’m not gonna do that… I’m not gonna do that at all; no, no, no… Yeah, I could 1031 into something else and just grow from there, but I have no desire, zero, negative desire to do that. I would be investing in our deals, otherwise I would go insane with having to buy that type of property, that small of a property, on the side, while we’re doing the Ashcroft stuff.

Theo Hicks: Well, I’m looking forward to hearing what you end up doing with those properties. I know you’ve had them for a while, and as you’ve mentioned, they probably have sentimental value, but… If you’re not getting any return on them, it’s understandable that you’re gonna pull that equity out and get that 8% pref… It’s 8%. I mean, that’s a solid return.

Joe Fairless: Pretty healthy, yeah. It’s better than what I’m getting now with my homes… Cool.

Theo Hicks: Alright, so I don’t have any updates, so let’s transition into closing. Everyone make sure you go to the Best Ever Community on Facebook; that’s BestEverCommunity.com. Join the conversation with — we’re up to over 1,500 active real estate members now. Each week we post a question of the week and write a blog post based off of your responses.

This week’s question is gonna be “What was your worst deal ever?” We wanna know what year that deal was in, and then tell us a story about why it was your worst deal.

Personally, I don’t think I’ve had a worst deal yet. They’ve all been — not the best deals ever, but…

Joe Fairless: Well, we’ve gotta get you one then. Hurry up and buy something.

Theo Hicks: Yeah, I’ve gotta buy a really crappy deal, so I can answer that question on Facebook… But yeah, just go on there and tell us a story about your worst deal, why it was your worst deal, and then also what you’ve done to mitigate the risk of that happening again in the future.

Joe Fairless: Cool.

Theo Hicks: And then lastly, please go to the podcast on iTunes and subscribe and leave a review for the opportunity to be the review of the week. Another great review this week from — most people don’t put their names… I’ll just say from B. I think it’s just a random amalgamation of letters… But they said that the podcast is the perfect commute soundtrack. Their review was “The Best Ever podcast has replaced the music and talk radio I used to listen to on my way to and from work. This has become my daily soundtrack. In addition to teaching me a trove of invaluable, profitable lessons, it’s also taught me what to look for in a real estate investment opportunity, especially what a bad deal might look like. There are lots of opportunities out there to invest in, but Joe and his guest will teach you what questions to ask, the common pitfalls and oversights that some syndicators fail to recognize, and how to minimize your risk. You’d be lucky to be able to get this kind of coaching by paying for it, but here it is for free.”

Joe Fairless: Well, and you talked about the bad deals, and that’s perfect for what the question of the week is at BestEverCommunity.com. Feel free to participate there and you’ll not only get to share your worst deal, but then also hear from others, and we’ll do a blog post on that to summarize all of that. That will be available at TheBestEverBlog.com.

Well, thank you so much for writing that review, and I’m glad you got a lot of value from our podcast. Everyone, thanks so much for hanging out with us. I hope this added a lot of value to your business, and ultimately your life. We will talk to you tomorrow!

Joe Fairless and John Tanner

JF1451: Save Money On Your Income Property Utilities with John Tanner

Listen to the Episode Below (23:47)
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If you own income property, especially larger buildings with a lot of units, you likely have some room for improvement with your utilities. John is here today to discuss this with us, as he specializes in helping his clients save the most amount of money possible. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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John Tanner Real Estate Background:

  • Director of Sales Marketing for My Utility Cabinet
  • Specializes in utilities and invoice management for commercial property owner/operators
  • Based in Cincinnati, OH
  • Say hi to him at https://myutilitycabinet.com/
  • Best Ever Book: Steve Jobs

Best Ever Listeners:

Do you need debt, equity, or a loan guarantor for your deals?

Eastern Union Funding and Arbor Realty Trust are the companies to talk to, specifically Marc Belsky.

I have used him for both agency debt, help with the equity raise, and my consulting clients have successfully closed deals with Marc’s help.

See how Marc can help you by calling him at 212-897-9875 or emailing him mbelsky@easterneq.com


Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff. With us today, John Tanner. How are you doing, John?

John Tanner: Good, Joe. How are you? Thanks for having me on.

Joe Fairless: I am doing well, and it’s my pleasure. A little bit about John – he is the director of Sales Marketing for My Utility Cabinet. They specialize in utilities and invoice management for commercial property owners and operators. Based in Cincinnati, Ohio, and the website is myutilitycabinet.com, which is also in the show notes page.

With that being said, John, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

John Tanner: Yeah, absolutely. MUC and its cloud-based platform were originally created for construction and heavy industrial companies, because many of these companies had thousands of different locations and were constantly acquiring new ones, but didn’t have a uniform way of organizing or tracking the data within those bills.

Since 2011 we have evolved and now cater to basically any industry that uses energy and is looking for a better way to track it and manage it.

Over the last few years, we’ve been able to acquire clients ranging from floral shops, to breweries, and now even commercial and residential real estate companies.

One of our particular commercial real estate clients used our brilliant services to determine fair ways to build tenant allocations that didn’t have each unit individually metered. So not only did we create a fair and transparent billing system, but we also were able to analyze the rates for all of those clients’ location and reduce the utility spend by more than 15%.

Joe Fairless: Okay, so you all look at the energy that’s being used at a commercial property, and then what do you do with it?

John Tanner: We analyze the data to see if there’s any discrepancies, billing errors; we compare it to other locations that are the same size and should use the same amount of energy to see if you’re on the right rate, or if there’s something going on where you’re using too much energy and you shouldn’t be.

We dug into the numbers that are past the bills, so not just the dollar signs there, but the actual usage numbers.

Joe Fairless: Got it. So you look at a subject property and you compare subject property to other similar properties in that area, and you look at usage and determine if they’re on par for energy usage.

John Tanner: Yeah, and we also manage and process their billing as well. All of their bills are sent to our office and we process them, so it’s one easy lump sum payment, as opposed to you have a landlord sitting down and cutting open 20, 30, 40 different bills. We just make it simple for them, and it’s one easy payment.

Joe Fairless: Got it. And as far as bills go, you’re referring to the electric and water, or are you referring to cable…?

John Tanner: It can be all those. It can be just electric, gas, water, or we can add in television service, your phone service – anything that’s technically considered a utility or a bill, we can take care of it for you.

Joe Fairless: And then you consolidate the monthly bills and the owner writes one check to you, and then you all pay those bills.

John Tanner: Yeah, so we bill them one time. On our online database we give users logins and all of that, and they’re able to see all of their information on this site, and our financials are pushed to them, whether they use QuickBooks, or any other accounting software.

Joe Fairless: What about if bills are the first of the month versus the 28th of the month?

John Tanner: That’s something that a lot of property owners have voiced concerns, with the cashflow optimization, and we’re able to work with the utility companies… Say you have a mortgage that’s due on the first. We work with the utility company on our client’s behalf to try to stagger that out. If their mortgage is due the first and they wanted to pay something in the middle of the month, to have more cashflow optimization, we’d be able to do that for them.

Joe Fairless: As far as the energy usage, can you maybe give a case study or two as it relates to commercial properties?

John Tanner: Yeah, I have an example right here… Our most recent project with one of the clients directly relates to one of the articles you wrote back in April, the 27 ways to add value to apartment communities.

Joe Fairless: Yup.

John Tanner: Number seven on that is the ratio utility billing system (RUBS), but in our experience, sub-metering is basically RUBS on steroids. We ran an analysis of master metering with sub-meters versus having every unit be metered [unintelligible [00:07:47].20] building in Cincinnati, and after the initial year we projected 37% savings in utilities in the building, successfully lowering the NOI.

Joe Fairless: So what were the two variables you were comparing?

John Tanner: The two variables would have been — having a master meter for those 29 units, sub-metering that out, so they’re still being tracked, versus having a meter for each of those units.

Joe Fairless: Got it. So you’re making the distinction between sub-metering and master metering, which obviously makes sense, but then… Was there a third that you mentioned that you’re comparing?

John Tanner: No, there was really only two.

Joe Fairless: Okay, sub-meter versus master meter. Got it. And will you define both of those, just in case someone’s not aware of what those two things mean?

John Tanner: Yeah, so sub-metering would be — for instance, in this building we have 29 different units, so you’d have one master meter where all of the energy goes through, and running off of that master meter would be sub-meters, each of which would be going to a unit and you’d be able to tell exactly what that unit is using.

A regular meter is you would see driving by the apartment building – they might just have 10, 15, 20 of these master meters that are on each building, that are on a building, that go towards a unit… But for those units you have to pay a meter fee, for each and every one of those meters; it’s around $36. If you sub-meter, you pay that one meter fee, and then you still get the information for the rest of the units in the building.

Joe Fairless: So it’s cost-effective to sub-meter.

John Tanner: Yes, it’s cost-effective to sub-meter. You’re also putting some accountability on your tenants, so they have more understanding of the energy they use; it’s being split fairly.

Joe Fairless: Have you come across — and this gets more into operations, so it might be a little outside of your scope… But I’m just curious – have you come across an owner who attempts to sub-meter, but lo and behold, the residents at the property consider it a rent increase, because it’s more money out of their pocket if they’re now paying for those utilities, and then they have to back-track and discontinue the sub-metering?

John Tanner: No, we haven’t come across that, but [unintelligible [00:10:03].18] that we’re doing now is for a building that’s being gutted and newly-developed… With sub-metering, it would just basically reduce usage, and it wouldn’t particularly go straight back to the tenants and they would have to be paying more.

Joe Fairless: If it’s master-metered, then the residents still could pay, but it wouldn’t be as accurate, right?

John Tanner: Yeah, there’s a couple different instances you would have… There could just be one meter on the building, and you’re having to go in and use RUBS [unintelligible [00:10:32].15] square footage and all of that, and it would be fair to an extent, but you wouldn’t know exactly what unit was using; you would just know the exact building usage, and you’d be dividing that up.

Regularly, if you didn’t have a meter on each unit, you would also be able to tell what they were using, but you would have to pay those meter fees as well, as a tenant would. If you put up the upfront costs to install sub-meters, you’re not incurring that cost anymore, and the tenant’s not incurring that cost anymore. So that $36/month that they’re paying on their utility bill – they wouldn’t be paying that anymore.

Joe Fairless: What are some objections that you come across with owners, and after telling them “Hey, this is how it works”, then they say “Okay, cool. I’m in.”

John Tanner: There aren’t much objections, just because with sub-metering you get instant feedback on those units, so you’re able to tell… Say there’s a leak in an apartment, say there’s an anomaly in the billing system – you can set it up to where you’re able to figure this out. In 15-minute increments the data can be sent to you… So there haven’t been many objections there.

Joe Fairless: So everyone you talk to signs up… Every single client or potential customer…?

John Tanner: Well, for sub-metering this is a fairly new thing we’re rolling out, but everyone that we’ve had has at least been open to it, yes.

Joe Fairless: Okay, the ones who are open to it but then have not signed up yet, what is a reservation?

John Tanner: Just the upfront costs. There’s a lot of people that know about it but don’t know the exact cost of it, so we perform the ROI for them to be able to figure out how well the payback would be and the benefits of doing it, and the benefits usually outweigh the cons in this situation.

Joe Fairless: Let’s go through a hypothetical scenario – or if you have a specific example, that works, too. What are some typical upfront costs?

John Tanner: I don’t have exact numbers in front of me right now, and honestly, it just depends on the size of the building.

Joe Fairless: What’s the range for installation on installing sub-meters?

John Tanner: I don’t have those numbers in front of me right now. We don’t install it ourselves; we kind of work as a broker with [unintelligible [00:12:41].04] company, so we try to find the best deal out there for our clients.

Joe Fairless: So you set up the owner with a company that then installs the sub-meters, and you all act as the go-between.

John Tanner: Yes, absolutely. We’re talking with people all over the country, trying to find the best ways to do it, the best pricing, what the going rate is in certain states, and to make sure everything is compliant.

Joe Fairless: So what are the ways that you all make money?

John Tanner: Ways that we make money are processing invoices for our clients. We don’t take any of our clients’ savings, like I’d mentioned earlier, talking about one of our clients. We projected 37% savings to them in this building, and we don’t take any of that cost. Kind of an added value for them.

There’s a lot of companies out there that will come along and say “Hey, we’ll save you this much, but we take 50% for the first however many years.” All of your savings are your own. For us, we just require a payment for a user fee for our website, and then depending on the amount of bills that you have, it can range between $2,50 to $5 on how many bills that we process for you.

Joe Fairless: Got it. Okay, it makes sense. And you mentioned that’s the way you all make money on the processing side… What about the tracking data and identifying utility usage relative to comps and where there can be efficiencies?

John Tanner: Those are included in our flat rate. The same thing for having a monthly user fee – that’s all included in our flat rate. All of the information is readily available on myutilitycabinet.com. We kind of just are able to analyze that and paint pictures there that make sense to people. We have different graphs, pie charts, whatever… There’s many different ways that we’re able to come across that data and interpret it differently for different people, different visualizations.

Joe Fairless: Where are the sensors for the utility usage, so you can determine if there’s a leak or not?

John Tanner: That would be in the sub-meter itself. The meter would be the sensor. So if it’s delivering us data every 15 minutes and we have a trend, and that trend skyrockets, we’d be able to tell “Hey, what’s going on right here right now? Why is it so much higher than it has been in previous months?” That would be how we would be able to track that.

Joe Fairless: So it can be a warning detector if you’re doing sub-metering, versus if you’re doing the RUBS, where you’re billing back based on square footage, or number of residents, or something like that. There’s not that proactive nature that you’d get with RUBS that you do get with sub-metering.

John Tanner: Yeah, absolutely. If you’re doing RUBS, you might not be able to figure this out for, say, a couple months; you don’t realize that your bills are getting a little bit higher, a little bit higher… That’s why we track usage as well, because sometimes prices change, rates change… Being able to track usage gives you direct data and trends of what has been the operational mean or average and what it should be, and things stand out when they’re not.

Joe Fairless: You mentioned on sub-metering you all perform a return on investment assessment to basically show when you get your money back, after a certain period of time, when you invest in sub-metering. What’s a typical timeframe that you see, and what’s the low end and high end, just to understand the range of time?

John Tanner: Honestly, it just depends on the size of the building. If you perform this on a larger building, with hundreds of different units [unintelligible [00:16:30].26] quicker, just because you’re not paying that extra $36/month.

So usually within the first two years – I would assume that’s around the average, but it can span depending on the project, depending on the amount of units, or if you’re dealing with an office space… There’s a lot of different variables that go into it.

Joe Fairless: Is units the primary variable, and then there’s other secondary variables? Or is there something in addition to units that would be a major variable to consider?

John Tanner: Units would be the main variable there. Say you have a building and you only have five units in it; it wouldn’t make sense at that point to sub-meter, just because there’s a cut-off. There’s a start where it make sense to do it, where you’re saving money right off the get-go.

Joe Fairless: Approximately what’s that cut-off on average? You said five unit not so much… What would be?

John Tanner: If you had (I think it’s) seven or more units, it would make sense.

Joe Fairless: Okay… Assuming other variables are friendly in that scenario.

John Tanner: Yeah, exactly. You might come across a building that already has some meters set up, or something where it wouldn’t make sense to retrofit, go in there and dig all that out and start from scratch. That’s why this project that we’re working on is unique, because we already got in the building and we’re starting it from scratch… We’re being able to hit the ground running.

Joe Fairless: Yeah… Super-interesting. I’m really grateful that you’re getting into details with us. Based on your experience within this industry – so it doesn’t have to be real estate investing advice, but just within this industry based on your experience, what is your best advice ever for real estate investors?

John Tanner: My best advice ever for real estate investors would be to gather all the information and data you can before making a decision. And just because someone else did something that way or you’ve heard that’s the way it’s usually done doesn’t mean it’s the best way for your specific property or your specific operation. So make decisions based on tangible information.

What we like to say here at MUC is you can’t manage what you don’t measure.

Joe Fairless: Amen to that, that’s for darn sure. I certainly take that philosophy in my business. We’re gonna do a lightning round. Are you ready for the Best Ever Lightning Round? Alright, let’s do it. First, a quick word from our Best Ever partners.

Break: [[00:18:58].03] to [[00:19:48].15]

Joe Fairless: What’s the best ever book you’ve most recently read?

John Tanner: The Steve Jobs biography by Walter Isaacson, because it describes how an incredible personal work ethic, as well as regular self-reflection and re-evaluation of one’s choices can create success. This is applicable in real estate, because investors should constantly review their situation in order to make the right decision at the right times.

Joe Fairless: And I said “best ever book you’ve most recently read”, which is a little redundant, so I apologize for that… I should’ve said “best ever book you’ve recently read” — something like that, I don’t know… It’s a new question and I’m trying to add in the “recently” part, so I’ve gotta figure out how to word that.

What’s a favorite case study that you haven’t talked about that you’d like to talk about?

John Tanner: We have a case study from one of our different clients – due to some confidentiality agreements we aren’t able to tell you exactly who this client is… But this is something we offer in our ancillary services; in this case it’s tax code analysis. We were recently able recover over $250,000 in erroneously paid taxes, which neither the client nor the utility were aware, that they shouldn’t have been paying.

In addition to that, we also offer utility tracking management, and we’ve saved our clients millions of dollars between late fees, erroneous meter fees, peak demand and billing error tracking.

Joe Fairless: That’s great stuff. How is tax code tied into utility fees?

John Tanner: It depends on someone’s operation. It could be whether it’s on the production side, or… If you look at the tax code on a utility bill, the numbers kind of seem endless, so we have an in-house tax code analyst [unintelligible [00:21:33].03] operating across the country. Different states have different tax codes. The utility company is never gonna tell you if you’re paying money that you shouldn’t be, but if we can go in and find in the tax code, whether it’s for production purposes, if you have a business that’s making raw materials, you can figure out ways that they shouldn’t be paying those taxes.

Joe Fairless: Great stuff, thank you for sharing that. Best ever way you like to give back?

John Tanner: As a company, we volunteer often at the Freestore Foodbank in St. Bernard. Also, in our parking lot here we offer free parking to the elderly.

Joe Fairless: Are they coming to hang out with you, or is your parking lot connected to something perhaps more engaging for them?

John Tanner: Well, it depends who you’re talking to… [laughter] There’s a couple things around the area here in [unintelligible [00:22:20].17] but sometimes they’re engaging with us; I don’t know if they mean to, but… It’s all for the best, right?

Joe Fairless: It’s all for the best, yeah, exactly. What is the best way the Best Ever listeners can get in touch with you and learn more about what you guys have got going on?

John Tanner: There’s a couple ways you can reach us. We have a LinkedIn page, My Utility Cabinet. You can e-mail us at info@myutilitycabinet.com. We also have a Facebook page, and if you wanna reach out to me, I’m John Tanner on LinkedIn.

Joe Fairless: Awesome. John, thank you for being on the show, thanks for talking about RUBS versus sub-metering. To use your words, “sub-metering is RUBS on steroids”, and you talked about why – it’s more accurate, you get a  more proactive look at things, not to mention it’s something that can add value to the property in the long-run whenever you exit, because you’ve taken a lot from the expense column and put it more towards the income column. Then in addition, the processing invoices for clients that you talked about, and some of the next-level things like tax code analysis… So thanks for being on the show. I hope you have a best ever day, and we’ll talk to you soon.

John Tanner: Thank you. You too.

Best Ever Show Real Estate Advice

JF1444: Bring Your Real Estate Investments Alive! With Joe Fairless

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Joe has another special segment for us today. He’s talking to us about how he keeps death reminders around to help him focus on what’s really important in life, and how that has helped his real estate investing. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!


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Joe Fairless: Best Ever listeners, I’ve got a special segment for you, and every now and then I’ll be doing these special segments when I come across something that I learn in my entrepreneurial journey and I think it will be helpful for you as well… So I hope you enjoy this episode, and more importantly, I hope you get some value from it that you can then apply to your life.

The outcome of today’s episode is to show how focusing and incorporating death and death reminders into my regular life helps me be more effective as a real estate investor, as well as being more focused on the moments that are truly going to matter to me throughout my life, and ultimately what else is there that’s more important than focusing on those moments, as long as those are empowering moments for myself and others… So that’s the outcome for our conversation.

Where this is coming from is very recently I got an e-mail from the Dean of the College of Media and Communication at Texas Tech University. He said, “You’ve been nominated and voted in as outstanding alumnus for Texas Tech University College of Media and Communication.” I said, “That’s amazing!” I’ve been looking forward to this; for about 10 years I’ve been on the board and I’ve attended the ceremony at every one of those years. During the board meeting, that same weekend, there’s a ceremony for people who are being inducted into the group… And I said, “I’m very much looking forward to this!” and I said “What weekend is it again?” and he mentioned in the e-mail “November 3rd.” And I thought, “Oh, doggies…! November 12th is when Colleen, my wife, is due to give birth to our baby girl that we’re having, our first kid… And that’s kind of close, cutting it close…

We live in Cincinnati, therefore Colleen is giving birth in Cincinnati, and this award ceremony is November 3rd, nine days prior to when she’s due, in Lubbock, Texas. There’s a conflict there. But I thought I could do both. I thought “Hey, there’s a nine-day difference, and it’s okay if I need to hop back as quick as possible to get back to Cincinnati if something were to come early…” So I said, “You know what, dean, I’m likely in, but on the off-chance that Colleen is giving birth, then obviously I’m not gonna attend” and he said “Fine.”

Well, last night at [1:45] AM I’m reading a book called “Not Fade Away” by Peter Barton. I highly recommend the book, and I’ll give some other recommendations on death in a little bit… I highly recommend this book. Basically, the book’s about Peter, who is a successful entrepreneur; he was diagnosed with cancer at around the age of like 45, ended up passing away at the age of 51, and he brought in someone to write about his experiences as he was leading up to his death, since he had terminal cancer…

This book is not a book on his career, but rather how he internalizes what is going on, what’s important to him, and ultimately the purpose of the book is to simply document his experiences for others who are facing that type of experience with death, or just need to have a reminder to live fully, which is what it did for me…

And in the book, the passage I was reading last night, he talks about one of his most  cherished memories – being there with his wife as she was giving birth, each of the three times that they had a kid. He would cut the umbilical cord, he had a shirt as a tradition that he wore, and he loved it. And it showed through the words that he used, and that was one of the most – if not THE most – precious moment each of those three times.

Immediately after reading that, I e-mail my assistant and I tell her “Please tell the dean, as well as all my family members, that I will not be attending the awards ceremony. It’s too close to when Colleen is supposed to give birth. I will be with her the entire time.”

That is something that absolutely would not have happened, at least that night, last night; maybe I would have eventually figured it out later, but I wouldn’t have made that decision last night if I didn’t read a book about a person dying… And ultimately, that is what I want to mention that I learned through one of the books that I read about death, and I surround myself constantly, as I mentioned earlier, with different things that remind me that my time is limited.

Steve Jobs talks about this in a commencement address to Stanford’s graduating students, and he says “Remembering you’re going to die is the best way I know to avoid the trap of thinking you have something to lose.”

There are constant reminders I have in my life that remind me to think about the importance of the moment with those around me. And how does this tie back to me as a real estate investor? Oh, it’s super simple. I don’t procrastinate. I’m guilty of it in instances, but by and large, I don’t procrastinate… Because I know that the moment is all I’ve got right now, and hopefully I can string together many more moments in time, but I don’t know. So I take advantage of the moments that I have.

One reminder that I use for this is books, videos and podcasts. A book I recommend is Not Fade Away by Peter Barton. A video I recommend is that commencement address by Steve Jobs to Stanford students; you can find it on YouTube real easy. A podcast I recommend is a podcast that Tim Ferriss did with B.J. Miller, who is a doctor who works with hospice patients. I highly recommend those three things.

Another way I constantly incorporate the living — it’s not necessarily living like today is my last day, because I think that’s kind of ridiculous… Because if I did live every day like it was the last day,  I might be running naked on the street right now. Who knows what I’d be doing…? I don’t know, I haven’t really thought about it, but I probably wouldn’t be doing this at this moment in time; I’d probably be doing something a little wackier than this. So I don’t live like every day is my last – I think that’s a  little silly – but I do live in the moment, and I do focus on being present with those who I care about and I love.

The second way is a death clock that I have. I have a clock that looks like something you’d see at a basketball arena, but instead of a countdown clock for the shot clock, it’s got days, hours, minutes and seconds on it. It’s about four feet long, one foot tall, and about six inches deep, and it’s hanging on my wall. It’s constantly counting down from my 90th birthday to now, so it’s constantly ticking seconds away, minutes away, hours away, days away. When I look at it – it’s to the left of my desk – I can see, and it’s  a constant reminder that this moment counts. Be present, do what you need to do that is important.

So having a death clock is important. You can order through Amazon just a countdown clock. I had to get mine custom because I went up to my 90th birthday, and most of them (or anyone I’ve found) didn’t have that. So if you want the company that I ordered from, you can just e-mail infor@JoeFairless.com. I make no money off this, by the way, but it is like $300, so it is an investment… And think about the amount of time that — it could save you time as a result of you paying attention to time, so certainly I think it was worth the $300 investment, but that’s up to you.

The third is I volunteer for hospice, and I meet with patients who are – as doctors say – going to die soon. Those patients, when I speak to them, they focus on the memories they have of their family and of experiences, and there’s no way that I’d intentionally put myself in jeopardy of missing the experience of the birth of  my kid; there’s no way. So even though it was nine days away – November 3rd is the awards ceremony in Lubbock, Texas, November 12th is when she’s supposed to give birth. Even though it’s a nine-day difference, absolutely no way I’m gonna put myself in the situation where I could miss that… Because it is possible that I get to Lubbock and then I immediately have to go back because she’s in labor, and then I miss it because the flight’s delayed, or something else. Who knows…? It’s possible.

I’m not gonna put myself in that situation because I know by surrounding myself with death that the important things that we’re gonna remember when we’re taking our last breaths are the time we have with those we love and the moments that we cherish with them, and the experiences that we have.

That’s why I’m so grateful that I’ve got this podcast, that we can share experiences other real estate investors have about what’s worked and what hasn’t worked, because that helps you maximize your time, it helps you get some shortcuts for achieving success, so that you can then spend your time in the way that you want to spend it. That’s why I’m so passionate about this stuff, because ultimately it’s about what you do with your time, and focusing it in the areas that you deem important… And my guess, if it’s like other people who I’ve read about, watched, studied and experienced myself, what you think is most valuable is ultimately going to have to do with some sort of companionship with others: those you love, those who you wanna serve, those in your community etc.

That is how being surrounded by death has allowed me to continually fully live my life. I slip. Of course I slip. I procrastinate. I do things where I’m not always productive or I’m not always putting family first, I’m doing other business things or I’m checking e-mail when I should be focused on a conversation, but I have some safeguards in place to pull me back in and to constantly remind me that it’s the moments with each other and it’s the relationships that I’m likely going to care about at the end, so therefore I’m gonna put more priority on right now.

Thanks for listening. I hope you got a lot of value from it. Talk to you tomorrow.