JF1174: Writing a Book For Your Brand And Business #SkillSetSunday With Honorée Corder

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Today’s guest has written several books. Honorée says that writing a book can separate you from the crowd, and  you’ll become the go to expert in your field. She likes to help other entrepreneurs write and publish their own books. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!  


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Honorée Corder Background:

  • Chief Writer and Author, TEDx Speaker – ‎Honorée Enterprises Publishing, LLC.
  • Hal Elrod’s business partner in The Miracle Morning book series
  • Coaches business professionals, writers, and aspiring authors who want to publish their books to bestseller status
  • Author of several books, including The Prosperous Writer book series and Vision to Reality
  • Based in Austin, Texas
  • Say hi to her at www.HonoreeCorder.com

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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

Because it’s the weekend — so I hope you’re having a best ever weekend, first and foremost, and because today is Sunday, we’ve got a special segment for you, like we normally do on Sundays, called Skillset Sunday. We’re gonna talk about a specific skill, so that by the end of our conversation you will come away with a skill, or at least hone an existing skill related to this that you already have. The skill today is about writing a book for our own brand and to help us with our own platform, so that as real estate investors and entrepreneurs we can get the word out. I’m sure there’s lots of other benefits that today’s guest is gonna talk to us about – Honorée Corder, how are you doing?

Honorée Corder: I am fantastic, how are you?

Joe Fairless: I’m fantastic as well, nice to have you on the show. A little bit about Honorée – she is the Chief Writer and Author, she is a TEDx speaker of Honorée Enterprises Publishing. She is also Hal Elrod’s business partner in The Miracle Morning book series. Hal has been on the show as well, as I’m sure, Best Ever listeners, you remember our conversation with Hal. She is the author of several books; one of them is called “You Must Write a Book”, right?

Honorée Corder: Yes!
Joe Fairless: So very straightforward, not reading in between the lines there. Based in Austin, Texas… With that being said, do you wanna give the Best Ever listeners a little bit more about your background? Then we’ll get into the focus of our conversation.

Honorée Corder: Sure. I’m a serial entrepreneur, motivational speaker, and I have written – as of this morning – 27 books. 26 of them are published. Then I’ve done another dozen with Hal, and then I work with senior level professionals to help them to write and self-publish and launch their books, so that they can boost their brand, get more business, and become the go-to expert in their field.

Joe Fairless: So the focus of our conversation is writing a book – benefits, and how to do it. When you first engage with a client of yours, how do you approach it? What’s the conversation sound like?

Honorée Corder: Well, first I wanna make sure that they understand that it’s a commitment to write and publish a book, the expectations that I know that they need to have, helping them to set their own expectations, and then figuring out what the focus of the book could be, and it’s usually what they are finding their conversations with their ideal clients are centered around.

Joe Fairless: For example.

Honorée Corder: Okay, with real estate agents – everyone is a real estate agent… Almost everyone, right? And there are two different categories of real estate agents. There are professional realtors, and then there are hobbyists, people who have their license for one reason or another, and you’re frankly competing with all of those people.

When you’re talking to someone, you have to differentiate yourself from your competitors, so you would pick a topic as a real estate agent that would engender you as the expert to them. You could write a book on being a first-time homebuyer, or on being an expert in a particular neighborhood… Does that make sense?

Joe Fairless: It does, yeah.

Honorée Corder: So we just kind of drill down to what is the most logical topic for them to express their expertise in, and how is that going to fit into their business, how is that gonna position them.

Joe Fairless: Can you give maybe a case study of someone you’ve worked with and the book that they did, just so that we’ve got some context? And sorry for the background, that’s my dog… My fiancée just got home riding her bike, so he gets really excited.

Honorée Corder: What’s the dog’s name? You need to give it a shoutout.

Joe Fairless: Yeah, a shoutout to Jack. Well, now he’s quiet, even better.

Honorée Corder: Excellent. Jack is like, “Wait, dad’s on the phone. I had better be quiet.”

Joe Fairless: Exactly.

Honorée Corder: Alright. Well, I’ve worked with a lady named Beth Walker, and she wrote a book “Never Pay [[00:05:03].14] For College.” We’ve been friends for a long time and she actually reached out to me and said “You’ve been saying for a number of years I need to write a book, I need to write a book, and I’m gonna write a book now. What do I put in the book?” So she put in her book the advice that she could give her ideal in client, in general brush strokes… Keeping in mind that obviously the advice that I give or that you give or that she would give to any individual set of parents would be specific to their situation.

When I wrote “You Must Write a Book”, I gave about 85%-90% of the advice that I would give to any person who wanted to write a book, and there’s that 10%-15% that I advise someone when I can get into their particular situation.

Joe Fairless: I love that. That right there is the approach – just write a book about advice you could give to your ideal client, and even if you don’t try to do general brush strokes, you have to, because everyone’s situation is somewhat different than your case; maybe it’s 10%-15% different across the board, but you can give the general advice, and then that ultimately would attract people to your ideal clients, and then they would engage you in whatever way that you’ve got set up.

Honorée Corder: Yes, and a book does so many wonderful things. If someone out there is considering, “Hm, I haven’t written a book… What should go in my book should I write a book?” A book differentiates you. It is the last thing that  really differentiates someone in their field. If you hand someone a business card, you’re basically handing them a piece of paper and asking them to throw it away for you, but if you hand someone a book, I don’t know anyone who would actually throw a book away. They might donate, they would pass it on to someone, but they definitely aren’t gonna throw it away. So you are differentiating yourself, and I myself have gotten second and third and fourth-degree referrals.

I give my book to someone, they say “Oh, this is fantastic”, they hire men. Then they pass it on to their colleague or their friend or one of their strategic partners, and then that person calls me and says “Okay, you can’t help Joe and not help me… I want in on the gig.” So what happens is your book becomes an evergreen piece of marketing material which is unlike a flier or a brochure or a business card.

Joe Fairless: One thing that I do with my investors – so my main clients are my investors in my deals – is I send them a signed copy of my book with a little personal note to them, and you’re right, it differentiates… And I doubt people throw it away. They might not ever read it, and they might tuck it away or just stuff it in their junk drawer, but I personally couldn’t make myself throw a book away; there’s just something about it that I wouldn’t do.

Honorée Corder: Right. There’s something wired in us as people that books are in some way sacred, so we might give it away, or we might keep it forever in a box, but we definitely wouldn’t throw it in the trash. And at that time when it’s needed, they go “Wait a minute, I met that guy who was an expert in real estate investing…” or someone says “Do you know anyone who’s an expert in that particular field?” and they say “You know what, I do.” And they go in and find your book, and they pass your book on. It’s fantastic.

Joe Fairless: What are the common challenges and solutions to those challenges that someone has when writing a book?

Honorée Corder: Time is a big excuse that I hear… [laughs]

Joe Fairless: In legitimate reason, right?

Honorée Corder: No, I don’t think it’s legitimate at all, because when I have someone do an accounting of their time, most people spend an inordinate amount of time doing things that are not important, and failing to do the thing that they know that they need to do or that they want to do, something that’s important.

So when we do a time  audit, I can find minutes every day, or an hour every day where they could write their book. I actually have a book called “The Nifty 15: Write Your Book In Just 15 Minutes a Day”, because you can write 100-250 words in 15 minutes, and a non-fiction book runs between 30,000 and 50,000 words, so you can do the math backwards and it’s only gonna take you a couple hundred days, even at 100-250 words a day to write an entire manuscript. So when someone says “I don’t have the time”, what they could be saying is “This is not a priority for me.” But when you make it a priority, then you carve out the time and it’s on your calendar, and you do it day in and day out, week in and week out until you have a finished product.

Joe Fairless: Did you write The Nifty 15 at 15 minutes a day?

Honorée Corder: I actually did. My goal was to write The Nifty 15 in 15 minutes a day over the course of 100 days to prove that it was possible, and my co-author in that book wrote a 70,000-word fiction book in 100 days, writing 15 minutes a day.

Joe Fairless: Wow! Was it your co-author’s first book? That sounds like that would be the job for someone who’s written at least a couple books to pull that off, the 70,000-word one.

Honorée Corder: Yes, yes. [laughs] The 70,000-word book was not his first book, it was probably number six or seven. But it was a full fiction book, and he posted in [unintelligible [00:10:04].29] digital version, so people could read what a rough draft reads like also. So that leads us into what’s another problem – a lot of people want to write a perfect first draft. I would love to say that after so many books I sit down and just write this brilliant, shiny prose. And every time I turn my manuscript over to my editor I know it’s gonna come back to me looking like a crime scene.

It comes back with notes and corrections, and I’m fine with that. That’s the expectation, so that is the expectation I set for anyone who is writing a manuscript – know that you will use the advice of professionals, in this case professional editors and proofreaders, to make your book a lovely read for the reader.

Joe Fairless: How do you find the right editor and proofreader?

Honorée Corder: By recommendation. This is my acid test – someone who has “Editor” on their tax return.

Joe Fairless: Got it.

Honorée Corder: So you don’t want someone who is an English teacher or someone who does editing on the side. You want someone for whom editing is their full-time gig.

Joe Fairless: How much does that cost?

Honorée Corder: Editors usually charge by the page or by the word, so for one of my 30,000-word manuscripts I might pay between $800 and $1,000. For the longer non-fiction manuscripts of The Miracle Morning we’ve had manuscripts between 50,000 and 70,000 words, and that will cost around $2,000, $2,500 for the full edit and the proofreading.

Joe Fairless: Got it, okay.

Honorée Corder: Editing is gonna be one of your two major expenses. There are four main expenses of producing a book, and the most expensive one is going to be most likely your editing and proofreading.

Joe Fairless: Okay, please elaborate on the four.

Honorée Corder: So the second one is your book cover. When we say “Don’t judge a book by its cover”, well, we do. [laughs] You have to get a quality cover; you don’t wanna go to Fiverr… If someone says “I’ll do a cover for you for $100”, run screaming in the other direction. Don’t do it.

Find someone who is a graphic designer and does book covers, and have them do your book covers. I can recommend a couple people.

Joe Fairless: Roughly how much does that cost?

Honorée Corder: Between $1,000 and $2,000. If you have someone to do the front cover, full cover… So you have a front cover for your digital book, your full cover for your print version. If you choose to do hardcover, then that will be another version, and then your audiobook requires a square version of your cover. So there’s definitely three, possibly four different covers, and you need someone who understands the dimensions and all of the nuances of that.

Joe Fairless: Is that including the back cover, in the rough estimate that you said, between 1k to 2k?

Honorée Corder: Yeah, the full covers. When you do an eBook, the only thing you need is the front cover, but I would never tell a professional just to do an eBook, I would always advise that they do a paperback at the very least. So that’s the full cover, which is the front, the spine, and then the back cover, which includes the back cover copy, probably a mini bio… All sorts of fun things that make a book look professional.

Joe Fairless: So editor proofreading, one category; book cover is the second category. What are three and four?

Honorée Corder: Three and four are the interior design of your book. You’ll want someone who does professional interior design. You can get a very basic design for the inside of your book for a couple hundred dollars. You can pay between $500 and $1,000 for a custom interior design, which is fantastic… So that includes images, custom fonts, or specially designed fonts, front matter and back matter… Front matter is “Thank you for reading my book! Please join my e-mail list.” As professionals, we’re adding people to our newsletter lists. The back matter is your bio, and any invitations to things, whatever you would put in the back, and that varies by person.

The final thing – number four – is the copywriting. So writing is one skill, copywriting is a completely different skillset, and I don’t leave my book description/sales copy to chance. The wording that goes on the back cover is a very specifically written set of words that if you’re looking at a book on Amazon, that’s your sales copy; it’s the description of the book. So that a little bit edited is what goes on the back cover. So you hire someone to do that, and that will cost around $200 or $300. It doesn’t cost very much, but it sure makes a difference.

In fact, I’ve read statistics that say it’s the number one conversion. So if you get someone to look at your book cover and they think your book cover is great, if your copy is bad, they’ll pass. You’ve gotta have great copy.

Joe Fairless: So all-in, what would it cost?

Honorée Corder: All-in top number for those four things – it should cost $6,000 or less to have those elements included in your book. You just have to know the right people and the guidance to give them.

Joe Fairless: What are your thoughts on Amazon’s Create Spaces, and Book Baby, and other platforms like that?

Honorée Corder: I don’t know Book Baby, that is not an Amazon platform, but Create Space is where you can get your print books if you’re not buying in quantity, so up to 250 books. So you can go to a traditional printer and get a perfect bound document, which is what we call a paperback book, if you’re going in quantities of 250 and up. But I use Create Space for all of my books. I was the queen of the third car garage, it was full of all of my different boxes of books, and I was delighted when Amazon introduced Create Space and I could get a quality book, and then if I wanted ten copies, I could order ten copies. I need 400 for a speaking engagement I’m giving in a couple of months, so I’m ordering 400 books and shipping them right to the hotel; I don’t have to do anything, it’s fantastic.

Joe Fairless: Yeah, I used Create Space for my second book, and I liked that a lot better than what I mentioned earlier, Book Baby, which basically would be their competitor; most people, I imagine, buy books via Amazon (that’s the number one way), so you might as well get them with the Amazon publishing platform, because I’m sure there are other residual benefits as well.

Honorée Corder: Sure. If you’re publishing on Amazon specifically – and this is more of a tactical decision, but if you’re exclusive to Amazon in terms of your online sales, then you enroll in KDP Select, which is the marital partner, if you will, of Kindle Unlimited, where people pay to read for free books, but they’re paying the $10/months and the authors get paid for the pages that are read. You get more promotion kick from that.

Joe Fairless: What haven’t we talked about that you wanna mention as it relates to getting the book published and why we should write a book?

Honorée Corder: Well, I think it’s important for everyone to consider what they want out of their business and what their goals are in terms of their business and their life, and one of the fastest ways to move the needle is to have a book to market their business with, to pass that out and to create conversations and to create relationships and to referral partnerships with other professionals. So if you’re on the fence in terms of “Should I write a book or shouldn’t I write a book?”, I highly encourage you to write a book.

I wrote my first book because Mark Victor Hansen, when I met him, he said “What do you do?” and I said “Oh, I’m a business coach and a speaker”, and he said “Haha… Everybody’s a coach and a speaker. You must write a book.” I had no idea what any of that entailed, but I took the advice, I sat down and took another piece of his advice, which was to take a popular presentation that I had and turn it into a book, and I did that.

Then I had a book, and then I was an author, so when someone would ask me for a business card, I would say “I don’t have a business card, but I do have a book” and they went “Oh, you’re an author…!” and there was just something about that that made a difference. It’s still a big deal, and this was 2004 for me, so 13 years ago was when I published my first book, and since then being able to say I’m author, entrepreneur, speaker, coach – I go down the line, but I always start with author, because that’s the thing that differentiates you from your competitors.

So if your goals are to double your revenue, you need a book. If your goals are to work less and make more, you probably need a book, because it can be marketing on your behalf, while you’re not there.

Joe Fairless: Honorée, where can the Best Ever listeners get in touch with you, or how can they get involved?

Honorée Corder: Sure, so I am at HonoreeCorder.com, and I am @Honoree on every social media platform known to [unintelligible [00:19:03].14] except Snapchat; I’ve drawn the line.

Joe Fairless: Oh, forget Snapchat, yeah.

Honorée Corder: I’m not doing the Snapchat, but everywhere else I’m @Honoree.

Joe Fairless: Sweet. Alright, well thank you for being on the show. Thanks for talking about why we’ve gotta write a book and the benefits to it, as well as some very tactical examples for what costs are involved, and then getting into the details there. So the four major expenses – editor and proofreading, the book cover, interior design, the copywriting… All-in about 6k. The advice for approaching writing a book – I loved this, and that is that we should write a book that gives advice to our ideal client in general brush strokes. So you must write a book that has about 90% of the advice anyone can use; 10% obviously needs to be personalized to that individual, so it’d be impossible to do that.

And then The Nifty 15, for any Best Ever listener who is looking to write a book, but doesn’t think that they have enough time, then as you mentioned, it’s about priorities. We spend our time the way that we prioritize our time. We all have the same amount of time to spend during a day, so what are our priorities? When we prioritize it, then we can knock out a book in 15-minute increments a day, and The Nifty 15 is an example of that. And then lastly, forget the business card, and give out a book.

Thanks a lot, Honorée, for being on the show. I hope you have a best ever weekend, and we’ll talk to you soon.

JF1111: Can Real Estate Be An Unnecessary Distraction For Some People? With Noah Kagan

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Noah was one of the early guys with Facebook. He’s created multiple multi-million dollar businesses. Buying real estate never made much sense to him because his time was best spent on his businesses, where he was making a lot of money. After 10 years of looking, he did finally buy some properties. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!

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Noah Kagan Background:
-Founder product marketing platform, SumoMe & AppSumo.com (daily deals for entrepreneurs)
-Host of popular business podcast, Noah Kagan Presents
-Created four multi-million dollar businesses
-Based in Austin, Texas
-Say hi to him at www.okdork.com/podcast

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Fund That Flip provides short-term fix and flip loans to experienced investors. If you’re looking for a reliable funding partner, their online platform makes the entire process super easy, and they can get you funded in as few as 7 days.

They’ve also partnered with best-selling author, J Scott to provide Bestever listeners a free chapter from his new book on negotiating real estate. If you’d like to improve your bestever negotiating skills, visit www.fundthatflip.com/bestever to download your free negotiating guide today.


Joe Fairless: Best Ever listeners, welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluff. We’ve spoken to Barbara Corcoran from Shark Tank, Robert Kiyosaki, the author of Rich Dad, Poor Dad, and a whole bunch of others. With us today we’ve got Noah Kagan. How are you doing, Noah?

Noah Kagan: Noah Kagan’s good today, man. I thought you said Noel for a second. I’m great, I’ve just told you I got from the dentist [unintelligible [00:01:26].05] and I’m gonna go get my chest waxed in an hour.

Joe Fairless: Sweet, you’ve got all sorts of body conditioning things happening, and I’m glad in-between those things we’re able to have a conversation. This is going to be an interesting perspective, because I was talking to Noah before we started recording, based on your background — I’m gonna give you a little bit about Noah… He’s the founder of the product marketing platform SumoMe and AppSumo.com. He is the host of the popular business podcast Noah Kagan Presents. He has created four multi-million-dollar businesses. You can say hi to him at his website, which is in the show notes page.

We were talking before, and I asked “What’s the best approach, based on your area of expertise?” and he said “Well, I’m not sure if real estate makes sense for me, because I can make a lot more money running my internet business”, so we’re gonna talk about “Is real estate an unnecessary distraction to some people?”

With that being said, Noah, do you wanna give the Best Ever listeners a little bit more about your background and your current focus and then we’ll dive into it?

Noah Kagan: What’s up listeners, all up in your earlobes? I worked at Facebook, I was one of the early guys there, I helped do marketing at Mint.com… I’ve been in tech 17 years, I’m like a dinosaur. Now I run Sumo.com, which is free tools to grow your e-mail list, and then AppSumo.com, which is a Groupon for geeks and small business owners. I spend a lot of my day doing Noah Kagan Presents podcast where I present just different business people I find super interesting, or write about it on OkDork.com.

I’ve done real estate — you know what’s crazy about it? I’ve been interested in real estate… I grew up in the Bay Area, where it’s always been really expensive and interesting… So I’ve been trying to buy and thinking about it for like 14 years give or take, and only in the past four years have I bought four places. But it’s been definitely something I spend a lot of time thinking about.

Joe Fairless: Four years you’ve bought four places – let’s start there. Let’s start with the places that you have purchased, because I think as you describe those places, I suspect you’re gonna talk through why you bought them and your thought process.

Noah Kagan: Yeah, I’ve read Rich Dad, Poor Dad, I’ve read a lot of those real estate confessional books and a few of these other ones, and I just never really felt that comfortable. I think what dawned on me is “How do I really wanna spend my time?” I think if I had a traditional job like my stepfather, who’s an engineer, who makes 100k or 75k a year, you know, the best way that you can really grow your money for some period of time, it’s probably gonna be real estate… Because you can’t control the dial of income, you’re kind of limited.

For me on the other hand, I’ve started businesses. I’m not saying everyone should be able to start a business, but the best use of my time was actually running businesses and trying to grow money that way, where like with AppSumo it’s like “Well, if we promote more products, I can make more money a lot better.” One deal can make 20k, where a great real estate property will make 10k in a year, and that’s doing well.

I think one thing that people don’t think about is I’ve spent 10 years kind of looking at real estate for a long time, and only when the numbers really lined up did I make a decision on it. The decision was we were running our company, and it was like “Man, it’d be great to own the building.” [unintelligible [00:04:14].01] has a great quote where he said “A dentist didn’t get rich being a dentist, he got rich owning the building that he had his dentist practice in.” I’ve always really liked that quote, it’s really resonated with me, so I was like “Well, we need a new office. Let me go try to find one.”

I found a loft that I could work out of. It was 300k, and I saw it, and actually the interesting thing about it was that it was for rent. And I was just like “Hey, are you interested in selling it to me?” and they said “No.” But I think one of the ways you get a good deal – at least my mindset with real estate is the only way to get a good deal is when it’s not on the market, and that’s just kind of like this mentality that I’ve really stuck with; maybe I’m dumb, maybe I’m not, but I find that if you can get a pre-market or pre-build or off-market or creatively reaching out or through referrals, you’ll probably get a better deal on it.

That guy didn’t wanna sell it to me, but his neighbor actually literally that day was like “Hey, I’m putting mine on the market”, so I bought it that day.

Joe Fairless: How did the neighbor know that you were asking about the other person’s property?

Noah Kagan: Yeah, it was crazy… So I went to the building and checked out this unit, and the neighbor put out a sign and he was about to go put it on the MLS the next day… But he put a sign out, and I just called him and I was like “Hey, I’ll buy it.” He was like “Okay.”

That was the first one I’ve ever bought, and the reason I was able to make that decision so quickly was I interested in the math of it. I was like “Well, I’m already paying 6k/month in rent. A 300k building – I can rent it to myself for 3k, and the mortgage + HOA and all that stuff all-in will be like 2k. So I’m making 1k profit, and it’s half the rent that we’re paying now, so it’s good for the company and it’s good for me.”
Funny enough, a year later the neighbor (the original one) – I hit him up and I was like “Hey, we’re growing really fast. Can I buy your unit now?” and he said “Sure.” So I was able to get his unit as well, so we have the two units next to each other.

Joe Fairless: What did you buy that one for? You bought the first one for 300k…

Noah Kagan: Yeah, that was 315k, and I still rent it to ourselves at 3k. I think the thing I wanted to consider is not like — I guess I look at it like doomsday, like even if our company goes out of business, could I rent it for this much? And I personally have always tried to target 1%, meaning if I buy something for 300k, can I at least rent it for 3k? And that’s kind of the stupid formula that’s worked for me.

So those are the first two I bought in the first year, but I think one thing I just wanna share with your listeners is that that was after ten years of looking, especially in Austin, in the Bay, wherever I traveled… And I think the big lesson I learned from that – it has to be the right time and you have to be ready for it. You have to be able to say “Alright, I’m ready to go make this decision.” I think — would I have done it sooner? Maybe, but I just wasn’t ready for it until that moment.

Joe Fairless: So those are the first two properties, and they’re in Austin, both of them?

Noah Kagan: Everything’s in Austin.

Joe Fairless: Okay, cool. Those are the first two properties, and that was after ten years… What year was that?

Noah Kagan: That was only three or four years ago. 2013, I think.

Joe Fairless: Okay, 2013. And what about the other two?

Noah Kagan: It’s interesting… I think two things that I love — my friend Jay Papasan from The One Thing and the Keller Williams Group, he said something really clever to me, and I loved it. He said “Never drive to work the same way twice if you’re trying to do real estate”, and I thought that was so true. If you’re going to work, just drive different routes and you’ll find out about the area and you’ll find out about properties.

So I go to work, and then I know East Austin very well, and I saw a building that I just love the architecture. When I buy something, I’m more about “Would I wanna live in it? Am I excited about it?” more so than “It’s just a good investment.” That’s not a strategy others do. I think they’re like, “Oh, can I make money? Am I gonna be a great slumlord? Can I raise the rents and kick out the poor people and put in the rich people?” That’s just not what I do; it’s not the approach or what I’m interested in. What I’m interested in is like I just love what it is and it’s something that I wanna be a part of and try to share.

So this building I just thought was gorgeous, and I was like — it was on a Tuesday, and I said “If it’s ever on the market, I’ll buy a unit in it.” And on Thursday one went on the market, and I bought it that night.

Joe Fairless: Was that a condo?

Noah Kagan: Yeah, all the ones I own are condos. I’m like the condo king. The condo kid. Not a king at all [unintelligible [00:07:59].01]

Joe Fairless: Yeah, we’ll call you the Condo Kid, I like that.

Noah Kagan: Condo Kid, yeah. The reason I bought that one is 1) I loved the architecture, and the location was just amazing for where Austin is, and 2) I just really wanted to learn about Airbnb and short-term rentals. This was 2014, and I just wanted to see what the math looks like. That place was 315k as well, and for 60k it’s interesting enough for me to put up that much money (or 70k; whatever, 20%; 65k) and learn what short-term rentals look like. So that kind of made the decision easier, and it turned out I make at the end of the day between 7%-10% cash-on-cash return for my down payment.

Joe Fairless: And you said that you bought that one for how much?

Noah Kagan: That was 315k.

Joe Fairless: 315k. Okay, got it. So Airbnb – you decided to go that route. Did you run the numbers initially not using the Airbnb model?

Noah Kagan: I ran both. I wanted to make sure if Airbnb got kicked out of here or if there’s ever legal issues with it in the city – which there actually was – that I could at least break-even. So I ran the numbers and I was like “Alright, if I can make 2k/month all in, then I can cover my costs and I’m fine with it”, because I just loved the location.

Joe Fairless: What was it renting for? What was the projection?

Noah Kagan: With long-term renting it was around 2k-2.3k. With Airbnb I was projecting somewhere between 3k-5k/month, depending on how our big holidays do here. We have these big conventions and parties, and a lot of bachelor parties and stuff like that.

Joe Fairless: Okay. And then the fourth property from the Condo Kid?

Noah Kagan: Yeah, the Condo Kid – that’s cool. So I lived in an East Side loft and I rented for six years, and I actually had a chance to buy it, and it would have gone up, and I just didn’t want to. I think that was kind of an interesting sign, I think it was telling… I wasn’t really excited about the place. So there was a building coming downtown that was right next to the water plant, and it’s like this power plant that was downtown and it was the only one in the whole city. It’s very historic, and there’s a building being built there.

I knew it was being built about two years before, and I didn’t have a connection, so one tip that I would learn for myself or teach everybody else there is to hit up the developer or hit up the agents that have exclusives on properties. Just be persistent with them.

Basically, what happened in this building was that two years ahead of it, the agency who had the exclusive on it, he hooked up all his friends with the best units and the best prices and the best parking, and then all the riff-raff people like myself got the scraps. And I’m super happy to be in the building, I love the location, but the only reason I got it was I spent a year calling every week to get on the waitlist. I was on the waitlist for not getting it, and so I called every single week for one year, until eventually they were like “Alright, stop annoying us. We’ll give you one.”

I think in retrospect if I was running the building, I would hook up my friends too, so I don’t blame them.

Joe Fairless: Yeah. When you call, what would they tell you before they said “Okay, fine, you’re in”, what was the response?

Noah Kagan: It was the same thing, it was like “You’re still on the list, you’re still on the list.” My mom has this quote and I love it, it’s “The squeaky wheel gets the grease”, and it’s damn true. I think one of the most things in business that people are afraid of is asking. If you’re doing real estate, go practice your asking muscle. I always recommend the coffee challenge, which is going to Starbucks and asking for 10% off. No one will do it. Maybe 1% of you will do it, and that’s why you’re getting what you want. But you’ve gotta go ask, you’ll get rejected and you’ll be like, “Hey, guess what, I’m still alive.”
I think with real estate and in almost all aspects of life you have to go ask for things, get rejected, then keep going, and realize you’re still alive, and persist.

Joe Fairless: Now going more high-level, you’re a successful entrepreneur, and as you mentioned earlier, it was 10 years before you got your first real estate deal, and intentionally… Can you talk a little bit more about the formula that you look at or your thought process in terms of, okay, you still didn’t invest passively in a deal for all those ten years that you could have?

Noah Kagan: Yeah, so I’ll tell you what I learned and where I’m at now. I think where I’m at now is probably more relevant to everyone else, so I create spreadsheets for every single one. I use the stupid simple spreadsheets, and I’ll send you an example so you can put it in the show notes… But basically I’m like “How much is my cost? How much is my mortgage? How much is the revenue I’m projecting and then what’s my yearly ROI?” and if I can get somewhere between 7%-10%, I’m super happy.

What happened was about two and a half years ago I was spending about half my day looking at real estate, and it takes a lot of time if you wanna get a good deal, because the money is made — I think a lot of people may know this, and I still think I really know it, but you make money when you buy it, not when you sell it. So I was spending like half my day looking at this, and I ran the numbers and I was like “Alright, if I buy a property, at most I’ll make 10k/year. If I run my business better, I can make 100k or more a year. What’s the better use of my time?” I’m like, “Um, my business…? So let me spend my time doing that.”

Where I’m at now is a few things. One, I use PeerStreet.com. Basically, it gives a chance for regular people to go invest in real estate without having to do the work, and you get first lien on the property, so if they ever default — basically, if people wanna buy a property, they’ll go to PeerStreet and say “I wanna buy this as an investor. Who wants to put up the cash?” Then I can spend my time on my business and where I’m great at, and then people who are investors can go be great at that, and I can get my 7% return from there.

So I’ve put in like 60k on PeerStreet, and so far it seems to be giving me good returns. I do most of them within one year, so it’s all these loans that are about a year out… So it’s not like super long. If the economy goes down I’m like “Well, within a year I think things should be okay.”

The second thing I’ve done is looked for real estate investors to learn from. If people are young out there – I don’t know what your audience demographics are like… My landlord is a real estate guy and I was like “Hey, can I just buy you lunch?” That was a great way, and I said “Hey, if you ever have any deals, can you e-mail me about them?” So that’s kind of where you start building out your network. Now maybe every few months I’ll get an e-mail if there’s things I’m interested in.

Two years ago there was a restaurant building that someone – because of a lunch like that – said “Hey, do you wanna get in on it?” and I got in on it. I can’t say the deal has been amazing yet, but I did that deal specifically because I wanted to learn what the economics look like for a commercial real estate developer, and they shared all their numbers with me, because I was an investor.

Joe Fairless: Let’s go back to the lunch thing where you reached out to the investor… You just met up with — is it a him or a her?

Noah Kagan: It was a him.

Joe Fairless: You just met up with him, you sit down… What do you ask?

Noah Kagan: His name is Alan, he’s my parking landlord… And I was like “Hey, I looked up your website, it looks like you guys really cool stuff…”

Joe Fairless: What’s a parking landlord?

Noah Kagan: Oh, I think people don’t value their time very well… Whenever you buy a condo, just a few things to check – check your cell phone reception and check your parking spot. I was on G9, and it takes five minutes to get up and down, which doesn’t sound like a lot… They’re like, “Oh, no [unintelligible [00:14:09].24].” It’s like, “No, that’s five minutes times five days a week, in and out.” So that’s now an hour of my life every week for a whole year; now that’s a week of life that I’ve been driving up and down this building. So how much is a week of your life worth? A week of my life is worth a few hundred bucks, at least, a month… So I paid that to a guy, because I posted, “Hey, I wanna get a parking spot.” So he responded and said “Hey, I’ll give you a parking spot.” I saw he worked at real estate, and I said “Hey, can I take you out to lunch?”

At lunch what I was curious about was like how did he end up there, and then how does he evaluate deals? The thing that was interesting was that he was actually an entrepreneur who sold his company; he was bored and he was like, “Well, let me do real estate”, so what he did was he went and partnered with people and followed on the money. They would come up with a deal and he was just giving cash, and then over time he was like “Well, let me try to do it myself.”

I think that’s what I’ve noticed with real estate – a lot of people start small and they just keep building up and up and up, and over time they kind of specialize in some type of category. He specializes in like 30-100 unit apartments that are kind of needing to be gentrified.

I called him out a little bit, I was like “Dude, do you ever kick out the people that get gentrified? Do you ever evict them yourself?” and he was like “No.” I kind of think you need to do that yourself to really see what’s happening and what you’re doing with the properties. Most people are like “I make $100/month, who cares what happens to the people?” I just don’t agree with that personally.

Joe Fairless: What action items or what (if any) direction did you change after having the conversation with him?

Noah Kagan: It was two things. One is find people that are doing investing, and specialize what you’re great at. If you’re not a great at real estate, go partner up with someone and be their gopher. If you are great at business, specialize in business and find someone to do the real estate.

So it was kind of like “Focusing on your sweet spot” was number one, and I think everyone should be aware of that. If it’s not real estate, fine. Do you want it to be real estate? Go learn, listen to this podcast all the way through, go on Bigger Pockets forums, go actually find realtors – realtors will meet with a lot of people – and just be like, “Hey, can I shout out you? Can I put up your posters?” and be friends with realtors; that’s how you learn from it.

The second thing that I’ve taken away from that experience was that as I’m doing property for myself, I want part of my formula, besides that the math looks good, I wanna be excited about what I’m buying. For example, one of my ideas now — and I don’t look at real estate as like “How do I just create passive income?”, I like it to be interesting income, personally. One of the things I’m looking for is “How do I buy a ranch?” I’m excited about a ranch, because I think it’d be cool to create a corporate retreat center, so companies can go and have retreats and meetings and stuff like that.

So from meeting with him I realized I wanna specialize in creating properties that I would live in myself and I’m interested in myself… Not necessarily just “Oh, I can buy those and fix it up and flip it and things like that”, that’s not necessarily what I’m interested in. That was one of the bigger takeaways from how I wanna evaluate real estate from meeting with him.

Joe Fairless: One question that’s more geared towards your background and the success that you’ve had in your businesses – what part of your experience that you got through your businesses have you applied towards helping make your real estate more profitable?

Noah Kagan: I think a few things… I’ve done online businesses – AppSumo.com, Sumo.com… I think a few things. One, hiring – I’ve hired people; now at AppSumo we have over 50 people. So I immediately hired a property manager for the Airbnb unit… And some people are like “Well, you’re making less money”, and it’s like “Well, I don’t even wanna think about it. I don’t even wanna have to know about it”, and that’s something [unintelligible [00:17:21].15] “Okay, that’s a good use of time.”

The second thing — it’s funny, the building I’m living in now, I was looking at buying another unit, and the way I found the other unit was that I actually didn’t just wait for MLS… I think if you’re waiting for MLS you’re probably gonna get a bad deal, especially as an investor, but I actually posted on our message board, like “Hey, I’m looking for another place. You’ll save 6% realtor fees, plus I can pay a lot in cash”, and it actually got me a few people that showed me their units that weren’t even on the market. And I think what I realized for my own business and how I used it in that application was that if you wanna get ahead in business, you can’t be doing what everybody else is doing. If you wanna do marketing, you can’t be doing the same marketing your competitors are doing.

So that way, I went a little bit off-market angle and I actually got three or four people saying “Hey, I’m interested”, so I’ve been checking them out over the past few months.

Joe Fairless: Great stuff. Anything else that we haven’t talked about, Noah, that you think we should talk about as it relates to your experience in real estate, and then also reflecting on your business success that you’ve applied towards real estate?

Noah Kagan: I think there’s two things. One, I came up with this formula called TST – or this theory – which is Test Shit Out. The idea with that is I was about to buy this old unit in our building; it’s about 700k or 800k, and I was about to buy it, and I was like “Is there a way just to test this out?” Because I bought an expensive car last year and I was very unhappy the whole time, and I ended up selling it and lost a lot of money to get a 2004 Miata, which I’m so much happier about. And it was good lesson, and it’s something I wanna share with everyone – if you’re thinking about something to actually live in, is there a way that you can test it out? Can you ask them to Airbnb it? Can you ask them to rent it for a weekend, instead of having to do a full commit? So that’s one thing that’s been an interesting approach, where especially if you wanna live in it, can you consider that?

Number two, try to be a little creative. One thing is that you don’t have to own the whole thing – can you own part of the thing? When we bought the church in San Antonio, I didn’t buy the whole thing. This guy put together the deal, and he just got all these investors and he actually didn’t even end up putting in that much cash, because all the investors did. We’ve applied that – we bought a place in Budapest, because there’s a lot of these foreign countries that are really cool, low taxes, really cheap and fun… So my friend got people, we each put in 10k, and now we own a place in Budapest. Maybe that will turn into an Airbnb, or for now at least, all of us can have our friends visit there when we go.

So that’s something [unintelligible [00:19:35].14] real estate in general. I wanna own a place in Venice Beach, but to some extent, do I really need to own it? Can I focus on making a lot of money with the internet stuff and then just either Airbnb when I go to Venice or HomeAway, or am I really wanting to actually own something that I can always come back to? And that’s something that I’m still exploring.

Joe Fairless: Yeah, I remember talking to my roommate when I was in college, we were on the porch drinking some beers, and I told him “The first real estate property I’m gonna buy is a house by the beach, so I can see the waves crashing in”, and now knowing what I know, I will rent it when I go there, I’ll do Airbnb, and then I’ll have other people clean up after me and then I’ll leave and I don’t have to worry about the place, and I’ll make money in other areas of real estate.

Noah Kagan: I think that’s the great part – find your angle; either find the area of your town, or find the type of real estate that you’re excited about… Maybe it’s creating hostels, or maybe it’s doing hospitals, or restaurants, or whatever it is, and specialize in that.

I think part of the thing for me is — and I think it’s hard for everyone, but it’s letting go of the ego. The greatest thing about real estate is that it’s real, and everyone can see it and you can show it off. “I have ten units” or “I have 100 units” and I’m bragging… And I think that’s kind of the interesting about like what do you really need to have when you’re gonna be in the ground, and how is this real estate helping you accomplish the actual goals you want, versus just making more money? And I think kind of just reflecting on that, for me it’s like “Well, it doesn’t actually really make me feel that much better. I don’t think I’m adding that much to the earth. Let me not spend as much time on that.” Let me just do the real estate vision I have – my vision is own a place on the beach in Venice, have my downtown pad here, and then get my ranch. I don’t know when it will happen, but at least I have that vision, and everything else then is just like “Let it go.” And that part is hard. It’s hard not to be like “Well, I can make more money doing this.”

I think what people don’t realize is that you can make more money, but it also takes time away from something else that’s probably more important.

Joe Fairless: Great stuff, Noah. Where can the Best Ever listeners get in touch with you?

Noah Kagan: Whaddup, Best Ever listeners! If you wanna hear more of me, check out Noah Kagan Presents Podcast. If you wanna grow your business, we have a bunch of free stuff at AppSumo.com or Sumo.com. Those are the two companies I help run.

Joe Fairless: Outstanding. I’m 85% positive that my website uses AppSumo, or some form of one of your companies, because I’ve been focused on getting more conversions for the traffic that I get sent to my site, so… And I’ve heard a lot of good things about your companies, that’s for sure. So Best Ever listeners, go check it out.

Noah, I really enjoyed our conversation. I was taking notes the entire time, and I wrote down six keys that you’ve used from your lessons learned in business and applied towards real estate.

One is if you want to get ahead, then don’t be doing what everyone else is doing, and your MLS/off-market thing is an example.

Two is hiring intelligently – we didn’t really dive into it that much, but nonetheless, right out of the gate, you immediately hired a property manager for Airbnb, and you’ve scaled your company as well.

Three – test it out, or TST, as you have that acronym.

Four is “Can you partner on it?” Does it have to be you doing the whole thing, or can you partner on it and go in together and mitigate the risk, and still get what you’re trying to accomplish?

Five is specialize in what you’re great at, or as you so succinctly said, focus on your sweet spot.

Six, do what gets you excited, and that’s one of your key tenets in how you approach real estate.

Noah Kagan: I love it, man. That was great.

Joe Fairless: I’m listening, baby…

Noah Kagan: You’re definitely listening. Can we do a bonus one? Because you just got me so excited…

Joe Fairless: A bonus — six plus the bonus one from the Condo Kid. What’s the bonus one?

Noah Kagan: Condo Kid. Are most of your listeners just starting out or are they super rich with a bunch of real estate?

Joe Fairless: It runs the spectrum, it really does.

Noah Kagan: I’d say two things. One, build your network, and here’s the easiest way to build your network – look at any building that you really like, or any area, or anything specifically that you like, and just find out who the agent or the owner is. That for me has actually been a great way I’ve built my network in Austin, where I found the guy who’s selling a lot of these condos and now I’m friends with him. And I found the guy who develops a lot of the East Austin, so I’m friends with him. So you just hit up these people, you’ll be shocked what you can get for a $30 lunch and what kind of ROI and relationships you can build from that.

The second thing is you can meet a lot of those people going to charity events. I went to this poker thing – it was $100, and I was like “$100? It’s crazy”, but at that even I met a bunch of people, and guess what? All these people hook up their friends. They’re like “Hey, wanna do a deal?” “Yeah.” “I’m gonna hook you up”, versus trying to find stuff on the market, or things like that where there’s not as much opportunity. So those are kind of the two ways I’d say.

If you’re just starting out, or even if you’ve already got something going — I think about this for my business, it’s like “How can I build my network and my relationships so I can have an advantage with that?”

Joe Fairless: Love it, Noah. Thanks for being on the show. I hope you have a best ever day, and we’ll talk to you soon!

Noah Kagan: Joe Fairless, I love you, dawg!

JF1106: How to Find Owner Financing Deals with Daniel Ameduri

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When properties have issues that everyone else is scared of, it’s time to look deeper. Specifically dealing with foundation issues in this episode – Daniel has found a niche. When a property has a foundation issue, he has no competition, and can usually buy those properties by simply taking over the payments for the distressed seller. These are creative ways to buy when all other options won’t work – and anyone can apply! If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!

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Daniel Ameduri Real Estate Background:
-Co-Founder of the Future Money Trends Letter, FMT Advisory, and the Wealth Research Group
-Over 40 transactions  owns 15 rental units, 7 homes, 2 duplexes, 1 four plex
-Investor in private commercial REIT and involved in over 200 first trust deeds, he is partial owner/investor
-In ‘07 forecasting market and mortgage collapse, he started his own YouTube channel, VisionVictory, which has received 10 million video views During ‘08 mortgage crisis, helped people buy
-Put Options on Countrywide Mortgage (saw gain of 1,400%) Been featured in Wall Street Journal, ABCWorldNews, and RTTV, with platform is over 200,000 subscribers
-Based in Austin, Texas
-Say hi to him at www.futuremoneytrends.com
-Best Ever Book: Laws of Success by Napoleon Hill

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Joe Fairless: Best Ever listeners, welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

With us today, Daniel Ameduri. How are you doing, Daniel?

Daniel Ameduri: I’m doing great, thanks for having me on your show.

Joe Fairless: My pleasure, nice to have you on the show. A little bit about Daniel – he has over 40 transactions; he bought his first rental property at the age of 18 years old and he now owns 15 rental units, seven homes, two duplexes, and one fourplex. He is the co-founder of Future Money Trends Letter and he’s been featured on all sorts of media publications. With that being said, Daniel, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

Daniel Ameduri: Sure. I was always interested in investing; when I was a child (five years old) I was selling things out of the garage, going door to door, and it turned into really my hobby. I was just always fascinated with money; never into the materialism part of it, just fascinated with money. It was like a video game – just keep going and going and going. I ended up becoming an avid reader in Barnes & Noble as a teenager, and at 18 years old, the first chance I got, three months out of high school, I started buying real estate.

Ultimately, I had a very successful real estate investment full-time career in my young 20’s. I had a big crash as well, and all of this, along with the other investments I made with public companies and private businesses, I started the FutureMoneyTrends.com letter, where it’s essentially personal finance ideas, investment ideas. A lot of it comes from the stories I have, so that people can hopefully, just like when they listen to your show, either not make mistakes, or improve on some of the things that I’ve done successfully.

Joe Fairless: Alright, well I wanna focus on the Future Money Trends Letter and the insights that we can get from that and lessons that you’ve learned, but before we focus on that, obviously I have to ask you about 18 years old, three months out of high school, you bought a property – where did you get the money?

Daniel Ameduri: Well, I’ve gotta tell you, it was just from savings. I only had to use $3,000 – this was in the year 2000…

Joe Fairless: That’s a lot of money for an 18-year-old.

Daniel Ameduri: It was, but I was a hardcore saver. That’s one of the things I can tell you – with personal finance, becoming a relentless saver is key. So I had used this $3,000 and got a loan; this was in the early days of basically the real estate boom, and I happened to be Southern California, so I was in one of the best spots to do this… And I did it three months out of high school because I really didn’t know that I wasn’t supposed to be able to do this, so I just went out and did it. I skipped going to college.

My second purchase was about nine months later at age 19, and that one was the first time I ever did creative financing. That one’s probably a little more interesting just because I used the broker’s commission — I had her exempt me of the commission, and then I used that as my down payment. It became a lien on the previous property, but of course, she got reimbursed as soon as she got paid.

Joe Fairless: How did you come up with that idea?

Daniel Ameduri: As corny as it sounds, worse than the word “corny” itself is Carleton Sheets. I watched that stuff and I ate it up. Of course, I probably didn’t apply 99% of it, but that was one thing that he said that I picked up on. I tried it, I asked a few different brokers, most of them locked me out of the room, and then I met an 81-year-old broker who said “You’re how old?” I’m like “18.” She’s like “You own a rental property already?” I said “Yes.” And she was like “Let’s do it.”

Joe Fairless: [laughs] That’s great. Alright, let’s talk about your Money Trends Letter that you send out… What are you investing in right now?

Daniel Ameduri: Well, FutureMoneyTrends.com – its main focus is income ideas. Right now some of the real estate investments that we focus on, we do advocate that people look into single-family homes in good areas, we offer ideas on how to flip or rent, and we really advocate for some of these owner-financing deals. I’ve done almost exclusively owner-financing since 2008. A lot of people think they’re not there, but they’re everywhere, to be perfectly honest with you, and they’re more accessible than ever because of the internet.

So we do focus on people having trouble or not having a large enough down payment, and we teach different ideas on how to get these owner-financed deals. Outside of that in real estate, we do like buying first trustees; again, that’s easier than ever because of things like PeerStreet, where you can buy liens.
We also do some sort of private [unintelligible [00:05:40].08] where you can buy and invest in commercial real estate. And then with a small portion of our portfolio, 90% is income, 10% is speculation; that’s where we invest in micro-cap stocks and private businesses and pre-IPO-type companies.

Joe Fairless: Well, you certainly piqued my curiosity, and I’m sure some other Best Ever listeners when you said owner-financing, you’ve been doing it since 2008 and they are everywhere and accessible. Please elaborate.

Daniel Ameduri: Okay, so again, this comes from these seminars you go to or books you’ll read about owner financing. You kind of look around, or first off you’d ask a realtor – they’re always gonna say they’re not around. The realtors are the worst people to ask because they’re kind of in their mindset. They know 1+1 can only happen one way. They don’t realize 0,5+0,5, or 0,75… There’s all kinds of different ways to get there, but the realtors — I’m not doubting them, but typically they’re not even gonna try because there’s a lot of laziness involved… You have to go out and do it yourself. They’re everywhere.

First off, you should find the bird dogs in your city; they’re everywhere, and they’re called wholesalers. You usually can find them on Craigslist, and usually the wholesalers can help you find creative financing, can help you find owner-financing.

Another way I was able to find a lot of owner-financing deals was simply looking for the distressed deals. Originally, I knocked on doors and [unintelligible [00:06:59].23] and we try to do assumable mortgages, or with different reps and stuff. Eventually, for me, I was able to kind of — as you look for these deals, you ultimately will find those one out of 5,000 realtors in that city who will actually be like an expert in owner-financing. They’re in Vegas, they’re in Phoenix, they’re in Dallas, they’re in Austin, Houston… I come across them all the time.

Once you find them, then it’s a matter of simply telling them what your criteria is, and “Hey, keep me notified.” One thing I always did was I was always quick to jump on any deal that was in my criteria. Of course, I went just from being somebody on their e-mail list to somebody who was a priority, because I was buying. My criteria a few years ago, probably 2009 to 2011, was I was just looking for rental property. In the last three or four years I’ve only been looking for flips.

So those realtors that can find me those owner-financing deals have been the source of probably half of those deals. The other half have come from wholesalers themselves, which are in almost every city, I believe. You can just get on their list and let them know what you’re interested in, and you can find these owner-financing deals.

Now, most of the owner-financing deals I have done, you do need some cash. You’re gonna need anywhere from $5,000 to about $30,000, but they are there, they are available to you.

Joe Fairless: The myth – and I had this thought too, so please tell me that there’s another way… My thought was that wholesalers only want people who can buy for cash, and then be done with it.

Daniel Ameduri: That’s what they want, but the fact is the cash buyers have very select criteria for these people. Look, they’re inevitably going to have to get creative. If a bird dog/wholesaler is successful, he’s gonna have too many deals on his hand, and those are exactly the kind of deals you want.

I’ll give you a great example – I’ve been in situations where a wholesaler has locked up a deal and it’s now three days from foreclosure, so they call me and they say “Look, it’s Wednesday. On Friday, this house goes to foreclosure. Can you get me $25,000? I’ll fly it up to Wells Fargo in Dallas and we can save this property and it will be yours.” Those are the types of deals I’ve been able to do. So maybe they didn’t want to do business with me because I’m not the all-cash buyer, but at some point in time if they’re willing to get creative, and especially in states where I’ve been investing like Texas and Tennessee, you can simply do an assumable very easy – you’re paying the person’s mortgage… And a lot of times I’ll do a contract where I’m only paying it for a year and then [unintelligible [00:09:39].12] refinance or sell the property, in which case I’m almost always selling… And those are the type of deals I’ve done with different wholesalers.

And by the way, I’m not doing this full-time. If you’re doing this full-time, you’re gonna have to find more ways, you’re gonna have to be way more active than me. I’m a lazy [unintelligible [00:09:53].11] investor; I’m waiting for people to call me. I’m just putting my name out there and my phone number and my criteria, and I’m only doing let’s say maybe 2-3 deals a year on the flipside, and maybe I buy 1-3 rentals a year.

Joe Fairless: I’m a wholesaler, you reach out to me or you come across me in some event… I ask you “What are you looking for?” What’s your response?

Daniel Ameduri: Right now I would tell you my response is always “I want what nobody else wants.” I want what everybody else hates. That is my standard reply to anybody. Any realtor or any wholesaler I speak to, I tell them I wanna be the guy that buys the thing that nobody else wants to buy. I want to get the things that are hated. I don’t care if it’s fire damage or foundation – what are people scared of, what do they hate, what does nobody want, what can no one get a loan for? I’m that guy.

Joe Fairless: Okay. And then what would be a specific example of a transaction you closed on that fits that criteria?

Daniel Ameduri: Here in Texas it’s foundation problems. I really like those. Without a doubt, my niche little market that I found here that I can’t believe there’s zero competition virtually – maybe not after this show though… But look, here’s the deal with the foundation problems – no one can get a loan. Bam! Right there, you just got rid of all your paint/carpet/blind fix and flippers. They’re gone. Most people are ignorant of what it takes to fix a foundation. Okay, there you go; you got rid of a ton of cash buyers and a ton of other investors. So now it’s you and a handful of people.

In my case, I don’t even know if there are a handful of people in central Texas doing this, but I’m on several realtors’ lists and several wholesalers. Many times if it’s a foundation problem they know that I can’t wait to get my hands on it, because what I accidentally discovered when I purchased my home was that a foundation problem is not a $50,000 problem, it’s a $3,000-$5,000 problem. That amazes me, because for $3,000-$5,000, that’s a problem for every single problem who has to get a loan.

Now, I’m speaking as if I’m buying cash, if you’re listening, but I’m not. Instead, what I’m doing is I’m approaching that homeowner who cannot sell his house; he is stuck. The only option for him is a cash buyer, that’s what [unintelligible [00:12:09].20] but what I tell him is “What do you ultimately need from this deal?” That’s where I start the negotiation. Maybe they need $5,000, maybe they need $30,000. If I can be agreeable to that, the rest is easy, because all I have to do is an assumable transaction; I take over the loan and I tell them “Look, I need 18 months to fix and flip this house or refinance it. I can get the foundation people almost immediately, I can have the foundation repaired within six weeks, and then I just need to finish the rest of the property.”

I still have an assumable loan, so I’ve never even applied for a mortgage at this point. I’m simply making the payment of the previous owner, but I am legally on the deed; I am the owner, I just don’t have the mortgage in my name. I continue making those payments, and that distressed seller – he’s long gone. And I then sell the property, and hopefully – and usually it works, in this case; and I say actually always it works so far – I’m able to sell the property in under six months… Paying off that loan, so that guy is happy, and I get to make the cash. I never have to go through the nightmare of an application of getting a mortgage, I never had to come in with [unintelligible  [00:13:14].13] to write a $200,000 check to buy the property cash… I usually got into the property for less than $25,000, and probably put another $25,000 to fix it up.

Joe Fairless: This is a strategy that every Best Ever listener can pick up, and that is identify the main issue in your market that scares people away, research the solution, and then you’re the guy or gal who is the go-to person for when people come across that type of property.

Daniel Ameduri: It’s so true. And the great thing about, let’s say, the central Texas foundation issues, is in Texas these are lifetime warranties, so once repaired – let’s say I’m in a community and there’s foundation problems known in this community… You happen to be now listing the only home that has a lifetime warranty on this foundation. And of course [unintelligible [00:14:05].05] unintended benefit, but there are some communities in central Texas where I fixed and flipped one foundation problem, and then I ended up getting called by two of the other home owners in that area within the year, because I was that guy who was willing to fix that problem… Because again, unless a cash buyer is aware of how small of a problem this is, it scares the hell out of everybody else and no bank wants the loan on it.

Joe Fairless: How did you find the solution to the foundation issue?

Daniel Ameduri: It was an accident. I’ll be honest with you – in Southern California I came across a foundation problem and I ran. In central Texas I wanted to buy a home for my family to live in, and they said “It has a foundation problem.” Because I didn’t have my investor mindset on, I didn’t run. I became an entrepreneur problem-solver, which that’s what I should have been as an investor. Because I wanted to live in that home, I said “Well, I’m gonna find out how much it costs”, and to my surprise, the bids were coming in at $3,000, $3,500, and I was like “Wow!” Here I was, thinking this was a $50,000 problem… Because it’s about the logistics – they’re literally digging holes around the property, jacking it up… Typically, if it’s a two-storey, it will burst some pipes or break some things [unintelligible [00:15:19].00], so a lot of times you have to fix the piping as well, which is another $3,000 on let’s say a 2,000-3,000 square foot home.

So I actually originally discovered this whole problem that was solvable with the purchase of my own residence. Then once I knew that, I smelled the blood; I was hungry. I told that very realtor and everyone I could get in contact with – “If there’s a foundation problem, from basically all of central Texas to San Antonio, I wanna know about it.”

Joe Fairless: I might be splitting hairs here, so if I am, tell me so… When I asked you what you would tell me as a wholesaler what you’re looking for, you said “I want what nobody else wants. I want what everyone hates, what people are scared of”, but you didn’t specifically mention foundation… So why didn’t you just say “I want any property that has foundation issues?”

Daniel Ameduri: Because even though I have not had the chance to do one where a gas has burst in the property or the kitchen has fire damage or the roof has fire damage, I am interested in that… Because I have a feeling and I suspect – and maybe you’ve had other experts who have done this – that I will have the same profitable experience investing in something that has fire damage, in something that has a foundation problem… Because again, it eliminates 99% of the competition and I can probably structure the same sort of deal. I’ve rehabbed plenty of properties, and I know what it costs to rehab a kitchen or redo a roof, so that to me is not a problem at all.

It’s not so much the type of repair I’m looking for, it’s that I’m looking for scenarios where I eliminate 99% of the competition.

Joe Fairless: Please tell us the numbers of the last deal that you purchased.

Daniel Ameduri: Last deal I purchased was for $120,000, and it was in central Texas, it was a foundation issue. It happened to have some icing on the cake in the sense that it was also a distressed seller situation. The property was behind on payment, the person I bought it from owned it – he was the original owner, but his ex in-laws were living in it… And it had a foundation problem. So this house was just oozing with problems.

I went out there, looked at the property, had a foundation person look at it… The bid was $3,500 to fix it. It probably needed an additional $15,000-$20,000 in repairs at the time when I looked at it. The garage was literally buckling away from the house, and then the back of the house was literally buckling the other way. So the house was literally like being split; you’d see cracks in the concrete.

I approached the owner and I said “What do you need?” The owner was very straightforward – they needed out. They wanted someone to get the ex in-laws, and they really only needed about $5,000 to make them happy, and what blew me away about this deal was that there was a second mortgage HELOC on it with a $50,000 available credit line, and I’ve gotta tell you, when I was signing, I just couldn’t believe it. I was like “This doesn’t even make sense. This is so solvable for this guy, and he must have not even tried.”

He could have done it, he had a $50,000 HELOC that he had access to, he could have totally written that check, but he took $5,000 from me. I brought the property current, which was only about $6,000, so now the property is current with $11,000. I took ownership of the property, but in the terms I wouldn’t take ownership until the property was vacated, so it kind of put a little pressure on him; he had to also help me get the in-laws out.

So we got the in-laws out, closed the next day once the property was vacant. I literally had the foundation people in there, they fixed the foundation for $3,500. Because it was a 3,000 square foot home that was two storey we did have some issues with the pipes, but that was only about $1,200 to repair the pipes. Once the pipes were fixed, we had everything else come in, and I did the normal paint/carpet/blinds because of course they literally dug a five-foot hole in the middle of the house – it was probably 3×4 feet – when they were fixing this house.

It was a newer house, too. It was built in about 2003. So this property was then sold for $255,000. After real estate commissions etc. I wanna say there was about $70,000 in profit.

Joe Fairless: That’s outstanding. How long from when you first visited the property to when you were depositing the profits into your bank account?

Daniel Ameduri: The property was purchased in late November, and it was sold in the middle of March… So four months total, because I also went down there and looked at it, of course, before we closed it. [unintelligible [00:20:13].18] as far as closing these things – I’m closing these things anywhere from five days to two weeks. And look, I’ve just told you, some of them I’ve discovered it on Wednesday and closed it on Friday. When you’re not introducing a new bank, a new lender, an underwriter, appraisals and all that BS that I just hate — it’s funny, one of the things I hate is paperwork, so I forced myself to figure it out without doing it… And you just go straight to the guy who’s got the mortgage, and if you’ve got a distressed seller or somebody who can’t sell to conventional financing people, these deals can happen very quick. It’s a matter of calling an escrow company, getting a purchase agreement together, and making the mortgage payments.

Joe Fairless: What is your best real estate investing advice ever?

Daniel Ameduri: Best real estate investing advice is probably what I’ve already told you, and that’s “Buy what everybody else doesn’t want to buy.” Because you’ve gotta find some edge. There’s too many people out there investing in real estate. If you really want to see significant profits — because some of these foundation issues, I’ve kept these as rentals. You’re getting them on the cheap, they cash-flow, huge equity capture… And again, not that much, but my best advice is buy what everybody else doesn’t want to buy.

Joe Fairless: Are you ready for the Best Ever Lightning Round?

Daniel Ameduri: I am.

Joe Fairless: Alright, let’s do it. First, a quick work from our Best Ever partners.

Break: [[00:21:31].18] to [[00:22:30].14]

Joe Fairless: Best ever book you’ve read?

Daniel Ameduri: The Law Of Success, by Napoleon Hill.

Joe Fairless: Best ever deal you’ve done that you haven’t talked about?

Daniel Ameduri: The best deal I’ve ever done that I’ve never really talked about is the fourplex. It had a small foundation problem; I did not want to get a loan for this fourplex, but I wanted to keep it as a long-term portfolio hold because I knew I could get a huge equity capture and it was a cash cow. All in, principal interest, all that stuff was $1,500. It was bringing about $3,000. I knew I could even raise the rents to make more, which I am now.

Now, the reason it was the coolest deal I’ve ever done is not because of how much money I’ve made monthly on it or the equity capture, but because when I went to do the assumable – my typical thing that I do – the bank freaked out. They didn’t want us doing this, so here’s what we did – I got lucky. It was owned by an LLC, so we went right around the bank, and all I did was buy the LLC. I never actually bought the property, I just bought the LLC that owned the property.

Joe Fairless: What’s a mistake you’ve made on a transaction?

Daniel Ameduri: The biggest mistake I’ve ever made on a transaction is hoping for appreciation… Those go into my early days, in 2000-2006, but who could blame me? At 18 years old I had only experienced success and appreciation in Southern California, and I had confused a bubble in a bull market in real estate for brains. So buying because I believed the property was going to appreciate – huge mistake.

Joe Fairless: I don’t think too many people can fault an 18-year-old for approaching it that way or having that mindset as an 18-year old and then not seeing the difference until something crazy happens.

What’s the best ever way you like to give back?

Daniel Ameduri: I do have several charities and several people I like to support, but I will tell you this – with my FutureMoneyTrends.com letter I reached out and I do phone calls with people, I answer every single question that comes in. One guy – he’s an Israeli – in 2010 reached out to me through the FutureMoneyTrends.com letter; fast-forward today, we’ve been on a few vacations. Now he’s a business partner of mine [unintelligible [00:24:33].05].

I love pouring out my heart and soul, and I’m very focused on over-delivering with the FutureMoneyTrends.com letter. So that is I guess not the most charitable way to give back, because it is a profitable business, but I absolutely love what I do, and if I got paid almost nothing, I probably would still love to do it, because I’m having too much fun.

Joe Fairless: How can the Best Ever listeners get in touch with you?

Daniel Ameduri: You can just go to FutureMoneyTrends.com, you can subscribe for free to our weekly digest where  you’ll get our personal finance ideas each week. You can always go to the Contact Us page, as a question; it will get to me, and I will respond.

Joe Fairless: Well, there’s a clear theme here, and that is, as you mentioned with your best ever advice, buy what everyone else does not want to buy. So for every Best Ever listener, a good exercise, a very simple exercise is to identify the main issue in your market. If you don’t know, then ask someone… And ask many people who are actively doing deals, what are the main issues that they’re seeing; perhaps it is not a characteristic of a property, but perhaps it’s something in the process that they’re seeing as an issue. Maybe it’s a software platform or something that you come up with… But identifying what the main issue is, research the solution, and then after you have the solution to those problems (or that problem), then you just enjoy the flow of opportunity that comes your way.

Thank you for talking to us about the deals that you’re doing, walking us through specific transactions. Daniel, I hope you have a Best Ever day, and we’ll talk to you soon.

Daniel Ameduri: Thanks very much.

JF1087: Imagine Buying a Property, Only to Have it Taken Back Because of a Clouded Title with Dave Krieger

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Dave has spent 9 years researching and working on his book Clouded Titles. He has saved investors thousands of dollars by helping them avoid properties and titles with issues. In this episode, he explains what to run from when you see it on a title, or if you’re brave how to go about working around the red flags. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!

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Dave Krieger Background:
-Currently serves as paralegal, analyst and consultant for attorneys that handle real estate matters
-Author of Clouded Titles – MAYDAY EDITION Former major market radio news reporter and news director
-Won national and state news awards from Associated Press
-Based in Austin, Texas
-Say hi to him at http://cloudedtitles.com/
-Best Ever Book: The Big Short

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Joe Fairless: Best Ever listeners, welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any fluff.

With us today, Dave Krieger. How are you doing?

Dave Krieger: I’m doing great, Joe. Thanks for having me on.

Joe Fairless: Nice to have you on the show.

Dave Krieger: I appreciate the invite, this is great.

Joe Fairless: Great. Well, nice to have you on the show. A little bit about Dave – he currently serves as a paralegal, an analyst and a consultant for attorneys who handle real estate matters. He is the author of four books, one of which is titled Clouded Titles. He has won national and state news awards from the Associated Press.

He’s based in Austin, Texas, and he’s a real estate investor. With that being said, Dave, do you wanna give the Best Ever listeners a little bit more about your background and your current focus?

Dave Krieger: Sure, not a problem. I started investing in real estate when I was young. Back in the late ’80s I bought my first piece of property with $2,000 down. Basically, what I did was I picked up on somebody else’s mistake and what they didn’t bother to do – it was a real estate agent who didn’t bother to do his homework, and the very first time that I started getting into the listing itself, it was a 14.2 acre farm with an 1882 two-story Victorian. Do you remember The Money Pit? Shelley Long and Tom Hanks?

Joe Fairless: Oh, yeah.

Dave Krieger: Well, this was The Money Pit. 1882 two-story Victorian… We thought we were getting a great deal, and we actually did. We bought it for $2,000 down, we got a deed in lieu of foreclosure, and we took over the payments of $360/month. That means it was a heck of a deal. To us it was, anyway. That was my first foray into real estate investing, getting a deed in lieu of foreclosure.

Obviously, the bank had the sellers transfer the title to me, because the real estate agent no longer had a listing, and so he basically got cut out of the loop. That was unintentional, but it just happened that way. The funny thing about it is when I approached the real estate broker about this deal, he told me “Oh, go talk to the bank, maybe they’ll finance you.” [laughs] And I thought “Oh, this has gotta be the craziest thing. Wait till he finds about this…” Well, the real estate broker wasn’t too happy [unintelligible [00:04:29].22] his commission, but since then I’ve purchased probably over 16 actual pieces of real estate, not to mention dozens of tax deeds that I bought and sold over time, and it’s quite an experience, every investor, of course, so all your Best Ever listeners, obviously you have a great story to tell.

I basically have been spending the last nine years of my life doing research and compiling this book and working with a network of attorneys across the country in dealing with real estate issues, foreclosures, quiet title actions, chain of title assessments… And that’s why we came up with the name Cloud Titles. We have a website, CloudedTitles.com.

Joe Fairless: Yeah, that link is in the show notes page. So let’s talk about — if it’s been the last nine years of your life compiling this book, then I think we should spend a little bit of time on this interview talking about the book and what it’s all about.

Clouded Titles – I have seen the cover, and I am reading… It says “Over 70 million titles to properties are clouded. Is yours one of them? This book will help you find out.” Tell us about it.

Joe Fairless: Well, basically what happened is back in the day of what we call the Glass-Steagall era – this was when the stock market crashed in 1929 and the Securities and Exchange Commission over time came up with the act of 1934, and basically what it did, Joe, was it restricted the big banks from getting into the securities business. So over time, what ended up happening was the big banks said “There’s gotta be a better way to make money.” So what they did through some investment strategies of their own was they devised what’s called a real estate mortgage investment conduit. In order to be able to facilitate a REMIC, which is what that stands for (real estate mortgage investment conduit), they had to have something that was quicker than the regular land records process, because the American Land Title Association (who they got in bed with) basically agreed with them, that “Oh, the system of recording ownership interest and assignments and whatnot is too cumbersome.” And Joe, they had to do something to fix this!

So they came up with an electronic database called Mortgage Electronic Registration Systems Inc. Its parent at that time it was created was called MERSCORP Inc. Now, today it’s known as MERSCORP Holdings Inc. It kind of went through a metamorphosis on February 3rd of 2012. They’re both Delaware Corporations. The Mortgage Electronic Registration Systems Inc. is basically just a standalone shell that has no assets, no liabilities, no employees, no income, nothing. They’ve got nothing, it’s a shell. It has a board of directors. It’s one of the only ones I know that’s a shell with a board of directors, and MERSCORP (its parent) runs everything. They have 70 employees, they’re headquartered in Reston, Virginia.

So they come up with this database plan, and they actually patented this plan with the U.S. Patent and Trademark Office, and it was ready to launch in 1999. Now, what significant thing happened back then? In 1999 the Gramm-Leach-Bliley Act was passed. And when that bill was signed into law by then-president Clinton, they repealed the Glass-Steagall Act. And when the Glass-Steagall Act of 1934 was repealed, it let the banks in on the game. So the banks immediately started to go out and they started looking for investors and they drafted these documents called 424B5 prospectuses, and any of you investors out there obviously know what that is – it’s like their sales pitch. And these particular sales pitches were anywhere from 250-400 pages in length, and they just ran you around in circles. And when they whipped one of these on you, you just said “Yeah, yeah, we trust you. You’re the big bank, why would you screw us?” Well, unfortunately — this is why they made the movie The Big Short, and the book, by the way, is one of my favorites; it’s at the top of my best read list; for those of you Best Ever listeners who have not actually had a chance to read The Big Short, you need to get a hold of that book, because it will explain a lot of why these 70 million titles to property were clouded… Because when Mortgage Electronic Registration Systems Inc. was put into practice and they started to record the first deed of trust or mortgage in the land record, all of the subsequent assignments disappeared, which means there was no way to know who actually owned your property, and that’s where this whole thing started out.

I started doing the research, and as I started to release my research, I was contacted by attorneys who were saying “You know, I’m running into this problem and this particular issue, I’m seeing a lot of it in my court cases that I’m dealing with. We can’t explain this chain of assignments, that all of a sudden starts at the beginning and ends up at the end; it goes from a) to d), but where is b) and c)? They’re missing.” So this is why you may have some issues with your titles to property, and this is one of the investor pitfalls that I talk about when I lecture to investor groups – the first and foremost thing, if you find a piece of property that you actually love, you’ve gotta step back, take the emotion out of it, and the best advice ever I can give you there is always research the chain of title. Don’t get stuck on the deal; you can fall in love with the deal, but if the chain of title doesn’t pan out and there’s something wrong with it and MERS is in the title, there’s a problem. That’s the big issue with clouded titles – having mortgage electronic registration systems anywhere in the public land record involving the piece of property you’re dealing with.

Joe Fairless: So the takeaway is to research the chain of title, and if you see what in it exactly? You said MERS…

Dave Krieger: Yes, you’ll see on the very first page of the mortgage or deed of trust – sometimes it falls on page two, depending on the form; I’ve conducted audits for county land records, Joe, where counties have actually paid myself and my team to go in and audit their land records, and sometimes even the court records… We did one in Florida where we found criminal behavior, and we actually had an attorney go in and review our work and actually write an opinion on the document, and we basically asserted in this report and the attorney agreed with us that this MERS system is one step shy — it’s kind of like the getaway driver in criminal RICO. Everybody knows what RICO is – Racketeer Influenced and Corrupt Organizations.

This MERS system has allowed the banks to basically jump over the entire chain of title; the mortgage loan servicers are creating documents, and we know that the documents are being created and that the securities have been failing ever since they got started, because the [unintelligible [00:11:35].14] of the investor lawsuits being filed on Wall-Street now indicate the failure rate is 100%, which means that they never did the paperwork the way it was supposed to, and the sad state of affairs is – and this is the truth – that after they got done uploading the copies of the mortgage in the note into the database at MERS, they shredded the note. They didn’t need it anymore, they had an electronic copy of it.

So then people say “Wait a minute, what happens if I stop making my payments?” Well, then the Bogeyman jumps out of the closet, because once this loan is securitized, it’s like a Coke bottle – you drop a Coke bottle on the floor, it shatters into 10,000 pieces. You have no idea where your loan is. You have no idea who owns it or what piece of it might have been sold off during the Taylor Bean and Whitaker bankruptcy case… Bank of America actually came to the court and admitted to the bankruptcy judge in the Middle District of Florida and Ocala that they had multiply pledged these loans. My god, Joe, that’s scary! Because if you or I did that, Joe, we’d be in jail. But yet it’s okay for the banks to do this, and this is what’s so scary about not knowing what you’re investing in because you didn’t check the chain of titles.

Joe Fairless: Yeah, clearly the takeaway is check the chain of titles, but let me bring it just from a more practical standpoint just for an investor who’s listening… But interesting background, I appreciate you telling the story about that. From a practical standpoint, when I’m reviewing the chain of title, what words or what entity — I heard MERS, but what’s the acronym that we will see on the chain of title and that will be a red flag?

Dave Krieger: Okay, on the first page or so of your mortgage or deed of trust when you’re looking in the courthouse records (because that’s where you’re gonna find this),  either under paragraph C or paragraph E of definitions, you will see the word MERS (Mortgage Electronic Registration Systems Inc.), that’s what you’ll see. When you see this, all of a sudden red flags should go up and you should question what the chain of title looks like.

Now, I know that the property might be just a wonderful thing, but you have to understand, Joe, way back when you had companies like Countrywide Home Loans, IndyMac Bank, Washington Mutual Bank, Option One Mortgage… All of these companies are just mortgage — they all were basically giving loans to anyone who could fog up the mirror. And the problem is that even though your Best Ever listeners want to go out and find these properties, we’re basically saying look at the properties that basically have been held by senior citizens, because the ones that are basically transacted or consummated back in the ’80s and early ’90s probably don’t have those chain of title issues, and those are the kinds of properties you wanna focus on, unless you’re prepared to spend gobs of money going into court and [unintelligible [00:14:27].01] title to the property.

Now, I’m not saying you can’t do that… The other backside advice to this whole thing is if you suspect there’s an issue – say you’re going out and you’re buying a Fannie Mae HomePath or Freddie Mac property… I will never ever buy a property from either one of these two GSE’s, because they’re liars. And when you look at the addendums on all of what these banks sell you as an investor, it basically says it’s your responsibility to check the chain of title out, and “We’re not responsible if the chain of title doesn’t [unintelligible [00:14:54].07]

If you find out you’ve got a clogged up chain of title and you end up like Ford Francis [unintelligible [00:14:59].29] up in Haverhill, Massachusetts, buying a piece of property and getting a quick claim deed from U.S. Bank… He goes to court, he quiets the title or tries to, the judge looks at the chain of title and says “Mr. [unintelligible [00:15:11].09] I’m so sorry, but U.S. Bank didn’t own that property when they sold it to you.” You’re like “Wait a minute, they foreclosed on the home.” He says “Yes, Mr. [unintelligible [00:15:18].28] the judge said they did. However, the problem is that U.S. Bank didn’t record the assignment until after they took the property, so therefore the entire foreclosure is a sham, and that means you don’t have [unintelligible [00:15:34].08] and then he dismissed the case with prejudice, which that’s not a good thing; you basically closed the door.

Mr. [unintelligible [00:15:41].03] got mad and appealed all the way to the Massachusetts Supreme Court, and in January 2011, Joe, it set major precedent-setting case law, and what the Massachusetts Supremes did is they sent it back down to the Land Court judge and they said “Look, dismiss this without prejudice, because he’s clearly got a suit against U.S. Bank, who sold him a piece of property they didn’t own. He’s definitely got a broad claim, he needs to get his money back.”

And I’ve saved so many investors from making mistakes, buying homes from GSEs and entities that I felt after looking at the chain of title didn’t have the right to sell the property. Remember, in the investment world it doesn’t matter who you are or what you are, you can’t sell something you don’t own.

Joe Fairless: Awesome. Can I ask you just a couple of quick-hitting questions, really short responses from you? I just wanna make sure I’m getting the process down. Does that work for you?

Dave Krieger: Sure.

Joe Fairless: Okay. When I’m buying a property, and I want to make sure that the chain of title is not clouded, then I need to go to the courthouse to look that up, correct?

Dave Krieger: Yes, go to the County Land records.

Joe Fairless: Okay, I go to the County Land records, I look it up, and then on the first page or so I look for Mortgage Electronic Registration Inc. or MERS, correct?

Dave Krieger: MERS, yes, or Mortgage Electronic Registration Systems Inc., yes. If you see either one of those, you have an issue with your title.

Joe Fairless: And if I do see either one of those and I do have an issue with my title, then what is the most appropriate next step?

Dave Krieger: Well, there’s two options. One, if you’ve got enough money to litigate the thing, and whoever you’re buying the property from, if they’re willing to give you – and this isn’t legal advice, but this is what I know that some other investors have done which I’m gonna share with your Best Ever listeners… The circumstances are you wanna get some sort of a stipulation to judgment to where they will not contest your quiet title action, because it will so eliminate the amount of money spent on a quiet title action if you can show the judge that there’s nobody else that’s claiming an interest in the property, and he will quiet the title in your name.

Now, that’s provided the fact that you get a good title. If you get a warranty deed, that’s the best kind of deed to get. If you only get a quitclaim deed, that’s pretty shaky. Bargain and sale deeds, which are very common in New York, and quitclaim deeds – basically, they pass nothing. It basically says if I give you a quitclaim deed, Joe, it say “Well, I might own it, I might not. But if I do, I’m deeding it to you.” Now, that’s not a real sound investment, is it?

Joe Fairless: Right, okay.

Dave Krieger: Another thing you have to look for in the chain of title is those quitclaim deeds; that’s shaky ground.

Joe Fairless: Okay. You said two options – first option, if they’re willing to give you a stipulation they won’t contest your quiet title action.

Dave Krieger: You wanna go ahead and quiet the title of the property, that’s the first option.

Joe Fairless: Okay.

Dave Krieger: The second option is to run like hell. Go the opposite direction and find something else.

Joe Fairless: Got it. Because if you buy it, then there’s a chance that there will be issues with you actually being the real owner of it, and you could get the property taken away.

Dave Krieger: That’s right, and it’s happened for people who had paid cash in property. We have several cases that I’ve been researching in Florida where a property was foreclosed on by two different lenders within 30 days of each other, and the judge ended up consolidating the case, because nobody could make up their mind who owned the property.

We had a couple that paid cash for a property, and six months later Bank of America is foreclosing on them.

Joe Fairless: And then as far as the quitclaim deed, that would also be in the courthouse records?

Dave Krieger: Yes, that would be in the chain of title, and you can always look these up by the grantor-grantee index. And the beauty about this, Joe, is when you go down there at these County Courthouses, you’re not alone; they have clerks, and records of deeds, registers of deeds that are actually there, the agents, deputies that are paid to help you. It’s their job to help you look up what you need to look up, and as time-consuming as it might be – and I’m hoping that when you go into some of these places, they’ve consolidated these into electronic files on a computer that makes it very easy to track. I know that there’s a lot of places you can sit in the comfort of your home, and you can go online and look this stuff up yourself. But when you have to go down to these small county courthouses, sometimes you may be spending an entire day there researching title.

Joe Fairless: Based on your experience – I have a feeling I know what the topic’s gonna be on when you say your best advice… Based on your experience, what is your best real estate investing advice ever for investors?

Dave Krieger: Well, the first thing is make sure you read all the paperwork, make sure you understand what it is that you’re purchasing, especially… If I had to say what big mistake I made, it was taking on a note and deed of trust or mortgage not fuly understanding all the terms, only to find out later I had a balloon payment. Know the terms, know what’s going on.

Joe Fairless: Are you ready for the Best Ever Lightning Round?

Dave Krieger: I’m ready, go for it.

Joe Fairless: Let’s do it. First, a quick word from our Best Ever partners.

Break: [[00:20:45].14] to [[00:21:44].01]

Joe Fairless: Dave, what’s the best ever book you’ve read?

Dave Krieger: I would say right now The Big Short tops my list.

Joe Fairless: Best ever deal you’ve done?

Dave Krieger: Negotiating with a bank on a piece of property that I got for about $200,000 less than what it was listed for.

Joe Fairless: How did you do that?

Dave Krieger: Basically, the property was a construction loan, and I went to the bank, they said “We’re about to foreclose on a property”, and they said that the property is way under market. I said “Look, here’s what I wanna do. I don’t want you to put this in the MERS system, I don’t want you negotiating a sale of the note. I want you to keep it and I want you to service it; I don’t want you securitizing it.” In the closing there was a piece of paper with all those terms to that effect, which I signed, and the deal was done.

You can actually negotiate with the lender if they’re desperate enough to get rid of it.

Joe Fairless: What’s the best ever way you like to give back?

Dave Krieger: I have a program called Financial Education Services, and if you e-mail me through my CloudedTitles.com website, I’ll explain how I can help you. This is helping your investors directly, that are listening to this program, how they can help their people buy a property… Because a lot of these people in this day and age are credit challenged, and I have ways that I can help your investors help them give back, and put them into affordable housing.

Joe Fairless: What’s a mistake you’ve made on a deal?

Dave Krieger: I would  have to refer back to taking on a note without understanding I was signing a balloon.

Joe Fairless: I just loved that piece of property so bad I had to have it; it was a great deal, and all of a sudden, seven years later, I find out “Wait a minute, what do you mean there’s a balloon payment?”

Joe Fairless: [laughs] What happened to it?

Dave Krieger: I ended up having to liquidate it to pay it off.

Joe Fairless: Where can the Best Ever listeners get in touch with you?

Dave Krieger: If they go to the CloudedTitles.com website, that’s the easiest way – just click on the Contact Me. I get the e-mails right in my inbox, at CloudedTitles@gmail.com. That website and the e-mail have been set up since 2010, and I’m happy to entertain any questions from any of your Best Ever listeners.

Joe Fairless: Thank you for being on the show; you have given us a due diligence item that I suspect was not on a lot of the Best Ever listeners’ radar, and that is to look at the chain of title. Go to the courthouse, look for specifically the Mortgage Electronic Registration System Inc. on there, or the acronym that stands for what I’ve just said. You have two options if you find that – one is to run away as fast as you can; the second is to quiet the title, and if you haven’t bought it yet, then make sure that the seller is willing to give you a stipulation that they won’t contest your quiet title action. Additionally, look for if there’s a quitclaim deed on there as well.

First off, did I summarize that correctly?

Dave Krieger: You did, that was excellent. What a great student, Joe Fairless! [laughter]

Joe Fairless: Alright, great. Well, thanks so much for being on the show; I hope you have a best ever day, and we’ll talk to you soon.

Dave Krieger: You do the same, sir. Thank you!


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He was always curious about real estate.  When both of his parents had health issues, Andrew and his brother knew it was time to begin investing.  Find out how they were able to scale their business so quickly.

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Andrew Campbell Real Estate Background:
-Founding Partner of Wildhorn Capital Real Estate Investor and Entrepreneur
-In 4 years he and his brother Mark have built a $6,000,000+ portfolio of 72 units
-Prior to full time investing he was a partner at an award winning app developer
-BS in Advertising from The University of Texas at Austin and an MBA from Baylor University
-Based in Austin, Texas
-Say hi to him at www.wildhorncap.com
-Best Ever Book: Millionaire Real Estate Investor


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Joe Fairless: Best Ever listeners, how are you doing? Welcome to the best real estate investing advice ever show. I’m Joe Fairless, and this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

With us today, Andrew Campbell. How are you doing, my friend?

Andrew Campbell: I’m doing good. How are you, Joe?

Joe Fairless: I’m doing well, nice to have you on the show. A little bit about Andrew — you’re gonna love this, Best Ever listeners… In four years, him and his brother have built a six million dollar plus portfolio of 72 units, and he’s had a full-time job along the way. He’s transitioning into doing real estate full-time right now.

He’s a founding partner of Wildhorn Capital, so you better believe we’re gonna get into the details of how he’s built the portfolio of 72 units while having his full-time job. Based in Austin, Texas… With that being said, Andrew, do you wanna give the Best Ever listeners a little bit more about your background your current focus?

Andrew Campbell: I appreciate the introduction. I came into real estate just out of curiosity. I didn’t grow up in a real estate household. I was always the guy that would pick up fliers when we were on vacation, and I just always had an interest for it.

I went to business school and had business cases about developing a block of homes… It was just always something that interested me. In 2007 my dad had a big stroke, and I was living out of state, and I moved home to kind of take care of him. That really changed the trajectory of my life and where my focus was. I realized I had to step away from my corporate job and I realized I didn’t have the flexibility or the time to take care of him and be able to deal with whatever life would throw at you.
I think that really turned my curiosity and interest into a passion. It took me a couple years more before we actually took the plunge and started investing. Our focus was “Hey, we need to create some more flexibility in our lifestyle and create some passive income that we can deal with life when something like that happens.”

Joe Fairless: I wanna get into the details of the deals, but before we get into the details of the deals… In those couple years that you knew you wanted to transition to real estate but you didn’t buy something, what were you doing?

Andrew Campbell: Mostly being scared. I think I read some books, and I had a friend that had a few duplexes. I didn’t have that push over the top. It was an accidental landlording of a condo; my brother had moved out of state and he was renting out his house, so we were sort of doing it, but I’d say we were dabbling and we weren’t committed investors. It took a couple years before we said “Hey, let’s sell the properties we have to generate capital and go buy intentional investment properties.”

Joe Fairless: Do you remember the moment in time or the timeframe when that happened, and if so, what made the switch from accidental landlording, not having the push, to “Okay, now let’s sell this and then get into something…”?

Andrew Campbell: It was very clear… Our mom was diagnosed with cancer. In 2007 our dad had a stroke, and in 2011 she was diagnosed with cancer, and that was sort of the straw that broke the camel’s back. It was really like “Okay, we got the message loud and clear; we’ve got to turn this from a hobby into a business and really hammer down.”

That was when we decided, “Okay, let’s sell both of these and do it very intentionally and purposefully.”

Joe Fairless: First off, thoughts are with your family on that; that’s first and foremost.

Andrew Campbell: I appreciate it.

Joe Fairless: So in 2011 – that’s when you sold (I guess) your condo that you were accidentally landlording…?

Andrew Campbell: It was 2012. We both liquidated those properties, and in 2013 we bought our first investment properties.

Joe Fairless: Okay, so you didn’t do a 1031.

Andrew Campbell: No. I didn’t know enough to do that.

Joe Fairless: Okay. So in 2012 you sold a condo… What did your brother sell?

Andrew Campbell: He had a single-family house.

Joe Fairless: Okay. Was he living in it, or it was an investment property?

Andrew Campbell: No, at that point he was also sort of accidentally landlording. He had moved to Denver, and the house was in Austin. He had been gone for a couple years and then got tired of leasing it, and it wasn’t an intentional property either.

Joe Fairless: Do you remember what you bought them for, what were your all-in costs and what you sold them for, each of those?

Andrew Campbell: I can’t remember exactly his place. I know we bought our condo — it was in these new developments in Austin and I bought it for 275k and ended up selling it for about 360k.

Joe Fairless: Nice. So it took about a year… What were you doing between 2012 and 2013 after you sold the property?

Andrew Campbell: I think once we sold the property, we were then getting more back to the intentional word, being kind of studious about what we wanted to do and the types of properties. We were talking a lot with — we had a friend who kind of got us into the business; we had a joke that he’s our crack dealer. He told us that “Watch out, investing in real estate is like crack” and it totally is true; we’ve been completely addicted.

But we were talking to Tim a lot and really kind of studying neighborhoods, looking at comps, just kind of figuring out what exactly the strategy was gonna be and where we wanted to be.

Joe Fairless: And what did you end up deciding?

Andrew Campbell: So we diverged a little bit. My brother did foreclosed homes; he ended up buying like five foreclosures in a town just South of Austin, kind of a growing suburb.

Joe Fairless: What town?

Andrew Campbell: [unintelligible [00:07:38].14]

Joe Fairless: Okay.

Andrew Campbell: A little suburb just South of Boston, between here and San Antonio. We went to small multifamilies. We bought a duplex and a fourplex within a month of each other, and a mile from each other, kind of just South Austin, but definitely in [unintelligible [00:07:53].11]

Joe Fairless: So your brother was buying foreclosed homes, and then you and your brother bought a duplex and a fourplex in South Austin?

Andrew Campbell: Sorry, my wife and I did the duplex and the fourplex, and he was doing his… So we were always doing it together and talking about it, but we had kind of separate portfolios and slightly separate strategies.

Joe Fairless: Which one ended up making more money, between your brother’s approach and your approach?

Andrew Campbell: I think all-in they were probably pretty similar. He got some really good deals on the foreclosures side, and had seen some incredible appreciation in that area. We had a lot better cash flow from the onset, and we’d also seen some ridiculous appreciation. I think a benefit of being in Austin is we’ve just had a great run in the last really seven years or so. So neither one of us have lost, that’s for sure.

Joe Fairless: And you bought a duplex and a fourplex – you and your wife did. What makes up the six million dollars now? I’m gonna fast-forward all the way to today. You had a duplex and a fourplex, and now you and your brother have 72 units… What does that comprise of?

Andrew Campbell: So there’s still about a dozen single-family homes, and then everything else is small multi… Mostly fourplexes; there’s a couple of duplexes in there. A couple years ago Austin has gotten pretty tight and I think a little bit overheated, so we started buying in San Antonio. I’ve got down there — I guess between the 72 units it’s pretty evenly split at this point. All of the acquisitions in the last two years have been in San Antonio.

Joe Fairless: How are you funding the purchases of the new acquisitions?

Andrew Campbell: Just the saved up capital from the cash flow that we generate. Then in the last year we both did a refinance and pulled out some of the equity that built up in the properties.

Joe Fairless: Can you give us the numbers on the last deal that you closed on?

Andrew Campbell: The last deal that we closed on… I bought two duplexes in San Antonio; that’s on an acre and a half of land, and it was kind of an interesting property… It’s three separate lots. The middle lot kind of served as a driveway, it’s unusable. We bought all three lots [unintelligible [00:10:02].23] two duplexes, so four total units. We paid $190,000 for it, and current rents are $750/unit.

Joe Fairless: So $1,500 and 190k all in…

Andrew Campbell: It’s $3,000, because there’s four total.

Joe Fairless: Oh… I got my calculator. I was like, “I don’t think this math is gonna look friendly…”, but okay. Got it. That’s great. That’s 1.5% rents to all-in price.

Is there anything you can do with the acre and it being three lots and two duplexes?

Andrew Campbell: Yeah, it’s zoned very favorably. Each lot is zoned for up to six units… I think it’s six units; it might be four… But I’ve been talking with the city and we’ve got basically the back acre that’s at this point just an expense because I’ve gotta keep it [unintelligible [00:10:54].18] every couple of months.

Yeah, we plan to put three duplexes on the back of that, so kind of one on each lot.

Joe Fairless: And for the Best Ever listeners who are familiar with San Antonio, where in San Antonio are these duplexes?

Andrew Campbell: Just South of downtown, kind of along in the Mission District, off of Roosevelt Road, in kind of Harlandale, South San Antonio. It’s pretty close to downtown.

Joe Fairless: And is that an up and coming area, blue collar…?

Andrew Campbell: It’s pretty blue collar, and it kind of fits our tenant profile [unintelligible [00:11:24].21] our portfolio. We’ve been pretty focused on workforce housing and B and even C areas.  Largely, our tenant base is the hardworking folks, a lot of Hispanics. We’ve got really low turnover. We try to take good care of them, and a lot of them have never moved in the four or five years that we’ve had them. So we kind of look in those neighborhoods, and this was a good match for that criteria.

Joe Fairless: The cash out refinance that you did – have you done multiple of those, or just one?

Andrew Campbell: We’ve just done one.

Joe Fairless: Can you tell us the numbers on that, what your all-in price was and what it appraised for afterwards and how much you were able to get out?

Andrew Campbell: Yeah… We were able to do it with a community bank, and one of our goals — as we’ve bought these, they’ve all been conventional financing with 30-year fixed rates. One of the things that — we didn’t do it sooner because we didn’t wanna lose that, and we didn’t wanna do kind of a portfolio trade-up and get turned on to a 20-25 year schedule… So we found a community bank that would actually let us do the cash out and then they resold them to an investor.

We were able to keep the 30-year schedule, but each property had its own loan. I think the day we closed we were in there for like 4-5 hours, because we had five or six separate closings; they all took place simultaneously.

Joe Fairless: Will you explain that again for me? I didn’t catch exactly what you did.

Andrew Campbell: So in our understanding, when you traditionally come to a cash out refinance, you’re gonna end up rolling all of your loans together and the bank’s gonna take that and look at your whole portfolio and cash you out. But when they do that, you’re gonna get a commercial loan.

Joe Fairless: And you’re talking about multiple properties, not just one.

Andrew Campbell: Correct.

Joe Fairless: Okay, so you did a cash out refinance on your portfolio of properties.

Andrew Campbell: On like half of them. It was a decent chunk of our portfolio.

Joe Fairless: Okay, got it. Please continue.

Andrew Campbell: So we didn’t want to get into a commercial loan that had a floating mortgage rate or a shorter amortization schedule… So we found a community bank that would actually do each property individually… Appraise that property, we pull the equity out of that property, and then they refi that into just a new 30-year conventional loan. That was important for us, because I think that’s been part of our strategy, having those 30-year fixed rates. Actually, on some of the loans the rate actually went down from where we had even bought… So it worked out really well.

Joe Fairless: That’s outstanding. So you have one mortgage payment for a chunk of your portfolio.

Andrew Campbell: That’s the interesting thing – they all are still individual. We still have a dozen – or whatever it is – different payments. Each property has its own loan. We were able to do that and keep the traditional permanent financing on it.

Joe Fairless: I thought you rolled them all up into one… You said the bank would do it individually, but then they did a 30-year conventional loan. I know I’m being dense here, but I’m a little confused.

Andrew Campbell: That’s fine. Each property had its own loan; when we bought it, it had a conventional 30-year fixed rate. When we went and refinanced, each property still has its own loan, conventional 30-year, fixed rate, but we were able to pull the equity out and [unintelligible [00:14:35].01]

Joe Fairless: Oh, okay. Alright.

Andrew Campbell: So they all are still individual…

Joe Fairless: Got it — but you got one cash out payment that was from all those properties… Okay, I’m with you. I’m just curious… I guess it’s better to have each property being on an individual loan versus one, because that’s less risk for you if one property —

Andrew Campbell: Yeah, it gives us flexibility to peel them off one at a time if ever wanna end up selling them (I don’t think we will). Then for us, again, keeping that 30-year schedule was really big.

Joe Fairless: What community bank did you use?

Andrew Campbell: It’s called First Lockhart. Lockhart is a little town famous for barbecue, about 45 minutes South-East of Austin.

Joe Fairless: Alright… They’re famous for barbecue – the community bank is?

Andrew Campbell: The town of Lockhart. [unintelligible [00:15:19].28] three pretty famous barbecue spots.

Joe Fairless: Got it… I was like, “I think you should read through those loan documents very carefully if the bank’s famous for their barbecue.” [laughs] Alright, cool. So that portfolio — when you did that cash out refinancing on half of them or so, was that a big tipping point for your investing, where you had a lot of free cash to then go buy some other stuff?

Andrew Campbell: Yeah, it was, and we took the majority of that cash and we closed on a package of eight fourplexes down in San Antonio, which kind of [unintelligible [00:15:58].29] doubled our portfolio. We closed that earlier this year. That definitely helped catapult this to the next level.

Joe Fairless: How did you decide which ones to do the cash out refinance on?

Andrew Campbell: A little bit based on the longevity, how long we had been in there, where we felt like there was the most equity; also looking at which ones we might look at selling. We’ve been (I think) shifting strategies a little bit, and Mark’s got some of the single-families, and I think we’ve grown to appreciate the efficiency of the multifamily space, and we’re probably looking at selling some of the single-family tier… But we didn’t wanna touch any of those.

Joe Fairless: Based on your experience, what is your best real estate investing advice ever?

Andrew Campbell: Find partners. I think my favorite thing about this business is that everybody is very friendly and willing and wanting to help. Find people that are experienced and wanna help. When we started out, it was a friend who had five or six duplexes, and we literally just drafted on his business plan and trusted him and his advice.

As we’re moving into the multifamily syndication space, it’s working the same way. People are willing to help; find those partners that will help you and use them.

Joe Fairless: The focus for Wildhorn Capital, your company, is what?

Andrew Campbell: It is multifamily syndication. We are focused on executing the same business plan that we’ve been… Buying small multifamilies, but buying bigger properties, and taking everything we’ve learned and looking for properties that are in Texas. We feel like Texas is a good place to be. We’re native Austinites and native Texans, so it’s raising money and partnering with folks and buying bigger properties.

Joe Fairless: You’ve got 72 units, and a portfolio that’s worth over six million bucks; why do syndication? Why not just keep doing what you’re doing and have fewer partners, own it yourself, and not have to answer to outside investors?

Andrew Campbell: I think one of the things that’s happened for us — we got into the business and the goal is “Let’s make passive income and play golf and be on the beach.” That’s with the comment about real estate being like crack – it gets you completely addicted and looking to trade the current jobs for a new job and a new career path. It’s something that we’re both super passionate about… It’s all we talk about and all we talk to our friends about and I think it’s wanting to share that knowledge and that ability to generate wealth with our friends and people that we know. It’s just a passion that we can’t turn off, so we wanna explore it and take it as far as we can.

Joe Fairless: What’s a deal that hasn’t gone according to plan?

Andrew Campbell: We had what I call a near-miss… My brother had a fourplex under contract, and it was kind of to the last hour and they say it’s not gonna be able to close. There was some [unintelligible [00:18:44].08] on a credit card he didn’t even know he had and they weren’t gonna let him close. Being partners, I was able to come in and close it in my name and just kept the terms like we had it and saved the earnest money and swept in. We joke now that we have our conference room and we’re gonna have that first dollar framed — but it’s not gonna be the first dollar we made, because the credit card charge was literally one dollar on some recurring thing that we don’t even know about. It almost cost him the deal and it turned out to be a really good deal for us.
We were glad to keep it in the portfolio, but it was not paying attention to some of the details — it almost caught us.

Joe Fairless: What do you have in place now that will attempt to remedy that from happening?

Andrew Campbell: Well, just make sure you know all of the different credit cards you’ve got, and closing down the ones that you don’t keep open. I think that that was almost a really painful lesson and a very easy one to correct.

Joe Fairless: Yeah… I have an Experian subscription, so I’m able to see all my stuff there.

Andrew Campbell: Yeah, I do Credit Karma, and I definitely look at the e-mail every time they send what’s happening with the credit score.

Joe Fairless: Alright, Andrew, are you ready for the Best Ever Lightning Round?

Andrew Campbell: Yes sir, let’s do it

Joe Fairless: Alright. First, a quick word from our Best Ever partners.

Break: [[00:19:59].22] to [[00:20:51].13]

Joe Fairless: Best ever book you’ve read?

Andrew Campbell: Millionaire Real Estate Investor – it got me on the path into the business.

Joe Fairless: Best ever deal you’ve done?

Andrew Campbell: Other than that fourplex that we saved for my brother, our very first duplex. We bought it for 212k, we fixed both sides, and we got it refinanced last year; I think it appraised at 365k. It’s a cash cow for us.

Joe Fairless: How much did you put into it? You said you bought it for 212k.

Andrew Campbell: We bought it for 212k, we got 225k total into it, and last year when we refinanced it we took 100% of our cash out.

Joe Fairless: You said you fixed it up… Did you two swing the hammers?

Andrew Campbell: No… Back to leveraging partners – our realtor friend had a team and some guys, and we just leveraged them. He actually [unintelligible [00:21:37].14] It was part of our deal when we bought it. He helped us get it all done. We didn’t lift a finger.

Joe Fairless: In addition to what you’ve mentioned earlier, what’s a different mistake that you can think of that you’ve done on a deal?

Andrew Campbell: I don’t know if there’s been many mistakes on the deals we’ve done. I think we’ve missed out on deals, which I would look at back now as a mistake, because we were afraid of having to do work on it, or it didn’t quite meet some of the early criteria that we had. We didn’t really know what we were doing… Being afraid to pull the trigger in those early days – looking back on it now, it was a big mistake.

Joe Fairless: What’s the best ever way you like to give back?

Andrew Campbell: Our neighborhood – we’ve got a dads club that gets together and is really active, and once a month we kind of get together and watch games and drink beer, but we have two big fundraisers. One at Christmas time and one in the spring. We donate all the money to Make A Wish, and they sponsor a couple of kids that are going through rough times, and sponsor their wish.

Joe Fairless: When you first started saying “Dads club… We hang out and drink beer”, I was like, “Wait a second… That’s not what I meant!” [laughs] Then you did the “Make A Wish” and I was like, “Okay, sounds good!” Where can the Best Ever listeners get in touch with you?

Andrew Campbell: They can find me on Bigger Pockets at Andrew Campbell. Also on our website… It’s WildHornCap.com, and e-mail is just andrew@wildhorncap.com.

Joe Fairless: Andrew, thanks for being on the show, talking about how you’ve built a six million dollar plus portfolio in less than five years (about four years), doing the cash out refinance on a decent chunk of your properties, how you did that with the community bank, how you did them individually so that you have the flexibility, and thank you for walking me through that slowly. I’m sure a lot of Best Ever listeners were like, “Dude, don’t you understand what’s going on, Joe?” but thank you for walking me through that, and the approach that you’re taking now…

Also the duplex in San Antonio, the last deal that you’ve bought – just giving us a sense of the type of deals that you’re getting… Or the two duplexes that you got in San Antonio, with the all-in purchase price 190k, 3k rent, so about 1.5% when you do the rent divided by the all-in price.

Thanks for being on the show. I wish you the best with Wildhorn Capital, and I hope you have a best ever day. We’ll talk to you soon!

Andrew Campbell: Thanks a lot, Joe. I appreciate it.

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JF991: Being a GURU is GOOD and Why You Should Educate Others

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Should you teach what you know about real estate? Afraid of being a GURU? So what?!? Our guest preaches why you should give your audience a platform to learn your failures and successes in real estate.

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Heather Havenwood Real Estate Background:

– CEO of Havenwood Worldwide, LLC
– Entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing
– Named Top 50 Must Follow Women Entrepreneurs for 2017 by Huffington Post
– In 2006 she created an online marketing publishing company that went from 0 to $1 million in sales in less than 12 months – Based in Austin, Texas
– Say hi to her at http://heatherhavenwood.com/
– Best Ever Book: 48 Laws of Power

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Joe Fairless: Best Ever listeners, welcome to the best real estate investing advice ever show. I’m Joe Fairless, this is the world’s longest-running daily real estate investing podcast. We only talk about the best advice ever, we don’t get into any fluff. With us today, Heather Havenwood. How are you doing, Heather?

Heather Havenwood: I’m good, thank you for having me!

Joe Fairless: Yeah, nice to have you on the show, and looking forward to getting to know you and diving in. A little bit about Heather – she is the CEO of Havenwood Worldwide. She’s an entrepreneur regarded as a top authority on digital marketing sales, coaching and online publishing. She’s named top 50 must-follow women entrepreneurs for 2017 by Huffington Post, and she is also a real estate investor, based in Austin, Texas. With that being said, Heather, do you wanna give the Best Ever listeners a little bit more about your background and your focus?

Heather Havenwood: Absolutely. I’ve been in the information market industry and real estate industry since 2001, so I’ve been through a couple cycles, as they call them, in the real estate industry. But mainly, from 2001 to 2007 I traveled the country teaching buying and selling real estate, doing more foreclosures, short sales, and then actually produced over 450 seminar events in the real estate industry. I worked for Robert Allen, Ron LeGrand, all the big names back then, and really learning two pieces: learning real estate investing, and then learning what I call the publishing of real estate information, the educational conversation.

So I’ve been doing that for a long time, and then I got caught up in the boom and bust in 2006-2007, lost all my houses, foreclosure, the whole nine yards… The movie The Short – did you ever see the movie The Short? That was my life. I’ve lived that world, because I was in central Florida… And then here I am in Austin, Texas. I now run four online companies and also invest for myself. I have a podcast as well, and just on and on it goes. I’m a full-time online information publishing author with real estate investing.

Joe Fairless: You said something interesting before we started recording, that every real estate investor should have an education piece they are building, and I’d like for you to talk about that because I mentioned when you said that that this has potential to be a polarizing topic, because there’s a lot of anti-guru people, and you should invest and learn from your mistakes and not pay people or pay for content, and then other people say that you should…

First, the statement of “Every real estate investor should have an education piece they are building” that you said earlier – can you elaborate on that?

Heather Havenwood: Yes. It sounds like you like to go truth, so I’m gonna be a little honest here. It’s like politics, there’s the good part of the politics and there’s the dirty side of politics. Just the same here in what I call the education side of real estate. There’s a lot of good that happens, and there’s the dirty side, and I’ve seen both, and I’ve been around both. There’s definitely a negative conversation out there about the guru side, and some people that only know how to teach and they don’t know how to do… There’s a lot there, and some of it is true and some of it is not, but here’s what I say to anybody who’s done more than 10 or 15 houses themselves; they’ve done something in the real estate market, whatever that is… I think that they all should teach what they have learned through their mistakes. It’s actually through the helping other people, it’s also through the teaching that piece, also sharing their story that 1) they’re gonna get more business, 2) they’re going to help other people, and 3) there’s a cashflow there.

That is why a lot of the real estate investors get into the education conversation – because they wanna buy more property and it’s a great cash maker to create cash to buy more property. Why are you getting mad then about that, right? Because think about it – I’m doing real estate, I wanna buy more real estate, I educate people about what I’m doing, I make money from that and I buy more real estate. I don’t think that’s awkward, I think that’s actually very smart in a capitalist world, which I’m a capitalist.

So if you look at it that way, then you can see how there’s a logic to that. What happens when I go to REA meetings or I meet what I call “old-school” real estate investors – they have this kind of arrogance about “Well, I just sit in the background and no one knows who I am. I just do my thing.” I’m like, “I can see that, I guess that’s respectable, but why wouldn’t you help other people? Why would you not do a small workshop locally, or why don’t you get on a podcast and share your story about how you got started and all the mistakes that you made? Why not help other people through that process?” Because I feel like real estate investing specifically – not realtor – is kind of the secret little society sometimes; even though people are out there constantly teaching it, it’s still this secret little society that people think is hard to get into, or they don’t know how, or it’s confusing. It’s not something you get taught in the university.

So this is why, Joe, I think every real estate investor that’s had some success and some failure should be out there helping the people and teaching and sharing their story.

Joe Fairless: I agree, you made some really great points. When we do share our story, we help other people, we get more business, and if we monetize that – like this podcast, for example, where I have monetized it by bringing advertising sponsors – then there’s potential to make money. And along they way I would imagine that the Best Ever listeners who are listening to this episode, they are getting a lot of value from this platform, which to them is free to consume the content. So I agree… There’s different approaches out there, but I agree with your thoughts and I’m glad you shared it. Point by point, that was really interesting. What type of platform do you have?

Heather Havenwood: I do a lot of podcasting actually, I was gonna share that. A couple of years ago I started a podcast, and it’s what I call “in the graveyard of iTunes.” Feel free to go check it out, it’s called “Sexy Boss” and it’s in what I call the graveyard of iTunes because I did four interviews, I put them all up online the same day. I didn’t know what I was doing… [laughs] And then I was like, “Where is the audience?” I didn’t know what I was doing. So I took on the role of “You know what? I’m gonna first add value. I’m gonna go on other people’s shows and I’m going to add value and share my story.”

Number one, I had to learn to share my story. People don’t wanna hear your resume, they wanna hear your story, it’s very different. Number two, I had to learn “What am I gonna add value to them? How can I add value to your show?” because at the end of the day, Joe, this is your show. This is your audience, and I’m here as a guest. So I had to really look at “How am I gonna add value?” I focused on that for a year and a half, and up until this point when you and I are talking, I’ve been on over 210 shows as a guest. What did I learn from that? I learned a couple things – I learned what it takes to be a really great host, I also learned how to really launch a really great podcast, so back in June I launched my first show, and it’s exploded, and I’m now on three networks, and it’s been amazing, in less than a six months timeframe… Because I learned first how to give value, and then I went and launched it.

It’s the same conversation with real estate investors. I think even if you’ve only had 10 houses or 2 houses or one apartment building, whatever it is, being out there on podcasts – because it’s a “free medium” at this moment – being out there and sharing your story helps other people. Because people don’t wanna hear your “When I was ten I did this, and when I was 20 I did that…” – no one cares. They wanna know how you got to where you are today and where is the success story, and where is the failure. So I talk about my book Sexy Boss because that book is about my biggest failures in life.

The movie The Short that came out, I literally lived that movie. No kidding. I remember watching the movie and going “Oh, I remember that, and I remember that…” I remember being in Florida and all the houses in the entire four, five blocks was completely for sale. I lived that life, so how am I gonna take that failure and make it a success?

I remember, Joe, at a very important time when that happened – it was 2007. This is about six months after I learned this is happening, my houses are going down, my bankruptcy is going down, and I really had to look at that. And a dear friend of mine who was a multi-million dollar investor (very successful guy), we were just having a chat, he was kind of coaching me, and he said to me in a not so loving way, because he’s not that kind of guy, he said “Grab a pen and grab a piece of paper, and I want you to write everything I say.” He told me to write this as he says it: “I, Heather, give myself full permission to fail”, and I couldn’t even write it. I was like, “NO!” I was literally in tears, and he looked at me and he goes “You’re never gonna succeed in life again until you give yourself full permission to fail.”

And the challenge with what I call the real estate gurus out there is they show success after success after success after success, and I know with real estate investors that the real ones are failure-failure-failure-success-failure-failure-failure-success-success-failure. That’s a reality, and I think that that’s the challenge people have with the “guru-ism”, and that’s why I think they should all be out there teaching themselves, so they know what it’s like to share their failures, to share their successes with people. It makes a difference.

Joe Fairless: It does make a difference, and it’s almost an obligation that we all have. It’s less about an opt-in, but it’s more about an obligation if we’re gonna be part of the real estate community – and it is a community; at least the Best Ever listeners have a community within this show… And it is almost an obligation where we need to share not only our success stories to inspire, but also the failures that we have.

I actually have a presentation I make at different conferences when I speak, and it is “Top 10 mistakes I’ve made in multifamily syndication”, and they could be more, but they only give me like 45 minutes to talk, so I condense it in these top 10 things. It’s important, because there’s a lot of ways to learn from the mistakes and the failures, more so sometimes than the success. I’m glad that you mentioned that, and I completely agree with your approach and your mentality.

I do want to ask, with your investments now that you do, knowing that you were in Florida and the sky crashed on you and you went through bankruptcy, what do you do now differently that you weren’t doing…?

Heather Havenwood: Way more conservative.

Joe Fairless: Specifically how?

Heather Havenwood: I don’t play the game of “Oh, it’s been going up 25% every year, year after year, so it’s gonna continue.” I like bread and butter, I like boring homes, and what I mean by that is just a place where the home is 60k, 70, 80k, really basic, and it’s a working class area; people live there and they get settled there and they don’t move.

I also have a philosophy, and this is from a friend of mine who was a major real estate investor in Arizona – he still is today – he said, “You’re not a tree, you can move.” So just because you live in California or just because you live in New York doesn’t mean you have to invest there. Go invest that makes sense for you. I’m also with long-term play; I do wholesaling, and I do holding. I look at it more long-term.

When I was in the real estate industry back then, it was a lot of get-rich-quick; buy these spec houses, hold them for two years, sell them for 50% higher. Or buy a million dollar property. A lot of flash. And the people that did survive without throwing away all their housing — I knew friends of mine who literally had 12 houses in foreclosure. They were just walking to the bank like “Here’s your 12 keys, see you later.” It just happened.

The ones that survived all that were the ones that went slow and methodical, and didn’t try to be flashy. And if you look at our current president today, who is a real estate investor, he did the same thing, believe it or not. Don’t get me wrong, he went big, but he went methodically, and he thought it through, and it was always a long-term play.

Joe Fairless: With your properties, your buy and holds, what type of financing do you do?

Heather Havenwood: If I buy and hold, I’m doing a deed; I buy on the deed. I just take over payments.

Joe Fairless: You just take over payments, okay.

Heather Havenwood: No money down, take over payments.

Joe Fairless: And that’s probably because of the bankruptcy thing, it’s tough to get a loan?

Heather Havenwood: No, I don’t wanna put any money down.

Joe Fairless: Can you tell us the numbers on the last deal you did like that?

Heather Havenwood: The house was worth 60k, they owed 30-35k, I just took over payments, and then I just got a renter in there; it’s not anything more complicated than that. It’s bread and butter, it’s kind of boring. [laughs]

Joe Fairless: House was worth 60k, they owed, say, 35k, and you are taking over the mortgage payments, and then they exit.

Heather Havenwood: Correct.

Joe Fairless: Why would they do that?

Heather Havenwood: Because they are in financial constraint, they can’t afford it anymore. That was what I was told by Ron LeGrand back in 2002. You just take over their payments.

Joe Fairless: How do you find them, and then walk us through that conversation with the person who has $25,000 worth of equity in their house that they just let you take over their payments.

Heather Havenwood: I do bandit signs, they called on it, talked a little bit over the phone, asked a couple questions, see what their situation was, what they needed… They needed a little cash to move out, so I gave them a little cash to move out. They just didn’t wanna wait for putting the house on the market and just waiting. Not every property is gonna end like that. It’s a specific kind of property, a specific kind of person that’s ready to say, “I need to walk away.” They knew that it cost me a little work, so I had to put money in and do a little work, and then rehab it. That’s pretty much the numbers.

Joe Fairless: How much cash did you give them to move out?

Heather Havenwood: $1,000.

Joe Fairless: And how much did it cost to get that work done?

Heather Havenwood: $1,000 paint, little carpet, just kind of spruce it up, clean it up… Nothing major.

Joe Fairless: Your phone rings, it’s this individual who saw your bandit sign… Walk us through that conversation.

Heather Havenwood: One of the things about real estate investors is they forget there’s a human being who has the other side of the fence. Why did they go with me versus others, why do they call me versus others, why did they say yes? Because I cared. I cared about them. I didn’t just go, “Okay, what’s your numbers? What’s your numbers?! You’re just a person, I need your numbers!” I’m like, “What’s going on in your world, what’s happening? Why are you not waiting to get the equity? What do you really need?” They share their life, what’s going on in their world, health issues and all this kind of drama. I just gave them an offer and I was like “Can this help if I give you cash now and take over the payments and move in 30-60 days? What works for you? How can I help you in your life, so that you can get on your own two feet and move forward?” It’s not always about just taking over a property for greed… And I think people can feel that, because I just really cared about them, and they were afraid that they’d started making the payments, that it was gonna go into foreclosure… They didn’t want that on their credit, so now they don’t have that on their credit. They’ll be able to walk away…

You look at it like “Oh, they’re walking away from $20,000 equity! Oh my god, it’s crazy!” Not really when you’re sometimes in the situation where you’re like “I need to be able to be free of this, and I need to be able to take a little cash and start over.” If you look at it from a humanistic/humanity perspective, sometimes it’s just really helping somebody out, versus just taking over a property.

Joe Fairless: Do you go visit the property before you talk numbers with them?

Heather Havenwood: Sometimes I do… I’d like to, I’d prefer, but it doesn’t always work out, because you’ve gotta close the deal. I also know people are out there marketing to them all the time. Now, if they’re not in foreclosure, they’re not getting the marketing, but if they called me, they called other people, so I have to really keep that in mind. It’s like in any kind of sales situation, you don’t wanna let them off the hook, right? You really wanna build that relationship as fast as possible and really connect with them on a heart-to-heart level. I know it sounds like not what they teach you in real estate school, but that’s what really people want to do business with. They wanna actually act like someone cares.

Joe Fairless: What paperwork is involved when you do that transfer?

Heather Havenwood: I don’t really share my paperwork… Just a 2-3 page deal we go through, and it’s a deed. It’s a deed transfer.

Joe Fairless: Just simple stuff.

Heather Havenwood: Yeah, it’s simple stuff. I know it’s not very sexy, but I really think after being at over 450 events – that’s a lot of hours of listening to a ton of real estate investors (some of them are no longer around, some are dead broke), I learned that real estate investing can be extremely sexy, but the winners are just consistent and keep it really simple.

Joe Fairless: You have a skill for marketing and branding… As I mentioned earlier, you were named top 50 must-follow women entrepreneurs in 2017 by Huffington Post. For someone who wants that type of designation, how do you recommend they go about obtaining it?

Heather Havenwood: That’s a weird question, I don’t know how to answer that. I didn’t wake up one day and said, “I wanna be known from Huffington Post.” One day someone told me I was… So I don’t even know how to answer that. I think honestly this industry is not about ego. If you go into it for “I wanna be known for… I wanna be known, I wanna be the best, I want everyone to see me and look at me” – that’s very ego-driven and you’re not gonna go anywhere. Believe me, I’ve seen a lot of people come and go in this industry, and the ones that are ego-centric didn’t last that long. The ones that were value-centric and add value to the marketplace and add value to the people and help people and teach people, they’re still around; they’re the ones [unintelligible [00:19:28].16] that are actually still filling up a room and being on great stages, they’re the ones actually helping people.

But I definitely don’t go out there and go “One day you’re gonna see me.” I just went out and started helping people and focused on supporting people and helping people and adding value as much as I possibly can, and I was acknowledged, I guess, for that.

Joe Fairless: Heather, based on your experience as a real estate investor, what is your best real estate investing advice ever?

Heather Havenwood: It’s a question that was actually given to me, that someone asked me to ask myself, and that question is “Does this feed my confusion, my strength and my clarity?” I think with real estate investment we get attached to the deal, versus actually looking at “Does this deal, does the situation, does this relationship feed my confusion, my strength and my clarity?” and sometimes we get so attached to the deal (we’ve gotta make it work!!) that we’re trying to force it, versus really look at “Does it really add clarity or add confusion to the situation?”

One thing I learned – you can’t be attached to a deal. We get attached to the deal if we get attached to people; it’s not a person, it’s actually just a deal. It works, it doesn’t work, it may work, it might not work… And you focus on winning in life and winning, but you don’t put so much attachment to who you are, your identity to the deal.

Joe Fairless: Are you ready for the Best Ever Lightning round?

Heather Havenwood: Sure!

Joe Fairless: Alright, first a quick word from our Best Ever partners.

Break: [[00:20:49].15] to [[00:21:38].10]

Joe Fairless: Best ever book you’ve read?

Heather Havenwood: Best ever book I read… Think and Grow Rich by Napoleon Hill and The 48 Laws of Power.

Joe Fairless: Oh, I love The 48 Laws of Power. Best ever deal you’ve done?

Heather Havenwood: My own short sell to my own property back in 2006. [laughs]

Joe Fairless: Why is that the best ever deal?

Heather Havenwood: Because I called three of the banks, and I finally just said “I’m gonna short sell my own deal. Give me the number that I know I need”, and he gave it to me and I pretty much did the whole deal, so it was kind of interesting. It’s not normal you actually do a short sell for your own property that you own, so it was just an interesting deal.

Joe Fairless: What’s the best ever way you like to give back?

Heather Havenwood: Helping other people and sharing my stories and sharing my failures. I this that’s something that’s overlooked in today’s society’ we’re taught at a young age, when you’re in second grade, “If you fail, you don’t go to third grade”, and I think a lot of young people today, they’re all focused on winning, winning, winning only, and it’s only when you give yourself full permission to fail that you give yourself full permission to succeed. And when you share your failures, that’s when you can share your successes.

Joe Fairless: Thinking back on some deals you’ve done – and it’s something that you haven’t mentioned already – what’s a tactical mistake you’ve made on a deal?

Heather Havenwood: I tried to play the market “Oh, look, the market’s going up 25% every single year! I’ll play that game and buy the property, and in one year I’ll just sell it for 25%!” It’s probably the worst game you can ever play in real estate… Hoping that the market’s gonna go up. It’s very much a gamble. It might work, but it’s not the best play. I did that and it didn’t work.

Joe Fairless: At closing, for all future properties, do they cash-flow for you?

Heather Havenwood: No, not all of them, and not always, because things change. Property taxes sometimes change, things change, but I try to make them all cash-flow… That’s why I look at more of a long-term strategy.

Joe Fairless: What’s the best place the Best Ever listeners can get in touch with you?

Heather Havenwood: HeatherHavenwood.com.

Joe Fairless: Well, Heather, I enjoyed our conversation. Thank you for being on the show, talking about how in the earlier years things didn’t happen as you planned with the crash, nor did it happen as most people planned for the crash, and how your mentor said for your to write down the phrase “I, Heather Havenwood, give myself permission to fail”, and then how you’ve used that as the way that allows you to give yourself permission to succeed, as you’ve mentioned earlier. And then, if you have done something, you should teach what you have learned and teach the mistakes that you learned along the way. It’s almost an obligation that we all have, and we also benefit from it, because we could make money from that, but more importantly, we’re helping people and we’re helping our business because we’re getting the word out about what we’re doing within a very relevant group of people, and I think that’s really the key, which leads to the business and leads to more cash flow. And then your approach for taking over payments in the case study that we’ve talked about, and being value-centric not ego-centric.

Thanks so much for being on the show! I hope you have a best ever day, Heather, and we’ll talk to you soon!

Heather Havenwood: Thanks, Joe.



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JF974: Take Notes about NOTES and Debt!

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Taking notes? That’s okay if you’re not, but you should at least buy notes! You’ll hear all about it in this episode! Good debt, bad debt, whatever… Notes are extremely profitable and if purchased correctly, may be one of the most ideal passive wealth generators in investments.

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Scott Carson Real Estate Background:
– CEO of WeCloseNotes.com and the creator of the Note Buying for Dummies workshop
– Purchased over half a billion dollars in distressed debt for his portfolio and assets in over 30 states
– Note Buying Workshop focuses on the 3 F’s of Note Buying…The Find, Fund and Flip
– Speaker on distressed debt, the 2014 Note Educator of the Year, and featured in The Wall Street Journal
– Active real estate investor since 2002 and solely focused on the note industry since 2008
– Based in Austin, Texas
– Say hi to him at http://www.weclosenotes.com


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Joe Fairless: Best Ever listeners, welcome to the best real estate investing advice ever show. I’m Joe Fairless and this is the world’s longest-running daily real estate podcast. We only talk about the best advice ever, we don’t get into any of that fluffy stuff.

With us today, Scott Carson. How are you doing, Scott?

Scott Carson: I’m doing great, Joe. Thanks for having me.

Joe Fairless: Nice to have you on the show, my friend. A little bit about Scott – he is the CEO of WeCloseNotes.com and the creator of the Note Buying For Dummies workshop. He is a speaker on distressed debt, and the 2014 Note Educator Of The Year; he’s been featured in the Wall-Street Journal, he’s an active real estate investor, been one since 2002, and has solely been focused on the note industry since 2008… So guess what, Best Ever listeners? I think you know what we’re gonna be talking about, don’t ya?

You can say hi to him at his website, WeCloseNotes.com. With that being said, Scott, do you wanna give the Best Ever listeners a little bit more about your background and your focus?

Scott Carson: We focus directly on buying distressed debt, only non-performing and first liens on residential and commercial properties all across the country, from banks and hedge funds. We’re buying for our own portfolio, we buy for students, but we’ve been doing that since everything hit the fan in 2007-2009.

My background – I started off like a lot of real estate investors, [unintelligible [00:03:24].15] Flip This House on AMC TV, we decided we could be landlords; I thought that was a cool idea. We bought our first investment property in 2002, the second one in late 2002 as well, and then the market changed here in Austin, Texas.

Dell Computers laid a lot of people off who were ideal tenants, and the market went South for a little bit. [unintelligible [00:03:45].11] and I was a distressed borrower very quickly. I was pretty lucky enough to get rid of those deals and get hooked up with a couple real estate investors here locally, who taught investing, taught the traditional way of doing things, and I was pretty lucky there to learn real estate the right way – options, subject to deals… They also taught [unintelligible [00:04:06].10] owner financing, things like that. So for 3-4 years I got to work as basically an apprentice and sponge up so much quality information from them.

Then when the market went South again with everything in the mortgage industry, I saw the opportunity and stopped focusing on short sales and subject to deals and fix and flips here in Austin, and I started buying debt all across the country.

Joe Fairless: You’ve been focused on note buying since 2008… What are the pros and cons of note buying, compare to buying rental properties, adding those into your portfolio? Because you’ve been on both sides.

Scott Carson: Yeah, I’ve been on both sides… It’s a great question; we get that a lot. First off, there’s a lot more inventory out there. There are still 6-7 million defaulted loans out there right now. Second, we’re often getting better pricing on the distressed debt than people are buying for rental properties. And then the third thing, you don’t deal with toilets and tenants. When was the last time you called Bank of America (if you got a Bank of America mortgage) for them to come unclog your toilet, or to fix your water if it goes out? You don’t have to do that with a bank, and that’s the beautiful thing about buying debt. We’re buying at a fraction of what most people are buying properties, at 50% of value or less.

We’re working to create win/win scenarios with the borrowers, trying to keep them in their properties by modifying the loan, doing a forbearance plan, and we’ve got a lot of exit strategies, but our biggest bang for the buck is when we can modify the loans, keep them in the property, and they start paying on time for 12-18 months and then we just either keep it for cash flow at a high ROI, or sell that loan off to another investor who’s looking for cash flow.

That’s what I like about it – instead of it being mailbox money, it’s wire money. I get an invoice every month from our servicing company telling me who has paid, and if they don’t pay, they don’t stay.

Joe Fairless: Cool. I wanna talk more about the pros, but then I also want to have – as objectively as you can look at it – the pros and the cons. Obviously, there are cons compared to buying rental properties. What are the cons?

Scott Carson: The cons is you’re the bank. There’s a lot more that goes into a distressed note than buying a property that you can put a renter in. When you buy a rental property, you own the real estate, so you can put a renter in there, you deal with all the management stuff or hire a property management company… When you buy the note, you don’t own the property. Now, you control it, but if you’ve got people that won’t pay, the biggest con is gonna be basically that you’re either gonna have to foreclose, or hire an attorney to reach out to that borrower to try to get him to do something.

Like I said before, they don’t pay, they don’t stay, but in some states it can take a little while to foreclose. In Florida it can take 12+ months to foreclose; in New York/New Jersey you’re looking at 2-3 years sometimes. There are states that are fast foreclosures, states like Texas, Georgia, Arizona, Nevada – they are easier to buy notes in, because you can foreclose so quickly.

I always tell people to expect to probably have to put 3k-5k in expenses along for attorney fees, servicing costs when you’re buying a note, because you’re gonna have to take over that bank’s nightmare.

That’s really the biggest con – you don’t know exactly which way the deal is gonna go. We’ve had deals that we thought would be easy modifications that turned into extended foreclosures of 12-18+ months. We’ve had others that we were getting ready to foreclose on that turned into the borrower just signing the property over to us and walked away, and left the property in clean conditions.

It’s the biggest frustration, but some people dealing with notes try to have one business model “I’m gonna foreclose all the time.” Well, it doesn’t always work that way. That was the biggest mistake I made early on – I started buying notes, Joe… I planned to foreclose in everything, and I left a lot of money on the table and spent a lot of money, when I could have modified loans initially, had cash flow coming in, not had to put up repair costs, not had to put up foreclosure attorney costs, and start making money immediately.

Joe Fairless: Can you walk through an example of what a foreclosure process would look like, compared to a loan modification process? Just trying to get an idea of the costs and the people involved in each of those.

Scott Carson: Okay, well let’s start with a loan modification. Once you’re buying out, you’re reaching out to the borrower. Half the states will let you do that yourself if you want to, other states wand you to be a licensed mortgage broker. I always recommend that you have a licensed servicing company do this; you don’t wanna do this yourself. So you have your servicer, they’re making 4-8 phone calls to reach out to the borrower; hopefully the borrower responds. If they don’t respond, they’re also sending direct mail campaigns out – certified letters, “Hey, give us a phone call.”

We’ll hire a realtor or a door-knocking service to go out and make contact with the borrower. Our biggest goal is within the first 30 days to make right party contact with the borrower and find out what their plan is. If they’re gonna tell us to pound sand or go do something else, that’s fine, we’ll send it straight to the attorney and start the foreclosure process.

If they decide to modify, then it’s a matter of figuring out “Okay, what was [unintelligible [00:09:03].02] payment?” What’s market rent for that same type of property is what I like to look at, because that’s gonna basically be what the borrowers are looking at – “Can I move out and rent something similar?”

We use the market rent rates of the property to figure out, “Okay, your mortgage payment is $1,500, market rent rate is $1,800. You should probably just start making your payments on time. We’re not really gonna adjust that down much for you, because if you moved out, you’re gonna go pay more, so it’s better for you to work with us.”

Then we’re sending the documents for him to sign and send back in. The trial payment plans will be anywhere from 3, 6 to 12 months, depending on what the borrower and we can come to an agreement. Sometimes we’ll reduce the interest rate, sometimes we’ll make them pay 6-12 months on time before we reduce principal [unintelligible [00:09:48].00] but there’s all sorts of creativity with those modifications of trial payment plans to really get some home runs as far as ROI.

We’ve had borrowers bringing anywhere from $500 to the table or $10,000 to modify that loan.

Joe Fairless: One question about that process… Who’s doing the negotiations with them? You said “Hire a licensed servicing company to reach out to the borrower.” Are they also negotiating with them on your behalf?

Scott Carson: They are. They’re notifying us, “Hey, I spoke to John Smith today. Here’s what they would like to try to do. Does that make sense for you?” and we’re going back and forth either via phone call, conference call or e-mails.

When I buy notes, I tell the services what I’d like to do, then I give them some guidelines of what I’m looking for.

Joe Fairless: For example?

Scott Carson: For example if the borrower can’t bring at least four months of back payments to the table, we’re not gonna modify. We’re gonna offer cash for keys at that point. If they bring four months to the table, great, we’ll look to keep them in the property. But if they can’t bring that, they don’t have any skin in the game… Any time that you modify a loan or do a trial payment plan and the borrower doesn’t bring any skin into the game, they end up defaulting later on and you’re on to foreclosing.

So I’d rather just “Hey, instead of us fighting over this, let’s just make this a win/win. If you can’t really afford it based on what you’re telling me your financials are, let me just give you some cash to walk from the property and let you start over.”

Joe Fairless: Okay. That’s helpful, thank you. So you said if they decide to modify, then you figure out what the market rent is and then you either charge them that, or if their principal payment and interest and everything is lower than that, then they might as well just pay that, versus the market rent, because they’re gonna have to pay higher if they were to leave. Then what’s the process?

Scott Carson: If they decide to leave, Joe?

Joe Fairless: Yeah, if they decide to leave.

Scott Carson: Yeah, if they decide to leave, then it’s basically just getting to one of our local attorneys in that state or that city, deciding over documents — we always run title reports to make sure there’s not any other junior liens behind ours. If there is liens, then we may have to do a foreclosure, or we’ll get the bar to agree to a consent to judgment to speed up the foreclosure timeframe.

If there’s no other liens behind the property that we don’t wanna negotiate down or are glad to pay off, like weed liens or even some credit card debt, stuff like that – we’ll just pay those liens off to take the property back, depending on what we paid for the property.

It’s a pretty simple process. They show up [unintelligible [00:12:07].00] they leave the keys with our attorney, then our real estate agent goes by and changes the locks to the property, and we follow documents, now it’s an REO to us and we do whatever we want with the property at that point.

Joe Fairless: I know this is gonna be a tough question because it depends on the particular opportunity, but roughly what are the costs involved with the loan modification process? And I’m gonna ask the same question about process and cost for the foreclosure process.

Scott Carson: Right. Modification – I’ll say you’re probably gonna pay about $1,500 in servicing fees and paperwork. You have to pay an attorney to create the modification documents, to get that filed… You’re probably gonna see $1,500 roughly. If you’re gonna foreclose, you’re probably gonna see somewhere between $1,000 to foreclose in a state like Texas, all the way up to $5,000 on average in Florida, which is like 12-18 months to foreclose.

We have had situations where it took longer… I’ve had one asset take two years to foreclose in Florida. It cost me 6k in foreclosure fees, and then I also paid 10k to the borrower to expedite it and quit fighting with him. I was buying the asset at 35k, it was worth 100k, so it made sense for me to pay him 10k to walk away.

Joe Fairless: In that case… In Florida, as you mentioned, it does take longer, but how does it get strung out to two years?

Scott Carson: [laughs] That’s a good thing. One is sometimes they hire attorneys that will drag stuff out. Now, Florida was taking about 12 months or this timeframe, which is you’re just waiting on a judicial foreclosure timeframe. The attorney for the borrower filed a couple delays. My attorney showed up to court one day and didn’t have all the original documents that she needed to have to proceed, so that delayed it 90 days.

Joe Fairless: Oh, gosh…

Scott Carson: Yeah, especially they requested me to fly out there and show up as a witness. So it was a little frustrating, because I had some airfare costs and hotel fees, but it was still a win/win, because we bought the note at such a cheaper price. But you have delays that happen like this… Sometimes you’ve gotta re-file assignments. Now, we’re foreclosing a couple properties in Chicago right now… I call it Crook County, because it’s just taking forever to foreclose, the judges have given the tenants and the borrowers extra time upon extra time upon extra time, the sheriff doesn’t want to enforce the evictions of the tenants… I will never buy another note in Chicago. I’ll buy in other areas in Illinois, but never in Crook County again.

Joe Fairless: Yeah, it’s interesting how different counties and states approach this process.

Scott Carson: It is. Some are really easy, some will do everything online, show up, bam! It’s easy, done. Other times you’ve gotta show up in person and drag stuff out… But that’s what keeps it so interesting, Joe. There’s a lot of great things. I always tell people to start investing in five states, pick up five states. You’ll learn a lot about the different foreclosure laws and things like that, but you also have plenty of opportunity with deal flow, as well.

Joe Fairless: I believe you have access to distressed notes, and you mentioned earlier that you have people who invest, or your students, who go in the process… But let’s just assume your program doesn’t exist. For an investor who’s listening to this and they wanted to do distressed note investing, where do they go to find those notes, and where do they go to get the licensed servicing company?

Scott Carson: Really easy – there’s specific departments inside of banks and mortgage companies all across the country. That’s what I started off doing – calling these banks, and real estate funds and mortgage companies. If people get one thing out of this podcast with you today, they should get this – the individuals inside of the banks, they go by the names of either special asset managers, or secondary marketing managers. They also have a chief credit risk officer… It’s often sometimes the name of the department. So those three names: special assets, secondary marketing and chief credit risk officer.

You’re not going to call customer services. You can go to LinkedIn and search for special assets managers or secondary marketing, and literally, LinkedIn will show you close to 8,500-9,000 special assets managers from banks and lending institutions all across the country.

I like reaching out to those guys and gals because they are the people who handle the portfolio, they know what’s performing, what’s non-performing, they know the nightmares, loans that the bank is looking to get rid of, and that’s a great source to find assets. We do it on a regular basis here, and it’s actually helped us build a large database of bank asset managers that we reach out to on a regular basis.

Servicing companies – all you have to do is google “loan servicing companies.” You’ll find them all across the country, there’s hundreds of small companies that will service loans just in that state, or other larger companies that will service loans all across the country. They’re there to help assist you in getting your loans performing; they’ll also handle performing loans, if you set up on payment plans.

Those charges will run you from $20-$75/month/loan. If you’ve got a performing loan, the servicing company will charge you $15-$20 just to collect the payments and set up the statements. If it’s a non-performing loan, they’re gonna charge you somewhere between $75-$100/month to handle [unintelligible [00:17:11].23]

Joe Fairless: It seems really inexpensive.

Scott Carson: It is when you consider what your time is worth. [laughs] Some people – I won’t say a lot – try to do that themselves, and when the CFPB and the Dodd-Frank laws and all that stuff — you don’t wanna mess around with it. So if you’re not a licensed mortgage broker or a licensed debt collector in a state, your time is better spent finding assets or raising capital and closing deals.

Joe Fairless: What questions should you ask a loan servicing company that you reach out to about doing this for your distressed note?

Scott Carson: Good question. 1) What states are you licensed in? There are some services out there that aren’t licensed in all the states, but they’re still trying to service loans, which is a big, messy thing. 2) Do they have a list of real estate attorneys across the country that you can use? 3) Can you speak to the real estate attorneys that they recommend? Some servicing companies wanna be the go-through, where you’ve gotta deal with an account rep and they’re the middle man to give any information. I will not deal with servicing companies that want to be that filter. I wanna speak to the real estate attorneys directly. I’ll often hire my own real estate attorneys; I use attorneys I’ve been using for years, and the servicing company will just charge me $35/month to board their loan and wing in all the loss mitigations to our attorney’s offices.

Joe Fairless: Do you still look for new loan servicing companies?

Scott Carson: I actually have three different loan servicing companies right now that are managing our portfolio. I do get bombarded with new companies here and there… It depends on the situation. If I’m buying loans from a source that was with a new servicing company that I am not currently using, it depends on where it is in the foreclosure process. If it’s almost all the way through the process of being foreclosed on or less than 90 days out, I’ll just leave it with that existing servicing company.

Servicing companies are a lot like vendors – sometimes they’re good, sometimes they’re bad, like anything else. Sometimes you do start looking for other vendors, especially if your servicing company starts to lag behind, starts goofing up on sending out documents and notices and things like that.

I haven’t had to look for a new one in some time, because I’m pretty happy with the two out of three that I’m using right now. The third one, basically they’re just boarding our stuff and we handle everything with our attorneys on a direct basis.

Joe Fairless: Just to get a sense of the type of typical profits that you’ll make on a deal… Can you give us a case study of just not your best, not your worst, but a typical deal, and the amount of money you make?

Scott Carson: I’ll give you a very simple formula that we look at doing. We buy assets at — I don’t go above 50%-55% of value. 55% is when you add in taxes owed. If I’m gonna be at 55% and I’m gonna end up having to foreclose, I’m probably gonna see another 3-5% in fees, so I’m gonna be at somewhere around 60%.

If I sell it 90-95 cents on the dollar, either a foreclosure auction, or if I have to take it back and sell it, I’m gonna see somewhere around 15%-20% of fair market value profit. Now, that’s often a really good return, because a lot of times we’re doing this in six months or less, so it’s doubling up our ROI when you annualize it. That’s via the foreclose.

If I’m gonna modify, I’m always looking to see around 20%-25% yield on the payments that are coming in for 12 months. That’s what makes it worth my time, that’s what makes it worth my investor’s time, any joint venture partners that we work with, if we’re having to split payments on that stuff.

So we’re looking for a 20%-25% yield on a modified or a potential modification, all the way up to a 25%-30% yield on our money, if we have to foreclose in a 12-month timeframe.

Joe Fairless: You mentioned earlier 3-12 months of trial payments – why only 12 months? Why not 36 months, or something even longer?

Scott Carson: Usually after 12 months they’re gonna wanna change; borrowers are gonna want some change to happen. Either the market value of the property is gonna go back up, or the property value may decline. So anytime we try to do a  36-month trial payment plan, it never succeeds.

Another important thing is once you’ve gotten 12 months of payments on time, that loan is now considered a reperforming loan again, and the value of it is much better or higher now, it’s worth something more. You’ll have people that will pay 85-90 cents on the dollar for a reperforming loan with 12 months of seasoning. If it’s got 36 months of seasoning – that’s great, but after 12 months you can sell that note off at, like I said, 85%-90% of value, pretty fast. Plus, I’ve been in [unintelligible [00:21:42].01] I’ve helped plenty of people modify the loans; 12 months they’re paying on time, they’re taking care of the property, they like it now that they really kind of own that property again and the bank is working with them, especially if they brought some skin in the game; if they brought four months of payments or 5k down to reinstate that loan, then they’re much more willing to work with. They have some private ownership again and they’re taking care of the property, keeping the insurance paid on it, and dealing with some stuff.

If you start looking at three years of trial payment plan, that’s tough for people sometimes. I’m not saying people are always gonna be on time; there’s times people are gonna go late anyway, especially around Christmas or January… What we have built into our modifications is we [unintelligible [00:22:19].23] and forgive the December payment if they pay in advance for 12 months, and I tell them “Go have a Merry Christmas on us.”

Joe Fairless: I have found that with my properties also, with the apartments…

Scott Carson: Yeah, exactly.

Joe Fairless: And then in March the money all comes back, because they get a tax refund…

Scott Carson: Yeah, exactly. It’s always funny — that catch-up usually comes around the middle of February, after they gather their tax returns.

Joe Fairless: Yup, absolutely. Last question and then I’ll ask you the money question… When you have the 12 months of payments that was on a distressed, non-performing note and now it’s performing – okay, you’ve got it; where do you go to sell it?

Scott Carson: Good question! There’s a variety of different hedge funds out there that are looking for just reperforming loans; they like the yield. There are banks that will buy reperforming loans, there’s a lot of IRA investors looking for a solid, steady return inside of their IRAs… We’ve sold our performing loans anywhere from like a self-directed IRA event, like Quest IRA or NewView, all the way to even listing it on Craigslist, say “Hey, we’ve got a performing note that’s been performing for 15 months. We’re looking to sell it at 50k. It would be a 15% return on investment based on the payment stream to an investor, if you’re interested. It’s pretty easy going to local real estate investment clubs, LinkedIn in the different real estate groups, Facebook groups… We’ve sold performing loans in a variety of places.

Joe Fairless: Based on your experience in real estate, what’s your best real estate investing advice ever?

Scott Carson: Best real estate investing advice ever – I would say be focused… [laughs] A lot of real estate investors go to different workshops and seminars and they’re trying to do 3, 4, 5 things, and they can never get any traction because they never focus on one thing. We see that a lot… We see people going “Oh, I like the idea of notes. I’m a landlord” or “I’m a fix and flipper, I wanna buy notes for fix and flips.” Well, they never get around to being focused on one thing to develop those relationships, develop those habits, develop the systems to find success. It’s the whole 80/20 rule – if 80% of your income is coming from 20% of your focus, well if you were to focus all your focus on it, your income would be basically 400-500 time what it is. I think that’s the best advice I can give anybody.

Notes aren’t always for everybody. If you like the tangible side of going out and using a hammer and a nail, you’re rehabbing a property, you like apartments, you like things like that – that’s great, stick to that. If you’re having trouble with that, notes might be a great way to do it if you don’t wanna deal with the headaches and toilets and tenants or the fix and flip aspect.

Joe Fairless: I love that advice. Alright, are you ready for the Best Ever Lightning Round?

Scott Carson: I am, hit me up, Big Ben! [laughter]

Joe Fairless: Alright, let’s do it! First though, a quick word from our Best Ever partners.

Break: [[00:25:03].20] to [[00:25:44].25]

Joe Fairless: Alright, here we go – what’s the best ever book you’ve read?

Scott Carson: Very easy, Outwitting The Devil.

Joe Fairless: Really?

Scott Carson: Yes! Outwitting The Devil, by Napoleon Hill and Sharon Lechter. It is an amazing book. We give dozens and dozens of this book away to our friends and family [unintelligible [00:25:59].04] It goes in line with what I’ve talked about earlier, my best advice about being focused. The book talks about – if you’ve never read it before – how Napoleon is having a conversation with the devil, and why is he so successful at having people fail. The devil says, “Well, I’m successful because I get people to drift. They get the shiny object syndrome, they’re never focused… They’re never able to achieve that type of success if they aren’t focused.” That’s hands down my favorite book of all time, Outwitting The Devil.

Joe Fairless: Alright. I’ve read that, and there have been multiple people on the show who have mentioned that book. I just couldn’t get into it, but maybe I need to relook at it, because clearly some smart people are enjoying it.

What’s the best ever deal you’ve done?

Scott Carson: Best ever deal we’ve done… Man, I’ll say probably the biggest deal we’ve done individually – we bought a portfolio of 200+ assets that were worth about 12 million that we picked up for just over a million bucks. It’s been great, we’ve been modifying those loans, we had some that we foreclosed on, but it’s been a really growing period, going from buying one-off loans to small pools… That’s been one of our largest pools so far of assets that we’ve bought.

Joe Fairless: What’s the number one risk for an investor? Say you found another 12 million dollar portfolio, you bought it for a million and you brought in one investor with a million dollars. When she asks you “What’s the number one risk?”, what do you tell her?

Scott Carson: The number one risk is not knowing our property values or checking taxes. There’s three things with notes that you’ve always gotta double check. You’ve gotta make sure your property values are accurate – and that doesn’t mean going by Zillow photos; that means literally having somebody drive by the property.

We made a mistake early on in our business where we trusted a realtor to drive by. She took great photos of three sides of the property, but she missed the big, gaping hole on the other side… [unintelligible [00:27:50].18] So using realtors, making sure that we tell them, “Hey, please look at all sides.” We wanna make sure it’s a Blazing Saddles house. That’s the biggest thing, knowing your values.

Second thing is double-checking taxes. You’ve always gotta double-check the taxes owed, and you wanna make sure that the borrowers’ name on the note matches up with who’s on the county records. If it’s a different name, that property was probably gonna [unintelligible [00:28:11].24] and your note is now worthless.

And third thing is checking title. That’s pulling a title report, or as we call it, an O&E report – Ownership and Encumbrance Report is kind of a watered down title report that just shows us what the condition of the lien history is and if there’s anything else on title that might be blocking our ability to foreclose. Those three things are the biggest things.

Having your vendors in place is also critical. If you buy a lot of notes, you wanna make sure you have your systems down, because you don’t wanna sit around for 6-12 months figuring things out while your fruit is [unintelligible [00:28:42].13]

Joe Fairless: The 12 million dollars worth of property, you said over 200 assets, so I assume over 200 homes…?

Scott Carson: Yeah.

Joe Fairless: How long did you have from when you were notified that there was a potential to buy to when you actually wired the money?

Scott Carson: We had 60 days. 60 days to do the due diligence, and then we also wrote into the contract a six-month buyback period. We had six months to finish up our due diligence. This was an end-of-year closing, so we had to fund by December 27th… And we had six months to review the assets. If they were trashed out, [unintelligible [00:29:19].17] We also got a credit for the taxes owed over that six-month period if we had to send them back. That was a really nice [unintelligible [00:29:26].29] this property is trashed out or just an empty lot now, we swapped it out with new assets.

Joe Fairless: And you said you’re still in the process of turning that thing around, so you don’t know what your returns are as of yet?

Scott Carson: Our returns have been very, very positive. The investor got their money back in the first six months after our six-month timeframe. So within 12 months we got their  money back, and we’re splitting profits on this stuff. I still own some of the assets still to this day, and they’re performing; we’ve got some that have been performing for a while that we’ve sold off, others that we have taken down and foreclosed and kept them as rentals or turned them in REO sales. So it’s been a very phenomenal return.

The assets I still own are worth – on my side – four million, and I don’t have a penny into the game. It was all with private money when we funded the deal, so I got basically four million dollars worth of assets for nothing.

Joe Fairless: What’s the best ever way you like to give back?

Scott Carson: Best way I like to give back – we have a big, big passion for two sets of individuals: we work a lot with young kids, we always like to donate to Toys For Tots at the end of the year, along with different children’s charities. We do a lot with a [unintelligible [00:30:31].29] in San Diego where they go out and perform surgeries for children with face deformities, and we also have a big passion for helping past and present military and first responders. We love working with those guys, whether it’s Wounded Warriors or other charities that help out with our past and present military.

We provide education classes for free to those guys, and just really love helping those out because they’ve done a big job in helping us have the freedoms that we have today.

Joe Fairless: What is a mistake you’ve made on a deal, that you would do differently if presented the same opportunity?

Scott Carson: I think probably a couple of those would be with our Chicago deals. We bought stuff and we foreclosed on stuff in Chicago before, around Chicago, Illinois… I would probably have talked to my attorneys a little bit more [unintelligible [00:31:18].02] and what they expected the timeframes to be, and double that timeframe. If they said six months, plan on a year; if they said a year, plan on two years.

We’re still gonna come out making our money back and giving our investors a good return on their money, but some of the things that have happened up there have been outside of our control and outside of our trainees’ control. It’s just kind of ridiculous.

Joe Fairless: Where can the Best Ever listeners get in touch with you?

Scott Carson: The Best Ever listeners can get a hold of me at WeCloseNotes.com.

Joe Fairless: Well, I loved our conversation. I am always educated whenever I talk note buying with someone, and you certainly educated me a lot, from questions we ask loan servicing companies to the three primary things we look for during due diligence, which is the property values, the taxes and the title, as well as the cost implications and timing implications for loan modification versus a foreclosure, and then even sprinkling in some of the states that are more and less friendly to the process.

Thanks so much for being on the show. I hope you have a best ever day, and we’ll talk to you soon.

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JF863: How to Find $50,000 at the Last Second to Close a Deal

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After raising $450,000 our guest was $50,000 shy of a purchase on a property. After having many people committed, he found creative ways to utilize their cash and still make the deal happen, hear how he did it!

Best Ever Tweet:

Nick Yarnall Real Estate Background:

– Principal at Old Three Hundred Capital, LLC; a real estate private equity firm
– Specializes in Multifamily, SFR, Land
– Acquisitions & Development
– Formerly a real estate agent for New York City’s largest residential brokerage
– Graduated with a BA in economics from Rollins College
– Based in Austin, Texas
– Say hi to him at http://www.othcapital.com/
– Best Ever Book: The Big Short

Made Possible Because of Our Best Ever Sponsors:

You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes.

Download your free copy at http://www.fundthatflip.com/bestever


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JF854: He Increased Rents by ~$700 and Retained the Tenants!

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Not a customary purchase, he bought a duplex in North Austin which is an up-and-coming area and decided to charge market rent. Apparently the previous owner didn’t charge market rent, so he evened the playing field yet retained his tenants.

Best Ever Tweet:

Tim Landy Real Estate Background:

– Real Estate Advisor & Investor at Twelve Rivers Realty
– Represents investors from single family, multifamily and development
– Runs an investment company that focuses on rentals and syndication
– Helped raise $150,000 in charitable donations for the LLS
– Graduated Cum Laude from Saint Louis University
– Based in Austin, Texas
– Say hi to him at www.twelveriversrealty.com
– Best Ever Book: Think and Grow Rich by Napolean Hill

Made Possible Because of Our Best Ever Sponsors:

You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes.

Download your free copy at http://www.fundthatflip.com/bestever


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JF853: Only 4 Criteria Matter to this Lender in Getting You Funded

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She had personally funded over $56 MM in 140 loans since she began. She helps people get into rehabs and get the deal closed, hear about her four criteria she is most concerned about before getting the deal done.

Best Ever Tweet:

Kelly Smith Real Estate Background:

– Account Manager for Streamline Funding, a hard money lender
– Provide rehab and new construction financing
– Has funded over 140 loans and over $56.5M since her time with Streamline
– Over 15 years of real estate investment experience
– Based in Austin, Texas
– Say hi to him at http://streamlinefunding.com
– Best Ever Book: Rich Dad, Poor Dad by Robert Kiyosaki

Made Possible Because of Our Best Ever Sponsors:

You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes.

Download your free copy at http://www.fundthatflip.com/bestever


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JF837: Don’t Go WITHOUT a Team!

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He was able to put together the fastest million-dollar earning real estate professional team, and he was able to do so because he had the systems in personnel in place! Tune in and start applying these principles and your team, and if you don’t have one… Get one!

Best Ever Tweet:

Chris Watters Real Estate Background:

– Real estate broker ‎at Watters International Realty, LLC
– His team is #1 Agent in Austin
– Austin Business Journal Inc 500
– Experience includes title insurance, acquisition, hard money lending, and mortgage banking
– Graduate of Texas State University
– Based in Austin, Texas
– Say hi to him at www.christopherwatters.com
– Best Ever Book: Awaken the Giant Within by Tony Robbins

Made Possible Because of Our Best Ever Sponsors:

You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes.

Download your free copy at http://www.fundthatflip.com/bestever


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JF795: Know What Really Matters and Never Compromise Your Self Worth with Your Net Worth #SituationSaturday

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Some live to invest, but others invest to live. Keeping your priorities straight is extremely important especially when other people are vested partners in real estate deals, and these are people you love. Today we will hear from someone who was extremely successful before the crash but made some mistakes that ended up costing him and the others that surrounded him. Don’t make the same mistakes and keep your pride in check.

Best Ever Tweet:

Damion Lupo Real Estate Background:

– Founder and CEO of Total Control Financial, Inc.; A FinTech startup
– Owner of an 8 figure real estate empire and has more than 30 businesses and companies
– Author of 6 books – Raised a million dollars in 85 days
– Founded his own martial art company, Yokido™
– Based in Austin, Texas
– Say hi to him at http://hello.totalcontrolfinancial.com/bestever/

Want an inbox full of online leads?

Get a FREE strategy session with Dan Barrett who is the only certified Google partner that exclusively works with real estate investors like us.

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Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips: https://www.youtube.com/channel/UCwTzctSEMu4L0tKN2b_esfg

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JF788: How to Save a Deal from the IRS! #SituationSaturday

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You checked all the boxes and you were about to close on the wholesale transaction until you notice that there are issues with taxes… Liens and other fun stuff. Hear how today’s guest worked very closely with the title company to get these problems resolved!

Best Ever Tweet:

Dominic Gauchat Real Estate Background:

– Real Estate Investor at Texas All Cash Home Buyers
– Has 40 deals with a mix of fix and flips and wholesaling
– Over 10 years experience in broadcast and digital media, product development, marketing and sales
– Prior to being investor worked in Sydney Australia in production including Fox Sports
– Based in Austin, Texas
– Say hi to him at dom@austinallcash.com
– Best Ever Book: The Closer’s Survival Guide by Grant Cardone

Want an inbox full of online leads?

Get a FREE strategy session with Dan Barrett who is the only certified Google partner that exclusively works with real estate investors like us.

Go to http://www.adwordsnerds.com strategy to schedule the appointment.

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JF784: How To Trade Your Solid REI Expertise for a CONTINUOUS Lead Generation Stream

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Do you struggle at lead generation? There is a way to trade expertise or deal profit incentives for more leads and today’s guest does just that! He is not savvy with computers or SEO, but he definitely knows who he is and how to structure a deal between him and them. Here how we set up a meet up group with over 500 attendees!

Best Ever Tweet:

Guy Gimenez Real Estate Background:

– Founder of Globe Assets; A real estate investment company
– Completed more than 50 flips
– Texas real estate licensee in 1999, broker since 2007, and Investor since 2000
– Current focus on wholesaling to other investors
– Former Dallas Police Helicopter Pilot for 17 years
– Based in Austin, Texas
– Say hi to him at http://www.globeassets.com
– Best Ever Book: Think and Grow Rich by Napolean Hill

Want an inbox full of online leads?

Get a FREE strategy session with Dan Barrett who is the only certified Google partner that exclusively works with real estate investors like us.

Go to http://www.adwordsnerds.com strategy to schedule the appointment.

Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips:

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JF776: How He Raised Over $1MM On His FIRST TWO Syndicated Deals!

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Being new in the deal syndication game, it’s not likely that you would be able to raise over $1 million on the first two deals, but today’s guest did! He gives credit to a few networks that you need to hear about, turn up the volume and learn who you need to talk to!

Best Ever Tweet:

Dave Thompson Real Estate Background:

– Full time multifamily real estate investor
– Raised $1 million on his first two multifamily deals
– Over 5 year’s experience in purchasing single family properties before switching to multifamily
– Left full time high corporate position last year to pursue full time investing
– Based in Austin, Texas
– Best Ever Book: The One Thing by Gary Keller and Jay Papasan

Want an inbox full of online leads?

Get a FREE strategy session with Dan Barrett who is the only certified Google partner that exclusively works with real estate investors like us.

Go to http://www.adwordsnerds.com strategy to schedule the appointment.

Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips:

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JF747: How a 24 Year Old MILLIONAIRE Mastered Marketing, Sales, and Connections #skillsetsunday

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Today’s guest is 24 years old and made his first million before that, he is a pro at marketing and business building. He knows what sells and who to connect you to in order to increase your ROI, tune in to hear how your marketing and sales scheme could improve and how to garner more followers and attention.
Gallant Dill’s Background:
– CEO of Instore Connection
– Makes over $20,000 a week and builds companies
– Consulting agent for over thirty product lines in thousands of stores
– Based in Austin, TX
– Say hi at www.gallantdill.com
Want an inbox full of online leads?

Get a FREE strategy session with Dan Barrett who is the only certified Google partner that exclusively works with real estate investors like us.

Go to http://www.adwordsnerds.com strategy to schedule the appointment.

Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips:

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JF601: What a HUNGRY Software/RE Entrepreneur Does to Attract Millions and Pave a Success Path

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Today’s guest owns cash flow properties, but that’s just the tip
of the iceberg. He is a software entrepreneur that has organized,
built, and sold programs for millions and has also invested in real
estate. He’s the podcast host of The Top Entrepreneurs, and
surrounds himself by only the most brilliant minds with
cutting-edge products, you must hear the show!

Best Ever Tweet:

Nathan Latka real estate background:

  • Currently owns 9 beds and started investing when he was 21
    years old
  • Host of the propular podcast, The Top Entrepreneurs
  • Based in Austin, Texas and say hi nathanlatka.com
  • Text “Nathan” to 33444 to get the financial statement

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Ever Show
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real estate investing at:http://www.joefairless.com

Need financing?

Are you a buy-and-hold investor or doing fix and

I recommend talking to Lima One Capital. A Best Ever
Guest told me about them after I asked how he financed 10
properties in one year. They are an asset-based lender with unique
programs for long-term hold and fix and flippers.

Click to
more or, better yet, reach out to Cortney Newmans at Lima
One Capital. His cell is 404.824.6121.

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JF533: Why You Need to go ALL IN TODAY and What It Requires

He went shopping with Pat Hiban in the downslide. Our Best Ever guest owns a large Keller Williams, principal owner in the 20th largest real estate company in US with 2,100 agents responsible for over 19,000 transactions and $4.5 billion in sales. He is a big player in the real estate field and he shares how he took action and why you need to go ALL IN!

Best ever tweet:

David Osborn real estate background:

  • Principal owner in the 20th largest real estate company in US with 2,100 agents are responsible for over 19,000 transactions and $4.5 billion in sales
  • Investor in 5 Keller Williams Regions and owns 20+ related ventures and is principle of a REI private equity group and the operator of 35 profitable
  • Based in Austin, Texas
  • Say hi to him at davidosborn.com

Please Take 4 Min and Rate and Review the Best Ever Show in iTunes. 

Listen to all episodes and get a FREE crash course on real estate investing at:http://www.joefairless.com

Are you committed to transforming your life through Real Estate this year? If so, then go to http://www.CoachWithTrevor.Com and claim your FREE Coaching Session.  Trevor is my personal real estate coach and I’ve been working with him for years. Spots are limited, so be sure to do it now before all the spots are gone.

Have you tried REFM’s Valuate software yet? It makes investment analyses a breeze, and makes you look like you spent all week on them. Go to app.getrefm.com to sign up today.

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JF403: $500 Cash to Begin Your Millionaire Mobile Home Empire #situationsaturday

Low on funds? No problem! Most areas of suburban cities provide mobile homes…double wide manufactured cash cows! Our Best Ever guest shares a skill that will put your five Benjamins to the test…and here’s the kicker, he’s sure that you will pay off the mobile home in a matter of months…100% ROI!

Best Ever Tweet:

John Fedro’s background:


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Made Possible Because of Our Best Ever Sponsors:

You find the deals. We’ll fund them. Yes, it’s that simple. Fund That Flip is an online lender that provides fast and affordable capital to real estate investors. We make funding your projects easy so you can focus on what you do best…rehabilitating homes. Learn more at http://www.fundthatflip.com/bestever.

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JF357: Wanna Invest In Mobile Homes? Here’s Everything Ya Gotta Know

The Forrest Gump of mobile home investing shares with us everything there is that we need to know. We cover mobile investing of every facet you can think of.

Best Ever Tweet:

Remember that you are buying a business.

John Fedro’s real estate background:

–           Full time real estate investor for 12 years focused on mobile homes

–           Say hi to him at http://www.mobilehomeinvesting.net

–           Based in Austin, Texas

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Made Possible Because of Our Best Ever Sponsor:

Patch of Land – Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at http://www.PatchOfLand.com

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JF340: How to Find Multifamily Deals without Brokers

Today’s Best Ever guest conducts 80% of his deals through cold calling. So today, listen up, as he shares with us the step by step guide to cold calling and all the answers to the difficult questions.

Best Ever Tweet:

Juan Maldonado’s real estate background:


–        Acquired 560 apartments and closed on over $26,000,000 worth of real estate

–        Raised $7,500,000 for 10 transactions

–        Based in Austin, Texas

–        8 of the 10 were sourced by cold calling

–        Say hi to him at http://jocopartners.com/

       –        His dog has lived in 3 different continents 

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Made Possible Because of Our Best Ever Sponsor: 

Patch of Land – Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at http://www.PatchOfLand.com

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JF212: Here’s a Brainteaser that will Forever Change How You Look at the Money You Make (and Lose)

From doing the stuff that matters most to concrete real estate investing advice on making money on your properties, today’s Best Ever guest is a best-selling author and shares with you priceless advice you can implement TODAY.

Plus, he’s going to give you a brainteaser that will change how you invest your money and view profitability.

Best Ever Tweet:

Jay Papasan’s real estate background:

·        VP of Publishing and the Executive Editor at Keller Williams Realty

·        Best-selling co-author of The Millionaire Real Estate Agent, The Millionaire Real Estate Investor and most recently he co-authored The ONE Thing with Gary Keller which appeared on more than 170 national bestseller lists, including #1 on the Wall Street Journal

·        Co-owner of a top-producing real estate sales business, The Papasan Team, and partner in private equity firm, Keller Capital and is based in Austin, Texas

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Made Possible Because of Our Best Ever Sponsors:

Norada Real Estate Investments – Having a hard time finding great investment properties?  Unfortunately, the best deals are rarely found locally. Norada Real Estate’s simple proven system provides you with the best deals across the U.S. to create wealth and cash-flow.  Get your FREE copy of The Ultimate Guide to Out-of-State Real Estate Investing

Patch of Land – Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at http://www.PatchOfLand.com

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JF167: One FANTASTIC Tip for Finding an Emerging Area in ANY Market

Ever wanted to invest in Austin, Texas? Or, ever wanted to know how to find an emerging submarket? Today’s Best Ever guest shares with you where you should invest in Austin, Texas and how to identify the emerging areas in ANY market.

Best Ever Tweet:

Shawn Rooker’s real estate background:

–        An agent at Realty Austin based in Austin, Texas

–        Been a real estate agent for almost 6 years

–        Specializes in condos and single family houses

–        He started in a down market and since then has expanded by at least 50% every year

–        Former Army Ranger who has served two combat tours and…has landed in a tree

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Sponsored by Patch of Land – Could you do more deals if you had more money? Let the crowdfunding platform, Patch of Land, find investors for you and fund your next deal…and your next deal…and your next deal…and…well, just go find out more at http://www.PatchOfLand.com

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JF47: Follow the Well Worn Path to Success

Learning the ropes from those who have successfully done it before is a proven success model. Today’s Best Ever guest speaks about that and shares with us details on how successful deals he has done.

Tweetable quote:

Jeff Greenberg’s real estate background:

–        Managing Partner of Synergetic Investment Group

–        Invested in over 700 multifamily both as an active and passive investor

–        Runs three REI clubs in California

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Sponsored by: Door Devil – visit http://www.doordevil.comand enter “bestever” to get an exclusive 20% discount on your purchase.

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JF31: Scale the Top of the Real Estate Mountain by Learning This One Skill

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What if, instead of specializing on a particular niche in real estate investing, you raised money for the deals and partnered with experienced real estate investors who actually manage and execute the deals?

Today’s Best Ever guest considers himself a money manager.  He believes raising and organizing money is the top of the real estate mountain and thinks other investors should learn the skillset. I agree.

Tune in to listen to his Best Real Estate Investing Advice Ever!

Bryan Hancock’s real estate background:

– Currently has over 40 development projects in Austin, Texas

– His funds have raised more than $13,000,000 for real estate development in Austin, Texas over last 2 years

– Plans to raise $25,000,000 in the next year

– Founder of Inner 10 Capital (http://www.inner10capital.com/)

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Sponsored by: Door Devil – visit www.doordevil.com and enter “bestever” to get an exclusive 20% discount on your purchase.

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